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Compare Semrush and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at $199.00 1 user/per month (billed annually)
Semrush
Star Rating
(3,196)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Semrush. Users appreciate its intuitive interface and powerful analytics, with one reviewer highlighting how the platform simplifies social publishing across multiple channels simultaneously.
- Users say that Sprout Social's implementation process is smooth and user-friendly, making it easy for new users to get started. Reviewers have praised the queue management feature, which helps streamline content scheduling and posting, a feature that some users find lacking in Semrush.
- According to verified reviews, Sprout Social offers superior social media analytics capabilities, with users noting that its robust data tracking provides clear and actionable performance insights. In contrast, while Semrush has strong SEO tools, its social media analytics features do not receive the same level of acclaim.
- Reviewers mention that Semrush shines in its comprehensive SEO tools, particularly for keyword research and competitor analysis. Users find it to be a reliable resource for tracking their positioning on Google, which is a critical aspect for businesses focused on search engine optimization.
- G2 reviewers highlight that both platforms provide quality support, but Sprout Social's support is often noted for being more responsive and helpful in addressing user queries. This can be a significant advantage for teams that rely heavily on timely assistance for their social media strategies.
- Users report that while Semrush is a powerhouse for SEO data, it may not fully meet the needs of users looking for a dedicated social media management tool. In contrast, Sprout Social is specifically designed for social media, making it a better fit for businesses prioritizing social engagement and content management.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Semrush
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
2,552
8.5
5,033
Ease of Use
8.3
2,578
8.8
5,086
Ease of Setup
8.6
1,779
8.7
3,470
Ease of Admin
8.6
1,315
8.8
2,167
Quality of Support
8.6
2,237
8.6
4,500
Has the product been a good partner in doing business?
8.7
1,296
8.7
2,134
Product Direction (% positive)
8.8
2,461
8.9
4,957
Features by Category
Metrics
8.4
439
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
418
Not enough data
7.8
401
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Not enough data
Social Analytics
8.8(won by 1.1)
294
7.7
2956
8.5(won by 0.7)
274
7.8
3141
8.7(tied score)
280
8.7(tied score)
3306
8.2(won by 1.0)
247
7.2
2595
Feature Not Available
7.0(won by default)
2602
8.1(won by 0.9)
217
7.2
2361
8.0(won by 0.9)
213
7.1
2299
Reports & Dashboards
8.4(won by 0.3)
277
8.1
3179
8.8(won by 0.3)
285
8.5
3244
8.7(won by 0.2)
271
8.5
3085
7.9(won by default)
210
Feature Not Available
Agentic AI - Social Media Analytics
7.3(won by 1.1)
22
6.2
893
7.2(won by 1.0)
22
6.2
886
7.7(won by 1.5)
22
6.2
878
8.0(won by 1.8)
22
6.2
884
7.9(won by 1.7)
22
6.2
885
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.5
254
|
Verified
Not enough data
Performance
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Not enough data
Local Search Optimization
8.9
599
|
Verified
Not enough data
8.4
549
|
Verified
Not enough data
8.4
523
|
Verified
Not enough data
8.3
534
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
8.8
581
|
Verified
Not enough data
Platform Basics
8.5
573
Not enough data
8.5
578
Not enough data
Agentic AI - Competitive Intelligence
7.0
74
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
534
Not enough data
Platform Content
7.3
472
Not enough data
Platform Reporting
8.0
546
Not enough data
8.3
554
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1027
Not enough data
9.0
937
Not enough data
8.8
865
Not enough data
8.8
896
Not enough data
Agentic AI - SEO Tools
6.6
180
Not enough data
6.7
181
Not enough data
6.7
183
Not enough data
6.7
178
Not enough data
6.6
178
Not enough data
6.6
173
Not enough data
6.8
176
Not enough data
SEO Content & Rankings
8.2
1512
Not enough data
9.1
1665
Not enough data
8.8
1565
Not enough data
8.2
935
Not enough data
8.5
878
Not enough data
SEO Reporting
8.9
1629
Not enough data
8.6
1020
Not enough data
8.3
979
Not enough data
7.8
845
Not enough data
Generative AI
6.8
410
Not enough data
6.8
400
Not enough data
Content & Collaboration
8.8
194
8.9
3125
Feature Not Available
7.9
2913
Feature Not Available
8.2
2967
8.1
182
8.0
2860
Feature Not Available
8.3
2975
8.2
165
Feature Not Available
Social Management
8.7
236
8.6
4149
8.8
230
8.9
4140
Feature Not Available
8.0
3785
8.5
228
8.5
4089
7.9
203
Feature Not Available
8.0
178
7.9
2876
7.8
149
7.5
2474
Agentic AI - Social Media Management
7.8
15
6.2
1062
8.0
15
6.4
1052
7.7
15
6.5
1049
7.6
15
6.5
1044
7.8
15
6.4
1035
7.7
15
6.4
1036
7.9
15
6.4
1032
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
196
Not enough data
8.1
223
|
Verified
Not enough data
8.1
212
|
Verified
Not enough data
7.5
195
|
Verified
Not enough data
8.1
213
Not enough data
Segment Trending
8.6
245
|
Verified
Not enough data
8.1
232
|
Verified
Not enough data
8.3
238
|
Verified
Not enough data
7.3
200
Not enough data
Analysis
8.3
232
Not enough data
8.6
253
|
Verified
Not enough data
8.3
214
|
Verified
Not enough data
Platform
8.7
259
|
Verified
Not enough data
8.4
237
|
Verified
Not enough data
7.7
212
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
8.2
206
Not enough data
Agentic AI - Market Intelligence
7.3
31
Not enough data
7.0
31
Not enough data
Platform Basics
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Not enough data
Platform Data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Monitoring & Listening
Not enough data
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Data Management & Analysis
Not enough data
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Planning
7.7
235
Not enough data
Publishing
7.7
237
Not enough data
Social Media
7.6
237
Not enough data
Planning
7.9
362
Not enough data
Generative AI
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Not enough data
Agentic AI - Content Creation
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
Not enough data
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
7.9
69
Not enough data
7.9
80
Not enough data
Sentiment & Brand Analysis
7.9
66
Not enough data
6.4
56
Not enough data
Competitive Benchmarking
7.3
59
Not enough data
7.6
66
Not enough data
AI Content Optimization
7.7
61
Not enough data
7.7
63
Not enough data
Reporting & Alerts
6.9
57
Not enough data
7.6
66
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
390
|
Verified
Not enough data
8.4
414
|
Verified
Not enough data
8.0
401
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
394
|
Verified
Not enough data
8.6
431
|
Verified
Not enough data
7.7
363
|
Verified
Not enough data
8.0
377
|
Verified
Not enough data
8.2
404
|
Verified
Not enough data
7.9
355
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.3
57
Not enough data
7.6
57
Not enough data
7.3
57
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Sprout Social are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, and Social Media Advertising
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.0%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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