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Certain Event Management Reviews & Product Details - Page 3

Certain Event Management Overview

What is Certain Event Management?

Certain is an enterprise Event Management platform that helps data-driven marketing professionals drive greater revenue from events by delivering truly engaging and highly personalized attendee experiences- at scale. With a real-time event data engine and two-way integration into marketing automation platforms, Certain seamlessly captures high-intent data across all global events (in-person, virtual or hybrid) and transforms it into actionable insights that help maximize ROI. Visit Certain on the web at www.certain.com for more information.

Certain Event Management Details
Product Website
Languages Supported
German, English, French, Italian, Spanish
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Product Description

Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees.

How do you position yourself against your competitors?

Certain supports the end-to-end event management and intelligence process, for all types of events (in-person, online, hybrid, on-demand). We help you plan and execute the event, with your branding, in a personalized and engaging manner for each attendee. We capture all of the event intelligence across all platforms - participant preferences, passions, and interests, along with all of the event data, easily integrating and leveraging that information across all key marketing systems, enabling customers to respond more quickly, with a more complete process, which converts at much higher rates. In addition, our customer support is LIVE, during the planning stages, the event, and the follow-up, enabling customer success! Certain is the only vendor with this winning combination.


Seller Details
Seller
Certain
Company Website
Year Founded
1994
HQ Location
San Francisco, CA
Twitter
@CertainInc
73 Twitter followers
LinkedIn® Page
www.linkedin.com
75 employees on LinkedIn®
Description

Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events. Established in
011 and headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit http://www.certain.com.


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Overview Provided by:

Recent Certain Event Management Reviews

CR
Carolann R.Mid-Market (51-1000 emp.)
5.0 out of 5
"Event Management"
It's an easy to learn platform and it provides the specifics regarding guest emails, edits, changes, etc. It allows customization. It is also ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great platform for registration and event app building"
Easy interface, great customer support, training modules, and intergration between Certain and Salesforce is super helpful! Love the dashboard vie...
AT
Amber T.Small-Business (50 or fewer emp.)
4.5 out of 5
"Works for our needs"
Certain has allowed us to take our registration form and customize it depending on what class we are offering. I find it easy to use for both our s...
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Certain Event Management Media

Certain Event Management Demo - Certain Event Intelligence
Use your event data to improve ROI across all your events. Get high intent data to make better decisions.
Certain Event Management Demo - Certain Event Performance -Sessions view
See what sessions are most popular so you can maximize impact and also propose to attendees the best sessions for their position.
Certain Event Management Demo - Certain Signal
Unleash the power of your event data. Move your event data anywhere, anytime throughout your technology stack with the industry's first real-time event data platform. With two-way integration into marketing automation platforms, Certain seamlessly captures high-intent data across all global e...
Certain Event Management Demo - Certain Event Management Platform and App
Works on all devices.
Certain Event Management Demo - Attendee Check-in
Easily check-in attendees with simple swipe.
Certain Event Management Demo - Engagement App
Certain’s premier event engagement app, Touchpoint Ignite Attendees rely on their mobile devices for just about everything. The same applies when they attend your virtual or in-person events. Certain Touchpoint is your engagement app for making meaningful connections and providing an interacti...
Play Certain Event Management Video
Play Certain Event Management Video
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95 Certain Event Management Reviews

4.3 out of 5
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95 Certain Event Management Reviews
4.3 out of 5
95 Certain Event Management Reviews
4.3 out of 5

Certain Event Management Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Certain Event ManagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Marissa F.
MF
Project Manager - Registration Services
Events Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Certain Event Management?

Certain was the first platform I learned, and it feels so comfortable. They often make improvements to help make the registration process flow better. I like the drag and drop features, customization of form sections, flexibility in building robust websites. My team has creatively used websites, forms, and sessions to meet our unique client needs. Jeff Yarnell is so knowledgeable when providing platform use and development support, always willing to dig deeper and give clear answers. Certain has easy and robust reporting, which is a struggle at times in other platforms. I also like its housing module - especially rooming list change reports! The Touchpoint app has been a welcome addition. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

At times, the level 1 support can give answers that are not helpful or that obviously need escalation. As an experienced user, I wish we had access to higher level support in a quicker timeframe. We have not found many clients who have utilized the On24 virtual platform, so I am not confident in its success. The website builder has potential to be even greater, and I would like to see some improvements that can create sites more like you'd see in WordPress. It would be great to have a learning management type option, we often have to create these and they don't often work smoothly, but there could be more ease in building something like that. Review collected by and hosted on G2.com.

Recommendations to others considering Certain Event Management:

Take into account everything you will need from start to finish - from the first marketing email that gets sent to the post-event survey after the event. Platforms range in their capabilities, and only you as the meeting planner/event technologist will know what you can skimp on and what you require. Certain has a lot of strong points, but don't be afraid to customize your platforms and tools to build your toolkit and can be flexible with your needs. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

My clients benefit the most from the accommodations module and reporting. Roommate matching is a successful experience for them. Some come back to us regularly because of their reporting ability. The Touchpoint app is a valuable extension of the platform. Setting up and managing financial processes are understandable and straightforward. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Certain Event Management?

Certain has robust in-form logic, and can be fairly well customized.

The support team and account reps are very responsive and communicative and make a real effort to meet our needs.

The tool implements improvements regularly.

There are many available features which can be utilized in complex arrangements. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

Users often find the tool difficult to navigate and understand. The best-supported features may not meet your needs; it is optimized for large conferences. If you don't use the tool in the most standard way, you may need to do a bunch of kludges to get by. There have been multiple occasions in which tool updates/releases have caused major issues for live registrations, so my org lacks some confidence in the stability of the tool. Past Release Notes are no longer available for review. The tool-recommended method for registration (sessions) offers no pricing granularity. Review collected by and hosted on G2.com.

Recommendations to others considering Certain Event Management:

Talk to your reps; they are an invaluable resource and very easy to work with. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

Managing registrations for a wide variety of events, from huge, complex high-profile events, to small webinars, to recurring series. Allowing different groups in our org to have their own unique approaches to event-building. Overall, the tool has definitely met our needs. Review collected by and hosted on G2.com.

LH
Manager, Marketing Technology
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Certain Event Management?

Certain 's platform offers a lot of out-of-the-box, but also provides the flexibility to customize for our regional marketer's unique requirements. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

You can customize yourself into a corner somewhat easily, which makes support challenging. It would be good to have some checkpoints in place to ensure there isn't an existing solution to meet the same need before creating something custom. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

We had strong workflows and processes in place that allowed us to pivot almost instantly to virtual (nearly 2 years ago now). In that year alone, we hosted more than 1,600 global events, with only minor hiccups. We've continued to optimize since then and have built on what we learned to make our solutions even stronger. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Certain Event Management?

The Certain platform is extremely flexible and able to meet the needs of our clients - most of whom have specific and varied requirements. The reporting out of the platform is amazing in its versatility, and allows different groups to have different views of the same event with little effort. The support team is usually very quick to address issues or answer questions, and the account management team is awesome. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

The platform does take a while to learn how to navigate, and its very flexibility lends to users making errors or finding it hard to learn how to do things. I also wish they would have ability to automate emails on a micro level instead of macro. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

We are able to host events for different levels of clients in multiple locations across multiple time zones, while providing a cohesive and seamless experience. Review collected by and hosted on G2.com.

Katrina L.
KL
Global Marketing Technology Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Certain Event Management?

Certain has a very engaged support and business relationship management team. The platform is robust and meets the needs of our event registration and reporting. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

We have open communication with our business relationship team. We have enhancement requests and dialogues on the troublesome portions. The UI and learning curve for the platform is a bit high. Review collected by and hosted on G2.com.

Recommendations to others considering Certain Event Management:

The team at Certain is wonderful to work with and very receptive to the varying needs of events. I recommend setting up event templates to make it easier on your event admins. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

- Templated & consistent registration experience

- Integration with Notified (virtual events)

- Integration with Zoom

- Integration with Eloqua Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Certain Event Management?

Certain's automation tools and capabilities are very helpful. Above and beyond what we have in some of our other email automation platforms. Specifically the ability to append fields (and create custom fields) for use across all assets within Certain. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

The UI can be difficult to navigate. I don't find it very intuitive. We've had some additional walk throughs with product owners which has been helpful over time. I do find that the more I utilize the tool, the easier it is to navigate. Review collected by and hosted on G2.com.

Recommendations to others considering Certain Event Management:

Utilize your Account reps, documentation and support teams when you get stuck. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

Initially, we were looking for an in-person event platform. The pandemic has paused many of those and we've found other ways to utilize Certain for virtual events. Overall, the automation and ability to reduce manual work capabilities benefits us the most. Review collected by and hosted on G2.com.

Christina R.
CR
President and CCO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Certain Event Management?

The system is very robust and flexible, allowing us to create sites and reg forms that fit a variety of client requirements. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

While I like Touchpoint as a mobile app in general, I wish it felt more natively integrated with the main Certain Platform. Review collected by and hosted on G2.com.

Recommendations to others considering Certain Event Management:

Certain's flexibility allows for a wide range of uses from large conferences to smaller, recurring events to everything in between. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

Certain allows our company to offer registration and event technology solutions to our clients, including custom microsites, registration forms, mobile apps, badging, etc. Review collected by and hosted on G2.com.

Mahon H.
MH
Clinical Operations Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Certain Event Management?

ease of use, access to tech support, friendliness of staff, fantastic product Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

I sometimes have to find workarounds to what I need the website to do. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

I save my questions for my every other week tech synch meeting with Dan & Brad, and they always can help me work out any issues I have, Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Certain Event Management?

The ease of use of Touchpoint mobile app. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

Can't think of anything offhand. Anything missing? Not for my purposes. Review collected by and hosted on G2.com.

Recommendations to others considering Certain Event Management:

Try it Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

Touchpoint Mobile app for event scheduling. Easy to use and popular with our members. And we don't have to print a program. It's a green solution. Review collected by and hosted on G2.com.

Caroline L.
CL
Director, Portfolio & Field Marketing, Commercial & Industrial Printing (CIP)
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Certain Event Management?

Certain contains versatile, logic-based functionality that allows you to customize the event experience & communication for attendees and customize data collection for event managers. Usually, if you have an idea or need to execute a special workflow, Certain has a solve. The support team, customer success managers, and implementation specialists are 100% dedicated to ensuring the software can execute on customer needs. I also LOVE the page help option - makes it a lot easier to troubleshoot. Review collected by and hosted on G2.com.

What do you dislike about Certain Event Management?

While it offers a WYSIWYG interface and a ton of helpful documentation with the Page Help feature, Certain is a very indepth tool to learn. The onboarding takes time and dedication, it's not an easy transition when onboarding new team members.

I do wish there were a bit more reporting metrics provided with the scheduled email functionality - similar to a true email automation system - open rates, click throughs, ability to get more granular on who is engaging with the email. Review collected by and hosted on G2.com.

Recommendations to others considering Certain Event Management:

You will need a small, dedicated team to manage this platform and truly dive deep to understand all the functionality. Review collected by and hosted on G2.com.

What problems is Certain Event Management solving and how is that benefiting you?

Most recently the biggest problem we solved was, of course, maintaining events in a digital capacity through the pandemic. Certain quickly pivoted at the start of the pandemic to ensure customers could continue engaging with their audience/end customers through digital events. One of the major benefits of the software is the customization options and logic-based rules that are built in so your event can cater specifically to different attendee types. It's a great benefit if your org deals with channel conflict or if need to market differently to or share specific information with different audiences. Review collected by and hosted on G2.com.