The admin interface and capabilities are well beyond any other DAMs I've used. Bynder offers an incredible amount of customization, and so much of that is in the admin's hands as opposed to relying on the product or vendor. This speeds up implementation and general management since you do not need to wait on another party to do some of the set-up. So much of the management of Bynder is in your hands that you really feel in control.
The level of customization and the modules and add-ons really make the portal feel like your own. Many users didn't realize they were using Bynder; they just thought it was a website, since the URL can be customized, too. Review collected by and hosted on G2.com.
The amount of customization options can be overwhelming. If there is something specific you need setup in your portal, it is almost certain that it can be done. Bynder support is available to help, and their knowledge base has all the answers you need. But when first implementing your portal, the blank canvas in front of you can seem overwhelming since there are so many options and settings.
Once it's set-up, there are regular feature enhancements. A dedicated administrator is a must because the tool is always improving. And just like with implementation, there are so many features and options, it can feel overwhelming. Review collected by and hosted on G2.com.
Video Reviews
Really cool platfrom
Run with an agile spirit and provides a unique mix of features
940 out of 941 Total Reviews for Bynder
Overall Review Sentiment for Bynder
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For a company like ours, which produces an enormous amount of content for our activities, the Bynder DAM solution is a everyday tool, it has allowed us to streamline our needs both internally, across various departments, and externally, with our clients and partners. It has resulted in significant time savings in media management and made it much easier to share assets externally. Throughout the entire integration phase of Bynder, the support provided to our teams was flawless. From the initial commercial discussions to the project’s completion, we were guided through each step. Our two contacts, Caroline Gouy and Juliette Crespel, were outstanding—anticipating our questions and responding in record time to any queries that arose during the integration. Review collected by and hosted on G2.com.
A greater ability to customize the homepage without needing to upgrade the plan would be a valuable addition. Review collected by and hosted on G2.com.
Bynder has changed our digital asset management process in a great way because of the comprehensive and user friendly platform. We are able to streamline our brand guidelines and assets within a single source of truth with the intuitive system.
The landing page builder is quite simple and the ability to easily edit brand guidelines keeps our team on the same page. The ability to enable SSO and use third party login is secure and also meets all of our internal security standards. We are looking forward to see a major enhancement in avoiding fragmented systems and enhancing the operational effectiveness.
A special thanks goes to the outstanding onboarding team, Ta'quila Wilson and Dean Paskos, who provided great support and spent a lot of time answering all our technical and design questions. We owe a ton to them for making the transition smooth for us.
We have found Bynder to be a great investment for our brand management needs and it has brought efficiency as well as value to our organization. Review collected by and hosted on G2.com.
In most areas, Bynder is excellent, but the primary limitation is multilingual content management for custom landing pages. The platform does not currently have a smooth language toggle between English and French for custom landing pages; separate homepage creation and user flows are required for each language. However, for bilingual organizations, this does create extra work.
But the Bynder team has been very responsive and collaborative in finding workarounds. They have indicated willingness to consider implementing this feature in future updates. This single limitation however, does not come close to negating the value and functionality of the platform overall. Review collected by and hosted on G2.com.
The Onboarding Team made it easy for us to get up and running. They had templates for us to think through how to structure our assets and meta data for searching. And we had regular meetings to keep us on track so we hit our launch date without issue.
Bynder is intuitive which makes it easy for our end users. It's fully customizable so we could set it up to fit how we work and how we search for assets. We've had a great adoption rate with the Marketing team and look forward to rolling it out to the rest of the company. Review collected by and hosted on G2.com.
We thought there was an easy solution to bring assets and metadata over from our previous DAM but that ended up being more work than uploading project by project so getting our assets into the tool took longer than anticipated.
I wish Bynder could convert to different file types on the fly so everyone can get what they need immediately without us creating and managing several file types for every asset.
I also wish there was automation on notification of expired assets to make the maintenance and compliance easier. Review collected by and hosted on G2.com.
I think Bynder is a great tool! It is very intuitive for the users and admins. I like that the usage flow works similar to Google Images or online shopping so it is quick to understand for a new user. Review collected by and hosted on G2.com.
There are limitations for uploading/adjusting files. If I make an error in uploading, it is not always easy to bulk edit all metaproperties. It sometimes gets confused with filters, so then I have to change each asset manually. I think a warning or "ok" would be helpful to add when using Mass Uploader when it comes to adding new terms/meta-properties. I had a few times that a spelling error/typo caused a new field to be added without me noticing until doing a later QA. Review collected by and hosted on G2.com.
Bynder's customer service is exceptional. The onboarding process from start to finish was thorough, well planned, detailed and interactive. It laid a foundation for a successful DAM in the future and really got the whole working group on-board. Bynder is our business-wide DAM solution that is used daily, so it's important that the integration is easy and straight-forward. The platform is easy to use, has all the features we need and passed our security and tech checks. Plus the Brand Portal is a cherry-on-top, the perfect interactive solution to house all of our brand guidelines and assets. Review collected by and hosted on G2.com.
As with all new platforms there are features we'll use and some that won't be suitable for our business needs. That's not a criticism of Bynder, its just a reality of when you buy a product off the shelf. Review collected by and hosted on G2.com.
How there are many ways to organize and search for specific assets. Additionally, the upload process is quite intuitive and easy to customize as well as the homepage. Collections is probably the most valuable to me and my team, specifically for sharing externally and organizing a smaller group of media files.
The customer support has been top tier from sales all the way to our implementation specialist (and soon to be customer success manager). We have asked a lot of Nick speceifically and he has been extremely helpful to work with and knowledgeable about the product. Review collected by and hosted on G2.com.
For our team, the biggest hurdle has been navigating the Adobe CC. The process for uploading working files is quite manual and not easy to navigate. I realize this may be because we are using the connector incorrectly or because we are so new to the platform, but this seems like more work for our design team to figure out than it should be. Review collected by and hosted on G2.com.
It's a single home to access the 10s of thousands of documents our company manages, and when we need to update something, we can easily update it in one place that that is reflected through the 4 different websites our company manages, as well as internal use. The Onboarding Team, Adam and Carina, were extremely patient and knowlegable with teaching us how best to use the tool. They even helped create several unique solutions to meet our customized needs. The onboarding and implementation of this software has been a delight, working with them and seeing immediate benefits for our company. Review collected by and hosted on G2.com.
Unfortunately, Bynder says that it integrates with Drupal as a website asset management tool, and while this is technically true, it's integration is shockingly limited. You currently can only use 1 Bynder asset per Drupal web page/post, and even then, you cannot embed your asset in-line, only at the foot of your post. This may work fine for somebody using it for "blog" website, however, it is not even remotely acceptable for use on a product website. Review collected by and hosted on G2.com.
AI tagging, auto derivatives, visibility flexibility especially with user groups, top asset organization, templating studio tool is great.
Additionally, the implementation team at Bynder - namely Carina Krause and Björn Burger, is 10/10 top. During implementation, our team always had several specific questions which the team was able to answer with ease and in good time. We also needed several specific customizations which the team was able to help us through and implement. Could not have asked for a better implementation support team. Review collected by and hosted on G2.com.
AI tags not always correct - could implement a higher certainty threshhold before assigning to an asset (i.e. all tags that are relevant over an 80% certainty rate are applied), would prefer to make this visible or non visible on the style guides (i.e. section by section), homepage is not flexible at all unless custom theming is used. Review collected by and hosted on G2.com.
Bynder is leading in the DAM space. The platform is intuitive, their onboarding is stellar, their customer support is clear and not at all condescending (Nick Taylor, if you can arrange it, is just the best), and their features just get better. Review collected by and hosted on G2.com.
I do wish it cost less, and I'm hoping annual prices can come down as (or if) storage costs decrease and subscribers increase. For us, my only worry is we'll be priced out. But they've also been incredibly willing to work within our budget. Review collected by and hosted on G2.com.
I was very impressed with the sales discovery process where we learned about the product and what our migration would look like. The planning was thorough and the demonstrations we received were very impressive on product use cases as well as AI integrations. Our team had to migrate from a previous DAM provider to Bynder in three months. I knew it could be challenging, but the Bynder team met me every step of the way with a confident onboarding team. Our meetings were productive and the communication outside of meetings was professionally quick and thorough. Stephanie and Christina were awesome to work with. We now work with Sean as our customer success rep and he is also wonderful. Our team has been so impressed with the transition between platforms and for the very intuitive Bynder DAM. The adoption seems to be very smooth because the smart filtering used with our metadata taxonomy is instinctive, and the search capabilities are well designed. Onboarding our co-workers has gone smoothly so far and we have brought in all of our our clients as well. Another plus to switching to Bynder was the cost savings. Our team is very happy with the change. Review collected by and hosted on G2.com.
There are a few areas that need improvement with Bynder's capabilities. We can't view GIFs unless they are made public, and none of our assets are public for specific privacy reasons. We hope they will develop another way to view GIFs in the platform. Also, HTML5 can't be previewed in the DAM and this is helpful to test the asset before it is loaded to a site. We cannot impersonate another user's individual account to easily check to see if they have the correct content visibile in their permission level. Original file names can't be renamed in the software without uploading a new version with the correct name. After migration, our team has a large number of newly identified duplicates that we need to check on and review. Review collected by and hosted on G2.com.
