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Compare Keap and Zoho Marketing Automation 
Featured Products
At a Glance
Market Segments
Small-Business (100.0% of reviews)
Small-Business (54.0% of reviews)
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Free Trial
Keap
Star Rating
(8)3.9 out of 5
Market Segments
Small-Business (100.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapZoho Marketing Automation
Star Rating
(95)4.1 out of 5
Market Segments
Small-Business (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Keap excels in Email Marketing, particularly in Automated Email Responses with a score of 8.7, while Zoho Marketing Automation also performs well but slightly lower at 8.5. Reviewers mention that Keap's automation features are intuitive and help streamline communication effectively.
- Reviewers mention that Zoho Marketing Automation shines in Landing Pages and Forms, scoring 8.3 compared to Keap's 7.7. Users on G2 appreciate the ease of creating customizable landing pages in Zoho, which enhances lead generation efforts.
- G2 users highlight that Keap's Sales Force Automation features, especially Contact & Account Management with a score of 8.4, are robust, making it easier for small businesses to manage their customer relationships effectively. In contrast, Zoho's similar features score lower, indicating a potential area for improvement.
- Users say that Zoho Marketing Automation offers superior Mobile Optimization with a score of 8.4, while Keap scores 7.3. Reviewers mention that Zoho's mobile-friendly design allows for better engagement on-the-go, which is crucial for modern marketing strategies.
- Reviewers mention that Keap's Quality of Support is rated at 8.3, which is higher than Zoho's 7.9. Users report that Keap's customer service is responsive and helpful, making it a preferred choice for businesses needing reliable support.
- Users on G2 report that Zoho Marketing Automation excels in Analytics, particularly in Web Analytics with a score of 8.3, compared to Keap's 7.1. Reviewers appreciate the depth of insights provided by Zoho, which helps in making data-driven marketing decisions.
Pricing
Entry-Level Pricing
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
Keap
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
9.0
7
8.1
74
Ease of Use
7.4
7
8.0
74
Ease of Setup
8.1
7
7.7
42
Ease of Admin
Not enough data
7.5
35
Quality of Support
8.6
6
8.0
68
Has the product been a good partner in doing business?
Not enough data
7.9
35
Product Direction (% positive)
5.0
7
8.5
72
Features by Category
Sales Force Automation
8.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.2
42
Not enough data
8.6
42
Not enough data
8.4
43
Not enough data
8.6
46
Online Marketing
Not enough data
8.2
44
Not enough data
7.8
43
Not enough data
8.0
38
Not enough data
8.1
40
Not enough data
7.9
44
Lead Management
Not enough data
8.6
46
Not enough data
Feature Not Available
Not enough data
8.2
47
Not enough data
8.1
48
Not enough data
8.4
48
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
8.6
47
Campaign Management
Not enough data
8.3
43
Not enough data
7.5
42
Not enough data
8.3
43
Not enough data
7.5
40
Social
Not enough data
8.0
42
Not enough data
8.0
41
Not enough data
8.5
40
Not enough data
8.0
42
Not enough data
7.9
42
Reporting & Analytics
Not enough data
8.4
47
Not enough data
8.2
44
Not enough data
7.7
44
Not enough data
7.8
45
Not enough data
7.3
41
Platform
Not enough data
7.7
35
Not enough data
8.5
38
Not enough data
8.4
36
Not enough data
7.4
34
Not enough data
7.8
31
Not enough data
8.5
36
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.2
38
Not enough data
7.8
37
Not enough data
7.9
36
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.1
21
Campaign Activity
Not enough data
8.5
24
|
Verified
Not enough data
8.0
25
|
Verified
Not enough data
8.3
24
|
Verified
Not enough data
8.3
24
|
Verified
Not enough data
8.0
23
|
Verified
Not enough data
7.1
22
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Keap and Zoho Marketing Automation are categorized as SMS Marketing and Marketing Automation
Unique Categories
Keap is categorized as Quote-to-Cash, Email Template Builder, Invoice Management, Landing Page Builders, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, CRM, and Insurance CRM
Zoho Marketing Automation is categorized as Marketing Analytics, Customer Journey Analytics, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consulting
28.6%
Marketing and Advertising
28.6%
Professional Training & Coaching
14.3%
Leisure, Travel & Tourism
14.3%
Health, Wellness and Fitness
14.3%
Other
0.0%
Marketing and Advertising
19.5%
Information Technology and Services
11.5%
Computer Software
10.3%
Retail
5.7%
Financial Services
4.6%
Other
48.3%
Alternatives
Discussions
Keap has no discussions with answers
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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