Bitly Reviews & Product Details

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.

Product Website

Seller

Bitly, Inc.

Discussions

Bitly Community

Languages Supported

English

Overview by

Trupti Desai

Pricing

Pricing provided by Bitly.

Free

View More Pricing Information

Bitly Integrations

(52)

Verified by Bitly

Bitly Media

View a dashboard with aggregated metrics for all your links.

View the performance of your links over time.

Generate a downloadable QR Code for any Bitly link.

Create a personalized landing page with links to all of the content most relevant to your customers or audience.

Build, manage, and measure the success of omnichannel campaigns in a single dashboard.

Official Downloads

(3)

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Customer Story: Impactful SMS Messaging When It's Needed Most

Customer Story: Using Bitly to Prove ROI on SMS

Customer Story: 100 Million Bitly Links, 100 Million Better Experience

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Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

2/10/2026

"Easy URL Shortening, but Click Tracking Time & User Details Need Improvement"

3.5/5

What do you like best about Bitly?

Easy to use, short urls are simple as well. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Can't see individual users only clicks in analytics. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

2/10/2026

"Reliable Shortened URLs with Strong User Engagement Analytics"

5/5

What do you like best about Bitly?

1. Analytics for user engagement.

2. Reliability of shortened URLs. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Pricing for generating the QR codes in a plan is expensive Review collected by and hosted on G2.com.

Riyansh S.

Campus Ambassador

Computer Software

Small-Business (50 or fewer emp.)

7/30/2025

"I've been using Bitly since years and I can say its a very good product for link shortening."

4.5/5

What do you like best about Bitly?

It works very efficiently and quick delivery shorten link. Very easy to use and user friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

About the premium for shorten link manage Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly has solve a great problem by making infinitely long link in a very short type. Its very useful for sharing and also Bitly automated links looks premium. Whenever I want to refer something to my friends i make sure to shorten the link first. Because i dont want to share h bulky link that look like spam or not authentic. Review collected by and hosted on G2.com.

Verified User in Education Management

Mid-Market (51-1000 emp.)

1/14/2026

"Easy Link Creation and Tracking That Simplifies Work Management"

4.5/5

What do you like best about Bitly?

Easy to make links and track. Allows for management of work Review collected by and hosted on G2.com.

What do you dislike about Bitly?

It sometimes doesn't show proper data which makes it difficult to read and track Review collected by and hosted on G2.com.

Gingy R.

Marketing & Communications Manager

Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

6/4/2025

"Short, Sweet, and Clickable!"

4/5

What do you like best about Bitly?

I strongly value the benefits of link management and tracking, especially for businesses dedicated to data-driven marketing. Effective link tracking can transform insights into actionable strategies, driving measurable results and ensuring solid data is returned to every marketing decision. I appreciate that Bitly can be a part of that. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I haven't given this much thought as I've used the platform for over 10 years, but during my time in the nonprofit sector, I disliked the limited number of free links allowed and the absence of nonprofit rates. Review collected by and hosted on G2.com.

Yelmaly R.

Project Manager

Small-Business (50 or fewer emp.)

7/24/2025

"Really good platform"

4.5/5

What do you like best about Bitly?

That I can create custom links and I can also shorten some links. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Nothing for now. I haven't found any issues yet, Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

It solves the problem when you want/need to share a file in a platform that doesn't let you upload files. You can upload the file to somewhere else and then create a link with Bitly to be able to share it. Also, it lets you shorten almost any link so it doesn't look weird in a message or something like that. Review collected by and hosted on G2.com.

Leslie N.

VITA PROGRAM COORDINATOR

Small-Business (50 or fewer emp.)

3/6/2025

"BITLY FOR NONPROFITS"

5/5

What do you like best about Bitly?

As a nonprofit with limited funds, I have to be careful with how to utilize those funds. Bitly is able to help maximize our resources better. With link shortening, we can create better social media posts that won't exceed the character limit or overall make it more presentable. We also like to the customization option for QR codes. We can change our logo, and the public has started to gain trust compared to a QR with no association. Link redirects have also been a great help. We redirect clients to a pdf and that pdf needs to be updated every other week. We have three redirects each month and that is just right. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I am not sure, but would like to have webinars on how to use other areas such as Campaigns, AI, integration. That we we know if we ever want to go the next subscription. Review collected by and hosted on G2.com.

Sarah V.

Senior Travel Consultant

Mid-Market (51-1000 emp.)

3/4/2025

"I love Bitly because they help me save time AND money."

5/5

What do you like best about Bitly?

I have a lot of good things to say about Bitly. I appreciate the way that I save time and stay organized through the link creator and QR codes creator. I use that every day, and it's super easy to implement into my daily routine. I also appreciate being able to delete the links that I create using Bitly, because the link is remotely deleted as well, which helps me keep my clients from stealing my product. I work hard and I have already seen a difference in my customer base not running away with my creations. Thank you! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I have nothing bad to say about Bitly, honestly. Review collected by and hosted on G2.com.

Kendra S.

Marketing Manager

Mid-Market (51-1000 emp.)

3/4/2025

"Easy to Use, Easy to See Impact"

5/5

What do you like best about Bitly?

Bitly is an extremely intuitive tool that allows our team to quickly measure traffic to different links and resources. It takes barely a minute to create a shortened URL - which always looks much neater & cleaner in our copy! It is easy for more junior members of our team to understand the a campaigns success without needing additional tools that might be more complex. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

None! We are overall extremely satisfied with Bitly. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly helps us solve the challenge of managing long, clunky URLs while giving us powerful tracking insights to measure our campaign success. By shortening our links, we create cleaner, more professional URLs that are easier to share across ads, emails, and social posts. Plus, with Bitly's tracking, we can monitor clicks, engagement, and traffic sources in real-time. This helps us understand exactly which campaigns and channels are performing best, so we can optimize our strategy and maximize results. Review collected by and hosted on G2.com.

Estefania G.

Content Marketing Specialist

Financial Services

Mid-Market (51-1000 emp.)

11/11/2024

"Great tool for tracking UTMs and creating QR codes"

4/5

What do you like best about Bitly?

Easy to use with a nice interface that makes creating the shortened links a great experience. Everything is centralised, QR codes, event landing pages, and UTMs. Great tracking metrics. I use it daily for my social media and event activities. It is very easy to implement in a few minutes you have your account ready to use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

It is a bit on the pricier side and the limit of links/month could be an issue if you are creating a lot of content. I would like to have more seats for my team so everyone could use it with their own account. That way we could also know who created each link. Review collected by and hosted on G2.com.