Bitly Reviews & Product Details

I like how seamless Bitly is. I appreciate how many customization options there are, and it's great how easy it is to keep things organized in the platform. It helps a lot when we create a lot of QR codes for different units within our bigger organization. It's nice to have different ways to organized our QR codes since we deal with many different partners, and we can keep those organized by type. Plus, the customization options are awesome because sometimes we use the same link but need multiple QR codes for it. It’s great to have that backlink customization capability and add URL parameters, etc. Review collected by and hosted on G2.com.

I feel like sometimes reporting isn't as seamless as I'd like it to be. For example, we like to segment our QR codes. So I wish there was a way to create a dashboard for very specific QRs (certain tags, certain titles, etc.). Review collected by and hosted on G2.com.

Very easy to created shortened links. I love the newer options, such as the ability to create QR codes.

The new updates, especially the analytics options to review stats for links that I have shared, are very helpful for planning future content. Review collected by and hosted on G2.com.

I wouldn't say that there is anything least helpful about Bitly. Especially since the recent upgrades and expansion of services. There were very appreciated and eye popping.

However there are options that I haven't used, such as Pages, Custom Domains, and SMS, mostly because we already have a website with, urls, pages and custom domains that have been set up for years.

SMS is an option we hope to explore in the future. Review collected by and hosted on G2.com.

I like that Bitly lets us include a lot of information in a URL without having to show end users a long, bulky link. I also appreciate being able to track link clicks and see how the links are performing. Review collected by and hosted on G2.com.

I wish adding multiple domains wasn’t so expensive. It would be great if you could look into options that make it possible to add multiple domains at a lower cost. Review collected by and hosted on G2.com.

I like using Bitly to track my links. I use the paid version so I can change the redirects, which is super helpful because I sometimes create one link and reuse it for different events. Sometimes I am surprised how easy it is for me to claim a custom URL, too. I like the analytics and being able to create custom QR codes. Review collected by and hosted on G2.com.

I think the limit on 5 QR codes per pro account is ridiculous. I can create a QR code for free just by right clicking in my browser. Why set a limit on a feature that's easily available elsewhere? Review collected by and hosted on G2.com.

I like Bitly because shortening links is fast and user-friendly. I just paste, hit enter, and it's already copied for me, ready to go. The ease makes the links look more pleasing to the eye in social media posts, removing hesitation for our audience when they see them. Another feature I enjoy is the ability to get a custom domain, which helps make my links look more personalized and allows for more cohesive branding. Though I mainly use it for link shortening, the user experience is fast and works well for my needs. Review collected by and hosted on G2.com.

I wish the custom domain was free! Review collected by and hosted on G2.com.

VERY easy to use. I constantly use trackable links for social. It gives me a very clear idea of who is clicking on specific social media posts. One thing I like is that you can easily change the back half of a link to update the specifics. Review collected by and hosted on G2.com.

I don't dislike anything really - it integrates with everything I currently use. Review collected by and hosted on G2.com.

I love Bitly's efficient link shortening capabilities, turning long, cumbersome URLs into sleek, clean links that enhance my social media presence. The powerful analytics feature gives me invaluable insights into how people interact with my links, which is crucial for my marketing strategies. The QR code functionality is a fantastic addition, making it easy to track exactly where and from whom the link interactions occur. Additionally, Bitly is extremely user-friendly and reliable, saving me a lot of time in managing my links. I really appreciate the customizability of the links, making them look professional and easy to remember. Review collected by and hosted on G2.com.

I would like to see improvements in Bitly's advanced analytics. Having detailed analytics available right away would be very beneficial. It would also be nice to have more customizable options for links in the dashboard or even a redesigned dashboard. Additionally, offering some new features or services could further enhance the Bitly experience. Review collected by and hosted on G2.com.

I use Bitly for marketing performances and events at a performing arts center. It helps us track clicks and create a better reading experience on social media. I like the user interface and UTM tracking options because we can see how people are interacting with our marketing materials and understand which specific links people are clicking on to view our website. The initial setup was great. Review collected by and hosted on G2.com.

I wish there was a better understanding of using tags and leveraging analytics to effectively communicate our successes to senior leadership. It's also a bit unclear how people turning off tracking affects our stats. Review collected by and hosted on G2.com.

Creating QR codes and short URL links is very easy, and the reports are well structured and straightforward to read. We use it daily, and it is easy to add to our emails and text messages. Review collected by and hosted on G2.com.

Right now, the only challenge I’m having is integrating it with HubSpot, our CRM. Review collected by and hosted on G2.com.

For us, Bitly is much more than just a link shortener—it’s an essential tool for managing links across email, social media, and print materials. We use a branded short domain, which keeps our links looking clean and consistent with our brand. We also generate unique links for each channel, such as newsletters, LinkedIn, X, partner emails, and QR codes. The analytics are genuinely helpful: I can quickly view click volume, referrers, geographic data, and device breakdowns, making it simple to compare performance across channels. The QR code generator is especially useful for event flyers and slide decks. I also appreciate the ability to redirect a short link if the destination changes, ensuring that nothing already published breaks. Additionally, Bitly integrates smoothly with UTM tagging and Google Analytics, which helps keep our reporting consistent. Review collected by and hosted on G2.com.

The free plan is pretty limited now, and several helpful features (branded domains, deeper analytics) sit behind paid tiers. Bulk editing/management is basic — fine for a handful of URLs, tedious when you’re managing campaigns with lots of variants. Historical data retention could be more generous, and support is minimal on lower plans. None of these are deal-breakers, but they’re worth knowing up front. Review collected by and hosted on G2.com.