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4.4 out of 5 stars
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Adthena Reviews & Product Details - Page 5

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Adthena Overview

Editedit
What is Adthena?

Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search marketing spend Powerful stuff. And you can’t get it anywhere else. Partner with us to shape your paid search strategy for success. AWARDS & RECOGNITION: -- Best Software Innovation (Local View) - US Search Awards 2021 -- Best Search Software Tool (Local View) - US Search Awards 2021 -- Best Software Innovation (Local View) - UK Search Awards 2021 -- Best Use of Data (PPC) - Silver (Adthena x Staysure Insurance) - UK Search Awards 2021 -- Best Use of Search - Finance (PPC) - Global Search Awards 2021 -- Best Software Innovation (Brand Activator) - APAC Search Awards 2024

Adthena Details
Discussions
Adthena Community
Languages Supported
English
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Product Description

Competitive Intelligence for Search

How do you position yourself against your competitors?

Our patented Whole Market View technology tells you who is bidding in paid search, with what copy, on which search terms and when. Unlike our competitors who hide this juicy information, we firmly believe in equipping you with the cutting-edge intelligence you need to reach your customers faster, and more efficiently.

Seller Details
Seller
Adthena
Year Founded
2012
HQ Location
London, UK
Twitter
@adthena
1,127 Twitter followers
LinkedIn® Page
www.linkedin.com
132 employees on LinkedIn®
Ashley F.
AF
Overview Provided by:
Ashley Fletcher
Director of Product Marketing

Recent Adthena Reviews

Pavel G.
PG
Pavel G.Enterprise (> 1000 emp.)
5.0 out of 5
"Very easy to use and great UI"
It's super easy to set up, uses AI to analyse your website and then everything you need is literally a few clicks away. Not only you can see if you...
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"A "Must Have" for SEM/SEO Teams"
Being able to monitor competitors across both SEM and SEO. Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapo...
Read more
Michael C.
MC
Michael C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great tool for competitor insights."
Great insights to find who your competitors are on relevant search terms on Google Ads. You can also see what ads your competitor creates as well.
Read more

Adthena Pricing

Annual Subscription Pricing
Contact Us
Per Year
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Adthena Media

Adthena Demo - Brand Protection
Join our customer base in seeing 20% lower CPCs with Brand Protection.
Adthena Demo - Smart Monitor
Only Smart Monitor automatically tracks your competitive search landscape and alerts you immediately to key market changes.
Adthena Demo - Whole Market View
We can show you what’s actually happening behind-the-scenes of search engines and auction insights, by building you a personalized Whole Market View.
Adthena Demo - Head to Head Competitor Comparison
Powered by machine learning, Adthena’s Whole Market View gives you full transparency of your entire paid search landscape.
Adthena Demo - Strategic Advantage
Supercharge your strategy with market-wide competitive intelligence. Benchmark, forecast and boost performance for results your C-suite will love.
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Have you used Adthena before?
Yes

Video Reviews

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44 Adthena Reviews

4.4 out of 5
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4.4 out of 5
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Overall Review Sentiment for AdthenaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adthena?

Provides clear and actionable search insights. It is easy to use and can produce reports to validate strategy and provide market intelligence.

Customer success teams are particularly helpful at identifying opportunities. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Look forward to future developments and updates Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Key benefits:

- Accessing insights into competitor brand strategies

- Understanding market landscape

- Identifying keyword opportunities Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adthena?

Charts are nice and easy to copy paste to present it to a client. New version is more user friendly. You can see competitor ads (real ones as they screengrab them) for certain periods of time. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Apart from the competitor ads and spend charts they provide the rest of the functions are pretty useless. Keyword research can be done with keyword planner, they don't show keyword overlap for particular keywords, estimates are a bit finger in the air and you cannot custom choose data range. Review collected by and hosted on G2.com.

Recommendations to others considering Adthena:

There are other, more powerful tools out there to buy for competitor insights. Ask for a demo version before as what they present and the reality is different Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

At an agency we need to show competitor activities for our clients. It is good to see other competitor ads for the selected time frame. Also it gives an indication of the spend levels which can be interesting Review collected by and hosted on G2.com.

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Verified User in Package/Freight Delivery
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adthena?

The software/application is easy to use has a wealth of functions. It provides great insight to the market place you choose and the information available is broad as is deep.

I have used this software for many years on and off in different roles and is the first thing I go for in this arena when in roles. you set up the system to follow competitors and search terms then it provides share of voice, adverts that appearing at the top and being clicked, times of day so any gaps and opportunities can be flagged up and filled, the cost and spend levels of your competitors, brand terms being used by competitors plus alerts and daily bite sized reports scheduled in to arrive in your inbox, keyword mining, keywords competitors were using the success they were having and the gaps A lot of information to use, but it is structured in a way that makes it easy to use. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

nothing really. the front end has been updated and is much cleaner and easier to use than the previous version(s).

The one thing is the level of information and the capabilities can initially seem/potentially seem a tad overwhelming, but there is always helpful support available and is straight forward once you going. Review collected by and hosted on G2.com.

Recommendations to others considering Adthena:

Adthena is an application/tool I would recommend without fail. there are other similar tools on the market place, but from experience they are nto as comprehensive and dont have the background and experience to the same levels. IT can take a bit of time to set up and for the tool to start crawling to come back with the results, but it is worth it and will make a positive impact without question on your Adwords account and campaigns. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

The principle idea of using this was to gain inside knowledge of the very competitive nature of the businesses I have worked in.

The spend level and importance of the ROI is key and the tool enabled this. It allowed for re-structuring of campaigns and the addition of many terms that were missing to target them head on and gain business. Also enabled the timing, bid rates and gap/opportunities to be maximised. Review collected by and hosted on G2.com.

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Verified User in Higher Education
UH
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adthena?

Gap analysis and creative messaging comparisons Review collected by and hosted on G2.com.

What do you dislike about Adthena?

That you can't identify individual venn diagram segments and download individual cross-sections Review collected by and hosted on G2.com.

Recommendations to others considering Adthena:

Never underestimate the power of reliable, large scale, third-party competitor analysis data. Information isn't sampled or skewed and has proven invaluable to us in a relatively short time Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Trend insights and performance spikes/dips Review collected by and hosted on G2.com.

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