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Compare The Trade Desk and Yahoo AdTech DSP 
Featured Products
At a Glance
Market Segments
Mid-Market (44.5% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
The Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Yahoo AdTech DSP. Users appreciate its advanced capabilities and streamlined platform, which they find superior to competitors like DV360 and Amazon.
- Users say that Yahoo AdTech DSP offers a unified platform experience, allowing for seamless integration of premium inventory, advanced targeting, and performance tracking. This feature is particularly praised by small business users who value the simplicity of managing campaigns in one place.
- Reviewers mention that The Trade Desk provides diverse audience targeting options, enabling complex targeting capabilities that many other DSPs lack. This flexibility is a key reason why mid-market users favor The Trade Desk for their advertising needs.
- According to verified reviews, Yahoo AdTech DSP's support team is noted for being prompt and informative, which enhances the user experience, especially for those who may need assistance navigating the platform.
- Users highlight that The Trade Desk's quality of support is exceptional, with many praising the company's commitment to innovation and the availability of a wide range of features. This level of service is a significant factor for agencies and clients looking for reliable partnerships.
- Reviewers indicate that while Yahoo AdTech DSP has strengths in campaign performance and ease of use, it struggles with certain advanced functionalities compared to The Trade Desk, which is often described as the most advanced and technical DSP available.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Yahoo AdTech DSP
No pricing availableFree Trial
The Trade Desk
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.5
126
7.5
155
Ease of Use
8.0
123
7.4
155
Ease of Setup
8.1
89
7.2
78
Ease of Admin
8.2
67
7.1
75
Quality of Support
8.8
125
7.9
153
Has the product been a good partner in doing business?
8.7
71
7.6
79
Product Direction (% positive)
8.7
122
5.9
151
Features by Category
Channel Functionality
8.7
75
8.4
29
Platform Interoperability
7.9
43
Not enough data
Agentic AI - Display Advertising
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Not enough data
Campaign Management
7.8
98
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
95
|
Verified
8.2
36
|
Verified
7.6
94
|
Verified
6.2
38
|
Verified
7.7
94
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.6
80
|
Verified
7.6
31
|
Verified
8.5
83
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.9
83
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
84
|
Verified
6.4
12
|
Verified
Targeting
8.7
94
|
Verified
7.8
37
|
Verified
8.7
91
|
Verified
8.1
38
|
Verified
8.7
90
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.4
83
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform Interoperability
7.9
26
Not enough data
Mobile Functionality
8.9
49
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
98
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
95
|
Verified
8.2
36
|
Verified
7.6
94
|
Verified
6.2
38
|
Verified
7.7
94
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.6
80
|
Verified
7.6
31
|
Verified
8.5
83
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.9
83
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
84
|
Verified
6.4
12
|
Verified
Targeting
8.7
94
|
Verified
7.8
37
|
Verified
8.7
91
|
Verified
8.1
38
|
Verified
8.7
90
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Mobile
8.3
45
8.1
13
8.1
83
|
Verified
7.0
11
|
Verified
7.8
84
|
Verified
6.4
12
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.4
83
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform Interoperability
7.8
38
Not enough data
Video Functionality
8.4
55
8.2
19
Agentic AI - Video Advertising
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
Campaign Management
7.8
98
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
95
|
Verified
8.2
36
|
Verified
7.6
94
|
Verified
6.2
38
|
Verified
7.7
94
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.6
80
|
Verified
7.6
31
|
Verified
8.5
83
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.9
83
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
84
|
Verified
6.4
12
|
Verified
Targeting
8.7
94
|
Verified
7.8
37
|
Verified
8.7
91
|
Verified
8.1
38
|
Verified
8.7
90
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.4
83
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform Basics
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Not enough data
Platform Reporting
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Platform Data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Platform Additional Functionality
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.4
58
Not enough data
Agentic AI - Demand Side Platform (DSP)
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
Campaign Management
7.8
98
|
Verified
8.0
41
|
Verified
8.3
95
|
Verified
7.6
41
|
Verified
8.4
95
|
Verified
8.2
36
|
Verified
7.6
94
|
Verified
6.2
38
|
Verified
7.7
94
|
Verified
6.6
35
|
Verified
8.5
80
|
Verified
7.7
33
|
Verified
8.6
80
|
Verified
7.6
31
|
Verified
8.5
83
|
Verified
7.4
34
|
Verified
8.2
95
|
Verified
8.1
44
|
Verified
7.7
78
|
Verified
6.9
30
|
Verified
7.9
83
|
Verified
7.8
37
|
Verified
8.1
83
|
Verified
7.0
11
|
Verified
7.8
84
|
Verified
6.4
12
|
Verified
Targeting
8.7
94
|
Verified
7.8
37
|
Verified
8.7
91
|
Verified
8.1
38
|
Verified
8.7
90
|
Verified
8.3
38
|
Verified
8.5
78
|
Verified
7.4
28
|
Verified
Demand Side Platforms
8.3
77
|
Verified
7.2
12
|
Verified
7.8
77
|
Verified
6.5
8
|
Verified
8.5
75
|
Verified
7.3
8
|
Verified
Platform
7.9
73
|
Verified
7.4
28
|
Verified
7.4
87
|
Verified
6.7
39
|
Verified
8.4
87
7.6
37
|
Verified
8.4
89
|
Verified
8.0
42
|
Verified
8.4
83
|
Verified
7.6
34
|
Verified
8.0
84
|
Verified
6.8
36
|
Verified
7.9
76
|
Verified
7.2
30
|
Verified
7.9
77
|
Verified
7.9
30
|
Verified
7.9
82
|
Verified
6.9
33
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
8.1
12
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Not enough data
Analysis
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Campaigns
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Engagement
8.3
8
Not enough data
Platform
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and Yahoo AdTech DSP are categorized as Demand Side Platform (DSP), Cross-Channel Advertising, Mobile Advertising, Native Advertising, Video Advertising, and Display Advertising
Unique Categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Yahoo AdTech DSP has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
The Trade Desk has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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