Appier AIQUA Features
What are the features of Appier AIQUA?
Integration
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- A/B Testing
Lead Management
- Segmentation
Reporting & Analytics
- Basic Reporting
Campaigns
- Scheduling
- Triggered Notifications
Analytics
- Campaign Performance
Optimization
- A/B Testing
- Personalization
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Appier AIQUA Categories on G2
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Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. 13 reviewers of Appier AIQUA have provided feedback on this feature. | 90% (Based on 13 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 13 Appier AIQUA reviews. | 90% (Based on 13 reviews) | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 12 reviewers of Appier AIQUA have provided feedback on this feature. | 86% (Based on 12 reviews) |
Platform
Customization | Based on 12 Appier AIQUA reviews. System provides sufficient customization to meet business requirements | 89% (Based on 12 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 11 reviewers of Appier AIQUA have provided feedback on this feature. | 88% (Based on 11 reviews) | |
User, Role, and Access Management | As reported in 11 Appier AIQUA reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 89% (Based on 11 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. 10 reviewers of Appier AIQUA have provided feedback on this feature. | 85% (Based on 10 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 11 reviewers of Appier AIQUA have provided feedback on this feature. | 85% (Based on 11 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 11 reviewers of Appier AIQUA have provided feedback on this feature. | 88% (Based on 11 reviews) | |
Output Document Generation | As reported in 11 Appier AIQUA reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 85% (Based on 11 reviews) |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 13 Appier AIQUA reviews. | 94% (Based on 13 reviews) | |
Sending Outbound Emails | Create targeted lists, schedule and manage bulk email sending. This feature was mentioned in 13 Appier AIQUA reviews. | 91% (Based on 13 reviews) | |
Manage Email Deliverability | Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 13 reviewers of Appier AIQUA have provided feedback on this feature. | 92% (Based on 13 reviews) | |
Automated Email Responses | Based on 12 Appier AIQUA reviews. Set up automated nurturing emails based on events, online activities, and lead scores | 90% (Based on 12 reviews) |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | Not enough data | |
Dynamic Content | As reported in 10 Appier AIQUA reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 93% (Based on 10 reviews) | |
A/B Testing | Based on 13 Appier AIQUA reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 88% (Based on 13 reviews) | |
Mobile Optimized | Based on 11 Appier AIQUA reviews. Support mobile-optimized emails, online forms, and landing pages. | 89% (Based on 11 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | Not enough data |
Lead Management
Marketing Lead Database | Based on 12 Appier AIQUA reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 86% (Based on 12 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. 12 reviewers of Appier AIQUA have provided feedback on this feature. | 90% (Based on 12 reviews) | |
Segmentation | Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 13 Appier AIQUA reviews. | 92% (Based on 13 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 11 Appier AIQUA reviews. | 88% (Based on 11 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 10 reviewers of Appier AIQUA have provided feedback on this feature. | 88% (Based on 10 reviews) | |
Online Behavior Tracking | As reported in 12 Appier AIQUA reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 97% (Based on 12 reviews) | |
Automated Alerts and Tasks | Based on 11 Appier AIQUA reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 89% (Based on 11 reviews) | |
CRM Lead Integration | Sync lead, contact, account, and opportunity information with your CRM system. This feature was mentioned in 11 Appier AIQUA reviews. | 91% (Based on 11 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 12 reviewers of Appier AIQUA have provided feedback on this feature. | 92% (Based on 12 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 11 reviewers of Appier AIQUA have provided feedback on this feature. | 88% (Based on 11 reviews) | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 11 Appier AIQUA reviews. | 86% (Based on 11 reviews) | |
Budgeting | As reported in 10 Appier AIQUA reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 80% (Based on 10 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | Not enough data | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | Not enough data | |
Social Campaigns | Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | Not enough data | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | Not enough data | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | Not enough data |
Reporting & Analytics
Basic Reporting | As reported in 13 Appier AIQUA reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 86% (Based on 13 reviews) | |
Web Analytics | Based on 12 Appier AIQUA reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 85% (Based on 12 reviews) | |
ROI Analytics | Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 11 Appier AIQUA reviews. | 80% (Based on 11 reviews) | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 11 reviewers of Appier AIQUA have provided feedback on this feature. | 79% (Based on 11 reviews) | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 10 Appier AIQUA reviews. | 78% (Based on 10 reviews) |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors | Not enough data | |
Targeting | Ability to target website visitors based on behavioral patterns | Not enough data | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce | Not enough data | |
Customization | Allows users to customize templates and use them on multiple channels easily | Not enough data | |
Optimization | Track the performance of different versions of templates and suggest optimizations | Not enough data |
Personalization
Recommendation | Recommend products based on order history and online behavior | Not enough data | |
Content | Provide custom content to website visitors based on their online behavior | Not enough data | |
Cart Abandonment | Deliver messages targeted at buyers who are about to leave an online store | Not enough data | |
Search | Optimize search based on the role of the user or inventory availability | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. This feature was mentioned in 10 Appier AIQUA reviews. | 88% (Based on 10 reviews) | |
Personalized Messaging | Based on 10 Appier AIQUA reviews. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 90% (Based on 10 reviews) |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
As reported in 10 Appier AIQUA reviews. Define customized email templates which are sent automatically | 93% (Based on 10 reviews) | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Campaigns
Customize | Allow users to customize their messages. 12 reviewers of Appier AIQUA have provided feedback on this feature. | 90% (Based on 12 reviews) | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 13 Appier AIQUA reviews. | 87% (Based on 13 reviews) | |
Retarget | Retarget your messages based on previous user engagement. This feature was mentioned in 12 Appier AIQUA reviews. | 82% (Based on 12 reviews) | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 12 Appier AIQUA reviews. | 92% (Based on 12 reviews) | |
Triggered Notifications | Automate notifications based on user behavior 13 reviewers of Appier AIQUA have provided feedback on this feature. | 92% (Based on 13 reviews) |
Analytics
Campaign Performance | Track and report on performance metrics and conversions 13 reviewers of Appier AIQUA have provided feedback on this feature. | 88% (Based on 13 reviews) | |
Audience Insights | As reported in 12 Appier AIQUA reviews. Report on audience demographics and engagement | 90% (Based on 12 reviews) |
Optimization
A/B Testing | Based on 13 Appier AIQUA reviews. Test variations of a push notification on a portion of users and track conversions | 87% (Based on 13 reviews) | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations 13 reviewers of Appier AIQUA have provided feedback on this feature. | 91% (Based on 13 reviews) | |
Rich Notifications | Based on 11 Appier AIQUA reviews. Enhance messages with images, emojis, animated gifs, or videos | 88% (Based on 11 reviews) | |
Integrations | Integrate with third-party marketing or e-commerce software 11 reviewers of Appier AIQUA have provided feedback on this feature. | 89% (Based on 11 reviews) |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. | Not enough data | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. | Not enough data | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. | Not enough data | |
Integrations | The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | Not enough data |
Platform Basics
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | Not enough data | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. | Not enough data |
Platform Data
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | Not enough data | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | Not enough data | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | Not enough data |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | Not enough data | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | Not enough data | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | Not enough data |
