I like Bitly for its capability of creating custom QR codes and the speed at which I can create them, along with shortening URLs. It's super effective and fast, letting us generate a custom QR code in a minute, which was a big challenge for us before. Plus, I love the ease of customizing the QR codes with our logo and brand guidelines. It's easy to change any links in the QR code as well. The initial setup was quite easy, and we could start using it within a day. Also, I've been impressed with the improvements Bitly consistently makes. Review collected by and hosted on G2.com.

there is nothing as such we I don't like Review collected by and hosted on G2.com.

It’s incredibly easy to use, and the feature set is a perfect fit for our organization. It covers everything we need, from simple URL shortening to QR code generation for our video and printed collateral. Review collected by and hosted on G2.com.

There isn’t much to dislike about it. For the price point, I think it offers a ton of features. A few things—like limiting the number of times you can edit a URL after the link has been created—can be a bit restrictive, but overall it hasn’t really been a problem for me. Review collected by and hosted on G2.com.

It’s incredibly easy to use and very intuitive. We use it daily for our social media campaigns. Having access to analytics is essential, and being able to brand the links with our own domain is a game-changer. Review collected by and hosted on G2.com.

Some platforms show redirect warnings, which discourages users from clicking the links. Review collected by and hosted on G2.com.

I have Bitly integrated with Sprout Social for link shortening. It helps protect the character count of my posts and provides a clean look to the content. I like being able to personalize a shortened link for all of our brand posts. The initial setup of Bitly was simple. Review collected by and hosted on G2.com.

I think that links shortened in the platform should not stop working if someone stops using Bitly. For example, if a company uses Bitly for years and then, for whatever reason, decides not to renew with Bitly and allows their service to expire, the years worth of Bitly links that are out in the universe are no longer active. I think companies paid for those links and they should stay active for life. Review collected by and hosted on G2.com.

What works best about Bitly is its reliability and flexibility when used with structured governance.

It allows clean slug control, consistent tagging, and dependable redirect performance. When UTMs are applied before shortening, it becomes a practical campaign-level measurement layer rather than just a link shortener.

Exports are straightforward, which makes performance reconciliation and reporting manageable without heavy marketing automation tools. Review collected by and hosted on G2.com.

The analytics are useful for high-level click tracking, but reporting depth is somewhat limited. Native dashboards could offer more multi-dimensional filtering and visualization, especially for teams managing structured campaign taxonomies.

Bulk link management and governance controls could also be more robust for organizations operating at scale.

Overall, the tool performs reliably, but more advanced analytics and reporting flexibility would strengthen it significantly. Review collected by and hosted on G2.com.

I like how seamless Bitly is. I appreciate how many customization options there are, and it's great how easy it is to keep things organized in the platform. It helps a lot when we create a lot of QR codes for different units within our bigger organization. It's nice to have different ways to organized our QR codes since we deal with many different partners, and we can keep those organized by type. Plus, the customization options are awesome because sometimes we use the same link but need multiple QR codes for it. It’s great to have that backlink customization capability and add URL parameters, etc. Review collected by and hosted on G2.com.

I feel like sometimes reporting isn't as seamless as I'd like it to be. For example, we like to segment our QR codes. So I wish there was a way to create a dashboard for very specific QRs (certain tags, certain titles, etc.). Review collected by and hosted on G2.com.

Very easy to created shortened links. I love the newer options, such as the ability to create QR codes.

The new updates, especially the analytics options to review stats for links that I have shared, are very helpful for planning future content. Review collected by and hosted on G2.com.

I wouldn't say that there is anything least helpful about Bitly. Especially since the recent upgrades and expansion of services. There were very appreciated and eye popping.

However there are options that I haven't used, such as Pages, Custom Domains, and SMS, mostly because we already have a website with, urls, pages and custom domains that have been set up for years.

SMS is an option we hope to explore in the future. Review collected by and hosted on G2.com.

I like that Bitly lets us include a lot of information in a URL without having to show end users a long, bulky link. I also appreciate being able to track link clicks and see how the links are performing. Review collected by and hosted on G2.com.

I wish adding multiple domains wasn’t so expensive. It would be great if you could look into options that make it possible to add multiple domains at a lower cost. Review collected by and hosted on G2.com.

I like using Bitly to track my links. I use the paid version so I can change the redirects, which is super helpful because I sometimes create one link and reuse it for different events. Sometimes I am surprised how easy it is for me to claim a custom URL, too. I like the analytics and being able to create custom QR codes. Review collected by and hosted on G2.com.

I think the limit on 5 QR codes per pro account is ridiculous. I can create a QR code for free just by right clicking in my browser. Why set a limit on a feature that's easily available elsewhere? Review collected by and hosted on G2.com.

I like Bitly because shortening links is fast and user-friendly. I just paste, hit enter, and it's already copied for me, ready to go. The ease makes the links look more pleasing to the eye in social media posts, removing hesitation for our audience when they see them. Another feature I enjoy is the ability to get a custom domain, which helps make my links look more personalized and allows for more cohesive branding. Though I mainly use it for link shortening, the user experience is fast and works well for my needs. Review collected by and hosted on G2.com.

I wish the custom domain was free! Review collected by and hosted on G2.com.