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At a Glance
Market Segments
Small-Business (65.1% of reviews)
Enterprise (39.2% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,044)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSignal AI
Star Rating
(173)4.3 out of 5
Market Segments
Enterprise (39.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Signal AISummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, highlighting its comprehensive SEO Alerting and Change Tracking features, which reviewers mention are crucial for maintaining website performance.
- Reviewers mention that Signal AI shines in Brand Monitoring, achieving a score of 9.2, with users appreciating its ability to track brand sentiment and competitor analysis effectively, making it a strong choice for reputation management.
- G2 users indicate that Semrush's Content Creation Tools score an 8.3, with many praising its user-friendly interface for content management and scheduling, which reviewers say enhances productivity for marketing teams.
- Users on G2 report that Signal AI's Natural Language Processing (NLP) capabilities, scoring 7.7, are particularly beneficial for data collection and analysis, although some reviewers mention that it could improve in the area of AI Text Generation.
- Reviewers say that Semrush's Social Analytics features, particularly Competitor Analysis and Engagement metrics, score highly at 9.0 and 8.3 respectively, with users noting that these tools provide valuable insights for social media strategies.
- Users report that Signal AI's Reporting capabilities, with a score of 8.1, are robust, but some reviewers mention that customization options for dashboards could be more flexible compared to Semrush's offerings, which score higher in report customizability.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Signal AI
No pricing availableFree Trial
Semrush
Free Trial is available
Signal AI
Free Trial is available
Ratings
Meets Requirements
8.8
2,463
8.3
145
Ease of Use
8.3
2,488
8.0
146
Ease of Setup
8.6
1,694
8.1
71
Ease of Admin
8.6
1,269
8.1
39
Quality of Support
8.6
2,161
9.1
139
Has the product been a good partner in doing business?
8.7
1,249
8.9
38
Product Direction (% positive)
8.8
2,373
8.6
128
Features by Category
Metrics
8.4
432
Not enough data
8.3
427
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Not enough data
Reporting
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Not enough data
Other
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Not enough data
Social Analytics
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Not enough data
Reports & Dashboards
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
239
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
251
|
Verified
Not enough data
Performance
8.3
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
Local Search Optimization
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
571
|
Verified
Not enough data
Platform Basics
8.5
555
7.6
9
8.6
564
5.6
9
Agentic AI - Competitive Intelligence
7.0
68
Not enough data
Platform Data
Feature Not Available
5.7
9
Feature Not Available
3.7
9
8.1
521
3.7
9
Platform Content
7.3
460
5.7
9
Platform Reporting
8.0
535
8.0
9
8.3
541
7.6
9
Platform Basics
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Not enough data
Marketing Campaign Performance
8.4
79
Not enough data
8.7
80
Not enough data
Agentic AI - Marketing Calendar
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Not enough data
Other Features
8.4
104
Not enough data
8.9
90
Not enough data
SEO Auditing & Monitoring
8.7
1008
Not enough data
9.0
890
Not enough data
8.8
845
Not enough data
8.8
861
Not enough data
Agentic AI - SEO Tools
6.5
170
Not enough data
6.6
171
Not enough data
6.6
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
Not enough data
SEO Content & Rankings
8.2
1482
Not enough data
9.1
1609
Not enough data
8.8
1521
Not enough data
8.2
914
Not enough data
8.4
842
Not enough data
SEO Reporting
8.9
1578
Not enough data
8.6
998
Not enough data
8.2
959
Not enough data
7.8
829
Not enough data
Generative AI
6.7
396
Not enough data
6.7
389
Not enough data
Content & Collaboration
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
161
Not enough data
Social Management
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Not enough data
Agentic AI - Social Media Management
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Not enough data
Media Channels
Feature Not Available
7.2
95
Feature Not Available
7.5
104
8.5
116
8.9
114
Geographic Coverage
Feature Not Available
8.2
109
8.2
102
8.9
113
8.1
94
8.4
105
Reporting
9.0
133
8.3
111
Feature Not Available
8.2
109
8.9
121
8.1
110
9.0
131
8.3
112
Agentic AI - Media Monitoring
7.1
14
7.3
5
7.7
14
7.3
5
7.3
14
7.3
5
7.3
14
7.3
5
7.3
14
Not enough data
Generative AI
8.3
22
6.1
48
8.1
23
6.3
47
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Not enough data
Segment Trending
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Not enough data
Analysis
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
Platform
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Not enough data
Agentic AI - Market Intelligence
6.9
30
Not enough data
6.8
30
Not enough data
Platform Basics
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Not enough data
Platform Data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Not enough data
Agentic AI - Operational Risk Management
7.2
15
Not enough data
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Signals
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.7
226
Not enough data
Publishing
7.7
228
Not enough data
Social Media
7.6
228
Not enough data
Planning
7.9
352
Not enough data
Generative AI
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Not enough data
Agentic AI - Content Creation
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Not enough data
Generative AI
Not enough data
6.0
28
Not enough data
6.5
28
Data Sources - Risk Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis & Reporting - Risk Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
7.8
62
Not enough data
7.7
68
Not enough data
Sentiment & Brand Analysis
7.7
59
Not enough data
6.3
51
Not enough data
Competitive Benchmarking
7.1
53
Not enough data
7.5
59
Not enough data
AI Content Optimization
7.5
55
Not enough data
7.5
55
Not enough data
Reporting & Alerts
6.6
51
Not enough data
7.4
59
Not enough data
Tools
Feature Not Available
Not enough data
8.2
659
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
649
Not enough data
8.2
635
Not enough data
8.0
577
Not enough data
7.8
574
Not enough data
8.9
708
Not enough data
Agentic AI - Content Analytics
7.5
55
Not enough data
7.7
55
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
56
Not enough data
Marketing Operations
7.7
385
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Signal AI are categorized as Competitive Intelligence and Media Monitoring
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Social Media Advertising, and Social Media Analytics
Signal AI is categorized as PR Analytics, Risk Intelligence, Social Media Listening Tools, and Brand Intelligence
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Signal AI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Public Relations and Communications
24.6%
Financial Services
17.5%
Higher Education
4.7%
Information Technology and Services
4.1%
Marketing and Advertising
2.9%
Other
46.2%
Alternatives
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Signal AI has no discussions with answers
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