Bitly

By Bitly, Inc.

4.5 out of 5 stars

How would you rate your experience with Bitly?

Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Bitly Reviews & Product Details

Pricing

Pricing provided by Bitly.

Free

Free

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
Play Bitly Video
Play Bitly Video
Play Bitly Video
Play Bitly Video
Product Avatar Image

Have you used Bitly before?

Answer a few questions to help the Bitly community

Bitly Reviews (916)

View 2 Video Reviews
Reviews

Bitly Reviews (916)

View 2 Video Reviews
4.5
916 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Bitly for its ease of use and powerful tracking features, which streamline link shortening and management. The platform's ability to create custom links and QR codes enhances branding and user engagement, making it a valuable tool for marketing efforts. However, some users note that the pricing for advanced features can be high.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
"Intuitive Link Management with Stellar QR Features"
What do you like best about Bitly?

I use Bitly for my nonprofit to shorten links, making them easily accessible and memorable. I really like the QR code feature because it's so easy to create, and I appreciate the great features like adding logos and changing colors to make them stand out. The tracking feature is also valuable, as it allows me to see how our links are being accessed. The initial setup was simple and straightforward, and I found it very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I just wish we had more QR codes each month with the package that we have purchased. Review collected by and hosted on G2.com.

Camille F.
CF
Owner & Photographer
Small-Business (50 or fewer emp.)
"Easy shortlinking with powerful features!"
What do you like best about Bitly?

I love how it works across devices, the redirection and customization options it allows for. It helps me categorize my links and have a catalog for marketing, sales, and client support. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Sometimes I have trouble searching for a particular link, as I have over 1000 shortlinks created. Maybe there could be a friendlier way of sorting them? I'd like more keyboard shortcuts and a cleaner interface. Review collected by and hosted on G2.com.

Response from Liliya Elogullari of Bitly

Hi Camille F, thank you for your positive feedback of Bitly. We are glad you are using Bitly for link customization, and link redirection.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below.

Thank you again for your review.

See how Bitly improved
Daniel V.
DV
Freelancer
Small-Business (50 or fewer emp.)
"The best tool to measure the organic interaction between Meta and an online store."
What do you like best about Bitly?

That provides information to analyze each of the links that are generated, in this way we can analyze the efficiency of the place where they are displayed. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The number of QR codes that can be generated per month. They are very few in relation to the links that can be generated. Review collected by and hosted on G2.com.

"User-Friendly with Powerful Click Tracking"
What do you like best about Bitly?

I really enjoy using Bitly for our company. It's user-friendly and easy to use, which we find important. We appreciate a lot of the technological aspects and also its great branding, as it fits what we are looking for. The click tracking feature works really well and is one of our favorite points because it works quickly and enhances the ease of use. I also appreciate Bitly's help with security measures against hackers. The initial setup was easy and user-friendly, echoing what I've highlighted before. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

nothing specific Review collected by and hosted on G2.com.

Ilysse R.
IR
"Bitly: User-Friendly Link Shortening Tool with Room for Mobile Optimization"
What do you like best about Bitly?

I use Bitly to create short links for my affiliate ebusiness, and I find it really helps to make the links shorter and easy to grab and reference. I love the ease of use, and I also like being able to store previous links, which speeds up my process because I have them to reference. The initial setup was very easy, and I'm likely to recommend Bitly. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I think an app would be better so I don't have to log in on my mobile device each time. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
EN
Mid-Market (51-1000 emp.)
"Short, readable, branded URLs made really easy"
What do you like best about Bitly?

Having a branded, shortened URL helps ensure trust with our patrons.

It's simple to create a vanity URL to make it easy for patrons to use/remember. And if something changes, it's quite easy to redirect.

The API was easy to use and has let us create a simple utility for everyone on the marketing team to create QR codes which track usage, can be redirected, etc. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

It's nit picky, but with so many shortened urls, the ability to search to find one based on where it's directing people could be a little more helpful. Review collected by and hosted on G2.com.

Tiffani W.
TW
Founder & CEO
Small-Business (50 or fewer emp.)
"Effortless Link Management and Customization"
What do you like best about Bitly?

I love using Bitly for creating short weblinks, QR codes, and link redirecting. It makes our social media and printed materials look more appealing with memorable weblinks. Creating professional, custom QR codes with our logo and color schemes that look appealing is a big plus. I also enjoy the analytics Bitly provides. Bitly is easy to use and delivers an immediate difference. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

None. Review collected by and hosted on G2.com.

PP
Project Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Much more than a link shortener! More like I use it!"
What do you like best about Bitly?

Many people just think that Bitly is just a link shortening tool as a simple service to make links shorter. But over time, and as digital strategies have become more sophisticated, I realized that their true potential lies in analytics. For me, that’s the most valuable thing. Every time I create a link, I can see how many people clicked, where they came from and what devices they used. This is key. For example, if I launch an Instagram campaign and use a specific link, I can know if it works better for me than another Facebook campaign. This ability to measure the performance of each link is a radical change to optimize our marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The retention of historical data is a real problem as it has limits according to the plan, but the truth is that for my daily use I never felt like I was missing something really important. Review collected by and hosted on G2.com.

Laura C.
LC
Influencer Marketing and Social Media Manager
Mid-Market (51-1000 emp.)
"Fast Short URLs with Great Tracking and App Integrations"
What do you like best about Bitly?

I love being able to easily and quickly create short URLs for our social media campaigns. I also use it to help track influencer performance with assigned short links for each influencer. Lastly, I love how it integrates into Google's Campaign URL Builder and other apps. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I would love to have an unlimited plan but we are on a budget for it. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Mid-Market (51-1000 emp.)
"Easy Vanity URLs and Accurate Click Tracking for Better Social Analytics"
What do you like best about Bitly?

We can create vanity URLs without having to go through our domain server. It also helps us track link clicks more accurately, which improves our social media analytics. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I wish we could add additional two-factor authentication methods. We don’t always have access to the device that receives SMS, so I’d prefer an email-based option or a code generator as an alternative. Review collected by and hosted on G2.com.

Questions about Bitly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

RL
Rhino Linings
Last activity about 1 year ago

Link Clicks Decreasing?

Martin J.
MJ
Martin James
Last activity 7 months ago

Auto Links Creation

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
Bitly Comparisons
Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting
Product Avatar Image
Bitly