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Social Engagement

Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.

Cloud Campaign Categories on G2

Social Media Management

Social Media Advertising

Social Media Analytics

Social Media Suites

Social Media Management

Social Media Advertising

Social Media Analytics

Social Media Suites

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Social Management

Social Analytics		As reported in 86 Cloud Campaign reviews. Reports on the performance of social media posts and campaigns.	92% (Based on 86 reviews)
Social Publishing		Allows the creation, management, and scheduling of content to be shared across social media channels. 91 reviewers of Cloud Campaign have provided feedback on this feature.	96% (Based on 91 reviews)
Campaign Optimization		Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 78 reviewers of Cloud Campaign have provided feedback on this feature.	91% (Based on 78 reviews)
Social Engagement	See feature definition	As reported in 80 Cloud Campaign reviews. Centrally manages social media content and conversations across multiple social channels.	90% (Based on 80 reviews)
Social Ads		As reported in 55 Cloud Campaign reviews. Provides features for managing and optimizing paid advertisements across social channels.	85% (Based on 55 reviews)
Campaign Planning		Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. 78 reviewers of Cloud Campaign have provided feedback on this feature.	91% (Based on 78 reviews)
Hashtag Capabilites		Monitor hashtags, their trends, and analytics across all social media platforms This feature was mentioned in 24 Cloud Campaign reviews.	93% (Based on 24 reviews)

Social Functionality

Based on 36 Cloud Campaign reviews. Product functionality for social advertising.

91%

(Based on 36 reviews)

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 35 Cloud Campaign reviews.

90%

(Based on 35 reviews)

Platform

API / Integrations	Based on 28 Cloud Campaign reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.	89% (Based on 28 reviews)
Custom Reports	As reported in 37 Cloud Campaign reviews. Able to create custom reports to cater to specific metrics and key performance indicators.	89% (Based on 37 reviews)
User, Role, and Access Management	Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 37 reviewers of Cloud Campaign have provided feedback on this feature.	90% (Based on 37 reviews)
Performance and Reliability	As reported in 38 Cloud Campaign reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.	93% (Based on 38 reviews)
Enterprise Scalability	Provides features to allow scaling for large organizations. This feature was mentioned in 34 Cloud Campaign reviews.	94% (Based on 34 reviews)
Customization	As reported in 35 Cloud Campaign reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.	85% (Based on 35 reviews)
Workflow Capability	Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 35 reviewers of Cloud Campaign have provided feedback on this feature.	91% (Based on 35 reviews)
Internationalization	Based on 25 Cloud Campaign reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.	88% (Based on 25 reviews)
Notifications	Alerts marketer of the performance of particular campaigns. 36 reviewers of Cloud Campaign have provided feedback on this feature.	89% (Based on 36 reviews)

Reports & Dashboards

Report Customizability	As reported in 53 Cloud Campaign reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.	88% (Based on 53 reviews)
Report Exporting	Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 56 Cloud Campaign reviews.	95% (Based on 56 reviews)
Scalability	Allows marketer to add, track, and measure a multitude of social media accounts. This feature was mentioned in 54 Cloud Campaign reviews.	96% (Based on 54 reviews)
White Label	Offers a white labeling service for agencies or resellers to customize platform branding. This feature was mentioned in 52 Cloud Campaign reviews.	97% (Based on 52 reviews)

Social Analytics

Follower Analysis	As reported in 53 Cloud Campaign reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.	89% (Based on 53 reviews)
Post Performance	Based on 61 Cloud Campaign reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.	90% (Based on 61 reviews)
Paid Campaign Tracking	As reported in 37 Cloud Campaign reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.	79% (Based on 37 reviews)
Attribution	Ties social activity to business results such as leads, conversions, and sales. This feature was mentioned in 37 Cloud Campaign reviews.	86% (Based on 37 reviews)
Hashtag Analytics	Based on 55 Cloud Campaign reviews. Analyzes the performance of hashtags and identifies popular or trending hashtags.	89% (Based on 55 reviews)

Content & Collaboration

Content Calendar		Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 89 reviewers of Cloud Campaign have provided feedback on this feature.	97% (Based on 89 reviews)
Content Library	See feature definition	As reported in 89 Cloud Campaign reviews. Allows users to upload and publish brand content from a shared library.	95% (Based on 89 reviews)
Shared Inbox		Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. 72 reviewers of Cloud Campaign have provided feedback on this feature.	84% (Based on 72 reviews)
Approval Workflows		Automates the content approval process to ensure social posts are approved by managers or clients before publishing. This feature was mentioned in 84 Cloud Campaign reviews.	93% (Based on 84 reviews)
Users and Permissions		Allows administrators to assign permissions for different users or teams to access certain platform features. 83 reviewers of Cloud Campaign have provided feedback on this feature.	92% (Based on 83 reviews)
Content Creation		Provides features for creating or editing social media assets. 86 reviewers of Cloud Campaign have provided feedback on this feature.	93% (Based on 86 reviews)