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Critical Mention Reviews & Product Details

DM
Senior Consultant
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Critical Mention?

The ability to tailor and quickly share broadcast clips is hugely helpful for media tracking and monitoring. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

While decent, the transcripting feature is somewhat unreliable so it makes tracking mentions difficult if you are not certain of the specific outlet and segment you're looking for Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

Be sure to put together robust boolean queries for monitoring purposes to ensure that you're capturing all possible mentions of your product/client/conversation of interest, that way the tracking mechanism is less likely to miss mentions in the transcript. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

We often track media mentions and compile reports for clients, Critical Mention allows for us to search and track, include rough transcripts and send tailored video clips for easy review. Review collected by and hosted on G2.com.

Critical Mention Overview

What is Critical Mention?

The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription.

Critical Mention Details
Languages Supported
English, French, Spanish
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Product Description

Critical Mention allows users to search global TV, radio, online news and social media, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.

How do you position yourself against your competitors?

Critical Mention differentiates in several ways. We pride ourselves on being the fastest, easiest-to-use platform in the media monitoring and intelligence space. Since the company's inception, Critical Mention has been the leader in broadcast monitoring technology and in recent years has added state-of-the-art analytics, online news and social media monitoring features. The platform consistently delivers real-time search results to PR and communications professionals.

Two of Critical Mention's most important differentiators are the speed and reliability of the platform. Our capture network monitors more TV and radio coverage in the U.S. and Canada than any other provider, as well as content from online news, licensed print and social media sources. Critical Mention also provides every client with a dedicated account manager to ensure users get the most value possible out of the platform.


Seller Details
Year Founded
2002
HQ Location
New York, NY
Twitter
@criticalmention
3,984 Twitter followers
LinkedIn® Page
www.linkedin.com
133 employees on LinkedIn®

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Overview Provided by:

Recent Critical Mention Reviews

DW
Derek W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Critical Mention supports our documentation process."
I really enjoy the email notification from the website. It helps us to archive news stories related to our organization.
AP
Ava P.Mid-Market (51-1000 emp.)
4.5 out of 5
"Good for in-house PR monitoring"
I like how easy it is to monitor mentions of my company, and I feel like it captures everything. This is mostly helpful for broadcast and radio. I ...
HB
Helen B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Critical Mention is a great listening tool!"
The fact that Critical Mention dashboard is so user friendly and easy to navigate and that each account has a representative to assist with day-to-...
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Critical Mention Media

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Video Reviews

213 out of 214 Total Reviews for Critical Mention

4.3 out of 5
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Critical Mention Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for Critical MentionQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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SJ
Public Relations Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Critical Mention?

I have been in PR for more than 15 years and have tried a lot of media monitoring services, but none ever met my expectations ... until I found Critica Mention. It is the most comprehensive and user-friendly media monitoring service I've used in my career. The customer service is outstanding. Critical Mention has exceeded my expectations, and I hope to use their service for a long time. I've rebuffed any other services that have tried to pitch me over the years (and there have been plenty). I don't even waste my time taking a meeting, because I couldn't be happier with Critical Mention. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I have not disliked anything at this point. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

It's comforting to know that I can count on finding an online article, a TV clip, or whatever other media story for which I'm looking whenever I need. The reports I'm able to generate make me look good with the brass as well ;-) Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

Hi Scott, thank you for leaving such a wonderful review. We're delighted to see that you and your team can easily monitor all of your media coverage with Critical Mention. Thanks, again!

Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Critical Mention?

Customized reports, ease of sharing those reports Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Could use more graphics in custom reports if allowed Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Helping keep track of media mentions, sentiment, ad equivalency value, etc. Review collected by and hosted on G2.com.

BS
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Critical Mention?

Critical Mention alerts me anytime one of our clients is featured in the media. It also allows me to share and download clips of our clients on television. This is such a valuable tool for any PR professional. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

There isn't really anything I would change about Critical Mention. I have been subscriber for many years and it always does exactly what I need it to. If you do run into a problem, they are always willing to help. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Critical Mention alerts me anytime one of our clients is mentioned in the media. It also allows me to download TV and radio clips into an MP4 that I can share with the client. Review collected by and hosted on G2.com.

CJ
Realtor
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Critical Mention?

Critical Mention is the best tool to show upper-level executives and board members the value of your public relations and marketing efforts. This tool sets hard numbers for PR values to give real numbers that easily translate to show your reach in a dollar amount. I also love that I can show national and international coverage in reports. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Nothing. I really don't have anything bad to say about this product or service. Even their customer service is excellent and they offer great training programs for my staff. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

The are allowing us to see the reach of our efforts and target specific reporters that take an interest in our organization. The national and international coverage is also helpful as we target international markets for tourism. Review collected by and hosted on G2.com.

JB
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Critical Mention?

Alerts received whenever and wherever the organization or members of it are mentioned anywhere. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Only downside would be not being able to clip right from the alert. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

No longer do I need to search for where and when the organization or its leaders are mentioned in mainstream media or social media. Review collected by and hosted on G2.com.

NA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Critical Mention?

We love using Critical Mention because it truly feels like it captures it ALL. Plus, there's additional features on the platform that really help our agency stand out when it comes to reporting. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Not much to complain about! Sometimes the site is a bit slow when pulling large reports, but that honestly is likely a network error and not the platforms fault. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Our representative from CM, Cailtin, is the most responsive and kind rep in the game. If there is a problem we can't solve on our end, trust she'll handle in within one business day. The platform is really easy to learn and we feel it most accurately captures our results. Review collected by and hosted on G2.com.

AP
Corporate Communications Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Critical Mention?

I like how easy it is to monitor mentions of my company, and I feel like it captures everything. This is mostly helpful for broadcast and radio. I like that how the reports are customizable. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

It's not the most user-friendly interface and the editing tool for broadcast clips can be a bit of a pain to use. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

It's the best way to monitor broadcast coverage and download clips from TV stations. Review collected by and hosted on G2.com.

CG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Critical Mention?

I like the ability to quickly find clips and data using the self service model, but also the fact that CM reps are always available to help. The subscription model is ideal for me. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I have not had any problems with CM. I would appreciate if more stations had high resolution clips. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Some clients simply need to see that they are on TV, others require high level analytics and data. Review collected by and hosted on G2.com.

PJ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Critical Mention?

They consistently do a nice job finding the mentions of our organization, sometimes in the most random publications. I also appreciate the estimated audience data as well as publicity value. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Every now and then there is a mention that is missed, but usually by using the search function I can find it. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Critical mention gives us an accurate, data-based account of how much publicity we are receiving. That helps justify and effort and money spent on this piece. Review collected by and hosted on G2.com.

DW
Staff Captain, HIPAA Compliance Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Critical Mention?

I really enjoy the email notification from the website. It helps us to archive news stories related to our organization. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Sometimes the notifications provide us with information that we are unable to document. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

It allows us a way to capture news stories involving our department in a way that is efficient where we do not have to worry about recordings on our own. Review collected by and hosted on G2.com.