Adobe Experience Manager Features
Interface and Performance (5)
Import/Export
Based on 96 Adobe Experience Manager reviews.
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Based on 96 Adobe Experience Manager reviews.
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
As reported in 93 Adobe Experience Manager reviews.
Able to search and filter assets by keywords and metadata.
File Preview
As reported in 93 Adobe Experience Manager reviews.
Able to easily preview large image files and video storyboards.
Analytics
This feature was mentioned in 96 Adobe Experience Manager reviews.
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
102 reviewers of Adobe Experience Manager have provided feedback on this feature.
Software supports a wide range of file types.
Metadata
As reported in 93 Adobe Experience Manager reviews.
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
94 reviewers of Adobe Experience Manager have provided feedback on this feature.
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
95 reviewers of Adobe Experience Manager have provided feedback on this feature.
Keep track of incrementally changing versions of the same asset.
Expiration
Based on 93 Adobe Experience Manager reviews.
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
91 reviewers of Adobe Experience Manager have provided feedback on this feature.
Apply visual watermarks to images and video.
Digital Rights Management
As reported in 94 Adobe Experience Manager reviews.
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
As reported in 98 Adobe Experience Manager reviews.
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
Based on 96 Adobe Experience Manager reviews.
The software is optimized to load, preview, search and edit video media files.
Audio
As reported in 91 Adobe Experience Manager reviews.
The software is optimized to load, preview, search and edit audio media files.
Images
As reported in 97 Adobe Experience Manager reviews.
The software is optimized to load, preview, search and edit image media files.
Administration (9)
Workflow Management
100 reviewers of Adobe Experience Manager have provided feedback on this feature.
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Based on 98 Adobe Experience Manager reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
This feature was mentioned in 94 Adobe Experience Manager reviews.
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
This feature was mentioned in 90 Adobe Experience Manager reviews.
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
This feature was mentioned in 99 Adobe Experience Manager reviews.
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
User, Role, and Access Management
Based on 23 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Policies and Controls
Based on 22 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.
Security
Based on 22 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Abilities to set standards for asset and risk management.
Reporting
Based on 21 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Provides ability to create the reports that meet your business requirements
Content (9)
Content Authoring
Based on 221 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Based on 211 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Formatting content is straight-forward and painless.
Versioning
Based on 198 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Based on 193 Adobe Experience Manager reviews.
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
Based on 191 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Can easily institute an approval routing process between authors and editors.
Content Scheduling
Based on 195 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Easily schedule content to be published at a certain time and in a certain order.
Asset Management
Based on 215 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
System allows the storage and management of rich media files.
Internal Search
Based on 203 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Based on 207 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Design (9)
Breadth of Pre-Built Templates
Based on 194 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
This feature was mentioned in 188 Adobe Experience Manager reviews.
Effective mobile templates are available and easily customizable.
Branding/Themes
Based on 198 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
Based on 209 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
The visual appearance of webpages can be easily customized to fit your site’s needs.
Communications Strategy Development
Based on 48 Adobe Experience Manager reviews.
Allows planning and deployment of an overall communications strategy.
Create Content
This feature was mentioned in 49 Adobe Experience Manager reviews.
Includes or integrates with content creation apps.
Personalization
Based on 49 Adobe Experience Manager reviews.
Outbound communications are segmented and personalized.
Inbound Identification
This feature was mentioned in 47 Adobe Experience Manager reviews.
Inbound contacts are identified and handled based on history.
Regulatory Compliance
As reported in 49 Adobe Experience Manager reviews.
Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements.
Platform (8)
User Community
Based on 173 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
The system has a large and interactive community of users.
SEO
Based on 181 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Based on 192 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Based on 202 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
This feature was mentioned in 187 Adobe Experience Manager reviews.
Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Based on 179 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Based on 180 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Access pre-built and custom reports and dashboards.
API / Integrations
Based on 174 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Monitoring (2)
Digital Media Monitoring
Based on 22 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Helps manage ad messaging and ensure standards within digital advertising campaigns.
Compliance Monitoring
Based on 22 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Contains compliance monitoring for content and/or site layout.
Standards (4)
Brand Design Consistency
Based on 21 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Monitors brand assets to ensure content is consistent with the design of the site.
SEO Standards
Based on 20 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Internationalization
11 reviewers of Adobe Experience Manager have provided feedback on this feature.
Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies.
Web Accessibility
Based on 21 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site
Analytics (6)
Web Analytics
This feature was mentioned in 104 Adobe Experience Manager reviews.
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
This feature was mentioned in 96 Adobe Experience Manager reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
97 reviewers of Adobe Experience Manager have provided feedback on this feature.
Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
98 reviewers of Adobe Experience Manager have provided feedback on this feature.
Create reports and dashboards to analyze results of campaigns.
Personalization
Based on 90 Adobe Experience Manager reviews.
Streamlines personalization by integrating customer data repositories into systems that deliver content.
Marketing Automation
84 reviewers of Adobe Experience Manager have provided feedback on this feature.
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Content Management (3)
Customizable Templated Workflows
This feature was mentioned in 103 Adobe Experience Manager reviews.
Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
Based on 107 Adobe Experience Manager reviews.
System allows the storage and management of rich media files.
Portals and Sites
As reported in 102 Adobe Experience Manager reviews.
Able to create user portals and sites.
Design & Development (3)
No-Code App Development
As reported in 97 Adobe Experience Manager reviews.
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
92 reviewers of Adobe Experience Manager have provided feedback on this feature.
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Self-Service Capabilities
Based on 98 Adobe Experience Manager reviews.
Customers have a route to update account details, payments and information themselves.
Channels (3)
Multi-Channel Coverage
This feature was mentioned in 48 Adobe Experience Manager reviews.
Software incorporates multiple digital communications channels.
Open Listening
This feature was mentioned in 48 Adobe Experience Manager reviews.
Allows incorporation of inbound contacts from non-marketing channels.
Physical Media
Based on 47 Adobe Experience Manager reviews.
Includes physical media (mail, flyers, billboards, etc.) in the channels mix.
Content Creation (1)
Content Management
Based on 89 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.
Optimization (1)
ROI Reporting
Based on 82 Adobe Experience Manager reviews and verified by the G2 Product R&D team.
Ability to measure the revenue influence and ROI of every piece of content.
Visual UGC (4)
Campaign Customization
Based on 35 Adobe Experience Manager reviews.
Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.
Widget Customization
37 reviewers of Adobe Experience Manager have provided feedback on this feature.
Allows users to customize the UGC widget with their own logo and branding
Widget
As reported in 36 Adobe Experience Manager reviews.
Allows users to display a UGC gallery on their website
Media Library
Based on 35 Adobe Experience Manager reviews.
Gives users a central place to store and manage UGC through folders, tags, etc.
Integrations (4)
Social Media
Based on 35 Adobe Experience Manager reviews.
Integrates with social media platforms to collect customer posts that mention or display a particular brand
Content Creation
36 reviewers of Adobe Experience Manager have provided feedback on this feature.
Integrates with content creation tools to allow users to edit and customize content
Marketing Automation
As reported in 35 Adobe Experience Manager reviews.
Integrates with marketing automation software to feed content into existing marketing workflows
Rights Management
Based on 35 Adobe Experience Manager reviews.
Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content
Support (2)
Onboarding
Based on 33 Adobe Experience Manager reviews.
Provides personalized onboarding sessions to help brands get started
24/7 Client Support
As reported in 35 Adobe Experience Manager reviews.
Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video
Performance (2)
UGC Analytics
Based on 33 Adobe Experience Manager reviews.
Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments
Lazy-Loading
Based on 32 Adobe Experience Manager reviews.
Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance
Generative AI (2)
AI Text Generation
As reported in 24 Adobe Experience Manager reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
This feature was mentioned in 24 Adobe Experience Manager reviews.
Condenses long documents or text into a brief summary.
Agentic AI - Web Content Management (2)
Cross-system Integration
This feature was mentioned in 28 Adobe Experience Manager reviews.
Works across multiple software systems or databases
Natural Language Interaction
This feature was mentioned in 28 Adobe Experience Manager reviews.
Engages in human-like conversation for task delegation
Agentic AI - Digital Governance (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Asset Management (1)
Cross-system Integration
This feature was mentioned in 27 Adobe Experience Manager reviews.
Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
This feature was mentioned in 64 Adobe Experience Manager reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
This feature was mentioned in 70 Adobe Experience Manager reviews.
Works across multiple software systems or databases
Adaptive Learning
64 reviewers of Adobe Experience Manager have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
Based on 64 Adobe Experience Manager reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 64 Adobe Experience Manager reviews.
Makes informed choices based on available data and objectives
Agentic AI - Content Experience Platforms (6)
Autonomous Task Execution
This feature was mentioned in 17 Adobe Experience Manager reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
18 reviewers of Adobe Experience Manager have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 18 Adobe Experience Manager reviews.
Works across multiple software systems or databases
Adaptive Learning
18 reviewers of Adobe Experience Manager have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
Based on 18 Adobe Experience Manager reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 18 Adobe Experience Manager reviews.
Makes informed choices based on available data and objectives





