Bitly Reviews & Product Details

I like how fast you can work with Bitly. Normally, we have a lot of requests for graphic designs, and with Bitly, it takes not even a minute. It's very, very quick. It's also valuable for the team because we don't really have much time to spend using a tool. Bitly is so quick that we don't mind using it every day. Setting it up is very, very simple. All you do is log in, and we have logins for everyone, and it works. Review collected by and hosted on G2.com.

nothing Review collected by and hosted on G2.com.

It's very easy and simple tool to access, just copy the long url and past it on the website and submit & in a matter of few seconds it will generate a short url.

also it has the feature of tracking the clicks and traffic on that short url, that help us to track the campaign performance. Review collected by and hosted on G2.com.

Nothing to dislike about it. it's very useful tool. Review collected by and hosted on G2.com.

I use bitly to shorten links and it’s such a quick and easy process! Review collected by and hosted on G2.com.

Wish there were more free options per month. Review collected by and hosted on G2.com.

Easy to use, with multiple tools available for tracking and reporting. Review collected by and hosted on G2.com.

I suspect that tracking might be wrong sometimes or that it doesn't discard bots clicks. we have different results on our UTM in GA4 vs reporting activites within bitly Review collected by and hosted on G2.com.

I find Bitly very easy to use. I appreciate that the platform is very simple and the initial setup was very easy. I particularly like using the UTMs for tracking, and I enjoy being able to create my own custom link names. Review collected by and hosted on G2.com.

I wish I could organize my links into different folders so they're easy to organize and find. Sometimes Bitly tells me that I can't use a certain back-half because it's already been used, but it hasn't been used before. Review collected by and hosted on G2.com.

I like how easy Bitly is to use. It's super fast and helps my team execute their job quickly. Review collected by and hosted on G2.com.

I'm sure there are a lot of things that I could be using Bitly for that I'm not. I guess, getting more information about how I could use Bitly more. Right now, we use it for one thing, but it would be great if Bitly would recommend other things that we could use it for. Review collected by and hosted on G2.com.

Can keep track of when someone clicks vs scans a link. Easy to create and manage all links. Review collected by and hosted on G2.com.

Getting to the analytics. I shouldn't have to click on so many different things to see the data. Plus, that keeps changing. Also, I pay a fair bit and would like to be able to see data further back without paying more. Review collected by and hosted on G2.com.

Being able to see how many customers click on the link. Review collected by and hosted on G2.com.

That I am unable to organize my links by the tags without upgrading to an higher level plan. I can only see them in a long list which is time consuming. Review collected by and hosted on G2.com.

The ease of use for making short-links and QR codes for marketing purposes. Also how easy it is for us to incorporate with multiple sites. Review collected by and hosted on G2.com.

The pricing can be a little high for what you get, there can be some security concerns (like scammers using it for malware/phishing, potential damage to brand trust). Also limited data retention. Review collected by and hosted on G2.com.

What I like best about Bitly is how effortlessly it combines link shortening, branding, and detailed analytics into one streamlined platform. For my website Techmeomi.online, it’s not just a URL shortener—it’s a central part of my traffic tracking and marketing strategy.

Ease of Use: The interface is intuitive, allowing me to create, customize, and track branded links within seconds. Even with multiple campaigns running, I can quickly navigate between analytics views to check which links are performing best.

Ease of Implementation: Setting up Bitly for my campaigns was seamless. I integrated it with my website and social media workflows without requiring complex configurations, and it started delivering insights instantly.

Customer Support: The support team is responsive and knowledgeable, providing helpful resources when I wanted to explore more advanced features like custom domains and campaign tagging.

Frequency of Use: I use Bitly daily to monitor click activity (e.g., 381+ total engagements in my current report), track device usage, and analyze which channels bring the most traffic to my site.

Number of Features: From real-time engagement tracking to device type analysis and top-performing link reports, Bitly offers exactly what’s needed to make informed marketing decisions.

Ease of Integration: Bitly integrates well with my existing tools, and I can easily pair it with Google Analytics for deeper insights. This smooth integration means I spend less time exporting data and more time optimizing campaigns.

Overall, Bitly has made it simple for me to track, understand, and grow my website’s audience with data-driven decisions—all from one clean, easy-to-use platform. Review collected by and hosted on G2.com.

While Bitly offers a fantastic service, the free plan is now very limited, which can be a setback for small businesses or individuals who want basic link tracking. Advanced features like branded domains and deeper analytics are locked behind paid plans, making it difficult for early-stage users to explore the platform's full potential.

Moreover, although the core UI is smooth, there are few limitations in bulk editing or importing links. An improved bulk link management system could save time for agencies like ours that manage hundreds of URLs daily. Review collected by and hosted on G2.com.