# Frontify Reviews **Vendor:** Frontify AG **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 212 ## About Frontify Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™. ## Frontify Pros & Cons **What users like:** - Users love the **ease of use** of Frontify, making asset organization and team collaboration effortless. (12 reviews) - Users highlight the **intuitive platform** of Frontify, enhancing collaboration and streamlining brand management effectively. (10 reviews) - Users love the **one-stop shop for asset organization** in Frontify, significantly enhancing their efficiency and usability. (8 reviews) - Users praise the **fast and helpful customer support** from Frontify, enhancing their overall experience with the tool. (8 reviews) - Users value Frontify for its **branding consistency** , enhancing brand management through a streamlined, user-friendly platform. (6 reviews) - Collaboration (6 reviews) - Users find Frontify's **asset management feature invaluable** for maintaining brand consistency and simplifying asset integration. (5 reviews) - Content Management (5 reviews) - Features (5 reviews) - Centralization (4 reviews) **What users dislike:** - Users experience **poor usability** with Frontify, facing challenges like clunky interfaces and limited editing features. (7 reviews) - Users find Frontify's **missing features** frustrating, especially compared to Canva, affecting usability and customization options. (6 reviews) - Users experience a **steep learning curve** with Frontify, particularly with its clunky interface and limited features. (5 reviews) - Users find the **interface design poor** , making editing and customization frustrating and time-consuming compared to other tools. (5 reviews) - Users find **limited customization** options in Frontify, complicating the design process and requiring workarounds for functionality. (4 reviews) - Time-consuming (4 reviews) - Limited Options (3 reviews) - Poor Customization (3 reviews) - Poor Navigation (3 reviews) - Slow Processing (3 reviews) ## Frontify Reviews ### 1. Centralized Brand Management with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kim G. | Global Digital Brand Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Frontify?** I like that Frontify provides one single source of truth for all things related to our global brand. It really helps with brand consistency and efficiency, saving time and enhancing internal brand reach. I appreciate how they stay up-to-date with the needs of their clients through aggressive development of new features. The support I get is excellent across all ends, be it joint marketing, customer success management, or online support. It's very straightforward to set up, especially since we had time to prepare during the procurement process. This helps our brand team stay at the forefront and serve the organization effectively. I find it very likely that I would recommend Frontify, as I've even done check-ins with potential clients. **What do you dislike about Frontify?** The same as for all third-party platforms, some kind of information has to be hosted internally. This goes for many global companies. **What problems is Frontify solving and how is that benefiting you?** Frontify provides a single source of truth for brand management, ensuring brand consistency, efficiency, and time-saving. It enhances internal brand reach and keeps our brand team at the forefront to serve organizational needs. ### 2. Easy Asset Filtering, but API and Technical Limitations Hold It Back **Rating:** 2.0/5.0 stars **Reviewed by:** Amy N. | Content Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Frontify?** It is easy to use and offers a lot of filtering options, which makes it easy to find assets in a large library **What do you dislike about Frontify?** The API is not as strong as with other DAMs and it has quite a few technical downsides which limit us **What problems is Frontify solving and how is that benefiting you?** Storing a large collection of files (images, graphics, logos) and making them easy for various teams to browse and use ### 3. Streamlined Asset Management, But Adoption Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** andrea l. | Global Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Frontify?** I like that Frontify provides a single reliable source of approved assets, which really helps in managing digital assets efficiently. I appreciate the controlled decentralization it offers, ensuring that what enters the system is correct, allowing the system to grow in a coherent way. It's also scalable to all global teams, which adds significant value for extensive operations. **What do you dislike about Frontify?** adoption (change management) **What problems is Frontify solving and how is that benefiting you?** Frontify reduces time lost searching for assets and provides a single reliable source of approved assets. It ensures what enters the system is correct and helps the system grow coherently, being scalable for all global teams. ### 4. Frontify Keeps Our Brand World Up to Date Across Markets **Rating:** 5.0/5.0 stars **Reviewed by:** Ross M. | Director. Global Head of visual design, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Frontify?** It has enabled us (Skyscanner) to manage our brand world, and keep it up to date, especially across all markets. **What do you dislike about Frontify?** The only issue I found was the visual layout of frontify was a bit limiting, and could do with some refinement **What problems is Frontify solving and how is that benefiting you?** Before frontify, our brand world was spawning and lived across multiple PDFS. This was far from ideal. Since moving to frontify, it has been a game changer. We have everything we need in one place, and constantly up to date as we flex and push the brand world. ### 5. Frontify: easy to use and a real asset for brand managers **Rating:** 5.0/5.0 stars **Reviewed by:** Suzy H. | Consultante marque et design, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Frontify?** Frontify is very easy to use and allows me to go further in my job as a brand manager. **What do you dislike about Frontify?** The help center is not evolving quickly enough compared to the platform's developments. It is sometimes complex to understand how to use the developments. **What problems is Frontify solving and how is that benefiting you?** Frontify allows us to limit the sharing of old PDFs and to prevent outdated versions from continuing to circulate. ### 6. Review **Rating:** 5.0/5.0 stars **Reviewed by:** MADISON L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 ### 7. A Central Hub for Brand Consistency and Marketing Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Frontify?** At BSI, we use Frontify as our central platform for managing Brand and Marketing assets. I love how easy it is to find, share, and use brand approved assets across different projects. The visual interface is clean with accessible guidelines and editable formats. It really helps in storing and organising logos, templates, images, and brand guidelines in one easy to access space. **What do you dislike about Frontify?** As our assets library grow, finding specific assets can take longer than expected. Better search filters and metadata options would make that easier. User roles could also be more granular for managing access and editing rights. **What problems is Frontify solving and how is that benefiting you?** Frontify solves the problem of scattered, inconsistent branding by simplifying and giving us a single source of truth. It ensures that everyone from internal and external teams are aligned on visuals, messaging, formats and usage. This saves time, improves brand consistency and ultimately strengthens how we present BSI across channels. ### 8. Finding a platform to accommodate an entire studio's needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Frontify?** The Frontify Guidelines set the industry standard for brand portals in terms of front-facing consumer view and user experience. They're highly customizable and they're constantly coming up with new features. **What do you dislike about Frontify?** The split between front-end and back-end is confusing for users. Adding users is difficult since you have to add them on the individual library/project/guideline level and not just an overall invitation. Creating groups helps with this issue, but it's still a bit of a workaround. The only way to implement targets for better security is on the front-end, which is nice, but that feature doesn't exist for the back-end, namely in Projects. I'd like the option to add targets or a feature that allows me to hide assets from certain or all users invited to a Project. **What problems is Frontify solving and how is that benefiting you?** Our organization needed to have a one source of truth platform to help solve where we keep our assets, how they're stored, and creating guidelines to help internal and external users. **Official Response from Max Bailey:** > Thank you for your review of our platform. We are glad you find it beneficial to create a single source of truth and appreciate your thoughts on user access. if you haven't already, I recommend connecting with your CSM to see if there is anything you're missing in regards to adding users (also sharing a helpful article below 😉). You can also look forward to some exciting new customization options that should resolve some of your concerns about the "white space." Your feedback is invaluable to us and we are always looking for ways to enhance our product like this. Thanks again for taking the time to share your thoughts. - Max from Frontify ### 9. Great for Brands, Not a Canva Replacement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Frontify?** Frontify offers a great platform to organize a brand guideline system, that can be frequently updated and added to. Everyone who views it will be able to see the most up to date version of our brand guidelines, rather than keeping an outdated PDF guide. The templates feature does provide a significant level of control, keeping our visuals quite locked down so nobody can create off-brand items. **What do you dislike about Frontify?** Frontify is not a replacement for Canva, like we were led to believe. Many of the ease-of-use features in Canva are not present in the template editor on Frontify. For example, I cannot edit the size of a text box on a template within the editor, I must re-upload the entire template to do that. I cannot add additional typefaces to a template without using a significant workaround sequence. The interface is clunky and slow. I would not recommend switching away from Canva unless you are using only a small amount of templates. In addition, though we are a large account, our feature requests and bug submissions are rarely addressed in a timely manner. Despite talking directly to our account representatives it's like our issues just go into a black hole and we never hear about them again. **What problems is Frontify solving and how is that benefiting you?** Frontify helps organize our brand guidelines, templates, and assets into one easy to find location. It can be quickly edited and updated with new assets or guidelines and everyone will see the updates when they refresh, unlike the old PDF version of our guidelines. This benefits us by creating an easier environment to police our brand, keep things consistent, and provide digital assets to many users (like powerpoint templates, PDF layouts, and design request forms). Be careful though, if you are editing a page and delete something important there is NO UNDO BUTTON. **Official Response from Max Bailey:** > Thank you for reviewing Frontify. We're glad you find it helpful for organizing your Brand Guidelines and assets. We apologize if the Templates aren't as expected. We view Canva as less of a competitor and more of a partner, and are actively working on an integration with them as we speak. I'll share a link from Canva below on how we currently collaborate with them. Rest assured, we're always looking for ways to improve our platform and make it even easier and Templates are no exception 💜 Thank you for your feedback. - Max from Frontify ### 10. Very much enjoy utilizing frontify **Rating:** 3.5/5.0 stars **Reviewed by:** Olivia H. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Frontify?** Frontify is a great tool for having all our brand assets in one place. It's great at organizing and creating cohesive tool kits for certain marketing activities and our rep is super helpful and gives us all of the updates we need. It's very easy to use, intuitive and clean. love the features like tagging/being able to edit metadata and the uplaoding process is great and makes sense **What do you dislike about Frontify?** there are a few issues we have found, there are new parts of frontify being added all the time so sometimes existing ways of working become broken because of that and we have to figure out a different way of doing this. The customixe/template feature sometimes has issues and we have run into several complaints from people that say that things occasionaly stop working. **What problems is Frontify solving and how is that benefiting you?** housing all of our creative assets in one place that is accesible to everyone in our business ### 11. The best data asset management platform we've used so far **Rating:** 4.5/5.0 stars **Reviewed by:** Cameron E. | Creative Design Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Frontify?** Frontify is easily the best and most consistent data asset management platform that we've used here at AEG to date. It was very easy to implement for our team once we familiarized ourselves with the platform, and it's been very easy to integrate our assets as needed. We love the ability to use metadata and tags as well as its ability to restrict access to specific folders for certain users in our company. It's been easy to find our assets from the search and we use it on a daily basis at this point! **What do you dislike about Frontify?** Initially, it was definitely a learning curve to learn how to properly use and set up the platform for our team, but once we got the hang of it, it's been easy to maintain since. One con is that there isn't always a preview for certain file types (such as .pptx), but I know updates are to come! **What problems is Frontify solving and how is that benefiting you?** Unlike previous DAMs we've tried, Frontify's ability to restrict certain groups/users' access to certain folders and files is the most beneficial feature for our team, as well as how easy the search feature is once you've updated metadata and tags accordingly. ### 12. Simplyfying creative's lives **Rating:** 5.0/5.0 stars **Reviewed by:** Ligya B. | Content Creator, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Frontify?** I use frontify on a Daily basis as a content creator and, having a one stop shop for all assets it probably the best thing about this tool. Absolute time saver, It's super easy to search and navigate, friendly interface which makes it simple for anyone to use even if you're not a creator. I've had a few questions at some point and the customer support was super fast no responding me aswell as fast to help me providing a solution. **What do you dislike about Frontify?** I'd like to have more visibility when new stuff are added to the platform :) **What problems is Frontify solving and how is that benefiting you?** definitely help me spending less time looking through several sources of content. ### 13. Frontify has Transformed How We Manage Our Brand **Rating:** 4.5/5.0 stars **Reviewed by:** George A. | Director of UX and Product Design, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Frontify?** Frontify transformed the way our organization handles brand management, and we use it every day. The platform offers a comprehensive set of features that streamline our branding and marketing processes and enables collaboration across teams and with external partners. It has not only simplified our processes but also elevated the consistency and quality of our brand presence. For any organization looking to streamline their brand management, Frontify comes highly recommended. **What do you dislike about Frontify?** Our success CSM very helpful with the onboarding process, but the learning curve for the platform can be a little steep, especially for creatives who do not have an asset management background. When questions or issues arise, we've been able to use Frontify's chat service to effectively resolve our issues. **What problems is Frontify solving and how is that benefiting you?** Frontify excels in several key areas that make it a standout brand management platform. It offers centralized asset management, providing a single source of truth for all brand materials. The platform's intuitive user interface ensures ease of use for team members of all technical levels. The ability to create and distribute interactive brand guidelines helps maintain brand consistency across all touchpoints. Extensive customization options allow organizations to tailor the platform to their specific needs. Strong version control features make tracking asset changes simple, while mobile accessibility ensures team members can access brand assets on the go. **Official Response from Max Bailey:** > Hi George! Thank you for taking the time to share your positive experience with Frontify. We are thrilled to hear that our platform has made your brand management processes easier and improved your brand consistency. I'm glad that your CSM has been helpful to get you past the learning curve—it seems like you're an expert now! Thank you for recommending Frontify to others and please don't hesitate to reach out if you have any further questions or need assistance. - Max from Frontify ### 14. Bad user experience. Great customer service. **Rating:** 2.5/5.0 stars **Reviewed by:** Jakob T. | Director of Creative Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Frontify?** The business case it valuable - being able to manage and distribute brand assets. As a one source of truth, it is an important tool for keeping brand consistency. Also, **What do you dislike about Frontify?** The user experience and the page builder in general is horrible. For instance, font-sizes in the menu and the logo size is not set globally - you actually have to set it for each page. Imaging the amount of time it takes to update a menu for multiple pages. **What problems is Frontify solving and how is that benefiting you?** Sharing the right files with the right people. In a M365 environment putting files in the hands of the right people is hard. Epsecially out side the organisation. Using something like Frontify is a great tool for Marketing teams. ### 15. Easy to use, powerful and customisable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Frontify?** Frontify is an excellent platform for consolidating all our brand assets in one central location. It makes organising and assembling comprehensive toolkits for various marketing campaigns easy. Our account manager is fantastic—always providing timely updates and offering great support. The interface is user-friendly, intuitive, and streamlined. We really appreciate the smooth, straightforward uploading process. **What do you dislike about Frontify?** We had some minor issues with our self serve assets but Frontify have been very good working with us to rectify those. **What problems is Frontify solving and how is that benefiting you?** Frontify is serving as our own stop shop Brand hub and resource centre. Onboarding has never been easier. It really takes the stress of our designers to provide common assets to stakeholders for the 50th time and onoarding contractors is a breeze. ### 16. Easy Creation of Guidelines, great but could be better, more intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Frontify?** Easy to use, drag and drop, makes it easy to organize assets, can share amongst multiple designers to work on. **What do you dislike about Frontify?** Not as customizable as I would like. More intuitive for non-web of PC designers. A lot of the interface seems geared to designers who are comfortable or have some developers knowledge. It would be nice if it was more intuitive for designers who live in Adobe Illustrator or Photoshop programs. Can be glitchy sometimes and need to find workarounds to get the site to work the way I want. A better way to export would be ideal, this should eliminate the need to design in another program but have seen exchanges related to the need for a shareable PDF guideline creation as this isn't really an option in Frontify. I know you can export a PDF but it's not very professional looking. No easy way to share without publishing or a log-in, say when needing to share with a client or for internal review during creation, this could also be the need for a better way to export. **What problems is Frontify solving and how is that benefiting you?** Saves some Trees. Is in a format that is mostly easily shared, not as easy as a PDF. **Official Response from Max Bailey:** > Thank you for sharing your thoughts on Frontify. We're happy to hear that you find our platform user-friendly. We understand what you mean about the developer-focused interface. Our team is committed to enhancing Frontify to be more intuitive for all designers, so we hope that you begin to notice improvements over time. We also apologize for any glitches you've encountered. Next time you find an issue like this, can you please chat into our Support team? This is the quickest way to not only get help, but log the issue with our Product team so they can get it fixed for all our users. Please feel free to reach out with any further suggestions or questions. Happy designing! - Max from Frontify ### 17. Amazing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Rafael A. | Brand Design Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Frontify?** How much possibilities it present to create a brand portal, with all the guidelines, in a straighforward and easy way. Sublime customer support. **What do you dislike about Frontify?** Some limitations of the blocks available. **What problems is Frontify solving and how is that benefiting you?** With Frontify we were able to create brand guidelines (design and identity) and asset manangement for our various brands, so we can make sure our world wide subsidiaries and agencies that work for us can comply with our brands CI, all this in a live platform that can easily evolved and be updated. **Official Response from Max Bailey:** > Hi Rafael, thank you for sharing your experience with Frontify! We are delighted to hear that you find our platform user-friendly for creating your brand portal. Customer support is our top priority, so it's great to know that you had a positive experience with us. Your feedback on the available blocks is important as we strive to continually improve Frontify to better meet your needs. By chance, have you explored the blocks on our Marketplace yet? I'll share a link with you below on how you can access new blocks there — maybe you'll find something more suitable for your needs. Please feel free to reach out with any additional feedback or questions, and thanks again. - Max from Frontify ### 18. Fast and user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Violeta D. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Frontify?** The easy edit mode and the capacity to build your own pages **What do you dislike about Frontify?** the small banner at the top of the pages, needs more flexibility of work, it's not very responsive either for mobile experiences. **What problems is Frontify solving and how is that benefiting you?** it's a storage hub for our distributors, it's an easy tool for presenting a product and giving access to brand assets ### 19. Frontify is awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2024 **What do you like best about Frontify?** As a Senior Brand Manager, I have been using Frontify for almost a year now. It has significantly streamlined our brand management processes and has truly been a game-changer. Everyone in the company, from in-house designers to the average user, has been using and is impressed by the platform. The Frontify Desktop App, in particular, has been a game-changer for our designers, enhancing their productivity and workflow. It's hard to imagine how we managed our day-to-day brand activities before Frontify. The platform has made such a positive impact on our efficiency and consistency. Also, the customer support is exceptional, always ready to answer questions and solve problems, regardless of complexity. Their dedication to customer satisfaction is evident and greatly appreciated. **What do you dislike about Frontify?** The back-end can be somewhat complex, and there is a steep learning curve initially. However, the Frontify team consistently takes client feedback seriously and makes continuous improvements to enhance user experience dealing with the back-end. **What problems is Frontify solving and how is that benefiting you?** Asset management, centralising all assets and guidelines in one user-friendly location. Enhanced efficiency across the company. **Official Response from Max Bailey:** > Thank you for sharing your positive experience with Frontify! It's great to hear that our platform has helped streamline your brand management processes and boost the work of your team, especially those using the desktop app. Your feedback is highly valuable to us as we continue working to enhance user experience. We truly appreciate your support as a valued client of Frontify. - Max from Frontify ### 20. Easy to implement, and support is always there when needed! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Frontify?** What I like most about Frontify is the flexibility of the building blocks. They make it easy to quickly build and adapt content on the fly. Thanks to this, we were able to launch our brand page in no time and continue refining it step by step, making it a truly agile process. Additionally, the support is outstanding. Whether through the chat function on the platform or our dedicated support contact, responses are always fast and solutions are provided quickly. **What do you dislike about Frontify?** The UI/UX could use some refinement. At times, it takes too many clicks to complete simple tasks, particularly when using the template function. This can be frustrating and time-consuming, both for us and our end users. Additionally, user management is a bit confusing. There are multiple ways to invite users to the guidelines, but not all options offer the same functionality, such as setting time-limited access. **What problems is Frontify solving and how is that benefiting you?** After our recent rebranding, we needed an efficient way to make the new brand accessible to employees, markets, and partners. Frontify has been the perfect solution for this. Furthermore, the template function allows our teams to create their own marketing materials, which has significantly reduced the workload for our headquarters' design team. It also empowers employees and markets to tailor content to their specific needs while ensuring everything stays on-brand and consistent. **Official Response from Max Bailey:** > Thank you for sharing your experience with Frontify. We are delighted to hear that you are appreciating the flexibility of our content blocks and that our Support team has been attentive to your needs. They're a great bunch! Your feedback on user management is also invaluable to us as we work towards making improvements to this feature—we know it can be a bit confusing at times. It's great to know that our template function has helped streamline your marketing efforts. We are announcing some improvements to this feature in our upcoming product keynote, so we hope you can join! If you have any additional suggestions or questions, please do not hesitate to contact us. - Max from Frontify ### 21. Good and efficient program. Only difficult to work with because of some unexpected errors sometimes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Frontify?** To make sure the whole company knows about the right branding **What do you dislike about Frontify?** Sometimes it gives unexpected errors which makes it inefficient to work with. **What problems is Frontify solving and how is that benefiting you?** Making sure the whole company uses the right branding. **Official Response from Max Bailey:** > We truly appreciate your feedback on are thrilled that Frontify has been beneficial in aligning your company's vision. Sorry for any bugs you encountered while using our platform. In case you haven't done so, next time you experience an issue, can you let our support team know about it? This is the quickest way to resolve bugs so we can provide a better experience for you and other Frontify users. If you have any additional feedback or suggestions, please do not hesitate to reach out. Thank you for taking the time to review us and for being a valued customer. - Max from Frontify ### 22. Single source of truth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2024 **What do you like best about Frontify?** Its great to have everything in one place and searchable. None of this emailing back and forth trying to find the latest copy of the guidelines or assets, it is a single source of truth. The support team are alsways quick to respond and take an indepth look at your problem and will pass on feedback to developers. **What do you dislike about Frontify?** Sometimes the integration into other systems is clunky and you can be limited in what you can do on your brand guideline pages. A big one for our business too that templates do not support tables or overflow text, that has really hindered our use of templates unfortuantly. **What problems is Frontify solving and how is that benefiting you?** Im not in the conversation but the tables and overflow text support on templates is a huge set back for our business. i beleive there are talks of solving this. **Official Response from Max Bailey:** > We sincerely appreciate your feedback and are thrilled to hear that our brand guidelines solution has had a significant impact on your work. Your praise for our support team means a lot to us, and we will make sure to pass along your suggestions to our product team for future enhancements. We are actively working on resolving any limitations in our templates to provide a smoother experience for all users. We'll share the updates with you as we make progress! Thank you for your valuable input, and don't hesitate to reach out with any further suggestions or concerns. - Max from Frontify ### 23. Functional and easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Frontify?** A lot of sections and possibilities to create the best possible page. And when in need of something, excellent customer support. **What do you dislike about Frontify?** It is not possible to resize section to your liking. **What problems is Frontify solving and how is that benefiting you?** It is helping alligning all the brands and have strict guidelines for them. So all users, can easily access them and follow them ### 24. Implementing Brand Guidelines with Frontify **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Frontify?** Frontify's customer service goes above and beyond to get the questions you have answered quickly as well as partnering with you to find the best workflow for your brand guidelines. **What do you dislike about Frontify?** We have not yet found a downside to using Frontify for brand guidelines. Frontify is constantly adding new features and innovating which we enjoy seeing as they role out. **What problems is Frontify solving and how is that benefiting you?** Frontify has helped us take all of our brand guidelines and brand assets, house them in one place with great user experience on the front and back end. This allows our company from sales, marketing, comms and essentially every department to stay aligned with our corporate brand along with having the latest graphics and updated templates. **Official Response from Max Bailey:** > Thank you for your positive review! We value your feedback and are delighted that you are enjoying your experience with Frontify. Our team is always trying to make our features even better with new functionality. Appreciate you taking the time to provide us with your valuable and helpful input. - Max from Frontify ### 25. Game-changer! **Rating:** 4.5/5.0 stars **Reviewed by:** Nefeli K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Frontify?** I love that Frontify is honestly and absolutely the holy grail of our marketing team. Everything conveniently uploaded and organized together, so easy for the internal team but also for the external users to find. Also, really appreciete the customer service, how amazing and fast the whole team of Frontify is. **What do you dislike about Frontify?** Since we work a lot with templates, I would appreciate if the design process was more user-friendly. It's relatively hard to give a lot of freedom to our end-users, if we change something on the back-rnd they have to start over, there are no grid lines... it could be a bit easier! **What problems is Frontify solving and how is that benefiting you?** Frontify works as the single source of truth for our multiple sub-brands. All the brand element of 10+ different brands, organized and easily accessible. It's beautiful! **Official Response from Max Bailey:** > Hi Nefeli, thank you for sharing your positive experience with Frontify! It brings us joy to hear that our platform has been beneficial for your marketing team. Your kind words regarding our customer service are truly appreciated, and we will certainly consider your feedback on the design process with our templating solution. It's wonderful to hear that Frontify is serving as your go-to source for your brand management. If you have any more suggestions, please don't hesitate to let us know. - Max from Frontify ### 26. Frontify newbie **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2024 **What do you like best about Frontify?** I have had excellent support since working with Frontify. There were a few things I couldn't access at the beginning of my journey and I was told to check with support. I was a bit worried that this was going to add time to resolving the issues I was having but even though I'm not in the same country or timezone as support, it was still excellent. **What do you dislike about Frontify?** So far I haven't had any downsides to using Frontify. There are a lot of features so it can be a little intimidating at first, but the guidance is very comprehensive and easy to understand. **What problems is Frontify solving and how is that benefiting you?** Frontify is going to assist the designers in offloading basic tasks that can be done by various members of the broader marketing team. **Official Response from Max Bailey:** > Thank you for sharing your experience with us! We are pleased to hear that you have been receiving exceptional support from our team, even across different time zones. I see that Lissa and Frank recently helped you out, they are total rockstars 🙌 Your feedback is invaluable to us as we work towards making our platform more user-friendly and intuitive to enhance your workflows. If you have any questions or need further assistance, please do not hesitate to reach out. - Cheer, Max from Frontify ### 27. Excellent branding software and DAM system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Frontify?** Excellent branding software, great DAM system, easily scalable, tailored to your needs. **What do you dislike about Frontify?** Still some limitations for our team within the workflow settings. **What problems is Frontify solving and how is that benefiting you?** Frontify is our single source of truth globally for our brand guidelines and all our assets, easy to create local marketing materials for our hotels and departments instead of having to use graphic design agencies for every print or digital designs. Easy to work together on campaigns or social media posts via Projects. Options to link copy rights to images and videos and protect distribution externally where needed. ### 28. Frontify enabled us to empower all our employees to feel a sense of ownership of the brand **Rating:** 5.0/5.0 stars **Reviewed by:** Simone M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Frontify?** Thanks to Frontify, we were able to empower all our employees to feel a sense of ownership of the brand. They can now bring our brand to life by easily finding, using, and modularly combining all our brand assets at any time. This accelerates their life and also helps us a brand team to focus on scaling and evolving the brand per se. Additionally I can only say that the customer support team has always helped us when there was any question or amendment need - this is a trait that I don't take for granted. **What do you dislike about Frontify?** For us some of the collaboration features are not necessary, as we don't have a need. But this is not a dislike, just not a need for us at this very moment :-) **What problems is Frontify solving and how is that benefiting you?** Frontify provides us with the opportunity to find all brand related assets in one place, always know what is the most current one and by that fasten up any brand related need or even proposals. **Official Response from Max Bailey:** > Hi Simone! Thank you for your positive feedback on Frontify. It's fantastic to hear that our platform is enabling your team to effectively manage and access brand assets, facilitating your scalability. Your comments on the collaboration features are duly noted and we are committed to enhancing our platform to better meet your needs. Thank you for choosing Frontify — we are here to assist if you need us. Cheers! - Max from Frontify ### 29. Great Product, amazing experience and totally recommend it if you want to get your brand together. **Rating:** 5.0/5.0 stars **Reviewed by:** Amir L. | Lead Graphic Designer, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Frontify?** Frontify helped us to get all the brand assets together in one place. After a couple of months we noticed that our employees are more engaged with the brand. The tool is easy to use, and it's always adding new features and functionalites, which I believe, are based on users feedback. Cutomer Support is amaizing, they're fast and they are always there to help. **What do you dislike about Frontify?** I think homepage should have more custom features. **What problems is Frontify solving and how is that benefiting you?** - Communicate the brand voice to internal parties in a more efficient way. - Engage with employees and teams that have constant needs to access brand assets, such as sales team, marketing team...etc. - Have one single source of the most up to date assets. **Official Response from Max Bailey:** > Hello Amir, we appreciate your positive feedback on Frontify! It's great to hear that our platform has been instrumental in centralizing your brand assets and boosting employee engagement. Your suggestions are invaluable to us as we strive to enhance our features. Our Customer Support team will be happy to hear that you enjoy working with them! We also value your input on more customizable cover page features—this update is in the works, so stay tuned! Thank you for being a valued Frontify user! - Max from Frontify ### 30. Does a great job for most cases! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Frontify?** I love that I can quickly version assets, and based on the permissions we've set up, I don't have to wait for any approval. What took 10 minutes now takes <1. **What do you dislike about Frontify?** I wish that there were faster ways to version multiple assets for the same customer at once or version the same asset for multiple customers at once **What problems is Frontify solving and how is that benefiting you?** As a CSM, I need to service my 30-customer book of business quickly, and that means being able to version and send assets for all customers quickly. Frontify enables me to do that. **Official Response from Max Bailey:** > Thank you for sharing your feedback! It sounds like you're using Frontify quite extensively for your job, so I hope it makes your daily work much easier. Regarding multiple versions of the same asset, did you happen to see the new templating and batch creation features we shared in our recent product keynote? I think that you'll find this new feature (coming very soon!) will help save you time here. Sharing a link to the keynote for you below. Cheers! - Max from Frontify ### 31. Amazing system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2024 **What do you like best about Frontify?** I like the template library the most. This is something that has saved us the most time and money. **What do you dislike about Frontify?** it's not really a dislike but for pur brand we would like to have more features to make things easier for the end user. **What problems is Frontify solving and how is that benefiting you?** We have a lot of end users who need designs in our hotels. With Frontify they can use their own creativity but still stay within brand standards. Another great benefit is that we used to have our media scattered in differtent folders all over the place and now we have one place where all our media is stored and very easy to find. **Official Response from Chris Hannon:** > Thank you for taking the time to share your thoughts with us! We're delighted to hear that our Templates solution is proving to be a valuable time and cost-saving tool for your brand. Your suggestions for additional features are extremely important to us as we continue to enhance Frontify for our users. If you care to share more specific feedback with us, please feel free to reach out to our support team or your CSM. Thank you for choosing Frontify! - Max from Frontify ### 32. The most complete tool for managing your brand **Rating:** 5.0/5.0 stars **Reviewed by:** Ancel G. | Freelance Coördinator optimalisatie en/of migratie DAM (20 uur per week), Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Frontify?** Frontify is all about simplicity. And not in what you can create, but in the way it works. No coding, development or programming skills needed for setting up your very own DAM or brand portal. It's as easy as selecting the right, predefined content block, add your content, make it look nice and you're done. Oh, and the service is amazing as well. Frontify's specialists are very helpful, friendly and service is their middle name. **What do you dislike about Frontify?** Most tools withing Frontify are amazing, but the only thing we miss is the possibility to also use the newsletter tool outside of our list of users. **What problems is Frontify solving and how is that benefiting you?** The easiest way to create, manage and optimize a DAM or brandportal. **Official Response from Max Bailey:** > Hi Ancel, we're thrilled to hear that you are enjoying using Frontify and finding it intuitive and easy to navigate. It's fantastic to know that our service has been beneficial to you. Thank you for sharing your thoughts on the newsletter tool feature - we will definitely consider this for future updates. If you have any other suggestions or feedback, please don't hesitate to reach out. Your support as a Frontify user is greatly appreciated. - Best, Max from Frontify ### 33. Managing Brand Assets In a Easy Way with Lots of Tools **Rating:** 3.5/5.0 stars **Reviewed by:** RAJEEV S. | Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2023 **What do you like best about Frontify?** Frontify is a very easy-to-use and intuitive interface. Assets and saving the files are very easy. Navigation Manager is one of the unique features of all the available tools that I have explored till now. Collaboration with the team is easy to invite and add. I was overwhelmed by the support of files, code blocks, icons etc in any format. That allowed me to save some code snippets I regularly use for my website. I also liked the mobile app and easily access the files. **What do you dislike about Frontify?** Frontify UI is sometimes confusing especially when adding files. Also, the file hosting feature or getting a shareable link is not available. Good documentation is also appreciable for getting started people since a lot of features get unexplored until get across it accidentally. An individual shareable link is the most required thing for people who are not team members. Also, the file renaming feature is required sometimes. I renamed the files in the portal but when downloading, it remains the same. **What problems is Frontify solving and how is that benefiting you?** Frontify allowed a single system to put all assets and access them anytime and anywhere. Also having a mobile app is also required which makes is full-fledged application for business. **Official Response from Max Bailey:** > Hi Rajeev, thank you for taking the time to provide feedback for Frontify! We're delighted to hear that you find our interface easy-to-use and the Navigation Manager has been helpful for you. We apologize that you had some difficulty adding files. If you haven't already, I suggest you connect with your Customer Success Manager to brainstorm ways to increase the efficiency of your portal. Thank you again for your review. We truly value your comments! - Max from Frontify ### 34. Quick, simple and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Frontify?** Frontify allows you to store all of your assets in one simple, easy to search space. When working for my company, i use it on a daily and it's always gotten me where I need to be, especially with the excellent customer support. **What do you dislike about Frontify?** I don't have any negative views currently. It's always ticked all my boxes. **What problems is Frontify solving and how is that benefiting you?** Localising and sorting all our brand assets **Official Response from Max Bailey:** > Thank you for taking the time to share your positive experience with Frontify. We are thrilled to hear that our platform has been a valuable tool for efficiently storing and accessing your assets. Your appreciation for our customer support is especially great to hear, as providing exceptional service is a top priority for us. Your feedback is greatly appreciated and we welcome any suggestions or issues you may have in the future. Thank you for choosing Frontify for your brand building needs! - Max from Frontify ### 35. An easy learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Frontify?** The user experience is clean and the support desk is very helpful, especially when working in the back end with the templates. We have had lots of good feedback regarding the ease of finding information about the brand, and are excited to explore what more we can do on the platform. My favourite thing is how intuitive it is and how much time it has cut from my workload due to the automation of assets (socials in particular) that sales can now create for themselves. I have also participated in a few workshops with Fronitify's design team and I look forward to the roll out of their new implementations in the templates, which should make it easier to edit and unlock different parts of the templates - something that is very much needed when working with lots of pages within the templates. **What do you dislike about Frontify?** There are a lot of elements missing from Adobe Indesign that I believe have practical applications in the templates - such as being able to delete or duplicate a slide - I think Canva have elements of this that work well for online use for someone who isn't familiar with art working. For instance, line and leading weight - being able to change this to specific circumstances would be helpful. Also, the design aspect of the look and feel of the front end is something that would ideally be explored further - having a single page a different colour to the central theme, for instance - or even different compositional layouts to choose from - kind of like what Squarespace and Wix offer in their subscription service. Additionally, uploading images as a user from the front end could be made more accessible - going to a separate window to crop the image without any other elements from the template design makes it challenging to position the image if it is under copy as you are unable to preview what changes you are making. **What problems is Frontify solving and how is that benefiting you?** I have sent messages to the Frontify product team regarding feature requests for the templates. We have made indesign packages for each file type that we use as a business day to day. This has involved creating numerous pages for the same template due to the different line lengths that are needed depending on the size of copy the user uses for the template. I believe that by adding a duplicate and rearranging feature, the templates that our users would be working on could be combined together as one. This is particularly important for carousel ads and decks, which is how we came to realise that we needed this feature. Carousel ads must be exported as one multiple page pdf. Hence, the duplicate and rearrange feature are important as users need to be able to duplicate a page if there is the same line length, and rearrange the pages according to the order of the copy. This request for these two features would also be a benefit to the rest of our current templates (as it would unite multiple templates into one template) but also is a feature that will be needed for future use of the FT's brand portal. We plan to start uploading deck templates, print ads and more, which would also benefit from these features. I envision it working in a similar way to indesign pages - where you can grab the page with your mouse and move it to decide its order in the template. Additionally, right-click & "duplicate spread" is also a feature familiar to indesign that I envision working the same way for Frontify." **Official Response from Max Bailey:** > Thank you for sharing your feedback on your experience with Frontify. We're excited to hear that our platform has been user-friendly and efficient, saving you time through automated asset processes. We value your suggestions for improvements, especially regarding templates, and want to assure you that our product team is actively working on improving this area of our product. I have also shared your review directly with our product team to make sure it is properly addressed 😊 Thank you for your valuable feedback and for being a part of the Frontify community. Here's to more exciting developments ahead! - Max from Frontify ### 36. Frontify is an efficient tool to share guidelines and assets to all our client and be visible **Rating:** 3.5/5.0 stars **Reviewed by:** Nora N. | Ux Ui designer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Frontify?** A lot of way to displays content. All we need to build attractives pages. Collaboration easy. **What do you dislike about Frontify?** Impossible to get the tracks of old modifications. **What problems is Frontify solving and how is that benefiting you?** Centralisation of the informations and resssources. We save a lot of time and energy by just redirecting people on frontify. **Official Response from Max Bailey:** > Hi Nora, we are grateful for your feedback on Frontify. We're glad to hear that our platform helps you create meaningful brand engagment and streamline collaboration. Your input on tracking old modifications is truly valuable as we work towards enhancing version control for our users. While we do not offer this feature at the moment, our support team is often able to revert changes to pages as needed. Next time you need to undo something in the product and you run into an issue, I encourage you to chat with our lovely support team for help 💜 Your feedback means a lot to us and we are thankful to have you as a part of the Frontify community. Cheers! - Max from Frontify ### 37. Amazing product! A must-have for someone to elevate the Brand Management experience. **Rating:** 4.5/5.0 stars **Reviewed by:** Byron A. | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2024 **What do you like best about Frontify?** So easy to use. Working on the UI doesn't require advanced skills. A lot of useful features that you can easily integrate to your application. Support is always there to help. **What do you dislike about Frontify?** Limitation on the behavior and customization of content blocks. **What problems is Frontify solving and how is that benefiting you?** Brand assets can be easily organized as like working on desktop folders. **Official Response from Max Bailey:** > Hi Byron, we truly appreciate your kind review! It's great to know that our product's user interface and features are proving to be beneficial for your team. We will definitely take your feedback into consideration for future improvements of our content blocks, which our team is actively working on. Thank you for your support as a valued customer, and please don't hesitate to reach out with any additional suggestions. Cheers! - Max from Frontify ### 38. Getting started with Frontify **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2024 **What do you like best about Frontify?** Customer service is fast, friendly and helpful **What do you dislike about Frontify?** There are technical limitations to the structure of the pages and the design systems you can set up with it. **What problems is Frontify solving and how is that benefiting you?** It is a single source of truth **Official Response from Max Bailey:** > We sincerely appreciate your feedback on our customer service. Our support team is a great bunch! Your comments on our platform's page structure and design limitations are noted, and we will definitely take them into account as we continue to improve our platform. In fact, we are announcing some important updates that should help you create more dynamic page content in October, so stay tuned for updates! Knowing that our platform serves as a reliable source for you is truly rewarding, and we hope it continues to meet your needs in the future. - Max from Frontify P.S. I included a recording below to our most recent webinar recording about design systems, so I hope it will give you some ideas! ### 39. Lots of great features to keep your Brand Guides updated and looking professional. **Rating:** 4.0/5.0 stars **Reviewed by:** Dani M. | Sr. Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Frontify?** Easy to use modules help you populate and integrate all the information that should be displayed in your brand guidelines. Customer support is relatively quick and helpful, seemingly by humans vs. bots. **What do you dislike about Frontify?** In order to utilize the Analytics, all users must be logged in. We need our guide to be public because we have too many users to manage, but then loose out on knowing how often it is used and by who. **What problems is Frontify solving and how is that benefiting you?** Frontify allows one place for users to go to to find the most up-to-date brand assets, guidelines, and design resources. Being able to send one link vs. locate and send assets to requestors over and over is a huge time-saver. We also reference it frequently internally to quickly grab a hex code or download a swatch file. **Official Response from Max Bailey:** > Hi Dani, thank you for your honest review. We appreciate that you find our product to be user-friendly and our customer support helpful! We understand your frustration with Analytics. As you noted, our product was only built to track logged in users who have agreed to our terms at signup, but we will look to improve this feature in the future. Your opinion is greatly valued and we are thankful that you took the time to share your thoughts. - Best, Max from Frontify ### 40. Love the templates and UI - sometimes the templates can be sensitive and glitchy **Rating:** 3.5/5.0 stars **Reviewed by:** Suzanne P. | Sr Producer Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Frontify?** The self serve tools are amazing and the UI is easy to understand and mostly intuitive. I feel so accomplished when I create something with the template - it's fun and really quite professional looking. I enjoy the asset management as well. Customer support is readily available - which I appreciate - they cannot always solve the issue but at least it's quite responsive and they always follow up. **What do you dislike about Frontify?** I am often troubled by the odd glitches I run into regularly. I have to create my template in Safari even though I am a Chrome user because the template is not usable/viewable at all in Chrome and the help desk cannot figure out why this is happening to me. At least I've got a workaround -but it is a bit frustrating. I also find the templates to be sensitive and I'm frequently having to refresh my screen when I toggle between edit and view. My personal projects are a mess - i would like to be able to create folders here The asset management is good but the search filters don't always work and the tagging isn't very functional **What problems is Frontify solving and how is that benefiting you?** We can now create beautiful social post using a template - for our design 'challenged' partners. We have a zillion assets in the DAM (localized into many different languages) and now thank GOD we don't have to weed through Box to find what we want. Also love that we can archive/hide assets that are no longer of use when we make a change. Everything is all in one place now - photography, logos, templates etc **Official Response from Max Bailey:** > Hi Suzanne, thank you for taking the time to review us! We're happy that you're enjoying our self-serve tools and UI. It's also great to hear you're enjoying working with our Customer Support team and using Templates so thoroughly 🙌 Thank you for your patience with some of the glitches and feature issues you mentioned. We are doing our best to improve our product to be more user-friendly, all around. Regarding creating folders in personal projects, this is actually possible. You just need the right permissions! I'll reach out to your Frontify rep to get you set up correctly there 😊 Thanks again for your honest feedback! It goes a long way to help us improve the experience of Frontify users like you. - Cheers, Max from Frontify ### 41. Good product and great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Tarsila T. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Frontify?** Frontify is great for gathering information and brand assets. I appreciate how I can concentrate all brand materials and guidelines in a single place and check it easily as well. Plus it allows to work with multiple brands. Another upside of using Frontify is that it gave my team/ company the possibility to have it for other use cases as well, like a mediabank for public sharing as well as career page **What do you dislike about Frontify?** The backend use can be a bit ocnfusing. I haven't still mastered getting all of my backend files and folders optmised. That gets even more complicated with having multiple guidelines for the same brand, for example in my case multiple we have different guideline contents for the same brand in different countries **What problems is Frontify solving and how is that benefiting you?** It is easy to keep the content and brand guidelines up to date. Also it serves as a home for our media bank (aka images and other content, such as logos and press releases) for outside sharing. The most innovative way I founf to use frontify its making it into our career page, which is connected with an external HR platform. **Official Response from Max Bailey:** > Hi Tarsila, thank you for your review of Frontify! It's great to hear that you've found other creative ways to use our product, like for your Career page. We know that the backend can get a bit confusing at times, and we'll certainly take your feedback into consideration as we strive to improve this experience. In the meantime, I encourage you to take a look at our recent webinar on the topic of building a good DAM user-experience (link below!). It might give you some ideas 💡 Thank you again for your feedback! - Max from Frontify ### 42. Solid platform for all-in-one brand guidelines and asset management **Rating:** 4.0/5.0 stars **Reviewed by:** Neil T. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Frontify?** Range of powerful features; successful combination of visual guidelines and DAM; variety and types of content the platform can handle with ease; general ease of WYSIWYG editor when creating and editing content; responsive and helpful support team. **What do you dislike about Frontify?** Substantial price increases / tier changes (although, to be fair to Frontify, they have honored our legacy pricing and plans—ie. we've not yet been kicked out for not upgrading!). Interface and setup of features, user management etc can be fiddly, difficult to follow / understand, and not always intuitive. **What problems is Frontify solving and how is that benefiting you?** It gives us a centralized, objective, easily updated, one-stop shop for all our international staff to understand our brand (its DNA, as well as our vsiaul and verbal identity), to be inspired by it (through explanation and examples), and to freely access the resources they need to champion it in their day-to-day work (via the asset libraries). **Official Response from Max Bailey:** > Hi Neil, thank you for your kind review! We are really happy that our product and support team has been helpful for you and your team. Admittedly, our product does have a bit of a learning curve, so if you or your teammates need a refresher, please reach out to our team for some help. We appreciate your understanding of our recent price changes, as will happen from time to time as our product and business evolves. It's great that our team was able to accommodate you, though 😊 Thank you, Neil! - Max from Frontify ### 43. Modern, slick and extremely customisable **Rating:** 4.0/5.0 stars **Reviewed by:** Russell B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Frontify?** Frontify plays an important role in the day to day running of our brand implementation and asset management. We use Frontify for two distinct purposes, firstly it is our brand guidelines – we implemented the brand portal at a time when we refreshed our brand, so it has been vital our users can access a reliable and well designed single source of all things brand and house style. It has delivered this successfully, thanks to its endless customisation, clear layout and the ability to be easily updated on the fly by admin users. Secondly Frontify is our asset library. After lots of help from the Frontify team we have been able to create a simple way to organise our large library of not-so-simple asset types. This provides clarity for our users. Equally important, our Customer Success Manager Jo is an absolute wonder to work with – always super helpful, really friendly, knowledgeable and reliable :-) **What do you dislike about Frontify?** I found it quite a big learning curve when migrating to Frontify, and understanding the front-end/back-end set-up was quite different compared to our previous DAM. However most things that amount to any dislikes about Frontify are mainly small things that can create little niggles for our user journeys. For example, it is not possible to crop an image at a specific size (i.e. web banner) and choose the exact crop area. This means that images are output from Fronitfy with crops that may miss parts of the image we wanted. To remedy we have had to direct users to a third party website to resize their assets for the crops they need, which is not really ideal. **What problems is Frontify solving and how is that benefiting you?** Frontify is helping us to implement our refreshed brand in a clear, concise and structured manner. We have multiple pages pertaining to different areas within our brand, each with lots of different media and content. The ability for admin users to easily update pages and hyperlink to different parts of the library on the fly is extremely useful and time efficient. **Official Response from Max Bailey:** > Hi Russell, we're delighted to hear that Frontify has been a useful tool for your brand implementation and asset management 🙌 We also appreciate your kind words about your Customer Success Manager Jo and have shared your feedback with her! Apologies for your frustrations around cropping images. Your feedback helps us in enhancing our product, and we thank you for taking the time to express your experience. Thanks again! - Max from Frontify ### 44. Frontify is the easiest way to elevate your brand within your team and with your partners **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin F. | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Frontify?** Managing your brand guidelines is made super easy, takes very little time to train anyone to update, add content and to manage brand assets. Love the user management as well, great control and view on who gets to see/edit/manage specific areas of our brand content. **What do you dislike about Frontify?** It hasn't always been the most intuitive interface, but it is getting better with time, and there is a world of difference between what we had when we started using Frontify back in 2015, and today. **What problems is Frontify solving and how is that benefiting you?** Frontify solves a few problems in a very easy way for us: - our single sign on integration allows any of our employees to access brand content, without having to send out invites - collaborating on content is made super easy - Getty sync helps us bring ALL our assets in one place and eliminate the need for granting access to our getty account to too many people - managing multiple brands, on the same platform means our brand teams can help each other as editing skills are shared - user management is made easy **Official Response from Max Bailey:** > Hi Benjamin, we are grateful for your positive review of Frontify and the fact that you have been with us since 2015. It's wonderful that you've seen our improvements over the years. We continually strive to make our platform more user-friendly and your feedback is enormously helpful during this process. It only gets better from here 🙌 Thank you again for taking the time to review us. - Max from Frontify ### 45. Brand Governance perfected! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2024 **What do you like best about Frontify?** The libraries, the posibility to customize assets, the structure and overview that brings to the company regarding all brand assets available. **What do you dislike about Frontify?** The bugs, and when uploading several assets it takes times for them to show up. **What problems is Frontify solving and how is that benefiting you?** Frontify it helping us with the disonance and missalignment we have between the HQ and our subsidiaries world wide as a "single source of truth" **Official Response from Max Bailey:** > Thank you for taking the time to share your thoughts on Frontify. We're delighted to hear that you're finding value in the libraries, customizable assets, and overall structure that it brings to your company's brand assets. Your feedback regarding the bugs and delay in asset uploads is truly valuable to us, and we want to assure you that our team is continuously working towards improving the platform's performance. If you have any further suggestions or feedback, please don't hesitate to reach out. Once again, we appreciate your support! - Max from Frontify ### 46. Life-saver for scaling up the design work **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander B. | Graphic and Packaging Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Frontify?** Frontify helps me get design processes up to my company's speed — without selling the soul to the devil when you are the only designer in the company. Super easy setup. From automatic color swatches and drag-and-drop assets uploading to interactive icon libraries and intuitive formatting — it took me just a couple of hours to have a whole branding portal ready for my team and all the basics uploaded. Still updating and adding new materials, of course, as we grow and so do our needs, but the flexibility of Frontify platform makes it go smooth like butter. Usage and adoption is just awesome, too. My team now has a single source of truth for everything visual, with access to all the assets (correct and up-to-date ones, most importantly) and respective rules and guidelines explained for everything. Cuts down countless hours of dm replies, and now I have just one link for everything my team needs. And oh I wish I had such a solution for more things in life. **What do you dislike about Frontify?** Didn't have any issues so far, but we only explored what feels like the tip of an iceberg of features. Sometimes it feels overwhelming to get your hands on a new part of Frontify, but I believe their support team to be there when needed. **What problems is Frontify solving and how is that benefiting you?** Cuts down time on supporting my company's design needs and works as a single source of truth, making our branding more unified easily. **Official Response from Max Bailey:** > Thank you for your kind words about Frontify, Alexander! It is great to hear that the setup was easy and you haven't faced any issues. We are thrilled that Frontify is helping cut down the time needed to support your company's design needs while enabling unified branding. Should you ever require assistance, we are here to help. Many thanks for the review! - Max from Frontify ### 47. An experience-changing tool for managing Brands and assets **Rating:** 4.5/5.0 stars **Reviewed by:** Raffaella S. | Head of Digital Performance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Frontify?** Frontify is an incredibly useful tool for collecting brand assets and images, where all the information is stored in one place and kept up to date. I have found it to be an essential resource for managing and organizing brand materials effectively. The centralized nature of Frontify ensures easy access to all the necessary assets, saving valuable time and effort. The user interface is intuitive, and the platform offers a wide range of features that streamline the entire asset management process. With Frontify, staying organized and keeping brand resources consistent has become a breeze. I highly recommend Frontify to anyone looking for a comprehensive solution to simplify and optimize their brand management workflow. **What do you dislike about Frontify?** I have had a positive experience using Frontify for managing brand assets and information, but one potential downside is the space limitation for projects. As an agency, it would be beneficial to have more flexibility and options available, especially when dealing with larger-scale projects or multiple clients. It would be great to see Frontify offer expanded storage options or partner-specific plans to accommodate the needs of agencies and their clients. Overall, Frontify remains a valuable tool for brand management, but additional options for agency partners would further enhance its capabilities. **What problems is Frontify solving and how is that benefiting you?** Frontify is a valuable tool for collecting and organizing brand assets and images. It offers a centralized platform for easy access and ensures that all information is up to date. Highly recommended for efficient brand management. **Official Response from Max Bailey:** > Thank you for the great review, Raffaella! We are so pleased that you are making use of Frontify's brand asset management functionality. We understand the need for more storage options, particularly for agencies and their clients. Your feedback about offering partner-specific plans is super valuable, so we'll take it into account as we revisit this subject. Your feedback is much appreciated and we will continue to make sure we provide an effective brand management solution for your team. - Max from Frontify ### 48. Easy management of brand portal **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Frontify?** The tooling is easy to navigate and understand. Support is quick and friendly! **What do you dislike about Frontify?** It would be great to have drag and drop functionality to speed up building brand central pages. **What problems is Frontify solving and how is that benefiting you?** Global distribution of brand assets **Official Response from Max Bailey:** > Thank you for the thoughtful feedback on Frontify and our support team! We are thrilled to hear that you are finding our platform easy to navigate and that our team has been helpful. Your suggestion for drag and drop functionality is much appreciated and will be taken into consideration for upcoming updates to improve guideline page building. Please always feel free to reach out with any more feedback or questions. - Best, Max from Frontify ### 49. Using Frontify for our online brand portal. **Rating:** 3.5/5.0 stars **Reviewed by:** Wesley Q. | Director, Creative Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Frontify?** The overall site is beautiful and has been a good fit for our brand portal. There are so many things we like about the platform: 1. The ability to have different domains to allow users to download various versions of a graphic file 2. The ability to have different domains for different user experiences 3. The editing process is very intuitive 4. The ease of adding users **What do you dislike about Frontify?** There were some limitations that we ran into when we were designing our site that we found workarounds for. One was the automated side navigation that is generated based on the CSS. Like many sitebuilding tools, you learn how to work with and design around the template, but it would be great to be able to have a little more flexibility in adjusting page elements. **What problems is Frontify solving and how is that benefiting you?** It provides an online resource that is available to both our employees and external vendors. It has greatly improved our communications and better ensures brand adherence. **Official Response from Max Bailey:** > Thank you for your thoughtful review, Wesley. We're so glad to hear that our platform meets your needs for a brand portal. Your input on the automated side navigation is valuable, and we're glad that you've been able to find some nice workarounds. We are actively working on improved customization options, so stay tuned 😉 Thank you for taking the time to review us! - Max from Frontify ### 50. Superb product with a solution for every challenge **Rating:** 5.0/5.0 stars **Reviewed by:** Georgia S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Frontify?** Frontify is incredibly easy to use for both users and administators. They've pre-made all kinds of content blocks, filters and asset management tools so creating and updating content is really quick and simple. One of the best things about it is the ability to share guidelines and assets with third parties and the fact you can tailor their level of access. **What do you dislike about Frontify?** Because everything is templated there's only so much customisation you can do in terms of design, but if the pages were more bespoke I'm sure they'd be a lot harder to create and maintain! **What problems is Frontify solving and how is that benefiting you?** First and foremost it allows us to house our brand guidelines and playbooks digitally meaning we can add to them, update them, share them really easily as often as we need. We also use it to house digital assets including imagery and (lots of!) logos. Having them all in one place ensures a single source of truth that's always up to date. **Official Response from Max Bailey:** > Hi Georgia, thanks for taking the time to leave us your review on Frontify! We're thrilled to hear that all your users have been enjoying the content blocks we've created in our brand guidelines tool. We understand your comments on customisation and we are always working to enhance our product. There is actually some exciting news coming related to content blocks and other customisations we are planning, so stay tuned 😉 We're working hard to make your life a lot easier. Thanks again for your feedback! - Max from Frontify ## Frontify Discussions - [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) - 1 comment, 1 upvote - [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) - 1 comment, 1 upvote - [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) - 1 comment, 1 upvote - [What makes Frontify special?](https://www.g2.com/discussions/competition) - 1 comment, 1 upvote - [Is there any size or quality limitations?](https://www.g2.com/discussions/limitations) - 1 comment, 1 upvote - [View Frontify pricing details and edition comparison](https://www.g2.com/products/frontify/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-19+14%3A34%3A08+-0500&secure%5Bsession_id%5D=7d2dd69f-cab7-43ea-80c2-cb386b3e0908&secure%5Btoken%5D=391480f6df9e47f80b45d249b2f066febfc0ef33b1525b4ec254ab89229ee938&format=llm_user) ## Frontify Integrations - 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Design Templates - Workflow Management - Collaboration - Educational Resources **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Frontify Alternatives - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,105 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 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