AdLib DSP Pros and Cons

Advanced targeting options ensure precise audience reach. Review collected by and hosted on G2.com.

The reporting features could be more customizable. Review collected by and hosted on G2.com.

My team has had a lot of churn over the last several years and we have had a lot of issue with on-boarding new team members in the DSP UIs. We discovered AdLib and were really impressed that we could still deliver our campaigns across the same inventory but the UI was so much easier to navigate. I would highly recommend checking it out. Review collected by and hosted on G2.com.

We have been using the system for about a year, I don't have any specific UI issues but always want access to more diverse inventory mix. Review collected by and hosted on G2.com.

The platform is incredibely easy to use and allows for all sorts of campaign goals across an impressive amount of supply worldwide including China. The pricing model allows for testing without being stuck in a contract and support is fantastic from Mike and team! Review collected by and hosted on G2.com.

The only downside I can think of relates to some formats that are not available yet such as Linear TV. Review collected by and hosted on G2.com.

AdLib's API is what set it apart for us. Super easy to use and the team at AdLib is incredibly responsive. I also appreciate that there is no nickel and diming or lots of fees. We would rate AdLib a 10 out of 10 Review collected by and hosted on G2.com.

We haven't found anything yet that we dislike Review collected by and hosted on G2.com.

- Sleek UI / UX

- Simple but powerful setup

- Splendid Service ( less emails, more online )

- Technology First with great recommendations for campaign setup Review collected by and hosted on G2.com.

- Small Team (in 2023)

- Not enough features comparatively Review collected by and hosted on G2.com.

AdLib is incredibly easy to use for folks that have been buying media for years or just starting. We have had experts on our team use incredibly powerful features and granularity, but also been able to run campaigns with people that had never worked in a DSP before. Review collected by and hosted on G2.com.

Depending on your goals and budgets, AdLib can come in higher priced for certain campaigns and at very large budgets it probably makes sense as a big part of your mix for programmatic buys. If you are going really broad, then you may need to supplement with additional ways of buying. Review collected by and hosted on G2.com.

They have a helpful onboarding process where you are able to meet with a team member to discuss your campaign needs. They also have customer support that was very helpful in providing our team direction when a particular creative was giving us trouble. Review collected by and hosted on G2.com.

I haven't come across anything that I dislike at this point. Review collected by and hosted on G2.com.

Programmatic advertising can be confusing at the best of times, and far too many vendors have incredibly large minimum spends. We discovered AdLib several years ago and love its easy-to-use platform. As a digitally savvy Marketing Consultancy, AdLib has allowed us to offer programmatic services to our clients cost-effectively. Review collected by and hosted on G2.com.

Nothing of note, it would be nice if an account could have a pause button if a client didn't need to use it for a month, but if you have a regular need this is mute. Review collected by and hosted on G2.com.

Adlib has an easy to use interface with powerful features under the hood. Their team is always available to answer questions and several times has gone above and beyond to help us get things done. Review collected by and hosted on G2.com.

Nothing so far! Adlib has been easy to use and we have yet to run into any features that are lacking. Review collected by and hosted on G2.com.

The support they provide is absolutely incredible. Mike and his team will go out of their way to help you structure your campaign to see success not just on your ad metrics but your clients business KPISs. Not only is every feature I want there, but they go out of their way to make smart suggestions to help you and your clients succeed. When I was working agency side I defaulted to adlib. Review collected by and hosted on G2.com.

UI is a bit clunky and exporting reports is a pain. CPMs can be a bit high depending on what you're buying. Review collected by and hosted on G2.com.