This tactic is very easy to put into market. It works best for re-marketing active potential buyers, especially cart abandoners to come back and complete the purchase. Review collected by and hosted on G2.com.
I would like to see more scale - improve our audience reach and scale return traffic and revenue. Review collected by and hosted on G2.com.
Ease of use of the platform and the effectiveness of the ads. We are driving a lot of converting traffic back to our site. Review collected by and hosted on G2.com.
Some of the budgeting tools could use work, they just recently allowed CC's for invoice payment - which was a major drawback until now. Review collected by and hosted on G2.com.
The return on investment is the best part of this product. Review collected by and hosted on G2.com.
I do not like the look of the ads. They are not on brand for our company. Review collected by and hosted on G2.com.
Criteo is a very big player in the retargeting market offering a lot of great possibilities for both advertisers and publishers. It is probably the best platform for retargeting out there. Next to a great platform, customer service is also amazing. Review collected by and hosted on G2.com.
The reporting could offer more transparency. I totally understand that this is part of their business model, but more information on buying price vs pay price would be very valuable. Review collected by and hosted on G2.com.
It has helped my campaigns tremendously! Your capabilities are awesome Review collected by and hosted on G2.com.
The customer service is not always great when things go wrong Review collected by and hosted on G2.com.
Consistently high ROI despite having essentially no control of you campaigns whatsoever. Review collected by and hosted on G2.com.
Not having control of simple things like device, site exclusion, etc.. The only thing you are allowed to control is CPC bid and budgets. Review collected by and hosted on G2.com.
The system is easy to use and functional as described. Easy to work with company. Review collected by and hosted on G2.com.
My world is direct response, and my cost of acquisition in this channels is entirely too high. Individual costs per impression/click are higher than I see on GDN and other retargeting networks. Review collected by and hosted on G2.com.
Criteo really does help drive retargeting customers back to the site. Review collected by and hosted on G2.com.
While they drive them to site, getting them to convert at a strong % is not always the case. Had several different advertisers with this struggle, so I know its their platform. Review collected by and hosted on G2.com.
When the campaigns, tagging, etc is working correctly we see solid performance Review collected by and hosted on G2.com.
The tags randomly quit working, so we're unable to accurately track revenue. At least that's what we think. Review collected by and hosted on G2.com.
I find the full page remarking ads to be most effective across all media Review collected by and hosted on G2.com.
lake of data in the dashboard and controls to adjust the spend per period of time Review collected by and hosted on G2.com.