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Adthena Review
44 Adthena Reviews
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Athena offers its users tons of way to review Market Trend in Paid and Organic Terms of your choosing as well as a way to view what your competitors are doing via search keyword groups. It also allows you to see Competitor ads which comes in handy when looking to rework our own paid ads to stand out. Also the infringement section Comes in handy to see where competitors are bidding on your branded terms. Review collected by and hosted on G2.com.
Some basic features you would think they would have are not included like seeing in head to head comparison the actual keyword lists and related overlaps.Also sometimes setting up reports are a little clunky and not visually the best. I tend to lean on other tools for that. The UI isn’t the best, I find myself clicking constantly to find that one report. Also I would love if there were more option to exporting charts as well as a way to change the competitors list in charts. While some sites do indeed tank for our terms they aren’t necessarily in the same field as us. Review collected by and hosted on G2.com.
visual element and how its adaptable with other software making it easy to use. Review collected by and hosted on G2.com.
it could improve its user friendly while navigating it. maybe create a different style of user interface that adapts to people rather than have 1 layout. Not everyone is the same. Review collected by and hosted on G2.com.
I love the support that Adthena provides to new users. I haven't been using Adthena for too long but in the time I have, I've been provided with countless support on how to tackle the tools. Thanks Audrey! Review collected by and hosted on G2.com.
I think the user interface could be a bit more visually aesthetic (clutching at straws here) Review collected by and hosted on G2.com.
It's super easy to set up, uses AI to analyse your website and then everything you need is literally a few clicks away. Not only you can see if your competitors are running AB tests, but you can also see a prediction of their scores. Their support is also really quick to reply to any issues and are very helpful. Overall I can mainly think of positives and barely any negatives. None that are major flaws anyway. Review collected by and hosted on G2.com.
There's not enough historical data. The period which you can look back into is quite short. Also the screenshots of the ad copy is not of the actualy SERP page but is different design, which is not a major problem but looks a bit weird in presentations. Another down point is that it is super expensive, but I think it's worth it if you can afford it. Review collected by and hosted on G2.com.
The number of insights and different tools and features on it. Really good service and still improving. Has huge potential. Review collected by and hosted on G2.com.
Has a lot more to offer in terms of actionable insights but i know they are working hard on it. Review collected by and hosted on G2.com.
Ability to monitor a set of competitors. Review collected by and hosted on G2.com.
The pricing model is typically a percentage of spend media. Unless you use this tool daily and across everything you do, fail to see how a model like this is justifiable. For large clients, we're talking $100K's.
They have a great pitch and decent sales team. Perhaps this is where the revenue goes. Review collected by and hosted on G2.com.
The ability to see competitor spend/share of voice. The level of detail in these graphs is fantastic and it quickly lets us identify opportunities and get a steer on our competitor's strategies. Review collected by and hosted on G2.com.
That we didn't know about it sooner! So far the tool continues to impress the team and one of the great things about Adthena is their customer success team who are there with you every step of the way. If we were to find something we disliked, I wouldn't be surprised if those guys were able to quickly pass our feedback onto the right team to get it sorted! Review collected by and hosted on G2.com.
The wholistic view of the search landscape that Adthena provides us in terms of insights, performance and competitor actions is second to none. Review collected by and hosted on G2.com.
Overall, Adthena provides a really helpful service, so we are definitely happy with our experience with the product. It will be interesting to see what the company unveils in the future. Review collected by and hosted on G2.com.
