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Adobe Experience Manager Reviews & Product Details

Verified User in Information Technology and Services
CI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Adobe Experience Manager?

AEM is leader in WCM and DAM. It has seamless integration with Social and Digital Analytics. It can interface with other cloud services like translation, search and promote etc. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

it has a steep learning curve. Its licences are expensive and horizontal scaling becomes a challenge Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Experience Manager:

Develop competency in house as external consultants are very costly Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

We are trying to build a website where managing content and digital assets are easy and intuitive Review collected by and hosted on G2.com.

Adobe Experience Manager Overview

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system. Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%. Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths. Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

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Adobe Experience Manager Details
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Product Description

Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.


Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
975,513 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990
Total Revenue (USD mm)
$19,410
Description

Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.


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Recent Adobe Experience Manager Reviews

MC
Manideep C.Enterprise (> 1000 emp.)
5.0 out of 5
"Excellent Platform"
It is a Unified Platform that allows both developers and marketers to collaborate on the same platform. Adobe (AEM) Scalability Flexibility is g...
SG
Sal G.Enterprise (> 1000 emp.)
4.0 out of 5
"Modern CMS for modern websites"
The thing I like best about Adobe Experience Manager is the visually simple interface that allow the upkeep and maintenance of our modern web prope...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"It was just I wanted"
Ability to live copy a site where I worked we needed an external site with some content removed and AEM had a perfect feature for it where you can ...

Adobe Experience Manager Media

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Video Reviews

398 out of 399 Total Reviews for Adobe Experience Manager

4.1 out of 5
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Adobe Experience Manager Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Adobe Experience ManagerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
GF
Digital Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Experience Manager?

I like AEM for many reasons:

1. Custom templates: If you have a developer on your team, you can create a new corporate template to make landing page development easier.

2. You don't need to be a developer: You can work with templates or start from scratch, but it's not a problem because AEM has an easy-to-use interface without any programming knowledge.

3. Connection with other platforms: The customer journey is the most important aspect for your business, so there are many platforms that offer excellent features compatible with AEM. (Marketo, Vimeo, CRM, etc)

4.Resource Library: I love that is possible to upload different types of files (Images, videos, .PDF). There are no limits

5. Available 24 hours a day, 7 days a week: You can work at AEM any day and time, all you need is a computer and internet access. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

I don't like AEM only for two reasons:

1.- Nowadays video quality matters a lot. AEM has a limit file size in video upload.

2.- They have not integrated an AI: In fact, there are many AI focused on improving processes or activities. I would greatly appreciate it if you would consider it as an assistant. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

I don't need to deal with platforms that don't offer everything in one tool and with programmers who don't meet deadlines. AEM helps me have everything that I need from the start, and with basic training, any team member can handle it. Review collected by and hosted on G2.com.

MC
Sr.Mulesoft Developer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about Adobe Experience Manager?

It is a Unified Platform that allows both developers and marketers to collaborate on the same platform.

Adobe (AEM) Scalability Flexibility is great for enterprises that manage multiple sites, languages, and brands. The multi-site manager makes scaling globally easy while maintaining brand consistency. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

It’s one of the most expensive CMS platforms in the market.The licensing fees, along with development and maintenance costs, can be prohibitive for smaller organizations.

its Developer Dependency

While it's marketed as user-friendly for content authors, many customizations still require developer support, which can slow down marketing teams looking for agility. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

Managing Content Across Multiple Channels and Markets

AEM Helps me

AEM provides a centralized platform to manage websites, mobile apps, and other digital channels in one place. Tools like Multi-Site Manager (MSM) and language translation workflows, it simplifies global content delivery while maintaining consistency.

Benefit: Saves time and effort by reusing and localizing content efficiently across different regions and platforms. Review collected by and hosted on G2.com.

LS
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Adobe Experience Manager?

The tool really make a difference in how we work. It permit us to gain time and be much more productive. We enlarge our capability, leveraging the capacity on building Champaign. In the past, we take 8 days to make an e-mail. and now we do it in just 2 days Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The documentation, capacity on teaching the personal and make it a case of day by day is not good. Adobe must invest energy on modules to capacitate the team. A tool that nobody can operate is a useless tool. We are investing too much energy in doing something that Adobe must helped Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

escaling our operation. and bailing leverage of the capability to create champains Review collected by and hosted on G2.com.

AT
Natural Value Clerk
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Experience Manager?

Adobe Experience Manager provided me with extraordinary capabilities for building powerful ecommerce websites coupled with Adobe commerce platform. AEM's seamless content management allowed us to create dynamic and personalized shopping experiences for our diverse customer base. Development efforts were reduced in half with the help of Experience fragments and Content fragments. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

The cost associated with the initial implementation of AEM is quite high compared to other CMS in the market making it less optimal for the small/medium businesses to adopt. Additionally, the configuration of GraphQL queries for dynamic content delivery could get a bit complex for first time users. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

AEM helps me decouple the content from the backend operations ensuring seamless and rich ecommerce experience to the customers without disrupting the core ecommerce functionalities. It also enables us to reuse contents efficiently as it comes handy while running promotional campaigns and in other parts of the ecommerce journey. Review collected by and hosted on G2.com.

RT
Content Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Experience Manager?

AEM is excellent for content management. Our organization had been using it for the better part of three years and we had no issues, and it's a substantial upgrade from our previous CMS. It's very easy to add new images and forms to new/existing pages, which was our biggest hurdle with our old system. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

There aren't many downsides with AEM. It is definitely geared toward enterprize organizations and I wouldn't recommend it unless you already have a number of other Adobe products you're working with. We haven't run into any major issues since implementing it - other than the occasional delay/error with image upload, but that's to be expected. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

Adobe Experience Manager helped us solve how we manage content on our site. We used a lot of forms, text and images and it pairs perfectly with the digital asset management side of things. It's nice that anyone can go in and make the edits they need to - other CMS aren't nearly as easy to access and use. Review collected by and hosted on G2.com.

SG
Evernote Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Adobe Experience Manager?

The thing I like best about Adobe Experience Manager is the visually simple interface that allow the upkeep and maintenance of our modern web property. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

Occasionally Adobe Experience Manager can be challenging organizationally. There is just so much going on and so many possibilities that getting exactly what you want out of the system can be a challenge. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

Adobe Experience Manager allows us to manage a very involved and complicated web property together. It allows us to manage all the moving parts, keep things up to date and do so quickly and efficiently. Review collected by and hosted on G2.com.

RG
Digital Marketing Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Experience Manager?

AEM is easy to use once templates are constructed. I am not running adobe analytics, but assume it will be easier to set up tracking once we integrate adobe analytics if we do. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

I don’t like how hard it is to update headers and footers and build templates. I have to contact IT every time because i still forget the steps even after learning. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

I manage 2 websites in adobe, it has a firewall feature we leverage because we work with sensitive data. This platform solves our data security needs for our company website. Review collected by and hosted on G2.com.

LM
Web Developer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Experience Manager?

Experience Manager is a great multifunctional CMS, where you can easily manage your assets and pages in a simple way.

Every day, I spend more time creating new assets, experience fragments, pages and updating their content insead of navigating in the tool.

I couldn't believe how easy it's to reuse experience fragments across multiple pages and customize them when needed. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

I think the learning curve is the biggest challenge. When you start learning, there isn't enough information available online, but it's so easy to understand AEM that you can overcome the learning curve quickly. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

I haven't had any problems using AEM Review collected by and hosted on G2.com.

HP
Data Security Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Adobe Experience Manager?

I use Adobe Experience Manager, both for our content management system for our website and also for emails using Campaign. AEM Is a vital tool in managing our web content. It provides the ability to create templates and structured components to build a unified design, branding, and consistent placement of navigation throughout sites and across the university, but also allows the flexibility to personalize and customize pages. Recently, we were able to use an HTML component to drop in just enough JavaScript to automate a sorting of cards for a feature on our site while still keeping the template and branding of the system in place. We use Campaign to send email to our faculty and workshop participants. The analytics we can see in Campaign’s reports help us determine message delivery and gives us insights on how to improve our messaging. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

One of the problems that we particularly have and would love to see a lot of improvements with is the we use cloud manager for deployments. Specifically with the managed services, we have a lot of issues with the fact that it is one pipe and one pipeline. So if we do a deployment, we have one thing at a time and you have to wait for one batch and one deployment to go through. So typically if you push one thing through the stage, you have to wait and then it goes to prime, and then if you have another batch that you need to send up, you usually typically have about an hour or four hours wait while everybody's doing validation and then it has to go to production. So we need to find a way to either have multi pipes or multi-stage ability to be able to get more things staged or ready to go or be able to have a better deployment mechanism to get things into production because that wait time and that it's just the cycle is just hard. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

Well I can't speak monetarily but I can say it's allowed us to get some sites out and messages out very quickly. We've been able to stand up some sites incredibly under very tight timeframes. Messaging, especially during the pandemic, we were able to not only get information out about COVID, we were able to get messages out to the general population about information about their insurance, about issues that were happening, how to find test sites, how to find test kits, how to find information about your insurance, how to get information about storms or anything happening. So we found it was able to get up messaging very quickly and turnaround sites pretty fast. Once we got rolling on it, we were able to do it and we found that it was just able to get that messaging and sites out very fast. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Adobe Experience Manager?

Its strength lies in creating and personalizing all experiences within the application, so all members of the business can work together on separate application categories depending on their roles.

It helps in decreasing time moving items, information, storage, and making educated decisions from data, without moving back and forth between applications while also integrating all useful external third-party applications that work best for the business all in one location.

In full, a user can access either or all information analytics, images, information design or data, user registrations and restrictions, content management, alongside other tools and settings. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Manager?

Meeting points with external applications will be based on the preference of the project owner; so if an employee can work better using a different application, this may become an issue unless the employee is well-skilled.

It may be better suited for entrepreneurs who find themselves scaling on to their success already with a consistent following of consumers who come back regularly, without the need to use the software developer options or analytics, so it can be better used for content consistency across their websites, social media channels, and mobile applications instead. Review collected by and hosted on G2.com.

What problems is Adobe Experience Manager solving and how is that benefiting you?

The Adobe Experience Manager enables project owners to publish content to enhance content representations supporting customer experiences, keeping the messaging consistent across all channels within Adobe Experience Manager, through data analysis of computing and software developer criteria. Its cloud also integrates AI, which can also integrate other Adobe software as well. That is why the role of a web content manager is a key factor in producing content to attract a mass audience across various social platforms, including websites as well as mobile applications, enhancing or producing profit. Review collected by and hosted on G2.com.