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CustomerLabs 1PD Ops Platform Reviews & Product Details - Page 2

CustomerLabs 1PD Ops Platform Overview

What is CustomerLabs 1PD Ops Platform?

The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data management and enables personalized marketing campaigns across channels, without technical dependencies. Key Features: Data Collection & Identity Resolution: The platform collects data from websites, CRMs, point-of-sale systems, and other offline sources, unifying them into a comprehensive customer profile. Identity resolution maps anonymous users across multiple touchpoints for a complete 360° view of customer behavior. Advanced Segmentation & Personalization: Create custom audience segments based on user activity (e.g., high-value customers or repeat buyers). These segments help marketers design personalized campaigns across multiple channels like Google Ads, Facebook, and email. Server-Side Tracking & First-Party Server Cookies: The platform offers robust server-side tracking, ensuring that key audience signals are accurately captured and synced with ad platforms, even with modern privacy restrictions. Additionally, it employs lifelong first-party server cookies, which prevent cookie expiration (e.g., fbclid, gclid) and improve attribution and reporting by storing cookies indefinitely​. Offline & Enhanced Conversions: Sync and analyze offline purchase data with online campaigns to enhance Google Offline Conversions and LinkedIn CAPI, optimizing full-funnel performance and reducing acquisition costs. Improved ROAS & Attribution: By maintaining persistent server-side cookies and real-time data syncing, the platform helps achieve higher audience match rates, improving ROAS and ensuring that campaigns are optimized for high-intent, high-value users

CustomerLabs 1PD Ops Platform Details
Languages Supported
English
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Product Description

Visual tracking tool for digital marketers to track and send website events data in 30 minutes to Ad Platforms, Analytics Tools, CRMs, Marketing Automation and others without coding.


Seller Details
Year Founded
2013
HQ Location
Willington, US
Twitter
@customerlabsco
337 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®

Vishnu V.
VV
Overview Provided by:

Recent CustomerLabs 1PD Ops Platform Reviews

Bruce M.
BM
Bruce M.Small-Business (50 or fewer emp.)
5.0 out of 5
"The evolution of the CRM made affordable for everyone"
Customerlabs gave us the ability to easily recreate our segmented CRM lists as audience in all our ad platforms and we were thus able to generate m...
JG
Justin G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent First Party Tracking without all the gimmicks"
CustomerLabs is excellent at delivering exactly what you need - first party tracking. Nowadays, cookies expire instantly and privacy issues have ma...
Akshay Kumar G.
AG
Akshay Kumar G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Amazing platform to leverage data"
It's a great platform with various detailed use cases and features to help companies to leverage data & grow.
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CustomerLabs 1PD Ops Platform Media

CustomerLabs 1PD Ops Platform Demo - Track website visitor behavior  using Action Recorder
Capture specific website events that make the most sense for your business with Action Recorder. A point-click tool for marketers to collect customer data efficiently.
CustomerLabs 1PD Ops Platform Demo - Unify customer data from multiple platforms
Collect customer touchpoint data from external sources such as email marketing tools, CRM and service platforms via webhooks.
CustomerLabs 1PD Ops Platform Demo - 360 degree user profile
Align disparate customer data across platforms and get a cohesive, 360 degree view of your customers.
CustomerLabs 1PD Ops Platform Demo - Sync your customer data with existing tools
Send the customer data to any of your existing marketing tools to orchestrate campaigns that convert.
CustomerLabs 1PD Ops Platform Demo - Segment users
Categorize customers into similar sub-groups for better engagement.
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16 CustomerLabs 1PD Ops Platform Reviews

4.9 out of 5
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16 CustomerLabs 1PD Ops Platform Reviews
4.9 out of 5
16 CustomerLabs 1PD Ops Platform Reviews
4.9 out of 5

CustomerLabs 1PD Ops Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CustomerLabs 1PD Ops PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
TS
Sales Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about CustomerLabs 1PD Ops Platform?

CustomerLabs CDP collects customer data and uses that for different business purpose, which helps many companies of making strategies for their business. They take of customer privacy also. Their data is very elite and well published. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

CustomerLabs CDP can work on the option of showing data on graphics. It will help many of the companies for their business understanding data on digits are very easy. Review collected by and hosted on G2.com.

Recommendations to others considering CustomerLabs 1PD Ops Platform:

You can use CustomerLabs CDP for your business, making new strategies with this. It will help your team a lot, and you can take your business on a different level. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

There are a lot of benefits of CustomerLabs CDP. We are using it for different business purposes. It helps our staff make new plans and our team work for that in team. Review collected by and hosted on G2.com.

CR
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

It tracks better than anything else I've tried, but not only that it feeds data more efficiently back into Facebook that allows for the highest possible 'Event Match Quality' and Advanced Matching. I decreased my retargeting CAC's by 66% by implementing the audience segments inside Customer labs. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

For the 'layperson' who's not technically inclined, the setup process can be very daunting. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Event Match Quality, Advanced Matching success, cookieless tracking by using 'digital fingerprinting'. I'm able to read my ads manager inside Facebook and experience accurate attribution Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

CustomerLabs CD was a savior for us.

We had switched from a Magento to a custom-built and were just unable to optimally align our digital space with site activity, in 48hrs they set up and got us rolling with the transition. Speed | Accuracy | Support would be their strong suits Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

It has been 45 days and we haven't faced any discomfort with our association. Review collected by and hosted on G2.com.

Recommendations to others considering CustomerLabs 1PD Ops Platform:

Economical | Hassle free Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

- FB tracking

- Adwords tracking

- Analytics Review collected by and hosted on G2.com.

SY
Executive Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

Customer Labs has been the best and only Conversions API solution I have found for product advertising. Their representatives walk you through exactly what to do, they are almost always immediately available. So kind. So helpful. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Their accuracy is about 95% so that is all I can really ask for :) Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Being able to track product sales Facebook ads again despite everyone opting out of tracking from Apple iOS. Review collected by and hosted on G2.com.

Bruce M.
BM
Founder, Head of Growth
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about CustomerLabs 1PD Ops Platform?

Customerlabs gave us the ability to easily recreate our segmented CRM lists as audience in all our ad platforms and we were thus able to generate much more targeted ads and messaging to our audience. Also being able to tell Facebook Ads which of our high value clients and prospects should be prioritized. Then pushing that data into all the other platforms to expand targeted reach. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Not much. Some video tutorials would be great. Review collected by and hosted on G2.com.

Recommendations to others considering CustomerLabs 1PD Ops Platform:

Go through the onboarding process when you sign up for a free account. It will really be worth your while. They will take you through specific use cases you didn't know were possible. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Unified data across all platforms Review collected by and hosted on G2.com.

Jonathan S.
JS
Academic Director
Education Management
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about CustomerLabs 1PD Ops Platform?

It's amazing and does things for you that you always dream of doing. Remember that it's a product from CustomerLabs Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

I enjoy everything about it. I just love to watch the product keep growing and improving. Review collected by and hosted on G2.com.

Recommendations to others considering CustomerLabs 1PD Ops Platform:

Use this to make your customer service better on your website. Heck, it will help you convert people into buyers. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Dealing with my website visitors and customers. It's a perfect way to stay in touch with them and help them. Review collected by and hosted on G2.com.