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Compare Sprout Social and Workato 
Featured Products
At a Glance
Market Segments
Small-Business (44.8% of reviews)
Mid-Market (44.3% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
No pricing available
Sprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansWorkato
Star Rating
(729)4.7 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoSprout Social vs Workato
When assessing the two solutions, reviewers found Workato easier to use, set up, and administer. Reviewers also preferred doing business with Workato overall.
- Reviewers felt that Workato meets the needs of their business better than Sprout Social.
- When comparing quality of ongoing product support, reviewers felt that Workato is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Workato over Sprout Social.
Pricing
Entry-Level Pricing
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Workato
No pricing availableFree Trial
Sprout Social
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.5
5,033
9.1
586
Ease of Use
8.8
5,086
9.0
596
Ease of Setup
8.7
3,470
8.9
467
Ease of Admin
8.8
2,167
9.0
370
Quality of Support
8.6
4,500
9.2
575
Has the product been a good partner in doing business?
8.7
2,134
9.4
367
Product Direction (% positive)
8.9
4,957
9.5
571
Features by Category
Social Analytics
7.7(won by default)
2956
Not enough data
7.8(won by default)
3141
Not enough data
8.7(won by default)
3306
Not enough data
7.2(won by default)
2595
Not enough data
7.0(won by default)
2602
Not enough data
7.2(won by default)
2361
Not enough data
7.1(won by default)
2299
Not enough data
Reports & Dashboards
8.1(won by default)
3179
Not enough data
8.5(won by default)
3244
Not enough data
8.5(won by default)
3085
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
893
Not enough data
6.2(won by default)
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.2(won by default)
885
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
115
Not enough data
8.3
122
Functionality
Not enough data
8.9
129
Not enough data
8.7
132
Not enough data
8.9
130
Not enough data
9.1
141
Not enough data
9.0
130
Content & Collaboration
8.9
3125
Not enough data
7.9
2913
Not enough data
8.2
2967
Not enough data
8.0
2860
Not enough data
8.3
2975
Not enough data
Feature Not Available
Not enough data
Social Management
8.6
4149
Not enough data
8.9
4140
Not enough data
8.0
3785
Not enough data
8.5
4089
Not enough data
Feature Not Available
Not enough data
7.9
2876
Not enough data
7.5
2474
Not enough data
Agentic AI - Social Media Management
6.2
1062
Not enough data
6.4
1052
Not enough data
6.5
1049
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.4
1032
Not enough data
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Development
Not enough data
9.4
33
Not enough data
9.4
31
Not enough data
9.7
32
Not enough data
9.4
32
Collaboration
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.4
31
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
Not enough data
9.1
271
Not enough data
8.4
177
|
Verified
Not enough data
9.0
199
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
9.1
190
Not enough data
8.6
165
Management
Not enough data
8.7
194
|
Verified
Not enough data
8.8
184
|
Verified
Not enough data
8.9
195
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.8
165
Security
Not enough data
8.8
171
|
Verified
Not enough data
8.9
178
|
Verified
Not enough data
9.0
174
|
Verified
Integration Options
Not enough data
8.7
166
|
Verified
Not enough data
8.6
166
|
Verified
Not enough data
8.1
160
|
Verified
Not enough data
7.9
145
|
Verified
Deployment
Not enough data
8.7
161
Not enough data
9.0
171
Management
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
9.2
12
Not enough data
9.2
12
Functionality
Not enough data
9.2
12
Not enough data
8.9
12
Not enough data
9.2
12
Not enough data
9.5
13
Security
Not enough data
9.2
13
Not enough data
9.3
12
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Not enough data
Agentic AI - Social Media Listening Tools
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Not enough data
Data Management & Analysis
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
114
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
105
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Functionality
Not enough data
8.7
13
Not enough data
9.2
13
Not enough data
9.1
13
Governance
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
9.1
13
Generative AI
7.1
859
Not enough data
6.9
848
Not enough data
Process
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Not enough data
Channels
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
7
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
54
Not enough data
8.9
55
Not enough data
9.3
62
Not enough data
9.4
57
Not enough data
9.0
51
Integration & Adaptability - Process Orchestration
Not enough data
9.3
53
Not enough data
9.2
53
Not enough data
8.9
56
Not enough data
8.7
55
Not enough data
8.8
52
Not enough data
8.7
52
Not enough data
8.9
52
Not enough data
8.9
52
Customization - AI Agent Builders
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.2
11
Functionality - AI Agent Builders
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.0
10
Integration - AI Agent Builders
Not enough data
9.0
12
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
9.4
13
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
8
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
180
Not enough data
8.9
177
Not enough data
8.9
175
Not enough data
9.0
185
API Management
Not enough data
8.7
164
Not enough data
8.5
182
Not enough data
8.7
181
Not enough data
Feature Not Available
Not enough data
8.5
163
Data Integration
Not enough data
9.2
194
Not enough data
8.7
184
Not enough data
8.5
166
Categories
Categories
Shared Categories
Sprout Social and Workato share no categories
Unique Categories
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Computer Software
22.6%
Information Technology and Services
19.6%
Financial Services
5.5%
Retail
3.6%
Construction
3.0%
Other
45.6%
Alternatives
Discussions
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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