Semrush Pricing Overview

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Semrush Pricing Key Insights

Last updated on Apr 29, 2026

Semrush offers 5 pricing editions, starting at $0. Semrush pricing tiers are designed to support different usage levels and team sizes. Semrush also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Semrush pricing table below to figure out the best fit for your needs.

Free — $0 / Per Month

Pro — $139.94 / Per Month

Guru — $249.95 / Per Month

Business — $499.95 / Per Month

Enterprise — Contact Us / Per Month

Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Pro

$139.94

Per Month

For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Guru

$249.95

Per Month

For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.

Business

$499.95

Per Month

For agencies, E-commerce projects and businesses with extensive web presence. With the Business plan you get all the Guru features plus: White label reports, API access, Extended limits, and sharing options

Enterprise

Per Month

Free

$0.00

Per Month

You can use Semrush with a free account, but the number of features and amount of data will be limited.

Position Tracking: 10 keywords, updated daily

Site Audit: 100 pages per month

Social Media profiles: track 5, post to 2 (schedule 10 posts)

On Page SEO Checker: recommendations for 10 keyword units per month

Domain & Keyword Analytics: 10 results per report, 10 reports per day

Brand Monitoring: historical data - 1 day, track 1 keyword in a project, 1 location, data sources - Web

Content Audit: 50 pages to audit

Post Tracking: 5 URLs

Topic Research: 2 topics

SEO Content Template: 1 template, 10 keywords to add

SEO Writing Assistant: 1 template

Semrush offers three options for monthly subscriptions: Pro for $139.95, Guru for $249.95 and Business starting at $499.95.

All three plans are recurring subscriptions. You can purchase a monthly subscription and it will bill automatically on the same calendar day of every month; or you can choose an annual plan, and pay yearly.

All plans include:

- Site Audit
- On Page SEO Checker
- Position Tracking
- Social Media Tracker
- Social Media Poster
- Backlink Audit
- Marketing Calendar
- Log File Analyzer
- Brand Monitoring
- Post Tracking
- Content Audit
- Organic Traffic Insights
- PPC Keyword Tool
- Organic Research
- Keyword Research
- Keyword Magic Tool
- Ad Builder
- Advertising research
- Display Advertising
- Backlinks
- SEO Content Template
- Sensor
- Keyword Difficulty
- Gap Analysis
- Traffic Overview
- Lead Generation Tool
- Topic Research
- My reports
- Notes
- SEO Writing Assistant
- CPC Map

Pricing information for Semrush is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Semrush must be conducted with the seller.

You will find differences between Semrush subscriptions in:

- Domain & Keyword Analytics
- Historical Data
- PLA Research
- Display Advertising
- Traffic Analytics
- Number of Projects
- Site Audit
- Position Tracking
- On Page SEO Checker
- Social Media Toolkit
- Content Marketing Toolkit
- PPC Keyword Tool
- PDF Reporting
- Additional Users
- API Access

Save up to $800 on our annual plans.

Pricing information was last updated on July 22, 2025

Is Semrush Worth the Price? What Reviewers Say

AI summary of verified G2 reviews

Based on recent G2 reviews that discuss pricing and value, many reviewers say Semrush is worth the cost because it saves time by combining keyword research and site audits in one platform. Reviewers frequently mention strong return on investment when the product is used regularly for SEO work and competitor analysis. Several reviewers highlight that agencies and active marketing teams see the strongest value, while some users report the cost feels steep for small businesses or lighter use. A common theme across reviews is that pricing feels justified for broad functionality, though some users report confusion when extra capabilities require additional payment. Many reviewers say the cost can climb as usage grows, especially when teams need more access or broader feature coverage.

Semrush Pricing FAQs

Generated using AI

Is Semrush free, or does it offer a free trial?

Yes. According to G2 data, Semrush offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Semrush cost in 2026?

According to G2 data, Semrush pricing in 2026 starts at $139.94 and can reach $499.95 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Adobe's official pricing page for the most current details.

Who is Semrush pricing best suited for?

According to G2 reviewers, Semrush's pricing is best suited for marketing agencies, in-house SEO teams at mid-market companies, and digital marketing professionals managing multiple client accounts. G2 reviews from small business owners in marketing, construction, retail, and health sectors show strong adoption of the Pro plan, though many note the limits feel restrictive as client rosters grow. The Guru plan draws praise from growing agencies needing historical data and branded reports. G2 enterprise reviewers in technology, financial services, and retail gravitate toward Business or custom Enterprise tiers. Solo freelancers and early-stage startups frequently cite Semrush's pricing as a barrier, with several G2 reviewers recommending monthly subscriptions to manage costs during slower periods.

What are the key differences between the free and paid versions of Semrush?

Semrush's free account provides heavily restricted access, including only 10 keyword results per report, 10 daily reports, position tracking for 10 keywords, site audits limited to 100 pages monthly, and minimal social and content tools. G2 reviewers consistently describe the free tier as useful for basic exploration but insufficient for professional SEO work. Semrush's paid plans begin at $139.94 per month for the Pro tier, unlocking thousands of tracked keywords, expanded crawl limits, multiple projects, and scheduled reporting. Higher tiers like Guru at $249.95 per month add historical data, branded reports, and content marketing tools, while the Business plan at $499.95 per month introduces API access and white-label reporting.

Is Semrush considered good value for its pricing?

G2 reviewers overwhelmingly describe Semrush as a premium investment that delivers strong returns for those who use it regularly. The platform earns high ratings despite near-universal complaints about cost, suggesting the data depth and all-in-one convenience justify the price for active users. G2 reviewers frequently note that Semrush replaces multiple standalone tools, making the subscription cost-effective at scale. However, G2 users from small businesses, freelancers, and solo marketers consistently flag the pricing as prohibitive, with some reviewers mentioning alternatives like SE Ranking, Ahrefs, and Ubersuggest for cost savings. The add-on model draws particular criticism, with many G2 reviewers noting that essential features like AI visibility and social tools carry additional monthly fees beyond the base subscription.

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Semrush Pricing Reviews

(2)

Christine D.

Small-Business (50 or fewer emp.)

8/15/2018

"Comprehensive SEO Tool with Impressive Client Reporting"

5/5

What do you like best about Semrush?

I really appreciate how Semrush lets me keep track of SEO, traffic, site health, and much more all in one place, which saves me time and impresses my clients. The level of information provided is so helpful and impressive, and I like the agency-level area that showcases us to potential clients. I've tried many competitors but always stayed with Semrush. I like that many important areas of marketing can be found within one dashboard. The ability to create custom reports that look very professional really impresses my clients. I also love how it helps me with SEO and content ideas, backlink issues, and site health problems that I might not easily see. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I don't care for the monthly price, it is the most expensive out there. I would like to be able to implement some of the suggestions right from within Semrush. It's getting a little more complicated as they continue to move things around. Review collected by and hosted on G2.com.

Recommendations to others considering Semrush:

Give it a try, you will never look back. Well worth the money if you have more than five clients who you need to report to each month. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

I use Semrush to track SEO, traffic, and site health, all in one place, saving time and impressing clients. It helps me find content ideas and identify backlink issues. The dashboard is comprehensive, and I can create impressive custom reports. Review collected by and hosted on G2.com.

Corey N.

Managing Partner

Mid-Market (51-1000 emp.)

11/11/2025

"A slow death by post-IPO overreach"

0/5

What do you like best about Semrush?

Their scraped keyword data is among the best in the industry, and it's managed well within their interface. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Since acquiring the free SEO Digger tool in the early 2000s and making it a paid subscription, Semrush carved out a permanent role in SEO. As years went on, they continued to bolt-on endless features that nobody asked for, often confusingly misaligned with their brand (ie. a cheap link building service, a Fiverr clone, etc.). All had better alternatives, and some were worse than many free tools. That confused a high percentage of clients, but the hoarding of mostly junk features was at least navigable.

The difficulty really set in post-IPO. The company's being looted to dust. Annual renewals skyrocket every year now, but that's just where it begins. As the year progresses, the important data is constantly vanishing to be replaced by dozens of independently metered "buy more" buttons. API access was cut from all legacy plans without warning. They just started selling an "Semrush Enterprise" for thousands more, while offering less than they once did with regular Semrush.

Support is aggressive and sales takes weeks to even quote the next round of mid-year extortion, completely apathetic to these long stretches where our services are sitting unusable and offering no compensation to us or our clients. In essence, the experience has shifted from the dependable professional's tool to that of a scammy gacha mobile game. Review collected by and hosted on G2.com.