Bitly

By Bitly, Inc.

4.5 out of 5 stars

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Bitly Reviews & Product Details

Pricing

Pricing provided by Bitly.

Free

Free

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
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Bitly Reviews (916)

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Reviews

Bitly Reviews (916)

View 2 Video Reviews
4.5
916 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Bitly for its ease of use and powerful tracking features, which streamline link shortening and management. The platform's ability to create custom links and QR codes enhances branding and user engagement, making it a valuable tool for marketing efforts. However, some users note that the pricing for advanced features can be high.

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Effortless Link Shortening That’s Widely Trusted"
What do you like best about Bitly?

I like the ease of shortening links, widely used Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Really nothing. I find it simple to use and have never come across difficulties. Review collected by and hosted on G2.com.

Alex S.
AS
Marketing Assisstant
Small-Business (50 or fewer emp.)
"Quick, Easy, Useful"
What do you like best about Bitly?

Creating QR codes couldn't be easier. I've already recommended it to a few friends Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Honestly don't really "dislike" anything about the platform Review collected by and hosted on G2.com.

Armando D.
AD
Senior Account Co-ordinator
Mid-Market (51-1000 emp.)
"Bitly as a simple and easy to use URL shortener"
What do you like best about Bitly?

Bitly is a very useful, simple and easy to use URL shortening tool. It's quick and efficient in converting long links into small and precise links for various campaign purposes. It can be easily implemented across the team for various link uses. It also helps generate QR codes which is quick and easier to share. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There is scope for improvement on the analytics section user interface. Review collected by and hosted on G2.com.

Khalil G.
KG
Technical Communications Contractor
Small-Business (50 or fewer emp.)
"My takeaways in.. Shot!"
What do you like best about Bitly?

I appreciate the comprehensive options and possibilities thought and offered by Bitly, overdelivering for content creators and marketers Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Ergonomics leave to be desired, and pricing plans are costly. Review collected by and hosted on G2.com.

Marketing M.
MM
Marketing Analyst
Mid-Market (51-1000 emp.)
"Bitly provides metric information"
What do you like best about Bitly?

The ease of implementation and operation of Bit.ly allowed us to use QR codes to analyze content access metrics, and thus provide feedback to the sales team. We use bit.ly every day to see the number of accesses, perform lead capture conversions, and because it generates links, it allowed ease of integration and identification of access flows for specific parts of our website. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The analytics features are very limited (covering a period of only 1 month) and to extend the period, we have to subscribe to a much more expensive plan, with many more features, which are often barely used, depending on the reality of the company. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
IB
Mid-Market (51-1000 emp.)
"Flexible Link Creation with a Pleasing, Familiar Interface"
What do you like best about Bitly?

Able to make as many links as I need and has a pleasing interface Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Cost is more than alternatives but so many people already know how to use the platform so we pay the additional Review collected by and hosted on G2.com.

Chris S.
CS
Director of Marketing & Communications
Small-Business (50 or fewer emp.)
"Intuitive & Easy UI, Valuable Insight Into Marketing Conversions"
What do you like best about Bitly?

I desperately wanted a way to show how our digital and print campaigns were converting. With mailers, it's nearly impossible to see how your expensive mailing led people to take the desired call to action. Using bitly links and QR codes, we can prove this with tracked clicks and conversions. This leads us to change our strategies of how to reach donors and test content and conversion options. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There are a few features I haven't seen enough value in pursuing like landing page creation, while others are stuck behind an even more expensive pay wall. I don't have many issues with Bitly, I'd just like to see us be able to better act on the data and consistently increase in our conversons. Review collected by and hosted on G2.com.

Gabe B.
GB
Writer
Small-Business (50 or fewer emp.)
"Easy to use, and scalable for any size of business"
What do you like best about Bitly?

I love the ability to create cleaner URLs and QR codes for marketing my books, especially since I can customize the backend of the URLs I generate. The ability to get some tracking data to know where users are coming from also helps me focus which social media platform to focus my time and energy on. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I would like to have more detailed analytics within a more reasonable price point. Review collected by and hosted on G2.com.

AD
Marketing and Communications Manager
Mid-Market (51-1000 emp.)
"Tracking and Improved Ease of Access"
What do you like best about Bitly?

Bitly has made tracking internal and external audience behavior a breeze. The landing pages have made language access more manageable for our small nonprofit without requiring huge multi-language and multiple versions of signs. Adding our logo to QR codes and custom themes to landing pages was easy to implement. It is user-friendly, efficiently works with our other tools, and is excellent for everyday use. Overall, the tool adds a lot to our communications and marketing toolbox. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The price point could be a bit better or include more functions. I would love it if the landing pages were even more customizable. Review collected by and hosted on G2.com.

TD
Business Owner
Small-Business (50 or fewer emp.)
"Bitly Delivers!"
What do you like best about Bitly?

I have recently launched a marketing intelligence agency and a personal brand that I use to promote a book, a learning community and podcast. With a variety of hats that I wear for my business and to represent others, I have a need for quick links to forms, my digital products and landing pages. When I realized the actual URLs can be very long and messy, I discovered Bitly and quickly learned how fast and efficient link creation can be with them. I barely had any time to fret about this problem, since Bitly solved it so quickly! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Not all links can have branded urls. For instance, Amazon does not allow it. Review collected by and hosted on G2.com.

Questions about Bitly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Martin J.
MJ
Martin James
Last activity 7 months ago

Auto Links Creation

RL
Rhino Linings
Last activity about 1 year ago

Link Clicks Decreasing?

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
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Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting
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Bitly