
By far, the biggest advantage is their customer support. They're highly knowledgeable. Always helpful. And, have always been available to help me with VERY tricky questions and scenarios, during normal business hours.
Journeys are really intuitive to design with the drag and drop editor.
Sophisticated omni-channel campaigns are a breeze to build, with email marketing, facebook and google ads audiences, twilio, direct mail... and you can take things even further with a tool called Segment.
The number of native integrations available are amazing. Yes, you can use Zapier and webhooks - their API is intuitive and easy to use. But, what I'm talking about is the number of *native* integrations, that share data back and forth, with Autopilot, because a centralised view of your customers behaviour, is what you're trying to achieve.
They already integrate, natively, with some of the most popular CRMs, including Salesforce and Pipedrive. (I saw on their roadmap that the free Hubspot CRM integration is in the works.) Review collected by and hosted on G2.com.
There's two things I believe are lacking and need to be addressed, to be an automatic YES, for anyone considering Autopilot:
Tagging - this is currently not possible. Their answer is Smart Segments - handy, but doesn't quite cover some of the scenarios where you need to be able to tag your prospects.
Forms - they have an amazing tool for integrating with just about any form you can point at. However, in some cases this feature fails. My suggestion to Autopilot, is to create a very basic form that developers can trigger. Nothing fancy is required. Review collected by and hosted on G2.com.
Video Reviews
592 out of 593 Total Reviews for Ortto
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The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days.
The customer support is a real standout too, because I've now reached out to the team about 3 or 4 times over the last 12 months and they never fail to address our our queries over live chat promptly, professionally and with a really good nature.
This makes a huge difference in the overall experience and a big part of the reason we continue to use Ortto and recommend it to others. Review collected by and hosted on G2.com.
There are a couple of glitches here and there, but nothing serious.
We find that when we are testing emails some of the publishing looks 'a bit off' compared to the finished product, making it harder to feel sure about the final appearance. In saying this, some of this could be due to various email clients like Outlook365.
While the personal tech support is fantastic and better than most SaaS products we use, the self-serve articles aren't always as helpful. I've found myself a bit frustrated that I can't look up an answer and instead need to start a chat. Review collected by and hosted on G2.com.

For me it´s a perfect balance of price and quality. Covers the core necesities for eficient marketing automations campaigns and support team is great. I have been using it since 2020, when it was Autopilot, so still in love. Review collected by and hosted on G2.com.
- Waiting for reporting features to be more flexible and potential for data analysis. Right now it´s quite limited.
- Waiting for more integration options Review collected by and hosted on G2.com.

The interface is very simple to use even though some of the features are quite advanced. We have recently implemented Ortto and I've found their live chat feature incredibly helpful, their customer support team are very responsive and helpful. Review collected by and hosted on G2.com.
The platform is more expensive than others we have looked at and some features that are standard with others are not with Ortto. Review collected by and hosted on G2.com.
Ortto has several great features; for example, it integrates with customer relationship management systems, enables email marketing, and helps generate and qualify sales leads through lead scoring and ROI reporting. Our sales staff benefits greatly from lead tracking and segmentation, as it allows them to send more relevant and targeted messages. I really like the ability to track interaction on channels that are difficult to qualify with personalized remarketing. One of the most useful features is the ability to monitor campaigns in real time; this allows us to make quick adjustments to our tactics, which in turn increases the effectiveness and efficiency of our marketing efforts. Review collected by and hosted on G2.com.
Sometimes, technical support does not react quickly enough to fix major issues, which has been a problem for us. Review collected by and hosted on G2.com.
Orrto has been great for us to intergreate SMS and email campaigns. Its easy to use and works well. Review collected by and hosted on G2.com.
As a small charity, the cost is high. It wasnt as straight forward to intergrate with our Salesforce as I would have liked. took longer than i had hoped to get right ,Not having an account manager or someone to help onboard didnt help. . Review collected by and hosted on G2.com.

Customer support is fantastic, highly responsive and helpful. I think the product in general balances depth and user friendly features well Review collected by and hosted on G2.com.
I wish I had a better system for seing all of my active campaigns, even if filed into separate folders Review collected by and hosted on G2.com.

Versatility in compiling my own reports and efficient too. Inituitive and easy to find data.
Amazing support team Review collected by and hosted on G2.com.
There is nothing that I dislike about the platform so far. Review collected by and hosted on G2.com.

The best part is the amount of functionality they have for different circumstances and support for any issues. Review collected by and hosted on G2.com.
No real downsides other then form intergrations such as no conditonal form support. Review collected by and hosted on G2.com.
The platform is easy to use and has all the functions needed to create email campaign for our company. Customer support was super helpful and responded withing a few minutes. Review collected by and hosted on G2.com.
Maybe the only improvement could be to add a function to be able to include someone in the CC for links to send an email. (So in an email campaign, there is a button that direct the custoemr to write an email, now it is possible to add someone as a recipient, but not in CC). Review collected by and hosted on G2.com.