Bitly

By Bitly, Inc.

4.5 out of 5 stars

How would you rate your experience with Bitly?

Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Bitly Reviews & Product Details

Pricing

Pricing provided by Bitly.

Free

Free

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
Play Bitly Video
Play Bitly Video
Play Bitly Video
Play Bitly Video
Product Avatar Image

Have you used Bitly before?

Answer a few questions to help the Bitly community

Bitly Reviews (914)

View 2 Video Reviews
Reviews

Bitly Reviews (914)

View 2 Video Reviews
4.5
915 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Bitly for its ease of use and powerful tracking features, which streamline link shortening and management. The platform's ability to create custom links and QR codes enhances branding and user engagement, making it a valuable tool for marketing efforts. However, some users note that the pricing for advanced features can be high.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Rob K.
RK
CEO
Small-Business (50 or fewer emp.)
"Simple, Effective Interface with Powerful Custom Branded Links"
What do you like best about Bitly?

The interface is simple and effective. Being able to brand the "bit" by customizing the link is huge. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Not aware of a downside. It is part of our daily workflow. Review collected by and hosted on G2.com.

Megan C.
MC
Social Media Director
"Seamless Link Management, Needs Tier Overhaul"
What do you like best about Bitly?

I like the seamless work that Bitly provides and the ability to use it in a very easy way. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The subscription tiers could use some improvement. There's a huge jump in cost from the bottom tier to the next tier, which creates a huge gap. It isn't as beneficial in terms of cost for a workplace. It would be nice to have more ad hoc expenses related to just adding more link shorteners to subscription tiers. Review collected by and hosted on G2.com.

Akhil J.
AJ
Senior Graphic Designer
Small-Business (50 or fewer emp.)
"Simple and Reliable Link Management Tool"
What do you like best about Bitly?

I really like how easy Bitly is to use. Creating short links takes just a few seconds, and the tracking dashboard makes it simple to see how many clicks each link gets. The ability to customize links is great for branding, and it integrates smoothly with other tools I use. It’s quick, clean, and helps keep my links looking professional. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I wish there were more advanced analytics in the free plan. Sometimes I also find the interface a little basic if I need deeper insights. The pricing for some premium features can feel a bit high for casual users. Review collected by and hosted on G2.com.

Charity W.
CW
Director of Operations & Media Relations
Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Makes Tracking Easy"
What do you like best about Bitly?

Super easy to use and automatically integrates into Sprout Social. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Have not found any things that I dislike, to date. Review collected by and hosted on G2.com.

LJ
Growth Marketing Specialist
Small-Business (50 or fewer emp.)
"Easy to Use and Effortless to Navigate"
What do you like best about Bitly?

Its easy to use and crfeate links. It is also a great resource for my team to create shortened links. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I think the analytics could use a bit more information and insight. Review collected by and hosted on G2.com.

Megan S.
MS
Marketing Director
Small-Business (50 or fewer emp.)
"Efficient Link Tracking, Needs Better Analytics Integration"
What do you like best about Bitly?

I like that Bitly is all organized in one spot, making it easier to manage. I also enjoy that we're able to create our own custom URL domains. Another feature I appreciate is the ability to create a bio page with quick links for our social media. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't like the analytics. It's very hard to organize and sort the Bitly's into different categories. I wish the analytics integrated with other programs. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Small-Business (50 or fewer emp.)
"Easy to Use with Great UX/UI for Many Use Cases"
What do you like best about Bitly?

Easy to use, great UX and UI, useful for many cases Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The QR limitations on the basic plan are frustrating. I’d also love to see a clear indicator when a destination link is broken, so it’s obvious right away and easier to fix. Review collected by and hosted on G2.com.

Genna S.
GS
Director of Marketing and Public Relations - Metro, smartbar, Gman Tavern
"Effortless Link Customization, Powerful Tracking"
What do you like best about Bitly?

I like Bitly for its ease of use and the ease of branding the back half of links. It's important for us to make things clear and approachable for our customers, and being able to customize back links helps achieve that. The initial setup was also very easy. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I dislike the busy user face and how it keeps changing. Review collected by and hosted on G2.com.

"Effortlessly Track and Optimize with Bitly"
What do you like best about Bitly?

I love the branded QR codes and the flexibility in creating them with Bitly. The platform is easy to use and quick, making it convenient for my work needs. The initial setup was easy too, which made getting started hassle-free. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Maybe adding folks to the account without a huge extra cost. Review collected by and hosted on G2.com.

David P.
DP
Consultant
Small-Business (50 or fewer emp.)
"Easy to Use!"
What do you like best about Bitly?

It is very easy to use, and I love the reporting Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I have no complaints about Bitly - it does what it's supposed to for us Review collected by and hosted on G2.com.

Questions about Bitly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

RL
Rhino Linings
Last activity 12 months ago

Link Clicks Decreasing?

Martin J.
MJ
Martin James
Last activity 6 months ago

Auto Links Creation

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
Bitly Comparisons
Product Avatar Image
Rebrandly
Compare Now
Product Avatar Image
TinyURL
Compare Now
Product Avatar Image
Hootsuite
Compare Now
Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting
Product Avatar Image
Bitly