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Compare Taboola and The Trade Desk 
Featured Products
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Taboola
Star Rating
(30)2.9 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about TaboolaThe Trade Desk
Star Rating
(147)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in user satisfaction, boasting a significantly higher overall rating compared to Taboola. Users appreciate its advanced features and streamlined interface, which they find more capable than competitors like DV360 and Amazon.
- Users say that Taboola offers a unique advantage in lead generation, with its AI-generated headlines making ad creation easier. However, the platform struggles with overall user satisfaction, reflected in its lower ratings and fewer recent reviews.
- Reviewers mention that The Trade Desk provides a diverse audience targeting capability, which is a standout feature. This allows users to create more complex and effective advertising strategies, something that Taboola's offerings do not match.
- According to verified reviews, The Trade Desk shines in its implementation and support, with users highlighting the quick setup process and responsive customer service. In contrast, Taboola has received feedback indicating challenges in setup and support quality.
- Users report that Taboola's user interface is praised for its precision in displaying key performance indicators, which helps in making informed decisions. However, the overall user experience is hindered by its lower ratings in ease of use and admin tasks compared to The Trade Desk.
- Reviewers highlight that The Trade Desk is seen as a partner in business, with many users noting its commitment to innovation and support. Taboola, while providing some useful features, does not consistently deliver the same level of partnership and satisfaction.
Pricing
Entry-Level Pricing
Taboola
Advertiser
Contact Us
Advertiser pricing model is a performance-based model. Campaigns are billed on CPC basis or CPM basis for programmatic/Select targeting.
- Sign Up to Realize
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Taboola
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
6.2
25
8.5
126
Ease of Use
6.7
23
8.0
123
Ease of Setup
6.0
8
8.1
89
Ease of Admin
6.4
7
8.2
67
Quality of Support
5.8
22
8.8
125
Has the product been a good partner in doing business?
7.4
7
8.7
71
Product Direction (% positive)
6.3
22
8.7
122
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.3
77
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Taboola and The Trade Desk are categorized as Native Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Taboola is categorized as Retargeting and Ad Networks
The Trade Desk is categorized as Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Video Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Taboola
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.3%
Financial Services
10.0%
Consulting
3.3%
Staffing and Recruiting
3.3%
Sports
3.3%
Other
36.7%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Alternatives
Discussions
How is Taboola different from Google ads?
1 Comment
CP
The traffic is expensive and it is bots - my personal experience.
Oh, and try getting a refund from them. In my opinion, SCAMRead more
Is Taboola a good advertising platform?
1 Comment
CP
Absolutely not. They send fake traffic and charge a lot of money for doing so.
If you want to waste money, choose TaboolaRead more
What is Taboola good for?
1 Comment
AB
Right now it's good for generating traffic and brand awareness.Read more
The Trade Desk has no discussions with answers
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