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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
$120 Per month
Talk To Us Up To 10K Monthly Active Users (MAU)
Twilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansWebEngage
Star Rating
(724)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WebEngage excels in its Push Notifications feature, scoring 9.1, which allows for effective real-time engagement with users. In contrast, Segment's push notification capabilities are less emphasized, leading to a perception that it may not be as robust in this area.
- Reviewers mention that WebEngage's Email Campaigns feature is highly rated at 9.0, providing a comprehensive suite for managing email marketing. Segment, while offering email capabilities, does not have the same level of dedicated features, which may limit its effectiveness for users focused on email marketing.
- G2 users highlight WebEngage's strong performance in Transactional SMS with a score of 8.7, making it a preferred choice for businesses needing reliable SMS communication. Segment's SMS features are not as prominently rated, suggesting a potential gap in functionality for users who prioritize SMS marketing.
- Users on G2 report that WebEngage's Dynamic Segmentation feature, rated at 8.5, allows for more personalized marketing strategies, enhancing user engagement. Segment, while offering segmentation, does not match the depth of WebEngage's capabilities, which may affect targeted marketing efforts.
- Reviewers mention that WebEngage's Campaign Scheduling feature scores an impressive 8.9, allowing users to plan and execute campaigns effectively. Segment's scheduling capabilities are less highlighted, which could be a drawback for users looking for comprehensive campaign management tools.
- Users say that WebEngage's Data Enrichment feature, rated at 8.2, provides valuable insights for improving customer interactions. In comparison, Segment's data enrichment capabilities are rated higher at 8.6, indicating a stronger focus on data-driven marketing strategies, which may appeal to users prioritizing analytics.
Pricing
Entry-Level Pricing
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Twilio Segment
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.9
427
8.5
614
Ease of Use
8.7
429
8.8
618
Ease of Setup
8.5
245
8.3
389
Ease of Admin
8.9
237
8.7
260
Quality of Support
8.6
367
8.6
607
Has the product been a good partner in doing business?
8.8
225
8.8
260
Product Direction (% positive)
8.3
387
9.6
592
Features by Category
Email Marketing
Not enough data
8.8
335
|
Verified
Not enough data
8.8
328
|
Verified
Not enough data
8.6
327
|
Verified
Not enough data
8.5
301
|
Verified
Online Marketing
Not enough data
8.1
257
Not enough data
8.3
307
|
Verified
Not enough data
8.6
307
|
Verified
Not enough data
8.3
307
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.3
294
|
Verified
Not enough data
8.4
293
|
Verified
Not enough data
8.7
319
|
Verified
Not enough data
8.2
269
|
Verified
Not enough data
8.5
278
|
Verified
Not enough data
8.6
298
|
Verified
Not enough data
8.4
287
|
Verified
Not enough data
8.4
279
|
Verified
Campaign Management
Not enough data
8.4
293
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
7.8
242
Not enough data
Feature Not Available
Not enough data
7.7
247
Not enough data
7.7
245
Reporting & Analytics
Not enough data
8.4
328
|
Verified
Not enough data
8.4
320
|
Verified
Not enough data
8.0
306
|
Verified
Not enough data
8.0
299
|
Verified
Not enough data
7.5
242
Platform
Not enough data
8.5
298
|
Verified
Not enough data
8.6
286
|
Verified
Not enough data
8.9
299
|
Verified
Not enough data
8.1
254
|
Verified
Not enough data
8.3
270
|
Verified
Not enough data
8.6
287
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
18
Not enough data
8.4
17
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
8.5
16
Not enough data
8.4
16
Integration
Not enough data
8.5
301
|
Verified
Not enough data
8.5
303
|
Verified
Not enough data
8.2
276
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
264
Not enough data
8.9
258
Analytics
Not enough data
8.5
270
Not enough data
8.3
255
Optimization
Not enough data
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Administration
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Not enough data
Management
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Not enough data
Compliance
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Not enough data
Security
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Not enough data
Data Quality
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Not enough data
Maintainence
9.0
53
Not enough data
8.7
46
Not enough data
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
8.5
142
|
Verified
8.3
119
8.7
147
|
Verified
8.2
118
Feature Not Available
8.4
117
8.6
138
|
Verified
8.4
122
Intelligence
8.0
123
|
Verified
8.6
121
6.9
85
|
Verified
7.8
122
Feature Not Available
7.9
116
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Not enough data
Platform Basics
Not enough data
8.5
270
|
Verified
Not enough data
8.9
271
|
Verified
Platform Data
Not enough data
8.7
279
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Development
8.9
47
Not enough data
8.1
39
Not enough data
Management
8.0
46
Not enough data
8.6
43
Not enough data
Integration Options
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Not enough data
Data Management
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Functionality
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Not enough data
Security
8.3
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Campaigns
Not enough data
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Engagement
Not enough data
8.3
110
Platform
Not enough data
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
213
|
Verified
Not enough data
8.6
223
|
Verified
Not enough data
8.6
231
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Categories
Categories
Shared Categories
Twilio Segment and WebEngage are categorized as Customer Data Platform (CDP)
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Financial Services
11.7%
Education Management
11.4%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.4%
Other
58.6%
Alternatives
Discussions
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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