Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.

Social Engagement

Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.

Brandwatch Social Media Management Categories on G2

Social Media Management

Social Media Analytics

Social Media Suites

Social Media Listening Tools

Social Media Management

Social Media Analytics

Social Media Suites

Social Media Listening Tools

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Social Management

Social Analytics		Based on 505 Brandwatch Social Media Management reviews. Reports on the performance of social media posts and campaigns.	77% (Based on 505 reviews)
Social Publishing		Based on 538 Brandwatch Social Media Management reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.	84% (Based on 538 reviews)
Campaign Optimization		Identifies trends in social media campaigns, such as optimal posting times, to improve performance. This feature was mentioned in 465 Brandwatch Social Media Management reviews.	79% (Based on 465 reviews)
Social Engagement	See feature definition	Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 536 Brandwatch Social Media Management reviews.	83% (Based on 536 reviews)
Social Ads		Based on 331 Brandwatch Social Media Management reviews. Provides features for managing and optimizing paid advertisements across social channels.	68% (Based on 331 reviews)
Campaign Planning		As reported in 123 Brandwatch Social Media Management reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.	73% (Based on 123 reviews)
Hashtag Capabilites		As reported in 58 Brandwatch Social Media Management reviews. Monitor hashtags, their trends, and analytics across all social media platforms	68% (Based on 58 reviews)

Reports & Dashboards

Report Customizability	Based on 356 Brandwatch Social Media Management reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.	74% (Based on 356 reviews)
Report Exporting	Based on 358 Brandwatch Social Media Management reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.	76% (Based on 358 reviews)
Scalability	Based on 351 Brandwatch Social Media Management reviews. Allows marketer to add, track, and measure a multitude of social media accounts.	82% (Based on 351 reviews)
White Label	As reported in 81 Brandwatch Social Media Management reviews. Offers a white labeling service for agencies or resellers to customize platform branding.	69% (Based on 81 reviews)

Social Analytics

Competitor Analysis	As reported in 288 Brandwatch Social Media Management reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.	72% (Based on 288 reviews)
Follower Analysis	Analyzes and illustrates follower information such as demographics, location, interests, etc. 340 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	75% (Based on 340 reviews)
Post Performance	Based on 366 Brandwatch Social Media Management reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.	81% (Based on 366 reviews)
Paid Campaign Tracking	Tracks and measures the success of paid advertising initiatives run on social media sites. 229 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	71% (Based on 229 reviews)
Attribution	Based on 232 Brandwatch Social Media Management reviews. Ties social activity to business results such as leads, conversions, and sales.	70% (Based on 232 reviews)
Hashtag Analytics	Analyzes the performance of hashtags and identifies popular or trending hashtags. 85 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	74% (Based on 85 reviews)
Sentiment Analysis	Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. 89 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	72% (Based on 89 reviews)

Content & Collaboration

Content Calendar		Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 204 Brandwatch Social Media Management reviews.	85% (Based on 204 reviews)
Content Library	See feature definition	As reported in 187 Brandwatch Social Media Management reviews. Allows users to upload and publish brand content from a shared library.	76% (Based on 187 reviews)
Shared Inbox		Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. 179 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	76% (Based on 179 reviews)
Approval Workflows		As reported in 189 Brandwatch Social Media Management reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.	79% (Based on 189 reviews)
Users and Permissions		Based on 193 Brandwatch Social Media Management reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.	82% (Based on 193 reviews)
Content Creation		Provides features for creating or editing social media assets. This feature was mentioned in 130 Brandwatch Social Media Management reviews.	80% (Based on 130 reviews)

Monitoring & Listening

Social Measurement	Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. 389 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	78% (Based on 389 reviews)
Influencer Identification	Identifies who is talking about your brand along with their influence over social communities. 297 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	68% (Based on 297 reviews)
Brand Monitoring	As reported in 82 Brandwatch Social Media Management reviews. Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.	82% (Based on 82 reviews)
Keyword Tracking	As reported in 75 Brandwatch Social Media Management reviews. Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.	81% (Based on 75 reviews)
Trend Analysis	As reported in 73 Brandwatch Social Media Management reviews. Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.	78% (Based on 73 reviews)
Competitor Analysis	As reported in 72 Brandwatch Social Media Management reviews. Allows users to monitor conversations about competitors and measure performance against them.	75% (Based on 72 reviews)

Data Management & Analysis

Sentiment Analysis	Based on 348 Brandwatch Social Media Management reviews. Determines whether mentions of your brand are positive, negative or neutral.	72% (Based on 348 reviews)
Social Reporting	As reported in 399 Brandwatch Social Media Management reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.	77% (Based on 399 reviews)
Alerts and Notifications	As reported in 77 Brandwatch Social Media Management reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.	76% (Based on 77 reviews)
Advanced Data Filtering	Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. 75 reviewers of Brandwatch Social Media Management have provided feedback on this feature.	74% (Based on 75 reviews)