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- The Trade Desk
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- The Trade Desk-vs-Yahoo AdTech DSP
Compare The Trade Desk and Yahoo AdTech DSP 
At a Glance
Market Segments
Mid-Market (45.3% of reviews)
Small-Business (43.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
The Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskYahoo AdTech DSP
Star Rating
(178)3.6 out of 5
Market Segments
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a lower star rating of 3.6 compared to The Trade Desk's 4.5, indicating a general preference for The Trade Desk among users.
- Reviewers mention that The Trade Desk excels in ease of use with a score of 8.2, while Yahoo AdTech DSP lags behind at 7.4, making The Trade Desk a more user-friendly option for advertisers.
- G2 users highlight that The Trade Desk offers superior quality of support, scoring 8.9 compared to Yahoo AdTech DSP's 7.9, suggesting that users may find better assistance and resources with The Trade Desk.
- Users on G2 report that The Trade Desk's machine learning optimization feature is rated at 8.4, significantly higher than Yahoo AdTech DSP's 7.3, indicating that The Trade Desk may provide more effective automated ad strategies.
- Reviewers mention that The Trade Desk shines in mobile functionality with a score of 8.9, while Yahoo AdTech DSP scores only 7.4, suggesting that mobile advertising capabilities are more robust in The Trade Desk.
- Users say that The Trade Desk's fraud protection feature is rated at 8.8, compared to Yahoo AdTech DSP's 7.6, indicating a stronger emphasis on security and brand safety in The Trade Desk's offerings.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Yahoo AdTech DSP
No pricing availableFree Trial
The Trade Desk
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.6
85
7.5
154
Ease of Use
8.2
82
7.4
154
Ease of Setup
8.3
50
7.2
77
Ease of Admin
8.3
40
7.1
75
Quality of Support
8.9
84
7.9
152
Has the product been a good partner in doing business?
8.9
43
7.6
79
Product Direction (% positive)
9.0
81
5.9
150
Features by Category
Channel Functionality
8.7
56
8.4
28
Platform Interoperability
7.9
29
Not enough data
Campaign Management
7.9
60
|
Verified
8.0
40
|
Verified
8.5
58
|
Verified
7.6
40
|
Verified
8.6
58
|
Verified
8.3
35
|
Verified
7.5
57
|
Verified
6.2
37
|
Verified
7.6
56
|
Verified
6.6
34
|
Verified
8.7
43
|
Verified
7.7
32
|
Verified
8.8
43
|
Verified
7.6
30
|
Verified
8.9
46
|
Verified
7.4
33
|
Verified
8.2
59
|
Verified
8.1
43
|
Verified
8.0
44
|
Verified
6.9
29
|
Verified
8.1
48
|
Verified
7.9
36
|
Verified
8.5
48
|
Verified
6.8
10
|
Verified
8.0
48
|
Verified
6.4
11
|
Verified
Targeting
8.8
59
|
Verified
7.8
36
|
Verified
8.9
57
|
Verified
8.1
37
|
Verified
8.8
57
|
Verified
8.3
37
|
Verified
8.8
46
|
Verified
7.5
27
|
Verified
Platform
8.1
43
|
Verified
7.3
27
|
Verified
7.4
57
|
Verified
6.7
38
|
Verified
8.8
56
7.5
36
|
Verified
8.5
58
|
Verified
8.0
41
|
Verified
8.6
53
|
Verified
7.6
33
|
Verified
8.1
53
|
Verified
6.8
35
|
Verified
7.8
44
|
Verified
7.2
29
|
Verified
8.0
48
|
Verified
7.9
29
|
Verified
7.9
51
|
Verified
6.9
32
|
Verified
Platform Interoperability
8.0
21
Not enough data
Mobile Functionality
8.9
40
7.4
17
Campaign Management
7.9
60
|
Verified
8.0
40
|
Verified
8.5
58
|
Verified
7.6
40
|
Verified
8.6
58
|
Verified
8.3
35
|
Verified
7.5
57
|
Verified
6.2
37
|
Verified
7.6
56
|
Verified
6.6
34
|
Verified
8.7
43
|
Verified
7.7
32
|
Verified
8.8
43
|
Verified
7.6
30
|
Verified
8.9
46
|
Verified
7.4
33
|
Verified
8.2
59
|
Verified
8.1
43
|
Verified
8.0
44
|
Verified
6.9
29
|
Verified
8.1
48
|
Verified
7.9
36
|
Verified
8.5
48
|
Verified
6.8
10
|
Verified
8.0
48
|
Verified
6.4
11
|
Verified
Targeting
8.8
59
|
Verified
7.8
36
|
Verified
8.9
57
|
Verified
8.1
37
|
Verified
8.8
57
|
Verified
8.3
37
|
Verified
8.8
46
|
Verified
7.5
27
|
Verified
Mobile
8.4
38
8.1
13
8.5
48
|
Verified
6.8
10
|
Verified
8.0
48
|
Verified
6.4
11
|
Verified
Platform
8.1
43
|
Verified
7.3
27
|
Verified
7.4
57
|
Verified
6.7
38
|
Verified
8.8
56
7.5
36
|
Verified
8.5
58
|
Verified
8.0
41
|
Verified
8.6
53
|
Verified
7.6
33
|
Verified
8.1
53
|
Verified
6.8
35
|
Verified
7.8
44
|
Verified
7.2
29
|
Verified
8.0
48
|
Verified
7.9
29
|
Verified
7.9
51
|
Verified
6.9
32
|
Verified
Platform Interoperability
8.1
24
Not enough data
Video Functionality
8.6
39
8.3
18
Campaign Management
7.9
60
|
Verified
8.0
40
|
Verified
8.5
58
|
Verified
7.6
40
|
Verified
8.6
58
|
Verified
8.3
35
|
Verified
7.5
57
|
Verified
6.2
37
|
Verified
7.6
56
|
Verified
6.6
34
|
Verified
8.7
43
|
Verified
7.7
32
|
Verified
8.8
43
|
Verified
7.6
30
|
Verified
8.9
46
|
Verified
7.4
33
|
Verified
8.2
59
|
Verified
8.1
43
|
Verified
8.0
44
|
Verified
6.9
29
|
Verified
8.1
48
|
Verified
7.9
36
|
Verified
8.5
48
|
Verified
6.8
10
|
Verified
8.0
48
|
Verified
6.4
11
|
Verified
Targeting
8.8
59
|
Verified
7.8
36
|
Verified
8.9
57
|
Verified
8.1
37
|
Verified
8.8
57
|
Verified
8.3
37
|
Verified
8.8
46
|
Verified
7.5
27
|
Verified
Platform
8.1
43
|
Verified
7.3
27
|
Verified
7.4
57
|
Verified
6.7
38
|
Verified
8.8
56
7.5
36
|
Verified
8.5
58
|
Verified
8.0
41
|
Verified
8.6
53
|
Verified
7.6
33
|
Verified
8.1
53
|
Verified
6.8
35
|
Verified
7.8
44
|
Verified
7.2
29
|
Verified
8.0
48
|
Verified
7.9
29
|
Verified
7.9
51
|
Verified
6.9
32
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
36
Not enough data
Campaign Management
7.9
60
|
Verified
8.0
40
|
Verified
8.5
58
|
Verified
7.6
40
|
Verified
8.6
58
|
Verified
8.3
35
|
Verified
7.5
57
|
Verified
6.2
37
|
Verified
7.6
56
|
Verified
6.6
34
|
Verified
8.7
43
|
Verified
7.7
32
|
Verified
8.8
43
|
Verified
7.6
30
|
Verified
8.9
46
|
Verified
7.4
33
|
Verified
8.2
59
|
Verified
8.1
43
|
Verified
8.0
44
|
Verified
6.9
29
|
Verified
8.1
48
|
Verified
7.9
36
|
Verified
8.5
48
|
Verified
6.8
10
|
Verified
8.0
48
|
Verified
6.4
11
|
Verified
Targeting
8.8
59
|
Verified
7.8
36
|
Verified
8.9
57
|
Verified
8.1
37
|
Verified
8.8
57
|
Verified
8.3
37
|
Verified
8.8
46
|
Verified
7.5
27
|
Verified
Demand Side Platforms
8.4
53
|
Verified
7.3
11
|
Verified
7.7
52
|
Verified
6.2
7
|
Verified
8.8
52
|
Verified
7.4
7
|
Verified
Platform
8.1
43
|
Verified
7.3
27
|
Verified
7.4
57
|
Verified
6.7
38
|
Verified
8.8
56
7.5
36
|
Verified
8.5
58
|
Verified
8.0
41
|
Verified
8.6
53
|
Verified
7.6
33
|
Verified
8.1
53
|
Verified
6.8
35
|
Verified
7.8
44
|
Verified
7.2
29
|
Verified
8.0
48
|
Verified
7.9
29
|
Verified
7.9
51
|
Verified
6.9
32
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and Yahoo AdTech DSP are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Yahoo AdTech DSP has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Marketing and Advertising
45.0%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.8%
Most Helpful Reviews
The Trade Desk
Most Helpful Favorable Review
Heidi C.
Verified User in Marketing and Advertising
Anytime we need anything the TTD team makes themselves available to answer questions or provide feedback! Regular touch bases with the team are extremely helpful.
Most Helpful Critical Review
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Yahoo AdTech DSP
Most Helpful Favorable Review
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Most Helpful Critical Review
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Heidi C.
Verified User in Marketing and Advertising
Anytime we need anything the TTD team makes themselves available to answer questions or provide feedback! Regular touch bases with the team are extremely helpful.
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Alternatives
Discussions
The Trade Desk has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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