Brand24 Reviews & Product Details

The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter. Review collected by and hosted on G2.com.

I wish there were a "pause account" option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year. Support folks are really good about cancel/reopen assistance, no friction or resistance. Review collected by and hosted on G2.com.

The current universe of media involves an ever-increasing number of channels, platforms, and media variety: digital, print, audio, video, and – often – a combination of moree than one. Keeping track of potential sources of content is a challenge met either by allocating tedious, time-consuming human hours pouring over the minutiae of detailed channels, or integrating Brand24 in the mix. Fortunately Brand24 ability to save us many hours of work has become a critical compoennt of our repoutation management capability, without which we would not be as informed as we now are. Review collected by and hosted on G2.com.

There is always the possibility that Brand24 could have overlooked a channel or source in the barrier-free realm of social media, but that less of a risk. Review collected by and hosted on G2.com.

This tool provide the necessary configuration to allow you to gather and analyse mentioned from the internet. You can filter by date, source, location and others.

I've also seen the platform is being improved with new features such as advanced analytics. Review collected by and hosted on G2.com.

Some improvements can be considered to enhance the usability:

1) Allow mutting of author for Instagram. At the moment, we can only mute the entire site (Instagram.com) which is not practical.

2) Interface can be improved in terms of user-friendliness

a) Create depth or impose different colors for selected mentions.

b) Selected posts (to be deleted) would go missing when another action is carried out such as mutting a mention. The selection of mention will need to be performed again.

3a) To lift the current limitation on "Excluded Keywords"

3b) Enhancement of "Excluded Keywords" interface. Currently, the field is a single text field, so viewing of "Excluded Keywords" are difficult.

3c) Improvement on "Excluded Keywords" to allow "GLOBAL" and "KEYWORDS" SPECIFIC. Review collected by and hosted on G2.com.

We use it to examine our customers NPS based on thier social media. WHich we can Social Medeia Sentiment Score (SNSS) . Which when added to traditional Survey data, we get a much better view of brand perception. More accurate. Brand24 is outstanding for this. The best actually. This allows us to create successful brand campaigns that allow our customers to both increase NPS as well as their positive brand perception. It is easy to use, the data is an invaluable tool to helping our customer base. Review collected by and hosted on G2.com.

We use this extensively, and issue it may have had are already resolved. Brand24 listens to client feedback positvely, which is refreshing in this day and age. Review collected by and hosted on G2.com.

Definitely it's cost-efficiency! There are a number of media monitoring agencies out there that charge for hefty prices for the same services (and more!) that you can get with Brand24, all you have to do is learn how to navigate this social listening tool and make it work for you and to your brand's advantage. Review collected by and hosted on G2.com.

Probably the limited number of projects one can make or monitor. It would help if it could be more so a brand can monitor as many of its industry competitors. Review collected by and hosted on G2.com.

Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some pretty cool features for filtering and configuring the projects so the mentions collected will be the most accurate possible.

It is easy to implement integrations and the customer support hasen't let me down yet. Review collected by and hosted on G2.com.

It stores collected mentions for only about a year, so if you aim to save historical data, Brand24 is not it. Review collected by and hosted on G2.com.

Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mentions relevant to my specified keywords. Its standout feature is the ability to exclude specific keywords, ensuring focused and relevant results. Additionally, the capability to filter channels and collected mentions by keywords offers great flexibility and control over the data.

One of the most commendable aspects of Brand24 is its robust functionality for measuring Share of Voice. This feature has been instrumental in evaluating our brand's presence and impact within the industry landscape. Review collected by and hosted on G2.com.

However, there are a few drawbacks worth noting. Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software's performance has been a bit sluggish. Review collected by and hosted on G2.com.

Gives a nice idea about the voice of your audience and their sentiments linked to the brand. Review collected by and hosted on G2.com.

Influencers section can be improved a bit. Review collected by and hosted on G2.com.

Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive, making it easy for users to set up and customize their monitoring preferences. The real-time tracking feature is impressive, providing up-to-the-minute insights into social media mentions and discussions.The sentiment analysis feature is another highlight. Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand. Review collected by and hosted on G2.com.

Not many dislikes, just a suggestion - they could offer discounts more often! Review collected by and hosted on G2.com.