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Bazaarvoice Reviews & Product Details

JR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Bazaarvoice?

How quick they (BV) are to solution some issues we bring up to them. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

If I had to say, it would be...be more cutting edge. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Product reviews. Definitely realized some conversion benefits, and improvement on certain items like product descriptions as a result. Review collected by and hosted on G2.com.

Bazaarvoice Overview

What is Bazaarvoice?

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. According to a new commissioned study conducted by Forrester Consulting on behalf of Bazaarvoice, businesses who partner with Bazaarvoice can expect to see a 400% return on their investment. The study, which interviewed decision-makers at nine different companies who have experience working with Bazaarvoice, found that the initial investment is returned in just three months or less. Find out what working with Bazaarvoice could mean to your business. Read the full study below in the official downloads section. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, Asia, and Australia. For more information, visit www.bazaarvoice.com

Bazaarvoice Details
Product Website
Languages Supported
Arabic, Belarusian, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Japanese, Georgian, Kazakh, Korean, Latvian, Lithuanian, Mongolian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)
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Product Description

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.

How do you position yourself against your competitors?

Bazaarvoice offers the biggest, broadest network, a comprehensive platform, and the most dedicated service in the business, with a genuine investment in your success.

Proactive Strategy & Expertise
-Over 15 years of experience with an approach tailored to each client’s unique goals.

Innovation on a Single Platform
-All types of UGC from a single provider with an easy-to-use platform that supports all business sizes and configurations.

The World’s Largest Network
-A network of 11,500+ brands and retailers with millions of active shoppers, so we know who is shopping for what and can deliver relevant ads and a personalized shopping experience.

Content Integrity & Security:
-Review authenticity to protect your brand with fraud and spam prevention technology and the largest in-house moderation team of native speakers in 38 languages.

Exceptional Service & Support
-A commitment to genuine partnership, with 24/7 global support, and industry-leading customer satisfaction levels.


Seller Details
Company Website
Year Founded
2005
HQ Location
Austin, Texas
Twitter
@Bazaarvoice
19,733 Twitter followers
LinkedIn® Page
www.linkedin.com
1,776 employees on LinkedIn®
Phone
-10614
Description

Thousands of the world’s leading brands and retailers trust Bazaarvoice’s full-funnel platform to harness and activate the invaluable voices of their customers. This authentic user-generated content in the form of star ratings, consumer reviews, questions and answers, social content, sampling, and creator and influencer marketing, inspires confident purchases, leading to even more customer content creation. Founded in
005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia.


Kerry B.
KB
Overview Provided by:

Recent Bazaarvoice Reviews

Marc C.
MC
Marc C.Small-Business (50 or fewer emp.)
4.0 out of 5
"BV Review"
Great people and results! Proven track record and Sucessful solutions to better serve your customers.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Easy to use platform with very few glitches and customer support is excellent!"
The customer support has been fantastic. I have spoken to reps as well as technical support. They are quick to reply, thorough and always willing t...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Bazaarvoice Can Be Overwhelming at Times"
I love that our reviews syndicate so flawlessy to our our website and various other retailer sites! Account reps are knowledgeable and kind.
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Bazaarvoice Media

Bazaarvoice Demo - Ratings and Reviews 1
Leverage authentic opinions, photos, and videos to sell your product.
Bazaarvoice Demo - Ratings and Reviews 2
Leverage authentic opinions, photos, and videos to sell your product.
Bazaarvoice Demo - Ratings and Reviews 3
Leverage authentic opinions, photos, and videos to sell your product.
Bazaarvoice Demo - Visual Content 1
Feature content shared on social from customers and influencers to drive sales.
Bazaarvoice Demo - Influenster 1
Collect a continuous stream of fresh product reviews from our Influenster community.
Bazaarvoice Demo - Insights 1
Actionable insight into your performance, sentiment, advocates, and competitors.
Play Bazaarvoice Video
Play Bazaarvoice Video
Play Bazaarvoice Video
Play Bazaarvoice Video
Play Bazaarvoice Video

Official Downloads

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Video Reviews

795 out of 796 Total Reviews for Bazaarvoice

4.2 out of 5
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795 out of 796 Total Reviews for Bazaarvoice
4.2 out of 5
795 out of 796 Total Reviews for Bazaarvoice
4.2 out of 5

Bazaarvoice Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BazaarvoiceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
EG
B2B E-Commerce Merchandising Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bazaarvoice?

I love that Bazaarvoice allows for easy connection to customer sites and for generating honest reviews of products. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

I dislike that Bazaarvoice has become increasingly reliant on their portals and pushing the user to online self help tools as opposed to reaching out to people for assistance. Additionally, they send many notifications without enough actionable information, I'm often confused what I'm supposed to do, if anything. I prefer when humans are involved who can give the extra level of care and direction on next steps. I also don't like that now I have to use the "BV Support Community" to track the progress of tasks. I would feel better serviced if a person would liasion my inputs with their internal systems as opposed to making the users become experts in Bazaarvoice's internal systems through portals, self help articles, webinars, etc. I have a multi-faceted job with multiple responsibilities and really am not able to devote all of my time to Bazaarvoice. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Gathering and supplying customer reviews from multiple sites in one spot. We've noticed products with reviews benefit our profits. Review collected by and hosted on G2.com.

Kymber  H.
KH
Customer Experience Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bazaarvoice?

I love that there is always someone availabel to answer my questions, or get me to the right person for assistance. They follow up to ensure my problems were solved and to see if I have additonal concerns. My account manager is quick to respond and very helpful. I utilize our platform daily for Customer Support and I can easily find information for the customer. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

I sometimes have trouble figuring out how to make it work for what I need. I am not the most technology savvy so reading an FAQ document on how to code behind the scenes is not easy for me. There are some features I want to use that just are not as user friendly as I would like. I can ellabortae specifically around what we need/use as acompany if needed. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

We are able to monitor and reply to customers reviews when there is an issue. This makes it great for our customer who is having the issue, but also helps us to serve customer for future use as well. Review collected by and hosted on G2.com.

TA
Director of Growth & Analytics
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bazaarvoice?

It is a (theoretically) useful tool to publish your customers' content in the shopping funnel and let shoppers see relevant product reviews. Allows you to maximize the value of your reviews by publishing them across many channels and retailers. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

Nobody at BazaarVoice is concerned with whether or not the reviews actually become visible to shoppers.

BazaarVoice has a team of thousands of thousands of salespeople, presumably hundreds of engineers, but nobody seems to have developed any efficient processes or systems to make sure that the retail partners are publishing the content being shared by the brands and vendors, through BazaarVoice.

Once they push to retailer's it's "not their problem." I think it is their problem, because the brands are paying BazaarVoice. Overall, their review syndication is an incomplete product.

Prospective clients, you should add a clause to your contract so that you only have to pay BazaarVoice when your reviews are visible to shoppers. Maybe then they will care. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Supposed to be sharing the extensive customer reviews that we have amassed on our website with shoppers looking for our prodcuts on retailers' websites.

Actually, wasting our time and our money. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bazaarvoice?

Syndication from our website to retailers; easy to check and respond to reviews from our website and from retailers; customer support is great if it's a simple issue or question; reporting can give a lot of data. There's a lot to dive into so anyone starting out, or even a seasoned user, should always pay attention to updates and better reports. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

Bazaarvoice does not pull any Amazon reviews or questions (while I understand the reasoning for the most part, other companies are able to do and still do it well, without ruining the quality of other retail reviews); like any other tech, the account manager can change every few months to a year; would love it if retailers could syndicate to our website but I also understand that many retailers own the reviews and that's just possible. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Responding to reviews on one platform from multiple retailers and our own site. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bazaarvoice?

Their services sound great, and they pretty much have a monopoly on the market since they have the syndication contracts with lots of major retailers that require reviews on your product detail pages, but it requires a ton of checking and follow up on your end, and even if things are set up properly on your end, sometimes the reviews still don't syndicate to the retailer and their support is unable to help, so then you also have to follow up with the retailer's support team. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

They sell you on all the amazing features and retailers require you to have reviews on your products so the service is needed, but it never works properly. You have to constantly contact support and submit tickets and then sometimes even if everything is set up properly on the Bazaarvoice side, they say they can't help you so you have to contact the retailer to get them to help, so it takes a TON of your time to get a software program to work that you pay TONS of money for. It's very frustrating. We also had Bazaarvoice installed on our websites to collect reviews and during installation before anything had been signed off on or finalized, their team started sending review request emails out with another company's branding because they just copied another installation so we were unknowingly sending emails out asking for reviews with the wrong branding. The only way we found out was because one of our employees ordered something and got the email. These are only a few of the problems I've had in the 5 or so years we've used the software. It's very frustrating to pay so much for something and have it not work. And on top of that, you feel like you have to keep paying for bad service because you need the syndication services to make your retailers happy. Thankfully our retailers have started partnering with other review syndication software companies so we plan to switch as soon as our contract is up. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

It syndicates our reviews to retailers, but it requires TONS of follow up on your end to check if the reviews are showing up, if not, submit tickets, and then sometimes they say everything is fine on the Bazaarvoice end, but it's the retailers side, so you have to submit more tickets on the retailers side. You would think Bazaarvoice would have a team in place to handle that for their customers since we pay so much for the software. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bazaarvoice?

It is a great service for review management Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

The amount of time between requesting a campaign and the reviews showing up on site. By the time i go through the process of nominating an item and go through shipment and reviews, we are often sold out already or movfed on to a new priority. It should not take a month to receive a fuffilment file back. The timelines provided are also often unfair as it allows for weeks of time on the Bazaarvoice end, but then we are often expected to ship our items (sometimes hundreds of packages) in a matter of 5 business days. The process of adding items into the catalog has also become incredibly time consuming in the past year since we are no longer able to do so by Excel doc upload. The website is clunky and time consuming. It is hard for us to add each item individually rather than a bulk upload. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Allowing us to manage our reviews and make sure (hypothetically if the timelines were better) that we have reviews live on a retailers site at the time of launch. (has not been happening as of late) Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bazaarvoice?

I like the platform and how easy it is to access the data in the platform. I also appreciate the quick repsonse time from anyone I email asking for help. I've chatted with a few different team members and different teams, and they have all been super helpful and quick with responses. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

The seeding program was not as quick and seemless as I had hoped. It took much longer than I was told (4-6 weeks) and was a bit confusing to navigate. I don't love the platform for the seeding program and don't think it is super user friendly. I also was not sure when our product arrived at bazaarvoice - was not given a confirmation that our product arrived. I think it would be easier to track if there were emails sent directly to me with updates, as well as updating the platform. Overall, a little disappointed in the seeding program. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Syndicating reviews is the most important factor for our products on retail websites, and bazaarvoice makes that easy and accessible. Review collected by and hosted on G2.com.

Angela W.
AW
Executive GM of Digital and Ecommerce
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bazaarvoice?

What isn't to like - the customer support is fantastic Bazaarvoice have been attentive from the moment we did our integration through to BAU, we have had constant support. We are especially happy with the ease of syndication which is important for our brand with a presence across a number of marketplaces globally, and the fact the syndication goes both ways, helping the volume of reviews online giving us good insights into how customers feel about our products. It was also an easy way of introducing UGC into our sites as the implementation happened at the same time and we are totally in control of what flows through along with the pages it displays on. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

The cost is higher than some other tools and I spend time justifying the expense. We also haven't introduced other products they offer due to pricing. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Gathering Reviews to help generate purchasing confidence for all of our customers globally, this also benefits our SEO.

Showcases through UGC different ways to wear our products and show it on everyday people rather than models.

Makes our customers feel connected to the brand and post about us on Social media, creates a community. Review collected by and hosted on G2.com.

Jeff S.
JS
Sr. Full Stack Web Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bazaarvoice?

It syndicates product reviews to retailers; sometimes. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

We've had nothing but issues with our syndication catalog. Every three months its another major problem; product reviews missing at retailers, not importing new reviews into the network, fighting with our UGC platform... If I could choose to not use BazaarVoice at all, I would, but unfortunately they have a monopoly on the syndication / Q&A piece with the major retailers; Target, Walmart, etc. If this monopoly is ever broken by another provider entering this space, I would be switching away from BV immediately.

And to top it off, even in the rare instance that our syndicated reviews are working properly, BV has the worst, least intuitive user interface of any SaaS software I've ever used. Everything is fragmented and separated into different modules on the website, so you're constantly jumping back and forth. Even within the individual modules, data is poorly displayed and laid  out in a way that makles basic tasks exceedingly difficult. And my biggest annoyance is the fact that there's no way to clean up the catalog after 10+ years of new products, discontinued products, changing product feeds, changing web store software; I have literally hundreds of duplicate products in my catalog and there's no way to remove them or clean it up; it's nearly impossible to make sense of which products in the catalog are the current ones, and which are legacy. I've asked several times if there's a way to clear it all out and start fresh with a reimport and been told no each time. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

We need our website reviews syndicated to third party retailers. We've limited the scope of our BV involvement to only the core task that only they can provide. Everything else we've moved away so we only have to use BV as little as possible. Review collected by and hosted on G2.com.

Response from Laura Georghiou of Bazaarvoice

Hi Jeff,

Thank you for providing honest feedback. We're genuinely sorry to hear about the issues you've encountered, and we want to make things right. We cannot see the company you work for, so to better assist you, we kindly ask you to email programs@bazaarvoice.com. We can then identify your account and provide the appropriate support.

VK
Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bazaarvoice?

The comprehensive network of retailers that review syndication is possible at. Review collected by and hosted on G2.com.

What do you dislike about Bazaarvoice?

Once things are set up they seem to run themselves pretty well, however if edits need to be made it's difficult to know where to start. Review collected by and hosted on G2.com.

What problems is Bazaarvoice solving and how is that benefiting you?

Our customers love our products but don't often write a review on a retailers website, however this is often where people go to lu k for reviews when deciding to buy a product or not. BV helps share the wonderful reviews from our customers on our website to retailer sites. Review collected by and hosted on G2.com.