VERY easy to use. I constantly use trackable links for social. It gives me a very clear idea of who is clicking on specific social media posts. One thing I like is that you can easily change the back half of a link to update the specifics. Review collected by and hosted on G2.com.

I don't dislike anything really - it integrates with everything I currently use. Review collected by and hosted on G2.com.

I love Bitly's efficient link shortening capabilities, turning long, cumbersome URLs into sleek, clean links that enhance my social media presence. The powerful analytics feature gives me invaluable insights into how people interact with my links, which is crucial for my marketing strategies. The QR code functionality is a fantastic addition, making it easy to track exactly where and from whom the link interactions occur. Additionally, Bitly is extremely user-friendly and reliable, saving me a lot of time in managing my links. I really appreciate the customizability of the links, making them look professional and easy to remember. Review collected by and hosted on G2.com.

I would like to see improvements in Bitly's advanced analytics. Having detailed analytics available right away would be very beneficial. It would also be nice to have more customizable options for links in the dashboard or even a redesigned dashboard. Additionally, offering some new features or services could further enhance the Bitly experience. Review collected by and hosted on G2.com.

I use Bitly for marketing performances and events at a performing arts center. It helps us track clicks and create a better reading experience on social media. I like the user interface and UTM tracking options because we can see how people are interacting with our marketing materials and understand which specific links people are clicking on to view our website. The initial setup was great. Review collected by and hosted on G2.com.

I wish there was a better understanding of using tags and leveraging analytics to effectively communicate our successes to senior leadership. It's also a bit unclear how people turning off tracking affects our stats. Review collected by and hosted on G2.com.

Creating QR codes and short URL links is very easy, and the reports are well structured and straightforward to read. We use it daily, and it is easy to add to our emails and text messages. Review collected by and hosted on G2.com.

Right now, the only challenge I’m having is integrating it with HubSpot, our CRM. Review collected by and hosted on G2.com.

For us, Bitly is much more than just a link shortener—it’s an essential tool for managing links across email, social media, and print materials. We use a branded short domain, which keeps our links looking clean and consistent with our brand. We also generate unique links for each channel, such as newsletters, LinkedIn, X, partner emails, and QR codes. The analytics are genuinely helpful: I can quickly view click volume, referrers, geographic data, and device breakdowns, making it simple to compare performance across channels. The QR code generator is especially useful for event flyers and slide decks. I also appreciate the ability to redirect a short link if the destination changes, ensuring that nothing already published breaks. Additionally, Bitly integrates smoothly with UTM tagging and Google Analytics, which helps keep our reporting consistent. Review collected by and hosted on G2.com.

The free plan is pretty limited now, and several helpful features (branded domains, deeper analytics) sit behind paid tiers. Bulk editing/management is basic — fine for a handful of URLs, tedious when you’re managing campaigns with lots of variants. Historical data retention could be more generous, and support is minimal on lower plans. None of these are deal-breakers, but they’re worth knowing up front. Review collected by and hosted on G2.com.

I use Bitly for my nonprofit to shorten links, making them easily accessible and memorable. I really like the QR code feature because it's so easy to create, and I appreciate the great features like adding logos and changing colors to make them stand out. The tracking feature is also valuable, as it allows me to see how our links are being accessed. The initial setup was simple and straightforward, and I found it very intuitive. Review collected by and hosted on G2.com.

I just wish we had more QR codes each month with the package that we have purchased. Review collected by and hosted on G2.com.

I love how it works across devices, the redirection and customization options it allows for. It helps me categorize my links and have a catalog for marketing, sales, and client support. Review collected by and hosted on G2.com.

Sometimes I have trouble searching for a particular link, as I have over 1000 shortlinks created. Maybe there could be a friendlier way of sorting them? I'd like more keyboard shortcuts and a cleaner interface. Review collected by and hosted on G2.com.

That provides information to analyze each of the links that are generated, in this way we can analyze the efficiency of the place where they are displayed. Review collected by and hosted on G2.com.

The number of QR codes that can be generated per month. They are very few in relation to the links that can be generated. Review collected by and hosted on G2.com.

I really enjoy using Bitly for our company. It's user-friendly and easy to use, which we find important. We appreciate a lot of the technological aspects and also its great branding, as it fits what we are looking for. The click tracking feature works really well and is one of our favorite points because it works quickly and enhances the ease of use. I also appreciate Bitly's help with security measures against hackers. The initial setup was easy and user-friendly, echoing what I've highlighted before. Review collected by and hosted on G2.com.

nothing specific Review collected by and hosted on G2.com.

I use Bitly to create short links for my affiliate ebusiness, and I find it really helps to make the links shorter and easy to grab and reference. I love the ease of use, and I also like being able to store previous links, which speeds up my process because I have them to reference. The initial setup was very easy, and I'm likely to recommend Bitly. Review collected by and hosted on G2.com.

I think an app would be better so I don't have to log in on my mobile device each time. Review collected by and hosted on G2.com.