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CustomerLabs 1PD Ops Platform Reviews & Product Details

Akshay Kumar G.
AG
Growth Marketer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

It's a great platform with various detailed use cases and features to help companies to leverage data & grow. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Nothing specific. It's a great platform. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

It helps us to target customers based on behaviour & demographics in an effective manner. Review collected by and hosted on G2.com.

CustomerLabs 1PD Ops Platform Overview

What is CustomerLabs 1PD Ops Platform?

The CustomerLabs 1PD Ops Platform is a no-code tool designed to empower marketers by collecting, unifying, and activating first-party data from multiple sources. This platform enhances customer data management and enables personalized marketing campaigns across channels, without technical dependencies. Key Features: Data Collection & Identity Resolution: The platform collects data from websites, CRMs, point-of-sale systems, and other offline sources, unifying them into a comprehensive customer profile. Identity resolution maps anonymous users across multiple touchpoints for a complete 360° view of customer behavior. Advanced Segmentation & Personalization: Create custom audience segments based on user activity (e.g., high-value customers or repeat buyers). These segments help marketers design personalized campaigns across multiple channels like Google Ads, Facebook, and email. Server-Side Tracking & First-Party Server Cookies: The platform offers robust server-side tracking, ensuring that key audience signals are accurately captured and synced with ad platforms, even with modern privacy restrictions. Additionally, it employs lifelong first-party server cookies, which prevent cookie expiration (e.g., fbclid, gclid) and improve attribution and reporting by storing cookies indefinitely​. Offline & Enhanced Conversions: Sync and analyze offline purchase data with online campaigns to enhance Google Offline Conversions and LinkedIn CAPI, optimizing full-funnel performance and reducing acquisition costs. Improved ROAS & Attribution: By maintaining persistent server-side cookies and real-time data syncing, the platform helps achieve higher audience match rates, improving ROAS and ensuring that campaigns are optimized for high-intent, high-value users

CustomerLabs 1PD Ops Platform Details
Languages Supported
English
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Product Description

Visual tracking tool for digital marketers to track and send website events data in 30 minutes to Ad Platforms, Analytics Tools, CRMs, Marketing Automation and others without coding.


Seller Details
Year Founded
2013
HQ Location
Willington, US
Twitter
@customerlabsco
337 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®

Vishnu V.
VV
Overview Provided by:

Recent CustomerLabs 1PD Ops Platform Reviews

Bruce M.
BM
Bruce M.Small-Business (50 or fewer emp.)
5.0 out of 5
"The evolution of the CRM made affordable for everyone"
Customerlabs gave us the ability to easily recreate our segmented CRM lists as audience in all our ad platforms and we were thus able to generate m...
JG
Justin G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent First Party Tracking without all the gimmicks"
CustomerLabs is excellent at delivering exactly what you need - first party tracking. Nowadays, cookies expire instantly and privacy issues have ma...
Akshay Kumar G.
AG
Akshay Kumar G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Amazing platform to leverage data"
It's a great platform with various detailed use cases and features to help companies to leverage data & grow.
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CustomerLabs 1PD Ops Platform Media

CustomerLabs 1PD Ops Platform Demo - Track website visitor behavior  using Action Recorder
Capture specific website events that make the most sense for your business with Action Recorder. A point-click tool for marketers to collect customer data efficiently.
CustomerLabs 1PD Ops Platform Demo - Unify customer data from multiple platforms
Collect customer touchpoint data from external sources such as email marketing tools, CRM and service platforms via webhooks.
CustomerLabs 1PD Ops Platform Demo - 360 degree user profile
Align disparate customer data across platforms and get a cohesive, 360 degree view of your customers.
CustomerLabs 1PD Ops Platform Demo - Sync your customer data with existing tools
Send the customer data to any of your existing marketing tools to orchestrate campaigns that convert.
CustomerLabs 1PD Ops Platform Demo - Segment users
Categorize customers into similar sub-groups for better engagement.
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Have you used CustomerLabs 1PD Ops Platform before?
Yes

15 out of 16 Total Reviews for CustomerLabs 1PD Ops Platform

4.9 out of 5
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CustomerLabs 1PD Ops Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CustomerLabs 1PD Ops PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
JG
Director of Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

CustomerLabs is excellent at delivering exactly what you need - first party tracking. Nowadays, cookies expire instantly and privacy issues have made it harder to find customers that are interested in your website. Thanks to CustomerLabs, we are able to identify more customers than other services (TW/CAPI) and feed that data back into the advertising platforms (FB/Google) to target more users like those that are purchasing our products. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

CustomerLabs is constantly adding new channels and extensions to be able to track and connect to. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Nowadays, cookies expire instantly and privacy issues have made it harder to find customers that are interested in your website. Thanks to CustomerLabs, we are able to identify more customers than other services (TW/CAPI) and feed that data back into the advertising platforms (FB/Google) to target more users like those that are purchasing our products. Review collected by and hosted on G2.com.

TA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

We have worked with CUstomerLabs for about 2 years now and it has been a great experience. We have been able to communicate directly with the CEO Vishnu, and every single question or issue we have has been handled quickly and thoroughly.

Just a few thoughts on the experience:

Personalized Approach: CustomerLabs didn’t just give us tools; they gave us a strategy. They understood our unique setup and came prepared with solutions that felt tailor-made.

The Journey:

Integration: Marrying CustomerLabs with our system was seamless. It’s like they’ve been a part of our tech stack forever.

Custom Tracking: Whatever custom need we threw at them, they caught it with ease and turned it into a feature that seemed designed just for us.

Boosting Our Campaigns: The numbers don’t lie. Our Facebook campaigns have been hitting the mark more consistently since we joined forces with CustomerLabs.

Data at our Fingertips: Informed decisions are the best decisions. Thanks to CustomerLabs, we're making better decisions with the crystal-clear data they provide.

Always There When You Need Them: The CustomerLabs team is just a message away, and their responsiveness has been a game-changer. We faced a few user error issues along the way, but their team was all about swift resolutions. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

The only downside is the setup can be a bit in-depth. But they got on the phone with us and screenshared and helped us get it all setup. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Just much better to use then the standard FB pixel. Review collected by and hosted on G2.com.

NO
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

Best thing about Clabs is the first party data! Once a user visits your website, all you need is Clabs tool to segment audience and use it as per your needs.

Whether you want to show ads thorugh Google, meta or any other possible channel where you customer has a presence, Clabs helps! Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

I do not see anything. They proactively take feedbacks if any and continuously improve their prouct in order to serve their customers better. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Retargeting our first party users and helping us with an incremental sales, improving our ROAS. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

Great customer service. Helped take our events matching from 4.9 to over 9. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Integrating and evergreen training videos to set everything up yourself would be helpful. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

They helped us get better events matching which helps us get a lower CPL & CPA. Review collected by and hosted on G2.com.

Nina C.
NC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

CustomerLabs is the best value first-party data platform we have used. It has flexible plans for all sizes and it makes a positive impact on audience match rate which in turn increases ROAS on advertising platforms like Facebook Ads and Google ads. You can clearly see the lift in results after only 14 days. The customer service is also excellent and they will have frequent meetings to review your progress which is very helpful. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

It's a bit hard to set up at first, but their customer service can help you with it. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

CustomerLabs is helping increase our match rate with the data we send from channels like Google and Facebook so that retargeting is more effective. It will help increase ROAS and sales on your remarketing strategies. Review collected by and hosted on G2.com.

Ayako Y.
AY
Chief Marketing Officer
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about CustomerLabs 1PD Ops Platform?

It allows me to integrate and seamlessly sync my customer data in real-time with my existing marketing tools like Google Analytics, Google Adwords, Mixpanel, Salesforce, and others tools. It also allows me to easily track, identify, segment, and analyze customer data. The platform allows me to manage personalized campaigns across channels without relying on my developers. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

I haven't found anything that I dislike about CustomerLabs CDP yet. I am satisfied with using it. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

CustomerLabs CDP solved my problem of having a scattered and disjointed view of my customer data. By unifying my customer data from multiple sources, I can get a 360-degree view of my customers and create tailored segments to trigger timely messages across channels. This benefits me by allowing me to make data-driven decisions and increase product sign-ups, adoption, and engagement. It also saves me time and resources by not having to depend on my developers to implement tracking and analysis. Review collected by and hosted on G2.com.

VN
Sr. Manager - Marketing
Retail
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about CustomerLabs 1PD Ops Platform?

Seamless ultrafast setup & Results after implementing were just great. Most competitive pricing too. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Nothing so far. The support & the product have been amazing so far. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Post ios 14 update the ROAS of the campaigns took a huge hit. Customer labs has helped us skyrocket ROAS & also helped us in scaling our campaigns. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

I like the personalized service offered and also the easy setup process, especially for a non-developer to get going quickly with a CDP solution. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

Even though it is no-code, there is still a learning curve with the product. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

It is helping us track events on our website more accurately than we are able to with Facebook's pixel tracking. This helps with audience building, passing more data back to facebook, and ultimately driving more effective results with ads. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about CustomerLabs 1PD Ops Platform?

Customer Labs is redefining first-party data capture, storage, and audience deployment with ease. When you normally think of CDP you think of expensive and developer-heavy, but not anymore. Not only does Customer Labs integrate with some of the most common and popular CRMs and Ad platforms to bring unity to your marketing efforts. It also has first-rate support and a team that is responsive and helpful when things go wrong. I can't recommend it enough for every marketing team out there whether you're doing e-comm or b2b lead gen, this needs to be your data hub. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

My only critique is that this platform has the ability to track multi-touch attribution but does not yet have a dashboard that enables you to present that to your clients. That being said I do believe they have it on their roadmap. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

Tracking & Attribution just became possible despite iOS or Android while strongly positioning itself as a future-proof solution for a cookieless world. Review collected by and hosted on G2.com.

TS
Sales Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about CustomerLabs 1PD Ops Platform?

CustomerLabs CDP collects customer data and uses that for different business purpose, which helps many companies of making strategies for their business. They take of customer privacy also. Their data is very elite and well published. Review collected by and hosted on G2.com.

What do you dislike about CustomerLabs 1PD Ops Platform?

CustomerLabs CDP can work on the option of showing data on graphics. It will help many of the companies for their business understanding data on digits are very easy. Review collected by and hosted on G2.com.

Recommendations to others considering CustomerLabs 1PD Ops Platform:

You can use CustomerLabs CDP for your business, making new strategies with this. It will help your team a lot, and you can take your business on a different level. Review collected by and hosted on G2.com.

What problems is CustomerLabs 1PD Ops Platform solving and how is that benefiting you?

There are a lot of benefits of CustomerLabs CDP. We are using it for different business purposes. It helps our staff make new plans and our team work for that in team. Review collected by and hosted on G2.com.