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Bynder Reviews & Product Details - Page 2

Bynder Overview

What is Bynder?

Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and configurability, Bynder’s AI-powered DAM enables our customers to drive compelling value, ROI, and maximize the opportunity from their investments in content. The Forrester Wave™️: Digital Asset Management Systems, Q1 2024 report states that Bynder is a good fit for businesses that want a plug-and-play solution that integrates well into their enterprise technology ecosystem. Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.

Bynder Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Brand Portal & Digital Asset Management Software

How do you position yourself against your competitors?

Known for its quality UX and usability, best-in-class customer service and fresh ideas, Bynder is a recognized leader on the global market. With our customer’s needs and the latest martech trends at the heart of product development, we aim to push the boundaries with a solution that is user-friendly, simple, and at the forefront of DAM technology.


Seller Details
Seller
Bynder
Company Website
Year Founded
2013
HQ Location
Amsterdam
Twitter
@bynder
2,676 Twitter followers
LinkedIn® Page
www.linkedin.com
604 employees on LinkedIn®
Description

Before Bynder, first-generation digital asset management systems run by IT departments were too slow and difficult to use. Bynder launched in 2013 as the first pure SaaS DAM, and it was quickly recognized for its intuitive user experience. Today, thousands of brand and creative teams around the world use the powerful and easy-to-use platform to provide the right, on-brand assets across the enterprise. As digital transformation accelerates, Bynder leads the evolution to the 3rd wave of DAM: the creative content engine that brands need to power personalized digital experiences. Bynder’s vision is to elevate marketing creativity to the heart of digital experience so brands can build authentic relationships.


Leonie B.
LB
Overview Provided by:

Recent Bynder Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exceptional onboarding experience"
I was incredibly impressed with the onboarding process from Bynder - certainly the best of any onboarding experience I have had. Our onboarding tea...
Verified User
E
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Great DAM"
Our company has had experience with multiple digital asset management (DAM) systems over the years, but switching to Bynder has been a game-changer...
Verified User
C
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"DAM and asset management tool"
Being able to filter and find assets needed by a myriad of teams. Everyone is helpful and great to work with
Security Badge
Bynder Security
Get security information from Bynder to help you buy the right software. View Security Information
Bynder security information includes:
GDPR (General Data Protection Regulation)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)

Bynder Media

Bynder Demo - Bynder Digital Asset Management
Bynder's Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share all your digital media files. Because working with digital files has become the standard for marketing operations, we have made usability Bynder's most stand-apart feature.
Bynder Demo - Bynder Digital Asset Management - Asset Detail View/Metadata
The Bynder Digital Asset Management solution is easy-to-use, yet rich on functionality, enabling you to save time and hassle when working with media and collaborating with colleagues.
Bynder Demo - Bynder Content Workflow
With Bynder's Content Workflow module, you can easily collaborate and communicate with both internal departments and external agencies in one place, making new media creation more efficient.
Bynder Demo - Bynder Brand Guidelines
Consistency is the key to a strong brand. Provide your employees and partners with an interactive style guide to keep them updated on your brand's corporate identity guidelines. Easily create and edit a customizable set of brand guidelines describing your brand story, and make important elements ...
Bynder Demo - Bynder Asset Workflow - Review, Approval and Annotations
With Bynder's Asset Workflow module, stressful review and approval rounds are now a thing of the past. Streamline processes and workflows by indicating which co-worker is responsible for which projects, and which tasks are pending.
Bynder Demo - Bynder Studio
Studio is the ultimate platform to empower your teams to create on-brand content in the form of images, videos and GIFs in minutes.
A Tour of Bynder's DAM
Play Bynder Video
A Tour of Bynder's DAM
Bynder x AI - For a DAM good search experience
Play Bynder Video
Bynder x AI - For a DAM good search experience
What is Bynder: A quick intro to the leading DAM solution
Play Bynder Video
What is Bynder: A quick intro to the leading DAM solution
Communicate your brand consistently with Bynder Brand Guidelines
Play Bynder Video
Communicate your brand consistently with Bynder Brand Guidelines
Bynder's Services & Support Team Will Help You With Any DAM Question
Play Bynder Video
Bynder's Services & Support Team Will Help You With Any DAM Question

Official Interactive Demo

Bynder demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

922 Bynder Reviews

4.5 out of 5
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922 Bynder Reviews
4.5 out of 5
922 Bynder Reviews
4.5 out of 5

Bynder Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BynderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
KF
Brand Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

I use it daily and have really enjoyed the experience. It's quite user-friendly for both as the brand and for customers who may not be as technology savvy. The fact that you can download multiple file types it useful. And the multiple sharing options - where it's with a link, creating a collection or sharing in email. The filtering helps to find the right assets as well. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Not necessarily a downside by an opportunity to implement AI into the platform to help with the search functionality. So if people don't know exactly what filters to apply but can describe what they're looking for, that would be a great addition. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Before Bynder, there was a huge burden on our internal team. Previously customers were required to reach out for every image, asset, video that they required to support their business which meant our internal team had to manually find the assets on our server, create a link in wetransfer and send to them. Now it is a very self-service tool and has meant our team can focus on other high priority projects. Review collected by and hosted on G2.com.

FG
Multimedia Producer and Audiovisual Officer for Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

It's really really easy to use.

Even tho we don't know much about it yet on the many things that can be done with it, it's really easy to use. We are definitely looking forward to see when it's gonna be integrated with the CMS as well. But overall it's a very good tool. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

In my opinion what is missing is a better shaped workflow for related assets.

We produce videos in differente languages and versions: it could be English, French, German, Italian and so on with vertical and horizontal versions as well. It would be nice to have a way to have one assets that could be the clean version of the video and then like related assets but better shaped the rest of the material. So you open one file and you can immediately review all the different assets.

Another thing that wuold be idea for us is to implement a good way to attach legal documents to the assets. We work with people and consents, so a proper way to link this two things. (A photo\video and their consent form) Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is solving the problem of distribution our media within our network and to external actors like tv news channels, news outlets and so on.

It's benefiting me because I handle all the material coming from the operation, and only by putting this on Bynder everyone can see and download. Review collected by and hosted on G2.com.

Sam I.
SI
Content Producer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Bynder is a phenomenal Digital Asset Manager. Its functions and features have met and exceeded all my expectations for a DAM, but more than the product itself, the true highlight has been the staff and community supporting it. Matthew Smith was a great Account Executive—always well-prepared, informed, and dedicated to answering all our questions, which gave us full confidence in the product and brand. Francine Rodriguez was a phenomenal Onboarding Manager. I cannot express how impressed I was with her knowledge, ability, and dedication to ensuring our success. She knew how to balance educating and prompting action with such grace. I have never had a customer support experience come close to what I experienced with her—she is truly the best! Review collected by and hosted on G2.com.

What do you dislike about Bynder?

I’ve encountered a few hangups, such as issues with refreshing changes on the homepage, delays in thumbnail appearances while uploading, and some features that aren’t the most intuitive. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder has eliminated the frustration of lost assets, cluttered digital storage, and the headache of navigating an unorganized file system. It has made a huge difference by bringing structure, organization, and ease of use, allowing me to find what I need quickly and efficiently. Review collected by and hosted on G2.com.

JA
Digital Asset Management Librarian
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

What do I like best about Bynder? The people, by far! Bynder's customer service sets a bar for all others to reach. Questions and issues are addressed promptly and all of the amazing staff are kind, patient, helpful, and courteous. Bynder is more than a system, it's a team of people invested in your success, demonstrated by outstanding customer service via email or through your CSM. Bynder extends its community outside itself, hosting and leading a diverse and active community of users and platform dedicated to sharing information for best practices. So many answers and ideas are found in the community!

The system is full of first class features and functionality, and integrates with other systems easily either by its sophisticated API or prebuilt integrations from the Integrations Hub. The DAM is easy to use and Bynder makes good use of tool tips throughout the system adding clarity when needed. Bynder focuses on steady growth and development as well, and you can expect new features, functionality, and improvements with every product release. The company does listen to its customers, and I've seen many enhancement requests come to fruition!

Overall the company is a trustworthy partner. The people are fantastic and the tool does its job very well. 10/10 I'd choose Bynder again! Review collected by and hosted on G2.com.

What do you dislike about Bynder?

The taxonomy interface is not the best. There's a ton of wasted white space, making the actual work area very small and difficult to use. It's easy to set up, but a total drag to update because of the teeny work panel on the right side of the screen, especially Configurations. We have over 2700 terms in our taxonomy representing six unique child taxonomies, and managing all the configurations in those three inches of web browser is some of the most painful work I have to do. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is our source of truth for our Product Information Management solution and sources our content management solutions and intranet. Bynder mitigates risk to the organization by ensuring the right asset gets to the right place at the right time. Bynder saves the company time and money by providing assets to all employees, making sure that every communication and presentation is on brand and using a properly licensed asset. Review collected by and hosted on G2.com.

Tereza M.
TM
Content Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bynder?

The best for us is the ease of use, Bynder is very intuitive. The tagging and absence of folder strucutre makes everything much easier for us. Also the integration to our ERP system thru API is a huge help for us. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

It has been a year since we have started with Bynder. We are still very satisfied with it. There is always a solution for our need. We had a little problem with the support, where we expeted bigger help, but once we claimed it to the Bynder team it improved.

Regarding the DAM itself, it still covers all our needs and is super helpful for our company. It feels like we could not live without it anymore as we use it really every day;) Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder solved for us problem with searchability of our assets and also of delivery of the assets as it is connected to our ERP systems these things are done automatically. Also saves our time as uploading assets and sharing assets is much easier and faster. Review collected by and hosted on G2.com.

Eric P.
EP
Opinions Editor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

From my sales associate, Nikki, to my primary "trainer," Rachel, Bynder made sure we were set up for success. The software itself is intuitive and literally grows its usefulness as everyone becomes more familiar. We presented a revision in our contractual agreement, and the legal team at Bynder was responsive, never dismissive, and willing to work with us on addressing our concerns. The price is fair, the support is prompt, and the organization has clearly embraced positive employee relations. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

I'm still relying on my sales trainer, more than technical support. Though prompt, tech support in our situation appears to have limited difficulty in understanding our minor issues. I'm confident that moving forward, once WE have a better understanding the platform, this situation will resolve itself. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Especially with the Artificial Intelligence features, the platform is helping us identify and deploy media assets in a timely fashion. Review collected by and hosted on G2.com.

Sabrina C.
SC
External Sales Support Advisor
Wholesale
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

User-friendly interface that is intuitive to use.

Easy set-up, apart from the integration of legacy assets (migration), the tool takes very little time to set up and start using. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

The lack of a folder structure, though the search feature is very robust, it is not robust enough yet to accomodate a large-scale database with 500 000 + assets. Searching and selecting files should allow for more complex search queries (combining AND OR NOT natively in the metaproperties structure and not just by using the code in the search bar)

More flexibility in the data model, it is for example not possible to create a boolean field. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is providing us with a single source-of-truth for all digital assets, starting with the marketing-related assets and we are currently rolling out projects to include all product-related assets as well. Moreover, Bynder is making it possible to easily distribute these assets to downstream target components such as our ecommerce system, website and other components. Review collected by and hosted on G2.com.

Doreen N.
DN
Graphic Designer, Brand Management
Building Materials
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

• collections are a great on sharing assets for outside and internal people, saves on trying to attach assets in an email

• works like dropbox when sharing a collection with vendors -- PDF under additional files is a ZIP file (with orginal doc/font/artwork)

• working towards having the site to be the single source of truth

• now with AI of Show Similar it does help narrow the search

• saves time on requests, when my team has access to the assets and then are able to find them with common tags we share

• when making a file public and sharing the link it is great to followup to see the analytics of how many have viewed the file

• there is an ease of uploading assets, the challenge is to get all uploaders to tag assets

• appreciate the feature of "related assets" -- this is super helpful when you want assets to group together Review collected by and hosted on G2.com.

What do you dislike about Bynder?

• Not all employees are on the same page when tagging assets on the upload, which can make it a challenge to find something.

• pinpointing a specific asset at times can be a challenge

• it would be great upon upload if the asset would be flagged as a duplicate before upload just to be sure the question would be asked if this is a new asset to replace the old Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Share assets requests with inside/outside people without attaching files in an email. Once a collection is made able to reuse it many times. Review collected by and hosted on G2.com.

Conrad A.
CA
Design Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

The fact that it integrates with the design software (photoshop) that my team is already using is extremely easy for us to navigate. The training and implementation from the Bynder team to get us up and running was super easy and helpful. Support team is always fast and typically replies with a definitive answer. We've completed over 330 Bynder projects so our teams are using Bynder daily. It's been a great way for our creative team to stay creative and our other teams to do whatever they do. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Downsides can be training and overall understanding for new users. Making Bynder training videos that can easily be found would be a great way to resolve this problem.

Some organization features of collections and templates could be improved, and then some studio features could be improved as well. Dual approvals would be nice or group approvals as well. But Bynder seems to be growing quickly and adding new features. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

I lead the design team and in the past we were paying our creatives to just change dates and times on promotional materials. That's not really creative work, that's admin work. Now, with Bynder, the creative team can create promotions, pass the detail work over to our other teams and they can add the details specific to their date, time or location. As our organization is growing and adding new locations, Bynder has allowed us to scale like never before and keeps our teams doing the things they were hired to do. It also reduces the amount of staff needed each time we open a new location, so it's cost effectiveness has been essential to bringing new locations to market without spending a fortune.

Everyone is on brand, all the time, no one is going rogue in other creative softwares and the creative team is in control of it all. It's absolutely beautiful. Review collected by and hosted on G2.com.

CB
Creative Lead
Manufacturing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

The first positive impressions began at the sales stage with the patience and demonstration skills provided by Kevin Penhouet who ensured Bynder could meet all our tool requirements and license needs within budget. We took our time and got it right!

Bynder meets all our expectations and right from the first moment of logging in you enjoy an extremely user-friendly experience with ease of navigation. Bynder DAM, along with Brand Guidelines and Workflow modules are a game changer for our global business as it allows all our users (over 4k) to have access at their fingertips to visual assets and documents they require on a daily basis. It creates a much more efficient way of working and encourages sharing and collaboration between our Business Units. It also requires minimum daily administration once the Taxonomy discipline is set up along with and all user access levels. Just as we wanted, the onboarding process was thorough and detailed to meet our complex needs. We are very grateful to the skills of Jade Rubio and Bjorn Burger for their expertise and for creating an enjoyable on-boarding learning process, answering all our questions and always providing solutions for all our requests. Now that we have launched, our internal and external users are positive about all the DAM features such as Sharing collections, Bynder Express and Workflow. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

All is very positive - it is such a user-friendly sytem that it is difficult to identify dislikes. The Knowledge Bank, Bynder Seminars along with the Bynder community make it easy to self-learn and quickly find your own solutions during the learning process. These facilities help build up confidence to administrate the site once the on-boarding period ends. We are currently in the process of connecting Optimizely, Wordpress and Sharepoint so at time of writing I cannot review this part of our Bynder Ecosytem intergration - hopefully they all connect smoothly. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder allows us to store all our global assets into one system making it a more cost effecient and user friendly experience for our internal and external users. Connecting all our platforms into one intergrated ecosystem is an essential benefit with Bynder at the heart of it. Review collected by and hosted on G2.com.