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Bynder Reviews & Product Details

Jesse F.
JF
Marketing Digital Asset Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Great UI, intuitive functionality, easy to use from both an end-user and admin side. Support staff was great in getting us setup, we were able to take the ball and run with it very quickly. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Admin functionality can be somewhat limited in certain areas. Ex- admins cannot impersonate users or control collections made by other users. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Providing a single repository and source of truth for official brand assets, projects and broadcast assets. Allows for easy control of who can view what assets. Enables a dynamic tagging taxonomy for easy search and organization. Review collected by and hosted on G2.com.

Bynder Overview

What is Bynder?

Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and configurability, Bynder’s AI-powered DAM enables our customers to drive compelling value, ROI, and maximize the opportunity from their investments in content. The Forrester Wave™️: Digital Asset Management Systems, Q1 2024 report states that Bynder is a good fit for businesses that want a plug-and-play solution that integrates well into their enterprise technology ecosystem. Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.

Bynder Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Brand Portal & Digital Asset Management Software

How do you position yourself against your competitors?

Known for its quality UX and usability, best-in-class customer service and fresh ideas, Bynder is a recognized leader on the global market. With our customer’s needs and the latest martech trends at the heart of product development, we aim to push the boundaries with a solution that is user-friendly, simple, and at the forefront of DAM technology.


Seller Details
Seller
Bynder
Company Website
Year Founded
2013
HQ Location
Amsterdam
Twitter
@bynder
2,676 Twitter followers
LinkedIn® Page
www.linkedin.com
604 employees on LinkedIn®
Description

Before Bynder, first-generation digital asset management systems run by IT departments were too slow and difficult to use. Bynder launched in 2013 as the first pure SaaS DAM, and it was quickly recognized for its intuitive user experience. Today, thousands of brand and creative teams around the world use the powerful and easy-to-use platform to provide the right, on-brand assets across the enterprise. As digital transformation accelerates, Bynder leads the evolution to the 3rd wave of DAM: the creative content engine that brands need to power personalized digital experiences. Bynder’s vision is to elevate marketing creativity to the heart of digital experience so brands can build authentic relationships.


Leonie B.
LB
Overview Provided by:

Recent Bynder Reviews

Jesse F.
JF
Jesse F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Bynder implementation"
Great UI, intuitive functionality, easy to use from both an end-user and admin side. Support staff was great in getting us setup, we were able to t...
SB
Suzanne B.Enterprise (> 1000 emp.)
5.0 out of 5
"We made the right solution bringing in Bynder as our DAM solution."
The Onboarding Team made it easy for us to get up and running. They had templates for us to think through how to structure our assets and meta data...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Well planned quick migration from previous DAM provider to Bynder."
I was very impressed with the sales discovery process where we learned about the product and what our migration would look like. The planning was t...
Security Badge
Bynder Security
Get security information from Bynder to help you buy the right software. View Security Information
Bynder security information includes:
GDPR (General Data Protection Regulation)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)

Bynder Media

Bynder Demo - Bynder Digital Asset Management
Bynder's Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share all your digital media files. Because working with digital files has become the standard for marketing operations, we have made usability Bynder's most stand-apart feature.
Bynder Demo - Bynder Digital Asset Management - Asset Detail View/Metadata
The Bynder Digital Asset Management solution is easy-to-use, yet rich on functionality, enabling you to save time and hassle when working with media and collaborating with colleagues.
Bynder Demo - Bynder Content Workflow
With Bynder's Content Workflow module, you can easily collaborate and communicate with both internal departments and external agencies in one place, making new media creation more efficient.
Bynder Demo - Bynder Brand Guidelines
Consistency is the key to a strong brand. Provide your employees and partners with an interactive style guide to keep them updated on your brand's corporate identity guidelines. Easily create and edit a customizable set of brand guidelines describing your brand story, and make important elements ...
Bynder Demo - Bynder Asset Workflow - Review, Approval and Annotations
With Bynder's Asset Workflow module, stressful review and approval rounds are now a thing of the past. Streamline processes and workflows by indicating which co-worker is responsible for which projects, and which tasks are pending.
Bynder Demo - Bynder Studio
Studio is the ultimate platform to empower your teams to create on-brand content in the form of images, videos and GIFs in minutes.
A Tour of Bynder's DAM
Play Bynder Video
A Tour of Bynder's DAM
Bynder x AI - For a DAM good search experience
Play Bynder Video
Bynder x AI - For a DAM good search experience
What is Bynder: A quick intro to the leading DAM solution
Play Bynder Video
What is Bynder: A quick intro to the leading DAM solution
Communicate your brand consistently with Bynder Brand Guidelines
Play Bynder Video
Communicate your brand consistently with Bynder Brand Guidelines
Bynder's Services & Support Team Will Help You With Any DAM Question
Play Bynder Video
Bynder's Services & Support Team Will Help You With Any DAM Question

Official Interactive Demo

Bynder demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

927 out of 928 Total Reviews for Bynder

4.5 out of 5
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927 out of 928 Total Reviews for Bynder
4.5 out of 5
927 out of 928 Total Reviews for Bynder
4.5 out of 5

Bynder Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BynderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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SB
Sr Manager Creative Ops
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Bynder?

The Onboarding Team made it easy for us to get up and running. They had templates for us to think through how to structure our assets and meta data for searching. And we had regular meetings to keep us on track so we hit our launch date without issue.

Bynder is intuitive which makes it easy for our end users. It's fully customizable so we could set it up to fit how we work and how we search for assets. We've had a great adoption rate with the Marketing team and look forward to rolling it out to the rest of the company. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

We thought there was an easy solution to bring assets and metadata over from our previous DAM but that ended up being more work than uploading project by project so getting our assets into the tool took longer than anticipated.

I wish Bynder could convert to different file types on the fly so everyone can get what they need immediately without us creating and managing several file types for every asset.

I also wish there was automation on notification of expired assets to make the maintenance and compliance easier. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

We now have a central source of truth for all our marketing and brand assets. Everyone has direct access to the latest and greatest materials so there is no longer a need to search emails and servers for assets and hoping it's the most current. Assets are available without delay. And we no longer have permission or file size issues. It's saving all of us time! Review collected by and hosted on G2.com.

Annie P.
AP
Traffic &amp; Marketing Manger
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

I think Bynder is a great tool! It is very intuitive for the users and admins. I like that the usage flow works similar to Google Images or online shopping so it is quick to understand for a new user. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

There are limitations for uploading/adjusting files. If I make an error in uploading, it is not always easy to bulk edit all metaproperties. It sometimes gets confused with filters, so then I have to change each asset manually. I think a warning or "ok" would be helpful to add when using Mass Uploader when it comes to adding new terms/meta-properties. I had a few times that a spelling error/typo caused a new field to be added without me noticing until doing a later QA. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is allowing for a more centralized place for all creative assets to live. It is helping prevent users on other teams from editing or altering files and folders they shouldn't be using. It also helps us control user access to final files only so work in process files are not incorrectly shared. Bynder will also allow us to easily share and accept files from external partners. Review collected by and hosted on G2.com.

Pip D.
PD
Creative Services Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bynder?

Bynder's customer service is exceptional. The onboarding process from start to finish was thorough, well planned, detailed and interactive. It laid a foundation for a successful DAM in the future and really got the whole working group on-board. Bynder is our business-wide DAM solution that is used daily, so it's important that the integration is easy and straight-forward. The platform is easy to use, has all the features we need and passed our security and tech checks. Plus the Brand Portal is a cherry-on-top, the perfect interactive solution to house all of our brand guidelines and assets. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

As with all new platforms there are features we'll use and some that won't be suitable for our business needs. That's not a criticism of Bynder, its just a reality of when you buy a product off the shelf. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Situation - We didn’t have a centralised place to store creative assets. People were saving and sharing files with no consistency or coordination across multiple platforms.

Complication - This caused issues along the entire workflow process, with wasted time and effort trying to search and retrieve files. There's was doubt about the latest versions, which increases brand risk, and there were security issues with sharing files.

Resolution - We needed a secure and centralised platform where people can store, retrieve and share creative assets, supported by a Brand Hub for all of our guidelines and brand asset. Bynder delivered this solution. Review collected by and hosted on G2.com.

Madeline J.
MJ
Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

How there are many ways to organize and search for specific assets. Additionally, the upload process is quite intuitive and easy to customize as well as the homepage. Collections is probably the most valuable to me and my team, specifically for sharing externally and organizing a smaller group of media files.

The customer support has been top tier from sales all the way to our implementation specialist (and soon to be customer success manager). We have asked a lot of Nick speceifically and he has been extremely helpful to work with and knowledgeable about the product. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

For our team, the biggest hurdle has been navigating the Adobe CC. The process for uploading working files is quite manual and not easy to navigate. I realize this may be because we are using the connector incorrectly or because we are so new to the platform, but this seems like more work for our design team to figure out than it should be. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Duplication of assets, struggling to determine naming conventions for files, unsure where to go to grab an asset, and streamlining platforms. This benefits our organization because there were many tools we were using to store assets and people were getting confused on where to look or even who to ask. Review collected by and hosted on G2.com.

Grant G.
GG
Digital Marketing Specialist
Oil & Energy
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bynder?

It's a single home to access the 10s of thousands of documents our company manages, and when we need to update something, we can easily update it in one place that that is reflected through the 4 different websites our company manages, as well as internal use. The Onboarding Team, Adam and Carina, were extremely patient and knowlegable with teaching us how best to use the tool. They even helped create several unique solutions to meet our customized needs. The onboarding and implementation of this software has been a delight, working with them and seeing immediate benefits for our company. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Unfortunately, Bynder says that it integrates with Drupal as a website asset management tool, and while this is technically true, it's integration is shockingly limited. You currently can only use 1 Bynder asset per Drupal web page/post, and even then, you cannot embed your asset in-line, only at the foot of your post. This may work fine for somebody using it for "blog" website, however, it is not even remotely acceptable for use on a product website. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

We currently have 4 websites that all drew assets from separate buckets/locations. When an asset needed to be updated, we had to update that asset 4 times, in 4 different locations. Now we can update the asset in one location and the change reflects across all 4 websites immediately. Additionally, we're less worried about employees hanging on to old versions of assets, and now they can always have quick/easy access to the lastest and most up to date versions. Review collected by and hosted on G2.com.

TG
Director of Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Bynder is leading in the DAM space. The platform is intuitive, their onboarding is stellar, their customer support is clear and not at all condescending (Nick Taylor, if you can arrange it, is just the best), and their features just get better. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

I do wish it cost less, and I'm hoping annual prices can come down as (or if) storage costs decrease and subscribers increase. For us, my only worry is we'll be priced out. But they've also been incredibly willing to work within our budget. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Pre-Bynder, our method for storing and distributing digital assets like photos, videos and graphics was to store locally and share links to our folders. Bynder offers a secure, searchable database of tagged images that we can distribute to our de-centralized university partners. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

I was very impressed with the sales discovery process where we learned about the product and what our migration would look like. The planning was thorough and the demonstrations we received were very impressive on product use cases as well as AI integrations. Our team had to migrate from a previous DAM provider to Bynder in three months. I knew it could be challenging, but the Bynder team met me every step of the way with a confident onboarding team. Our meetings were productive and the communication outside of meetings was professionally quick and thorough. Stephanie and Christina were awesome to work with. We now work with Sean as our customer success rep and he is also wonderful. Our team has been so impressed with the transition between platforms and for the very intuitive Bynder DAM. The adoption seems to be very smooth because the smart filtering used with our metadata taxonomy is instinctive, and the search capabilities are well designed. Onboarding our co-workers has gone smoothly so far and we have brought in all of our our clients as well. Another plus to switching to Bynder was the cost savings. Our team is very happy with the change. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

There are a few areas that need improvement with Bynder's capabilities. We can't view GIFs unless they are made public, and none of our assets are public for specific privacy reasons. We hope they will develop another way to view GIFs in the platform. Also, HTML5 can't be previewed in the DAM and this is helpful to test the asset before it is loaded to a site. We cannot impersonate another user's individual account to easily check to see if they have the correct content visibile in their permission level. Original file names can't be renamed in the software without uploading a new version with the correct name. After migration, our team has a large number of newly identified duplicates that we need to check on and review. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

We find the Adobe integration with LinkrUi has been helpful for pulling in assets from the DAM into a creative project. Bynder has been easier to onboard and train for users that simply view and download content. The Bynder migration and onboarding helped us build a more robust and intentional metadata taxonomy to establish successful smart filtering since we moved from a folder structure DAM. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

I was incredibly impressed with the onboarding process from Bynder - certainly the best of any onboarding experience I have had. Our onboarding team (Ben and Nicole) were awesome - they managed to cover everything and answer all of the many questions we had, even though we definitely threw them some curveballs! The end result is that I've found Bynder very easy to use, even though I'm not a user who's been historically familiar with using enterprise DAMs. I've been impressed by how many problems we can solve with Bynder, and am looking forward to implementing those solutions and streamlining some of our thornier processes. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Because it can do so many things, it's tempting to try to do more than the use case requires. I do think that the only negative of the onboarding process was that, in their enthusiasm to share all of Bynder's cool features, the team sometimes would reach to find problems that didn't really seem to exist for our team. Without thoughtful administration, I think Bynder could turn into an overcomplicated monster that hinders its team more than helps. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Previously to adopting Bynder, assets didn't have an official place to live, and the creative team had files stored, piecemeal, in various places that made sharing difficult or downright impossible. Bynder offers us a centralized place to store all of our digital assets, and we're able to easily share them with vendors or internal users while still keeping appropriate permissions in place. Review collected by and hosted on G2.com.

Anastasiya V.
AV
Marketing Assets Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

We use Bynder as our main DAM. Bynder is slowly becoming the source of truth for all thighs assets company wide. This year we went through a major taxonomy refresh and improved our filtering system. What I really like about Bynder is the ease of finding assets when you have a good filtering system in place. The results get smaller and smaller with the more filters one selects; and with just a few clicks, one can get to the assets they were looking for. Also, our success managers and onboarding team were always hands on, and anytime something had to be changed or wasn't quite the way we wanted, they managed to find a solution for the problem. Overall, I'm really satisfied with Bynder. And compared to a couple of years back when I first started using it, I can definitely see that there has been a big improvement to the platform. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

When we ask for some specific changes that we would like to implement, sometimes these updates aren't possible to be excuted from Bynder's side. And this can be quite frustrating as this could be game changer for our specific business.

I think it would be great if Bynder gave the option to work with engineers directly to implement these changes. Since I believe other customers would likely benefit from them as well. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is a great tool to distribute assets with other parties. For instance we use it for internal as well as external purposes. And we know that this is a very safe way to send out assets. Also having the option to create different levels and groups to restrite what can be viewed is really beneficial. Lastly, it's also great to have the option to archive assets, since people aren't able to access them once they've been archived. Review collected by and hosted on G2.com.

Verified User in Hospitality
EH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Our company has had experience with multiple digital asset management (DAM) systems over the years, but switching to Bynder has been a game-changer. The implementation team was fantastic, ensuring a smooth transition and addressing any concerns we had promptly and efficiently.

Bynder’s product itself is fantastic. It provides an incredibly user-friendly platform that makes managing a large volume of digital assets a breeze. We’ve been particularly impressed with the AI image search and natural language search features—these innovative tools have been widely adopted by our end users, significantly improving their workflow and efficiency.

The Bynder team also does an excellent job of regularly releasing new features and updates, ensuring that we are always benefiting from the latest advancements. Overall, we couldn't be happier with our decision to switch to Bynder. It has truly transformed our digital asset management processes for the better. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Some of the areas such as Bynder Studio need to be enhanced a little more than they exist today, but we're confident that the team is aware of our requirements and actively thinking about them on their roadmap. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Solve the ability to manage a large amount of assets with license and usage rights. Review collected by and hosted on G2.com.