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Criteo Commerce Growth Reviews & Product Details - Page 23

Criteo Commerce Growth Overview

What is Criteo Commerce Growth?

Commerce Growth is the performance growth platform that is trusted by over 22,000 advertisers to achieve their customer acquisition and customer retention objectives across the open web. Criteo’s unique commerce data and AI technology helps you find the right people to grow your business, and delivers the right message for every person based on their complete shopping journey. Getting started with Commerce Growth is easy. Once a campaign is live, AI helps to make decisions on your behalf, automatically optimizing towards the best performance outcome, including bids, budget and creative to reach a relevant audience. There’s no marketing, design or technical experience required to get started and drive results for your business. Never worry again about missing an opportunity to reach your best customers. With Commerce Growth, you’re present when your current customers and your next top customers are ready to buy.

Criteo Commerce Growth Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish
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Product Description

Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.

How do you position yourself against your competitors?

Finding the right partner is no easy feat. But doing so is crucial for delivering performance, and ultimately driving profitable sales for you. So why should you choose Criteo?

• Criteo has one of the world’s largest sets of shopper data, fueling our deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert, optimizing against defined outcomes.
• Our powerful machine-learning technology leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
• Criteo goes beyond just conversions, offering solutions that span across the entire shopper journey, to help you acquire, convert, and re-engage shoppers.

The proof is in our 90% client retention rate and growing ecosystem of retailers, brands, and publishers. As consumers and the world of commerce continues to change, it’s important to choose the right partner to deliver against your business objectives.


Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,905 Twitter followers
LinkedIn® Page
www.linkedin.com
3,661 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072

AC
Overview Provided by:

Recent Criteo Commerce Growth Reviews

Jonathan W.
JW
Jonathan W.Small-Business (50 or fewer emp.)
1.0 out of 5
"Really Frustrated with their platform and support"
Easy enough to connect feed and prep ads
Verified User
U
Verified UserMid-Market (51-1000 emp.)
1.0 out of 5
"Limited in capability"
The platform is relatively easy to use and is simple when navigating between pages and sections. Retargeting campaigns do perform well.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Functional and effective for retargeting"
There is a major focus on click attributed sales
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Criteo Commerce Growth Media

Criteo Commerce Growth Demo - Criteo Management Center
Criteo's Dashboard and Interface for Managing Campaigns
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Have you used Criteo Commerce Growth before?
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Video Reviews

240 Criteo Commerce Growth Reviews

3.7 out of 5
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240 Criteo Commerce Growth Reviews
3.7 out of 5
240 Criteo Commerce Growth Reviews
3.7 out of 5

Criteo Commerce Growth Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Criteo Commerce GrowthQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Graphic Design
UG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

I'm the designer for my company, so i use coupon kits from criteo. The kits are very easy to use and customize. we also do last minute sales so its easy to change the copy to the promotion we are currently running. my contact with criteo is also very helpful with sending last minute promotion or changes to their creative department. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

it would be nice to make the coupon kits more dynamic. for example we have sales on specific styles but thats not reflected in the kits, they show all styles, not just the one we would like to promote. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Good way to promote a promotion and show multiple products compared to a static image. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

Good customer service, easy to use platform Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

integration with other platforms, Facebook DPA option needs work Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

great for retargeting purposes Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

I think it is very user friendly. Our client had a great ROI. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

The platform is sometimes slow and doesn't load properly. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Faster load time Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

We are solving the business problems of maintaining a low CPA. Hook Logic allows for us to have a low CPA Review collected by and hosted on G2.com.

Kris Y.
KY
Manager
Marketing and Advertising
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

The fact that we can extend our search campaigns into online retailers like Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

There doesn't appear to be much that can be optimized. You more or less set a campaign and then have to watch it perform.

We have had a hard time getting additional logins, we have one shared login under one of the agency users that we share. This may just be a small quirk with just our team. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Have a little bit of patience at first with your sales rep but in the end they will help you as as best they can. This is obviously a test partner scenario and will never replace Google or MSN search Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Its really about finding users who leverage the internal search functionality at site like Walmart.com and Target.com. There are places that have a massive number of skus so in order to truly find what you are looking for you have to use internal search.

This is type of tactic is really for smaller CPG type purchases, not really large purchases that are >$100. Review collected by and hosted on G2.com.

Verified User in Law Practice
AL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

Criteo's reach and it's ability to scale very easily with demand. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Criteo's UI/UX could need a refresh especially for newer users that might feel frustrated. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Our returning client revenue has increased since we implemented Criteo Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

Easy to navigate dashboard with metrics. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new creatives, I can't optimize based on geo, device, or any basic segments. I can't even see data for them. Also, if you want to cancel this service, you have to put in an request for them to cancel, which takes a week sometimes and other times is completely overlooked, so the account keeps spending. It's ridiculous that you can't pause a service immediately. The lowest CPC you can put is $0.20 before they approve your cancellation. My rep told me I was getting poor performance, because my competitive indicator was too low, so I should increase my CPCs. Instead, I did t he opposite and placed them at the lowest possible bid and ended up getting some great return on ad spend for a couple of weeks. Even though volume significantly went town, the return on my investment significantly increased. Their customer support is uneducated and terrible at doing the things that you ask them for. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Please consider other options for your needs. Everything should be tested, but be very careful with Criteo. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

I had a good return when I spent the least amount of money on it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
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What do you like best about Criteo Commerce Growth?

The result should be great in order to post click only Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

The frecuencies above 50 per day, are really stressfull Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

you have to be very careful with the brand safety and the ad colision Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Retargeting solution with great performance, They have othrt products with worst result Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

The customer support has been very helpful. We give them a budget and they optimize accordingly so it is mostly hands off for us. they have been very accommodating and helpful when it comes to our questions. I like the feature that makes me approve a bid change that they perform before it goes live. The UI is pretty user friendly and pulling reports is pretty easy. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

We saw traffic drop off every now and then but that could have been related to our budgets. Better insights from the rep would have been helpful as to why this occurred. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Test this against other vendors and see what works best for you. Your results are going to be different depending on the client/industry. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

This is helping us hit our order and revenue goal while improving and sustaining our overall efficiency. Review collected by and hosted on G2.com.

Matt H.
MH
Senior Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Criteo Commerce Growth?

What I like most about Criteo is the volume of impressions and conversions that they're able to deliver. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

What I dislike about Criteo is the inability to view which placements our ads are appearing on and how they are performing in terms of impressions and conversions. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

We're advertising to our previous site visitors to our fullest reach potential through one vendor while maintaining efficiency. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Criteo Commerce Growth?

We run Criteo ads for several months as a publisher , but when we did a proper analysis, we found out that performace just wasn't there. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

- Criteo lets you display ads from 3rd party networks, but despite asking several times, Criteo support refused to disclose the commission that they charged me for these ads.

- You can set a maximum threshold of 1.50 (dollar or euro). Even Adsense achieves higher yields for many ad formats.

- support was pretty poor and often failed to address the problem altogether

- the platform is lacking in ease of use Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

When you calculate the ROI, make sure that you do so for your entire ad chain, including passbacks to alternative networks.

First of all: Make sure you track the number of views that you send to each ad network by using an ad management system like DFP. The ad networks will only report the number of views that they receive, but this doesn't account for lost views. Especially on the first pass, you can lose a significant percentage of views.

Run a split test. for example:

Group A: send 50% of your traffic directly to Adsense.

Group B: send 50% to Criteo with a passback to Adsense (use a different ad unit than for group A).

Calculate the revenue for both groups and divide by the number of views that you sent there. One you determine the best performing group, you can scale up the percentage that you send to that group. However, I recommend that you always keep having a control group. Most importantly, this will allow you to continuously track performance and adjust floor prices if needed. Secondly, if there is some problem with your primary network, you can switch all traffic over to your secondary network in a matter of seconds. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

I'm assuming that Criteo is targetting publishers who otherwise rely on Adsense. They promise a higher yield, but when we took the effort to do a proper yield analysis, we quickly found out that they failed to deliver on this promise. Review collected by and hosted on G2.com.