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Criteo Commerce Growth Reviews & Product Details - Page 8

Criteo Commerce Growth Overview

What is Criteo Commerce Growth?

Commerce Growth is the performance growth platform that is trusted by over 22,000 advertisers to achieve their customer acquisition and customer retention objectives across the open web. Criteo’s unique commerce data and AI technology helps you find the right people to grow your business, and delivers the right message for every person based on their complete shopping journey. Getting started with Commerce Growth is easy. Once a campaign is live, AI helps to make decisions on your behalf, automatically optimizing towards the best performance outcome, including bids, budget and creative to reach a relevant audience. There’s no marketing, design or technical experience required to get started and drive results for your business. Never worry again about missing an opportunity to reach your best customers. With Commerce Growth, you’re present when your current customers and your next top customers are ready to buy.

Criteo Commerce Growth Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish
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Product Description

Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.

How do you position yourself against your competitors?

Finding the right partner is no easy feat. But doing so is crucial for delivering performance, and ultimately driving profitable sales for you. So why should you choose Criteo?

• Criteo has one of the world’s largest sets of shopper data, fueling our deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert, optimizing against defined outcomes.
• Our powerful machine-learning technology leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
• Criteo goes beyond just conversions, offering solutions that span across the entire shopper journey, to help you acquire, convert, and re-engage shoppers.

The proof is in our 90% client retention rate and growing ecosystem of retailers, brands, and publishers. As consumers and the world of commerce continues to change, it’s important to choose the right partner to deliver against your business objectives.


Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,905 Twitter followers
LinkedIn® Page
www.linkedin.com
3,661 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072

AC
Overview Provided by:

Recent Criteo Commerce Growth Reviews

Jonathan W.
JW
Jonathan W.Small-Business (50 or fewer emp.)
1.0 out of 5
"Really Frustrated with their platform and support"
Easy enough to connect feed and prep ads
Verified User
U
Verified UserMid-Market (51-1000 emp.)
1.0 out of 5
"Limited in capability"
The platform is relatively easy to use and is simple when navigating between pages and sections. Retargeting campaigns do perform well.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Functional and effective for retargeting"
There is a major focus on click attributed sales
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Criteo Commerce Growth Media

Criteo Commerce Growth Demo - Criteo Management Center
Criteo's Dashboard and Interface for Managing Campaigns
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Video Reviews

240 Criteo Commerce Growth Reviews

3.7 out of 5
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240 Criteo Commerce Growth Reviews
3.7 out of 5
240 Criteo Commerce Growth Reviews
3.7 out of 5

Criteo Commerce Growth Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Criteo Commerce GrowthQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Criteo Commerce Growth?

Being able to dynamically retarget users across the internet. They've definitely become more transparent the past few years as well. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

My biggest gripe is that sometimes because the ads offered by Criteo themselves are dynamic, sometimes you'll have to be served an image/headline/ combination that doesn't make sense before you can work with the team to have it resolved. Also pixel issues can be very annoying as well. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Should give them a try Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Capturing what would most likely be lost conversions by being able to retarget them in ways not always easily done otherwise. Review collected by and hosted on G2.com.

Shawn P.
SP
VP Marketing / Head of Product
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Criteo Commerce Growth?

I liked the security Cretio offers against others like steelhouse or adroll. - they each have their place, but I have suggested Cretio a few times, I've used quite a few tools and the remarketing and prospecting features have been great to get qualified people through the door and help scale our efforts. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

The security of Cretio and matching comes with a carve-out here, when I first started I was under the impression I could have the prospecting tool dig up various new leads and help deliver ads to them. I was sceptical about the accuracy, I was a bit right. When I started the tool's network can't really begin working for you if your site traffic is relatively low. I worked on implementing a tool at a luxury brand, but because the cost of the product was niche and traffic was minimal we couldn't deploy and had to search for an alternative solution. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

When I was looking to scale my paid media efforts in both prospecting and remarketing I knew I couldn't handle it the way I was previously (manually). Cretio is great tool to automate what you are already doing and to scale it up. Review collected by and hosted on G2.com.

OB
Paid Media Specialist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

The platform is incredibly easy to use and Criteo has driven strong overall performance. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Lack of transparency into placements, no ability to retrieve a placement report, concerns about brand safety Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Don't stress about transparency/placements too much; focus on direct results tracked through a third party like Google Analytics Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Driving purchases amongst active users; significantly improved overall ROI. Review collected by and hosted on G2.com.

Tina C.
TC
Digital Marketing Manager
Apparel & Fashion
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Criteo Commerce Growth?

The engine is able to optimize toward key KPIs successfully. Account manager is responsive, knowledgeable and helpful. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Bid changes typically take about 24 hours to go into effect. Would love the ability to make real-time optimizations. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Retargeting ads help recapture revenue lost from browse and cart abandonment. Review collected by and hosted on G2.com.

Irrum D.
ID
VP of E-Commerce
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

Low Cost and pay per click model, no insane fees as other agencies. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Wish they had more products we would move all our marketing here if they had more channels. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Targeting users who have not engaged with us in some time. Reaching our ROAS goals with increase in spend. Review collected by and hosted on G2.com.

Verified User in Luxury Goods & Jewelry
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

I've been lucky to work with three Criteo reps and have had a consistent experience as a user. The results have been delivered and accurate. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

After three years, I don't have too many dislikes. I'm a growth marketer now but used to be a Google ads expert. I'd love to see more audience data and uncover ways to optimize and improve other than bids. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

We use Criteo for more customized retargeting. We've seen more scale on Criteo retargeting than with Google and Bing alone. Review collected by and hosted on G2.com.

MC
Director, Display and SEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Criteo Commerce Growth?

Campaign performance is great, with the CPC model, we can better track KPIs in other platforms, such as Google Analytics.

The ability to control spending very closely, together with automated bid management is very helpful. The team is very supportive and the user interface easy to use. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Dynamic ad creative is not always the best, sometimes because of the layout, sometimes due to the quality of the product images. We can add static overlay images to improve creative assets, but the dynamic ads may not be ideal, depending on how concerned you are about branding and brand guideline. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Make sure to compare with other platforms. In our case, we noticed Criteo Retargeting wasn't always the best performing solution across all different clients. Different brands have different audiences, and this may not resonate with all your target audiences.

In instances when Criteo performed better, it was very clear, so I definitely recommend testing it and comparing with performance from other products/platforms. They also have an upper hand in terms of support. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Very efficient retargeting campaigns. Having the support of a team on the backend is also very reassuring and improves efficiency in campaign updates. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Criteo Commerce Growth?

I like that the platform runs by itself. It doesn't require a lot of labor on our end. Even with the little effort, the system is able to target qualified users and get them to return to the site at a comparable return on ad spend to our other marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

The service is a bit of a black box, I like to be able to debug when things go wrong. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Fairly easy to set up. They pull products from Google Shopping feed and then add a tag to the site. They then create the ads for you and then display them on the display network to users based on the site tag. We tried Adroll before, but switched because we weren't getting a good return on ad spend. We are getting a much better return with Criteo that is comparable to our other marketing efforts. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

It allows us to get more traffic back to our site after people have left. More traffic from qualified leads = more revenue. It also allows us to reduce the amount of labor we spend optimizing display campaigns since all of that is handled on their back-end. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Criteo Commerce Growth?

Very easy to get started; setup was a breeze and required very little effort on our part which was a huge plus. Detailed reporting and analytics are easy to access and view all in one central spot. Ads are well designed and look professional. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Sometimes when we approve a recommendation to increase our bid for ad space before a weekend or at the start of the month the bid amount will be too high and our monthly budget will be spent within a few days or a week which limits the advertising we can do for the remainder of the month. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Criteo helps us keep our brand name in front of potential customers once they've left our website with minimal effort required from us. They save us time and money by targeting the customers that are most likely to respond to our ads and return to our website to make a purchase. We have an increased web presence now. Review collected by and hosted on G2.com.

Verified User in Sports
AS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Criteo Commerce Growth?

I like the breadth of knowledge of Criteo's team and the extensive retargeting services that are able to be offered. Compared to other retargeting services, Criteo is the most feature-rich. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

After historically accumulating a great deal of time from sign-up, Criteo shifted our account over to a managed services team with less person-to-person interaction on a weekly basis to give status updates on our account. That has been a bit more challenging as most discussion now occurs over email and there is more of a time delay in trying to make changes and adjustments. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Evaluate what else is out there in the market, but understand that Criteo is a leader in the industry and is very likely the partner you are looking for to be able to reach your goals. Criteo has completely changed the way we do business online and is a service I would recommend to any business that operates an online ecommerce presence. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Capturing lost traffic has been huge. The ability to place advertising that is relevant to a user that is familiar to our brand is extremely important. Using Criteo Dynamic Retargeting has created a new sales channel for our company. Review collected by and hosted on G2.com.