Criteo's interface is incredibly simple to use, and their customer support team handles most of campaign set-up and optimization. I am not required to spend time reviewing placements, bids, and creative because they handle the coordination of everything. Review collected by and hosted on G2.com.
They may be in the business associated with arbitrage. They may not be a within the business in enhancing for what performs greatest for you, no matter what these people say. They are right now using some sketchy techniques to bypass the brand new firefox 3rd part cookie guidelines in a way that will can screw up your stats attribution. Review collected by and hosted on G2.com.
Most of the process is automatic and Criteo has very nice algorithm to optimize the result. Review collected by and hosted on G2.com.
Up to this moment, there's nothing we dislike. Review collected by and hosted on G2.com.
Communicative nature of our support team, options to view coupon kits in dashboard Review collected by and hosted on G2.com.
Can't update logo in dashboard // Bid adjustments not always paired with reasoning // No eye on budget pacing until "emergency point" Review collected by and hosted on G2.com.
I like how performance based Criteo is compared to other web retargeting platforms. Review collected by and hosted on G2.com.
The return on ad spend hasn't been as high as I'd like. Review collected by and hosted on G2.com.
We have received quality ROI since using Criteo for the past 2.5 years. Review collected by and hosted on G2.com.
The only complaint we have is their customer service has really gone down since the beginning of our relationship. We overlook this due to the ROI though. Review collected by and hosted on G2.com.
The platform is easy, especially if you want little/no control. They setup and run everything for you. Review collected by and hosted on G2.com.
They screwed up the implementation. We have no way to independently audit how much of our traffic (as per the account) went to the wrong pace. See more below... Review collected by and hosted on G2.com.
No minimum budget. Quick and easy to set up. Review collected by and hosted on G2.com.
Very boring creative and inconsistent performance. Will not base performance off numbers from our ad server. Review collected by and hosted on G2.com.
Criteo, as a retargeting platform, has always managed to hit our KPI's. It's a very "bare bones" platform and it has the ability to scale your retargeting efforts quickly. It's also fully managed by Criteo, which can be good and bad. It's good because it requires very little from my account managers and it allows them to focus on other areas. Lastly, the back end tagging process was very simple. Review collected by and hosted on G2.com.
Sometimes, it can feel a bit like a "black box". In terms of their UI and ability to use their reporting for actionable insights, they are pretty limited. Also, their customer support has been very inconsistent. Another thing that we aren't crazy about is how they rotate and optimize creative. We've provided tons of different images to test, however the vast majority of the time Criteo will just serve a "dynamic" ad. This might seem ideal, however the quality is often very, very poor and they aren't always super relevant. Review collected by and hosted on G2.com.
Great reporting tool on the platform.
Easy to set up campaigns/budgets.
Great ROI on top funnel campaign. Review collected by and hosted on G2.com.
Customer service is sometimes not responsive.
How the algorithm works/behaves is some times confusing. Review collected by and hosted on G2.com.