Best Software for 2025 is now live!
View the Winners
Adthena
Editedit
Adthena
By Adthena
Show rating breakdown
4.4 out of 5 stars
See all 44 Adthena reviews
Save to My Lists
Claimed
Claimed
This profile has been claimed by Adthena, but it has limited features.
Do you work at Adthena? Upgrade your plan to update branding and connect with profile visitors!

Top Rated Adthena Alternatives

Ahrefs
(549)
4.5 out of 5
Visit WebsiteNew Tab
SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Semrush
(2,441)
4.5 out of 5
Similarweb
(1,066)
4.5 out of 5
See all Adthena Alternatives

Adthena Reviews & Product Details - Page 3

Editadmin

Adthena Overview

Editedit
What is Adthena?

Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search marketing spend Powerful stuff. And you can’t get it anywhere else. Partner with us to shape your paid search strategy for success. AWARDS & RECOGNITION: -- Best Software Innovation (Local View) - US Search Awards 2021 -- Best Search Software Tool (Local View) - US Search Awards 2021 -- Best Software Innovation (Local View) - UK Search Awards 2021 -- Best Use of Data (PPC) - Silver (Adthena x Staysure Insurance) - UK Search Awards 2021 -- Best Use of Search - Finance (PPC) - Global Search Awards 2021 -- Best Software Innovation (Brand Activator) - APAC Search Awards 2024

Adthena Details
Discussions
Adthena Community
Languages Supported
English
Show LessShow More
Product Description

Competitive Intelligence for Search

How do you position yourself against your competitors?

Our patented Whole Market View technology tells you who is bidding in paid search, with what copy, on which search terms and when. Unlike our competitors who hide this juicy information, we firmly believe in equipping you with the cutting-edge intelligence you need to reach your customers faster, and more efficiently.

Seller Details
Seller
Adthena
Year Founded
2012
HQ Location
London, UK
Twitter
@adthena
1,127 Twitter followers
LinkedIn® Page
www.linkedin.com
132 employees on LinkedIn®
Ashley F.
AF
Overview Provided by:
Ashley Fletcher
Director of Product Marketing

Recent Adthena Reviews

Pavel G.
PG
Pavel G.Enterprise (> 1000 emp.)
5.0 out of 5
"Very easy to use and great UI"
It's super easy to set up, uses AI to analyse your website and then everything you need is literally a few clicks away. Not only you can see if you...
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"A "Must Have" for SEM/SEO Teams"
Being able to monitor competitors across both SEM and SEO. Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapo...
Read more
Michael C.
MC
Michael C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great tool for competitor insights."
Great insights to find who your competitors are on relevant search terms on Google Ads. You can also see what ads your competitor creates as well.
Read more

Adthena Pricing

Annual Subscription Pricing
Contact Us
Per Year
See Adthena pricing
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Adthena Media

Adthena Demo - Brand Protection
Join our customer base in seeing 20% lower CPCs with Brand Protection.
Adthena Demo - Smart Monitor
Only Smart Monitor automatically tracks your competitive search landscape and alerts you immediately to key market changes.
Adthena Demo - Whole Market View
We can show you what’s actually happening behind-the-scenes of search engines and auction insights, by building you a personalized Whole Market View.
Adthena Demo - Head to Head Competitor Comparison
Powered by machine learning, Adthena’s Whole Market View gives you full transparency of your entire paid search landscape.
Adthena Demo - Strategic Advantage
Supercharge your strategy with market-wide competitive intelligence. Benchmark, forecast and boost performance for results your C-suite will love.
Answer a few questions to help the Adthena community
Have you used Adthena before?
Yes

Video Reviews

Review by Stefany D.
Adthena review by Stefany D.
Play Adthena review by Stefany D.
Adthena Review
See all video reviews

44 Adthena Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
  • Company SizeExpand/Collapse Company Size Filter
  • User RoleExpand/Collapse User Role Filter
  • CategoryExpand/Collapse Category Filter
  • IndustryExpand/Collapse Industry Filter
  • RegionExpand/Collapse Region Filter
The next elements are filters and will change the displayed results once they are selected.
  • Sort By:
    G2 Sort
44 Adthena Reviews
4.4 out of 5
  • Sort By:
    G2 Sort
44 Adthena Reviews
4.4 out of 5
  • Sort By:
    G2 Sort

Overall Review Sentiment for AdthenaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Here's how.
Verified User in Banking
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adthena?

Provide useful information about the competition and the indrustry Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I dont have anything as its helping me with my day to day work Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Helps me with the analysis of the competitors Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adthena?

The daily updates which has become essential in making daily performance changes Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Some technical limitations which means some caveats is required Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Giving us a competitive view of organic and PPC position in the market, it has created a new data set which when combined with other performance data allow us to understand what level of investment can achieve in terms of click share and if its profitable. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Consumer Electronics
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Adthena?

I like being able to see lone ranger keywords & pull back paid dollars where organic is winning Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I don't particularly appreciate how a new window pops up every time I click on something.

Also, I want a better way to filter out keywords that don't matter to me without manually going through each one. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

We're able to monitor what competitors are doing in an automated fashion. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Consumer Services
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adthena?

market trends, new opportunity in terms of kwd covering Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I cannot have check in real-time and I can't find any data about today and yesterday Review collected by and hosted on G2.com.

Recommendations to others considering Adthena:

It's helpful to understand competition and opportunity better. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

we start bidding on new semantic areas, we could check market trends and market costs Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
JY
PPC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Adthena?

Market insights at a granular level that each business can define based on their needs. Adthena has helped our business in monitoring competitor activities. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Not really have any dislike about Adthena. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Adthena has many great features. I check market trends, ad copies, time of day, competitor movements a lot, and they all provide extra deeper insights into the competitive market. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Adthena?

The market trends are extremely useful for flagging competitive trends and the search term/ad details provide a level of insights that isn't available with google ads. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I wish there was a way to edit the search term group filters on my own so changes can be a bit more dynamic. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Adthena helps us quickly identify changes in competitive behavior, allowing us to be more proactive in our decision making. Seach term analysis reports give us insight into competitors at the keyword level which has been a huge benefit in our KW bidding strategies. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Legal Services
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Adthena?

I like the customer service best, and assistance with new ways I can use the tool when we are trying to explore new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Not being able to be more granular on a geo level. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Competition insights, market share over time, new key terms Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Benjamin F.
BF
SEM Director
More Options
Validated Reviewer
Review source: Organic
What do you like best about Adthena?

The sheer volume of data available to us which is presented in an easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Some of the graphs we don't find too useful. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Turning the conversation in SEM away from performance into awareness would have been nearly impossible without this tool. We use it to track search impression share over time, and also in reporting to clearly articulate the story of competitors. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Mechanical or Industrial Engineering
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Adthena?

The market overview is brilliant, its much easier than using auction insights in Google ads! Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I'd like better filtering options, and more real time data. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

We're able to understand the market a lot better and evidence why performance has changed and have tangible figures to add. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Adthena?

The support we receive from the account team Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Sometimes too much data. Easier ways to filter. Review collected by and hosted on G2.com.

What problems is Adthena solving and how is that benefiting you?

Looking for opportunities where market share is low and we can push performance. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link

Adthena Comparisons

Compare Semrush vs. Adthena
Compare Semrush vs. Adthena
AdthenaVSSemrush
Compare Similarweb vs. Adthena
Compare Similarweb vs. Adthena
AdthenaVSSimilarweb
Compare Adthena vs. BrandVerity
Compare Adthena vs. BrandVerity
AdthenaVSBrandVerity
Compare Adthena ratings to similar products

Explore More

Best Payroll Software
Natural Language Understanding (NLU)
Quasi Contract
Google Cloud SQL reviews
Ramp Up
Corporate Culture
Google Cloud BigQuery reviews
Last In, First Out (LIFO)
Classroom Messaging
Adthena