Brand24 Reviews & Product Details

I like how easy Brand24 is to use and how quickly it delivers real-time insights. The alerts and sentiment analysis are especially helpful for reacting fast and making better communication decisions. The alerts notify us instantly when new mentions appear, so we can react quickly to both positive and negative feedback. Sentiment analysis helps us prioritize responses and understand the overall tone of conversations, which is especially valuable during campaigns. The initial setup was very easy and quick. Review collected by and hosted on G2.com.

Sometimes the sentiment analysis isn't fully accurate, especially with more nuanced or contextual mentions. Filtering results could be more precise. It would be helpful if sentiment analysis better understood context, irony, or more complex language, especially in Polish. More advanced filtering options like easier exclusion of irrelevant mentions, improved keyword precision, and smarter grouping of similar results would also make the tool more efficient in daily use. Review collected by and hosted on G2.com.

What I value most about Brand24 is its ability to "make the invisible visible" across hundreds of small, local communities in Poland. Our foundation (Gotowi na Przyszłość) operates the Równać Szanse" program, which supports youth projects in towns with fewer than 20,000 inhabitants.

Monitoring the real impact of these decentralized activities used to be a manual nightmare.

Brand24’s real-time alerts and cross-platform monitoring allow us to catch what we call "Moments of Power" - instances where young people share their authentic success stories. Instead of manually searching for mentions in over 100 different locations, the dashboard aggregates everything.

Before Brand24, we relied on manual reporting. Now, the PDF reports and AI-driven insights save us hours every month when preparing impact summaries.

The pace of development is also mind-blowing. It’s rare to see a software team move this fast. As an organization focused on the "future-readiness" of youth, we deeply appreciate a partner that evolves just as quickly as the digital landscape does.

In addition, great people work there, who take excellent care of their clients and build nice, partnership-based relationships. Review collected by and hosted on G2.com.

Honestly, I haven't encountered any significant pain points or features that I dislike so far. The tool is very intuitive, and whenever I feel like something could be improved, the team usually rolls out an update or a new AI feature before I even have the chance to complain. If I were to nitpick, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of handling it. It’s hard to find flaws in a tool that evolves as fast as Brand24. Review collected by and hosted on G2.com.

What I like most about Brand24 is that it shows brand mentions from places I would never think to check manually. After using it for some time, I realized our product was being discussed on forums and small websites that were completely off our radar. It pulls everything into one dashboard, which saves a lot of time compared to searching manually. The sentiment insights and alerts are actually helpful because they highlight how people are talking about the product in real conversations. Review collected by and hosted on G2.com.

The things I don't like are the UI and UX, where I feel it's a bit cluttered. and can be cleaner and user-friendly by handleing it smartly.

rest few of the mentions are just on words which is not relevent to brand and product and totally have different meaning still it holds in my stats; which somewhere dilute the accuracy of the analytics. Review collected by and hosted on G2.com.

I love that Brand24 is capable of providing useful information and data about my organization's brand and the effectiveness of the brand. This data is compiled into reports that can be later used to enhance marketing strategies. Then Brand24 is easy to use with the click of a button and in real time you are able to receive the data. Review collected by and hosted on G2.com.

The amount of data generated can be a bit overwhelming at times. However, once you know exactly what you are trying to accomplish, you can narrow down the data and work with what mostly aligns with your goal. Review collected by and hosted on G2.com.

What I like best about Brand24 is how easy it is to monitor mentions across the web and social media in real time. The dashboard is clean and intuitive, and the sentiment analysis is surprisingly accurate. I love being able to track not only direct brand mentions, but also related keywords and competitors, it gives me a full picture of how our brand is perceived online. The alerts and reports are extremely helpful for staying ahead of trends and potential issues. Review collected by and hosted on G2.com.

The data from some social platforms can be limited due to API restrictions, and historical data access is restricted in the lower-tier plans. Also, while the interface is clean, it could benefit from a bit more customization when it comes to filtering and visualizing large amounts of data. That said, it still delivers great value overall. Review collected by and hosted on G2.com.

I appreciate how Brand24 brings together various sources in one place and highlights interesting sites where our brand is being discussed. The capabilities of the AI Brand Assistant and the option to integrate with ChatGPT make filtering much easier, especially for monitoring specific phrases like 'sample books.' This improved filtering helped me discover new sites discussing our products. The initial setup was quite simple, thanks to the excellent support from Patrycja. Review collected by and hosted on G2.com.

Apart from the fact that I get an email suggesting I should book a call even though I've already got one scheduled, I can't think of anything else. Review collected by and hosted on G2.com.

Brand24 enables fast and clear monitoring of brand mentions, as well as efficient verification of the context and sentiment of published content. The tool works perfectly as a daily overview of the most important information and opinions about the brand, allowing teams to start the day with an up-to-date view of the brand’s media presence. Review collected by and hosted on G2.com.

A limitation of Brand24 is the lack of comprehensive social media monitoring. The tool does not capture all user comments, does not analyze visual content (images), and does not detect product placements in video materials, which may result in an incomplete view of the brand’s presence across social media. Review collected by and hosted on G2.com.

I use Brand24 to monitor online content related to our brand and selected keywords. It makes it easy to track what people are saying about our company across the internet, from social media to blogs and forums. I find it simple, clear, and easy to use. For anyone looking to stay on top of brand reputation or monitor discussions around specific keywords, Brand24 is a great choice. Everything was simple and clear during the initial setup. Overall, everything works well for us. Review collected by and hosted on G2.com.

Everything is ok. Review collected by and hosted on G2.com.

I particularly like the AI Insights report from Brand24, as it gives me a concrete summary that I can circulate to clients on a weekly basis with little input needed from my side. The ability to create customized PDF reports is incredibly handy too. I also appreciate being able to filter through all the mentions based on things like sentiment, restrict time periods, or sources. The customer service is also fantastic at getting any issues resolved. (Shoutout Julia!!) Review collected by and hosted on G2.com.

Sometimes collection from less typical sources doesn't seem quite as reliable or comprehensive, but the customer service is great to figure out what's going on in those cases. The price is also a liiitle steep, but so are all social listening tools. Tuning the keywords can be difficult if your topic involves commonly used words. It would be nice to have (and be able to combine) all basic operators like AND, OR, NOT available for keywords - this would greatly reduce the amount of them needed to get a fine-tuned result. Review collected by and hosted on G2.com.

What I like most about Brand24 is the ease of setting up custom alerts that instantly notify us about important mentions. The AI-driven sentiment analysis is very accurate, and the visual reports make it easy to share metrics with the executive team. I also appreciate the broad coverage that includes social media, blogs, forums, and news. The custom alerts allow me to react quickly to reputation crises or seize engagement opportunities. The sentiment analysis saves us hours of manual review by automatically classifying mentions as positive, negative, or neutral. The visual reports with charts and word clouds make it easy to present complex data to non-technical stakeholders. Review collected by and hosted on G2.com.

Sometimes we receive duplicate mentions that require manual filtering. The cost can be high for small businesses with limited budgets. I would like there to be better support for less common languages since our market is multilingual. Additionally, the mobile interface could be more comprehensive, as some advanced features are only available on desktop. Review collected by and hosted on G2.com.