Drip Features
What are the features of Drip?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
Reporting & Analytics
- Basic Reporting
- Web Analytics
Drip Categories on G2
Filter for Features
Integration
Data Import & Export Tools | Based on 118 Drip reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 84% (Based on 118 reviews) | |
Integration APIs | Based on 118 Drip reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 83% (Based on 118 reviews) | |
Breadth of Partner Applications | Based on 97 Drip reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 97 reviews) |
Platform
Customization | Based on 118 Drip reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 81% (Based on 118 reviews) | |
Workflow Capability | Based on 128 Drip reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 87% (Based on 128 reviews) | |
User, Role, and Access Management | Based on 114 Drip reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 86% (Based on 114 reviews) | |
Internationalization | Based on 58 Drip reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 76% (Based on 58 reviews) | |
Sandbox / Test Environments | Based on 10 Drip reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 75% (Based on 10 reviews) | |
Performance and Reliability | Based on 128 Drip reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 128 reviews) | |
Output Document Generation | Based on 65 Drip reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 76% (Based on 65 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 268 Drip reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 86% (Based on 268 reviews) | |
Sending Outbound Emails | Based on 263 Drip reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 91% (Based on 263 reviews) | |
Manage Email Deliverability | Based on 242 Drip reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 85% (Based on 242 reviews) | |
Automated Email Responses | Based on 229 Drip reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 92% (Based on 229 reviews) |
Online Marketing
Landing Pages and Forms | Based on 170 Drip reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 70% (Based on 170 reviews) | |
Dynamic Content | Based on 178 Drip reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 81% (Based on 178 reviews) | |
A/B Testing | Based on 142 Drip reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 76% (Based on 142 reviews) | |
Mobile Optimized | Based on 205 Drip reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 87% (Based on 205 reviews) | |
Search Tracking and Optimization | Based on 25 Drip reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 79% (Based on 25 reviews) |
Lead Management
Marketing Lead Database | Based on 204 Drip reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 83% (Based on 204 reviews) | |
Data Quality Management | Based on 186 Drip reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 81% (Based on 186 reviews) | |
Segmentation | Based on 240 Drip reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 88% (Based on 240 reviews) | |
Lead Scoring and Grading | Based on 194 Drip reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 81% (Based on 194 reviews) | |
Lead Nurturing | Based on 205 Drip reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 85% (Based on 205 reviews) | |
Online Behavior Tracking | Based on 198 Drip reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 82% (Based on 198 reviews) | |
Automated Alerts and Tasks | Based on 165 Drip reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 84% (Based on 165 reviews) | |
CRM Lead Integration | Based on 122 Drip reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 78% (Based on 122 reviews) |
Campaign Management
Program Management | See feature definition | Based on 136 Drip reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 84% (Based on 136 reviews) |
Event / Webinar Marketing | As reported in 83 Drip reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 79% (Based on 83 reviews) | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 63 reviewers of Drip have provided feedback on this feature. | 76% (Based on 63 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 50 reviewers of Drip have provided feedback on this feature. | 66% (Based on 50 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 18 Drip reviews. | 75% (Based on 18 reviews) | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 20 reviewers of Drip have provided feedback on this feature. | 80% (Based on 20 reviews) | |
Social Campaigns | Based on 76 Drip reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 77% (Based on 76 reviews) | |
Social Media Engagement | As reported in 21 Drip reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 83% (Based on 21 reviews) | |
Social Media Advertising | Based on 74 Drip reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 78% (Based on 74 reviews) |
Reporting & Analytics
Basic Reporting | Based on 238 Drip reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 79% (Based on 238 reviews) | |
Web Analytics | Based on 175 Drip reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 77% (Based on 175 reviews) | |
ROI Analytics | Based on 139 Drip reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 74% (Based on 139 reviews) | |
Revenue Analytics | Based on 135 Drip reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 74% (Based on 135 reviews) | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 20 reviewers of Drip have provided feedback on this feature. | 74% (Based on 20 reviews) |
Visitor Behavior
Monitoring | Based on 38 Drip reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors | 88% (Based on 38 reviews) | |
Targeting | Based on 39 Drip reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 88% (Based on 39 reviews) | |
Guided Selling | Based on 32 Drip reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing | 83% (Based on 32 reviews) |
Templates
Library | Based on 39 Drip reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce | 82% (Based on 39 reviews) | |
Customization | Based on 38 Drip reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily | 86% (Based on 38 reviews) | |
Optimization | Based on 35 Drip reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations | 85% (Based on 35 reviews) | |
Text and Themes | Based on 95 Drip reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates | 84% (Based on 95 reviews) | |
Proofing | Offer email proofing capabilities This feature was mentioned in 35 Drip reviews. | 72% (Based on 35 reviews) | |
Mobile Responsive | Provide mobile responsive email templates | Not enough data |
Personalization
Recommendation | Based on 35 Drip reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 89% (Based on 35 reviews) | |
Content | Based on 32 Drip reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 88% (Based on 32 reviews) | |
Cart Abandonment | Based on 35 Drip reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store | 90% (Based on 35 reviews) | |
Search | Based on 21 Drip reviews and verified by the G2 Product R&D team. Optimize search based on the role of the user or inventory availability | 83% (Based on 21 reviews) | |
Personalization Engine | Based on 27 Drip reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform. | 85% (Based on 27 reviews) | |
Product Recommendations | Based on 28 Drip reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 85% (Based on 28 reviews) | |
A/B Testing | Based on 33 Drip reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 87% (Based on 33 reviews) | |
Personalized Messaging | Based on 38 Drip reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 92% (Based on 38 reviews) |
Multichannel
Based on 42 Drip reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically | 92% (Based on 42 reviews) | ||
Mobile | Based on 38 Drip reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive | 89% (Based on 38 reviews) |
Edit
Pre-Made | Based on 82 Drip reviews and verified by the G2 Product R&D team. Offer pre-made email templates | 81% (Based on 82 reviews) | |
Build | Allow users to create their own email templates This feature was mentioned in 57 Drip reviews. | 87% (Based on 57 reviews) | |
HTML | Based on 78 Drip reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates | 85% (Based on 78 reviews) |
Logistics
Analytics | Based on 92 Drip reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform | 82% (Based on 92 reviews) | |
Issues | Based on 70 Drip reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending | 72% (Based on 70 reviews) | |
Integrations | Based on 47 Drip reviews. Integrate with email software or email marketing and marketing automation platforms | 87% (Based on 47 reviews) | |
Shareable Link | Ability to share email templates via a link to collect feedback on the created emails easily | Not enough data |
Administration
Marketing Campaigns | Based on 43 Drip reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 90% (Based on 43 reviews) | |
Reports & Analytics | Based on 46 Drip reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 85% (Based on 46 reviews) | |
User Data | Based on 46 Drip reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 88% (Based on 46 reviews) | |
Integrations | Based on 49 Drip reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 86% (Based on 49 reviews) |
