CAKE Features
What are the features of CAKE?
Link Options
- Custom Links
- Referral Link Generator
Tracking Options
- Email Updates
- Affiliate Tracking
- Cookieless Tracking
Affiliate Management
- Commissions and Payouts
- Customization
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Technology Glossary Features
View definitions of the features and discover new technology terms.
CAKE Categories on G2
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Metrics
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. | Not enough data | |
Conversions | Track what proportion of users convert via a certain action. | Not enough data |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. | Not enough data | |
Trending | Report on how any user activity has changed over time. | Not enough data | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. | Not enough data | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | Not enough data | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. | Not enough data |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. | Not enough data | |
Dashboards | Provides customizable dashboards that allow users to view and manage data. | Not enough data | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. | Not enough data | |
Custom Reporting | Allows users to build custom reports. | Not enough data |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
E-Commerce | Track revenue and transactions. | Not enough data | |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. | Not enough data |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Data Storage | The ability to store large quantities of data for analysis within the platform itself. | Not enough data | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. | Not enough data | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data |
Analytics
Reports | Data collected and analyzed by the platform delivered in an easily digestible format. | Not enough data | |
Dashboard | Reports and other relevant data housed in a single, easy-to-navigate location. | Not enough data | |
Campaign Tracking | Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | Not enough data |
Link Options
Custom Links | Based on 15 CAKE reviews. Allows affiliates to create custom links for products. | 93% (Based on 15 reviews) | |
Referral Link Generator | Provides an affiliate link generator. 15 reviewers of CAKE have provided feedback on this feature. | 86% (Based on 15 reviews) | |
Smart Link | Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc. | Not enough data |
Tracking Options
Email Updates | Provides both merchants and affiliates with email updates on campaign performance. This feature was mentioned in 11 CAKE reviews. | 91% (Based on 11 reviews) | |
Affiliate Tracking | Provides merchants with data and analysis on the performance of campaigns and specific affiliations. 15 reviewers of CAKE have provided feedback on this feature. | 97% (Based on 15 reviews) | |
Cookieless Tracking | Based on 16 CAKE reviews. Allows for tracking without the use of cookies. | 88% (Based on 16 reviews) |
Platform Basics
Attribution Windows | Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. | Not enough data | |
Retargeting Attribution | Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. | Not enough data | |
Validation Rules | Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. | Not enough data | |
Cross-platform attribution | Provides tracking attribution tracking across multiple platforms, i.e. web and app. | Not enough data | |
Fraud Detection | Has app install fraud protection capabilities based on indicators from both web and app activity. | Not enough data | |
Post-Fraud Attribution | Ability to attribute fraud after the event was attributed to a partner. | Not enough data |
Platform Data
Analytics Dashboard | Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. | Not enough data | |
Cross-channel insights | Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. | Not enough data | |
Custom Dashboards | Provides the ability to create custom reporting dashboards to further explore attribution data. | Not enough data | |
Data Segmentation | Ability to segment data to uncover trends in user engagement and reporting metrics. | Not enough data |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | Not enough data | |
Multi-Touch Attribution | Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | Not enough data | |
Algorithmic Attribution | Uses machine learning to create an attribution model. | Not enough data | |
Cross-Device Attribution | Tracks customer interactions across mobile and desktop. | Not enough data | |
Offline Attribution | Allows users to track touchpoints through offline channels, such as events. | Not enough data | |
Custom Attribution | Allows the user to create a custom attribution model. | Not enough data |
Marketing
B2B Attribution | Provides features for B2B marketers. | Not enough data | |
B2C Attribution | Provides features for B2C marketers. | Not enough data | |
Marketing Channels | Enables marketers to track multiple marketing channels. | Not enough data | |
Integrations | Integrates with other sales, marketing, and advertising software. | Not enough data |
Affiliate Management
Affiliate Network | Provides advertisers with access to a network of affiliates. | Not enough data | |
Commissions and Payouts | Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. This feature was mentioned in 15 CAKE reviews. | 93% (Based on 15 reviews) | |
Customization | Based on 13 CAKE reviews. Includes features for customizing campaign assets. | 88% (Based on 13 reviews) |
