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BrightLocal Reviews & Product Details

BrightLocal Overview

What is BrightLocal?

BrightLocal is a dedicated local SEO platform. Its powerful local SEO tools and reports allow agencies and brands to improve local rankings, generate more traffic and leads from local search, and manage reviews/reputation. Over 5,000 innovative agencies and brands like iProspect, Mediacom, Hilton, and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform. These companies achieve this through BrightLocal's SEO Audits and Reports, Listings Service and Management Tools, and its Online Reputation Management solution. With BrightLocal, customers experience better local search results, a huge portion of time saved, and a cleaner way to showcase local search success to key stakeholders. Plans start from $39/month, with a free 14-day trial available with no card required. Among many awards, G2's audience of users has ranked BrightLocal as Summer 2023 software leader across a total of four categories: - Local Listings Management - Local SEO - Local Marketing - Online Reputation Management

BrightLocal Details
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Product Description

The #1 Local SEO Software trusted by 80k marketers. Tools to Monitor, Audit, and Improve Local SEO. Get a 14 Day Free Trial - No Card Needed.


Seller Details
Year Founded
2008
HQ Location
East Sussex
Twitter
@bright_local
45 Twitter followers
LinkedIn® Page
www.linkedin.com
164 employees on LinkedIn®
Description

BrightLocal is a digital marketing platform that specializes in local SEO tools and services. It provides businesses with solutions to improve their online visibility, manage local search rankings, and enhance their reputation through features such as citation building, review management, and performance tracking. BrightLocal is designed to help businesses of all sizes effectively connect with their local audience and optimize their presence in search engine results. For more information, visit their website at [brightlocal.com](https://www.brightlocal.com).


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Recent BrightLocal Reviews

Aaron W.
AW
Aaron W.Small-Business (50 or fewer emp.)
4.5 out of 5
"Quick and responsive customer service"
I really like their customer service. They are always quick to respond.
Aubrey B.
AB
Aubrey B.Small-Business (50 or fewer emp.)
5.0 out of 5
"BrightLocal is a lifesaver"
It's incredibly easy to use. And, the support is wonderful.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"I found that after entering all of my business profile info, it was incredibly easy after that."
Ease of Use, Ease of Implementation, Number of Features, Customer Support, Ease of Integration
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BrightLocal Media

BrightLocal Demo - Location Summary
Location Summary: Get a summary overview of the most important local search data for each location. From here you can jump into the individual reports to get more detail: Local Search Rank Checker, Local Search Grid, Citation Tracker, Google My Business Audit, Local Search Audit, and Reputation M...
BrightLocal Demo - Local Search Audit
Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.
BrightLocal Demo - Local Search Rank Checker
Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.
BrightLocal Demo - Local Search Grid
Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.
BrightLocal Demo - Citation Tracker
Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.
BrightLocal Demo - Reputation Manager
Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with email, SMS, and in-store review requests.
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Video Reviews

222 BrightLocal Reviews

4.6 out of 5
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222 BrightLocal Reviews
4.6 out of 5
222 BrightLocal Reviews
4.6 out of 5

BrightLocal Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BrightLocalQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Joseph M.
JM
SEO Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

For me, using Bright Local is very helpful for those users who need to get reviews and ratings for their work. You can also easily navigate the bright local website based on your frequency of use, and the customer support is also notifying you that they are there to help you if you need it. The bright local has an excellent Ease of Integration. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

To be honest, there's nothing yet that I dislike about Bright Local as far as I am using it. Because every time I use it, I can easily get what I need. But there is just one thing that I am experiencing that is not a big deal for me. It is that there's a time when you are going to search for a client in the bright local search bar and it is not showing up, but when you continuously press the next button, you will see what you are looking for. But again, it's not a big deal. Only a few normal things happen on every website. If ever other users are also experiencing that situation and request to fix it, I am sure it can be done with the bright local ease of implementation. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

Businesses getting reviews and ratings for our clients helps us get what we need. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hello Joseph

Thank you for taking the time to share your detailed feedback. We’re thrilled to hear that our platform has been helpful in simplifying the process of obtaining reviews and ratings for your work. It's great to know that you find our website user-friendly and our customer support responsive and proactive.

We also appreciate your positive comments about the ease of integration. Our team is dedicated to ensuring a seamless experience for our users, and your feedback reassures us that we are on the right track.

Regarding the search functionality issue you mentioned, we sincerely apologize for any inconvenience it may have caused. We take all user feedback seriously, I have passed this on to the Product Managers and we will look into this matter to improve the search experience as soon as possible.

Thank you once again for your valuable feedback. If you have any further suggestions or need assistance, please do not hesitate to reach out to our customer support team.

Best regards,

Tony G.
TG
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

BrightLocal has a ton of options, all of which appear to be useful for somebody attempting to rank SMEs on Google at a local level. The interface is reasonably intuitive and navigation between applications is quite easy. The onboarding videos (Bright Academy) are among the best I've ever used. The support can only be described as superior. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

There isn't a lot to dislike. As an agency, I'd prefer more options with white labelling. I believe the platform would benefit from administrators being able to exert more granular control over user groups, although, in fairness, there is a workaround that goes some way toward solving that (relatively minor) issue. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

BrightLocal provides a wide range of usable information that allows users to correctly optimise websites, Google Business Profiles, Google Maps, Local Finder and citations. It also provides excellent tools to gather Google reviews, post to GBPs and numerous other time-saving functions. The reports generated by the system can be shared with customers, with a decent (although imperfect) degree of white labelling. Overall, it solves a wide range of problems that anyone attempting to rank locally in Google organic search might reasonably encounter. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hello Tony

Thank you immensely for taking the time to share your experience with BrightLocal. We're thrilled to hear that you find our platform valuable for ranking SMEs on Google at a local level. It's heartening to know that our wide array of options and intuitive interface have been instrumental in simplifying your optimization efforts.

Your praise for Bright Academy is truly appreciated. We strive to offer comprehensive resources to empower our users, and your feedback on the onboarding videos reaffirms our commitment to delivering top-notch educational content.

We understand your feedback regarding white labeling options for agencies, and rest assured, we're continuously exploring ways to enhance our platform's capabilities in this aspect. Additionally, we appreciate your suggestion regarding granular control over user groups, and while we do offer workarounds, we're dedicated to refining our system to better meet the needs of agencies like yours.

It's gratifying to hear that BrightLocal has been instrumental in solving various challenges associated with local search optimization.We're delighted to play a role in streamlining your workflow and helping you achieve success in local search rankings.

Once again, we genuinely appreciate your feedback and your ongoing support of BrightLocal. If there's anything more we can do to enhance your experience, please don't hesitate to reach out. We're here to support you every step of the way.

Aaron W.
AW
Marketing Copywriter
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

I really like their customer service. They are always quick to respond. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

The user interface is a bit clunky, but otherwise, their customer service team makes up for it with tons of help. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

BrightLocal is helping me write and manage Google Reviews and our Google Business Profile for our clients. Review collected by and hosted on G2.com.

Neil C.
NC
Founder and CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

Simple and effective. Use this if you want to figure out why your business isn't gaining the traction you believe it should. It takes the mystery out of it. The learning curve seems pretty low. I'd say that they worked on creating a few features well...and those features lead into each other so watch the demo and you'll understand 80% of it. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

There are some bugs here and there but on the other hand, I've used far more expensive systems and they have bugs as well. The difference is that BrightLocal customer support actually got back to me in the same day. There are a number of features that I'm still trying to understand but they steem straight forward. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

It gives me visibility on what my competitors are doing and if there are gaps where I could improve on my listings. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hi Neil

Thank you for taking the time to share your experience with BrightLocal. We're delighted to hear that you find our platform simple and effective, particularly in uncovering insights about your business's traction.

We understand that encountering bugs can be frustrating, and we apologize for any inconvenience they may have caused. We're committed to providing prompt and helpful customer support, and we're pleased to hear that you found our team responsive in addressing your concerns.

Your feedback regarding features that you're still trying to understand is valuable to us. We continuously strive to improve our platform and make it more intuitive for our users. If you ever have any questions or need further assistance in navigating these features, please don't hesitate to reach out to our support team, we're always happy to help.

Thank you once again for choosing BrightLocal, and please don't hesitate to reach out if there's anything else we can assist you with.

Marc C.
MC
Online Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

Relatively simple to use. Their staff are pretty quick to respond. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

It's a bit expensive considering what my clients are willing to pay for the services. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

Provides my clients confidence that my recommendations are validated with data. I have had clients tell me on occasion that they've seen very quick results too. It helps me focus on what needs to be done first or at least prioritise their marketing. It often helps me sell more of my core products and services (photography, virtual tours) Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hello Marc

Thank you for taking the time to share your feedback about your experience with BrightLocal. We're delighted to hear that you find our platform simple to use and appreciate the responsiveness of our staff.

We understand your concerns about pricing, and we're constantly evaluating our pricing structure to ensure that it remains fair and competitive. We strive to provide value that exceeds our users' expectations, and we're committed to finding ways to better align with the budgets of our diverse clientele.

It's also fantastic to hear that BrightLocal has been instrumental in providing your clients with confidence in your recommendations and delivering quick results. We're thrilled to be a part of helping you prioritize and enhance your marketing efforts, ultimately driving success for your business.

We appreciate your support and trust in BrightLocal, and we're here to assist you every step of the way. If you have any further suggestions or questions, please don't hesitate to reach out to us.

Jon P.
JP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

The customer support! A++ Everyone seems extremely knowledgeable and willing to answer any questions you have when it comes to citation building and correcting citation related issues. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Would be nice to get more credits each month. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

rank and map tracking, correcting citations, building new citations and more Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hello Jon

Thank you for sharing your experience with BrightLocal! We're delighted to hear that you found our platform helpful and informative.

Our team takes immense pride in providing excellent customer support, so it's incredibly rewarding to hear that you've had such positive interactions with them. We understand that navigating citation building and correction can be complex, and we're committed to ensuring that our users feel supported every step of the way.

Regarding your feedback about credits, we appreciate your input and understand the importance of ensuring our pricing plans meet the needs of our users. If you are struggling to make the most out of your existing plan, it would be best to email support, who can arrange another call to look at your usage.

It's fantastic to hear that BrightLocal is helping you with rank and map tracking, citation correction, and building new citations. We're dedicated to empowering businesses like yours with the tools and insights needed to succeed in local search, and your satisfaction is our ultimate reward.

Thank you once again!

Verified User in Renewables & Environment
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

Ease of Use, Ease of Implementation, Number of Features, Customer Support, Ease of Integration Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

There was nothing that I disliked about Brightlocal. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

Helping me save time with listing management. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Thank you for your feedback! We appreciate your honesty about the initial setup process.

But we're glad to hear that once you got past that initial step, you found BrightLocal to be incredibly easy to use. It's great to know that our platform is helping you save time with listing management and that our features and support have met your expectations.

If you have any suggestions on how we can improve the setup process or if you need any further assistance, please don't hesitate to reach out. We're here to ensure you have the best experience possible with BrightLocal.

Harry

Kellie J.
KJ
Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

I wasn't aware of the actual support you would get once you signed up for the package. Its so nice to be able to speak to a person and get face to face feedback to check what you are doing is correct.

As a small business owner this support is invaluable and so far Hayden Hands has been excellent mentor.

I would also llike to mention the Academy which is excellent! Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

Nothing. I dont know what I dont know and so far Brightlocal has given me what I need Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

Helping us increase our SEO in our local area Review collected by and hosted on G2.com.

RM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about BrightLocal?

I appreciate all the training in the BrightLocal Academy and the help that is available from customer support and their one-on-one assistance. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

I think you have an excellent widget for prospecting, but I would like the local grid report to be included in the reports. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

I need a way to prospect for clients, and I am going to try out the tools. Review collected by and hosted on G2.com.

Response from Myles Anderson of BrightLocal

Hello Richard!

Thank you for taking the time to share your thoughts and experiences with BrightLocal. We greatly appreciate your feedback as it helps us continuously improve our services.

We're delighted to hear that you've found value in BrightLocal Academy and our customer support. Providing comprehensive training and personalized assistance is a top priority for us, and we're thrilled to hear that you've found these resources helpful.

Regarding your feedback about our prospecting widget and the inclusion of the local grid report in our reports, we appreciate your input. We're always looking for ways to enhance our platform and make it more useful for our users. Your suggestion regarding the local grid report is duly noted, and we'll explore ways to incorporate it into our reporting features.

At BrightLocal, we understand the importance of efficient client prospecting, and we're committed to providing you with the tools and resources you need to succeed in your endeavors. We're glad to hear that you're willing to explore our tools, and we're confident that you'll find them valuable in your client prospecting efforts.

Once again, thank you for your feedback and for choosing BrightLocal. If you have any further suggestions or questions, please don't hesitate to reach out to us. We're here to help.

Travis G.
TG
Member Board of Directors
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about BrightLocal?

Why I chose BrightLocal to handle all my local business directory needs. I'm functional when it comes to SEO, keywords, GBP and citations, so Brightlocal is perfect for that kind of control. I don't want to spend money for a business directory that claims to do all the work for you in the background. Sure, it's better than nothing, but you have zero control over who and what it chooses. Brightlocal not only gives you this control, but they have substantial documentation, videos, amazing customer support, and even an academy. Review collected by and hosted on G2.com.

What do you dislike about BrightLocal?

I can't find anything I dislike about Brightlocal. Review collected by and hosted on G2.com.

What problems is BrightLocal solving and how is that benefiting you?

Local Business Directory needs Review collected by and hosted on G2.com.