Criteo Commerce Growth Reviews & Product Details - Page 24

The UI is very easy to maneuver through. They have great customer service. Review collected by and hosted on G2.com.

They have a low fill rate based off of their mantra on how to monetize. Review collected by and hosted on G2.com.

I prefer the CPC model as opposed to impressions, although you lose control of when/where your ads appear. Review collected by and hosted on G2.com.

Black box of impressions. No ability to add fatigue rules. Review collected by and hosted on G2.com.

Platform works, partly because it's CPC based. Review collected by and hosted on G2.com.

Zero transparency on the sites you're opted into so you may receive very low quality clicks from questionable websites Review collected by and hosted on G2.com.

I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the model is CPC-based and thus there is a greater sense of control over impressions and clicks for the advertiser. Our account manager was great and very good at optimizing the campaigns and certainly part of why the platform performed well for us. Review collected by and hosted on G2.com.

There is a certain "black box" aspect since the reporting and analytical capabilities are very limited (to my knowledge). However, as long as the ROAS goals are met, that is a small downside. The templates are also limited in design - although there are several "templates", they tend to look alike and your banners can appear very similar to another advertiser's, thus creating potential confusion for the end user. Review collected by and hosted on G2.com.

Criteo is by far the best at what they do - retargeting multiple products. If you are an e-commerce retailer, travel/OTA, etc. and need a dynamic creative retargeting partner, then Criteo is definitely the most effective. In many, many head to head tests I've done against other specialized retargeters, DSP's, etc. they've always won. Their service tends to be good, obviously depending on your account team. Review collected by and hosted on G2.com.

- Criteo isn't necessary for all types of retargeting - it's most effective for what I described above, retailers or OTA's that have a lot of SKU's and products.

- Their system is very "blackbox" and not very flexible at all if you have custom requests or want to modify their engine/strategy in any way.

- Brands typically hate the way the best performing creative looks - it's usually rather ugly.

- Depending on where you sit, Criteo as a company hates working with agencies and only likes working with clients direct. They can be difficult to work with if you sit within the former. Review collected by and hosted on G2.com.

When they provided inventory it was usually at a high CPM. Review collected by and hosted on G2.com.

The UI was ok but was still hard to utilize. The team was not as invested as others to make sure we were performing well. They would make some suggestions but could go quiet for some time. Additionally fill was very small with them but that could have been adjusted with lowering floors. Review collected by and hosted on G2.com.

Criteo provides a solution that is entirely focused on retargeting, Given the importance of retargeting for our company we were highly focused on performance and ROI. Criteo is known for their CPC pricing model, which resonated with us because it worked well with our margins, and they provide a very specific, structured offering that is geared to online retailers such as ourselves. There aren't very many networks that provide you with dynamic creatives where your products are on a carousel and this fit perfectly with our business model. Review collected by and hosted on G2.com.

Since they buy inventory on a CPM and price the campaign on a CPC, thus taking taking on most of the risks, they require that they control the creative, frequency caps, inventory sources, targeting duration, and other aspects of the campaign to ensure they make their margin over the cost of the inventory. I think the frequency cap is what we were concerned about initially because we didn't want to be obtrusive and serve the same ads to the same users multiple times a day. Review collected by and hosted on G2.com.

Ease of technology installation and support. Review collected by and hosted on G2.com.

It's not a self serve model. Doesn't allow the breakup of VTCs vs CTCs. Review collected by and hosted on G2.com.

Criteo was the best retargeting platform I tested when I managed display in-house for a consumer brand selling multiple products. We integrated with Marin Software for our paid search advertising and found it to be a winning combination for our digital acquisitions. Review collected by and hosted on G2.com.

Their ad units are visually appealing, however do take a one-size fits all approach to everyone. Review collected by and hosted on G2.com.

This is one of the tools that give you control over CPCs and you also have the option to segment your audience. It feels like you do have control over the campaigns, you're not just spending for impressions. Review collected by and hosted on G2.com.

There's not much I can think of, maybe the fact that all advertizes end up having the same template and the creative banners end up looking very much the same. Review collected by and hosted on G2.com.