AdLib DSP Features
What are the features of AdLib DSP?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Platform
- Custom Reports
- Performance and Reliability
Top Rated AdLib DSP Alternatives
AdLib DSP Categories on G2
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Video Functionality
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Based on 48 AdLib DSP reviews. Overview of all media purchases and campaigns in a single interface. | 89% (Based on 48 reviews) | |
Campaign Optimization | As reported in 48 AdLib DSP reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 88% (Based on 48 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 48 reviewers of AdLib DSP have provided feedback on this feature. | 92% (Based on 48 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 40 reviewers of AdLib DSP have provided feedback on this feature. | 78% (Based on 40 reviews) | |
Batch Uploading | As reported in 40 AdLib DSP reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 80% (Based on 40 reviews) | |
Brand Safety | Based on 41 AdLib DSP reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 90% (Based on 41 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 40 reviewers of AdLib DSP have provided feedback on this feature. | 87% (Based on 40 reviews) | |
Frequency Capping | Based on 42 AdLib DSP reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 94% (Based on 42 reviews) | |
Budget Pacing | Based on 46 AdLib DSP reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 90% (Based on 46 reviews) | |
Creative Optimization | As reported in 38 AdLib DSP reviews. Tools offered for creating and optimizing creative components of campaigns. | 82% (Based on 38 reviews) | |
Rich Media Capabilties | As reported in 36 AdLib DSP reviews. Supports rich media display and video ads that involve user interaction. | 86% (Based on 36 reviews) | |
In-App Ads | Based on 36 AdLib DSP reviews. Allows for ads to be placed in mobile apps. | 91% (Based on 36 reviews) | |
Mobile Rich Media Capabilities | Based on 32 AdLib DSP reviews. Supports rich media mobile ads that involve user interaction. | 88% (Based on 32 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 46 AdLib DSP reviews. | 93% (Based on 46 reviews) | |
Retargeting | Based on 38 AdLib DSP reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 93% (Based on 38 reviews) | |
Geo-Targeting | As reported in 42 AdLib DSP reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 95% (Based on 42 reviews) | |
Contextual Targeting | Based on 38 AdLib DSP reviews. Able to match the marketer's ad with specific content on a site or page. | 92% (Based on 38 reviews) |
Demand Side Platforms
Machine Learning Optimization | Based on 34 AdLib DSP reviews. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | 86% (Based on 34 reviews) | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. 32 reviewers of AdLib DSP have provided feedback on this feature. | 81% (Based on 32 reviews) | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices This feature was mentioned in 32 AdLib DSP reviews. | 89% (Based on 32 reviews) | |
Cross Channel Capabilities | Based on 27 AdLib DSP reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | 89% (Based on 27 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 26 AdLib DSP reviews. | 87% (Based on 26 reviews) | |
Custom Reports | Based on 40 AdLib DSP reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 83% (Based on 40 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 37 AdLib DSP reviews. | 90% (Based on 37 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 42 reviewers of AdLib DSP have provided feedback on this feature. | 89% (Based on 42 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 31 reviewers of AdLib DSP have provided feedback on this feature. | 88% (Based on 31 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 32 reviewers of AdLib DSP have provided feedback on this feature. | 84% (Based on 32 reviews) | |
Workflow Capability | Based on 33 AdLib DSP reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 33 reviews) | |
Internationalization | As reported in 27 AdLib DSP reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 86% (Based on 27 reviews) | |
Notifications | As reported in 32 AdLib DSP reviews. Alerts marketer of the performance of particular campaigns. | 81% (Based on 32 reviews) | |
Data Permissions | Able to set data permissions for strategic partners. | Not enough data | |
User, Role, and Access Management | See feature definition | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Internationalization | Enables users to use the DMP in multiple languages. | Not enough data |
Data Integration
1st-Party Data Integration | Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. | Not enough data | |
2nd-Party Data Integration | Allows user to combine first party data collected with additional first party data of strategic partners. | Not enough data | |
3rd-Party Data Integration | Breadth of standard integrations to third-party data providers. | Not enough data | |
Offline Data Integration | Able to easily integrate data from offline sources. | Not enough data | |
Mobile Data Integration | Able to easily integrate mobile data within the DMP platform. | Not enough data | |
Data Export Tools | Able to extract data from the DMP in bulk through a structured file. | Not enough data |
Data Analysis & Optimization
Audience Segmentation | Ease of segmenting user profiles into groups. | Not enough data | |
Recommendations | Analyzes data to find and recommend the highest value customer segmentations. | Not enough data | |
Standard Dashboards | Provides pre-built dashboards to aggregate and display data. | Not enough data | |
Custom Reports | Allows users to easily build customized reports and dashboards. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Platform Basics
Cross-Device Advertising | Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. | Not enough data | |
Audio Ad Formats | Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. | Not enough data | |
Programmatic Audio | Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. | Not enough data | |
Audience Targeting | Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. | Not enough data |
Platform Reporting
Performance Monitoring | Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. | Not enough data | |
Reporting Dashboards | Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. | Not enough data | |
Dashboard Exports | Ability to export dashboard reports on audio ad campaign performance. | Not enough data | |
Music Genre Reporting | Ability to track audio ad impressions by top music genres. | Not enough data |
