# Signal AI Reviews
**Vendor:** Signal AI  
**Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 189
## About Signal AI
In a sea of endless data, Signal AI delivers clarity for confident, informed decisions. Over 5 million articles are ingested into the Signal AI platform every day, across 226 markets in 75 languages to generate insights for decision making. • Empower Your PR Strategy - Elevate your communications, stay ahead of the media curve, and manage risks effectively. • Integrating AI-powered Intelligence Into Your Risk Workflow - Gain sharp, actionable intelligence to confidently assess risks and protect the resilience of your business. • Audit with Precision - Equip your audit strategies with comprehensive, reliable data ensuring that you never miss a beat. • Investing, Elevated - Cut through the noise and gain access to precise, timely information, optimizing your every move. • Sustainability Leadership with Precision - Match your brand&#39;s reputation with the evolving sustainability landscape, ensuring that your ESG activities align with real-world results.



## Signal AI Pros & Cons
**What users like:**

- Users find Signal AI to be **highly user-friendly** , with easy searches, clear insights, and seamless setup. (30 reviews)
- Users find Signal AI **extremely helpful** for accessing relevant news and capturing articles efficiently. (25 reviews)
- Users praise the **responsive customer support** of Signal AI, highlighting their helpfulness and quick resolution of issues. (20 reviews)
- Users appreciate the **intuitive design** of Signal AI, enabling easy searches and seamless report generation without extensive training. (19 reviews)
- Users value the **extensive media coverage insights** provided by Signal AI, enhancing their ability to monitor and analyze trends. (17 reviews)
- Users value the **efficient article discovery and morning reports** , coupled with responsive customer support and intuitive UX. (17 reviews)
- Coverage Variety (16 reviews)
- Customization (15 reviews)
- Reporting (14 reviews)
- Search Efficiency (12 reviews)

**What users dislike:**

- Users find the **search functionality lacking** , struggling with irrelevant alerts and limited filtering options across workspaces. (13 reviews)
- Users note occasional **data inaccuracy** in Signal AI, requiring additional review and adjustments in their workflows. (12 reviews)
- Users find the **inaccurate data** in Signal AI&#39;s sentiment analysis can lead to misinterpretations and require workarounds. (10 reviews)
- Users find Signal AI has **limited coverage** , often missing publications behind paywalls, affecting overall press insights. (10 reviews)
- Users find Signal AI **not intuitive** , often needing assistance for setup and struggling with its technical features. (9 reviews)
- Users find **difficult navigation** in Signal AI, often struggling with search results and non-intuitive design choices. (8 reviews)
- Learning Curve (8 reviews)
- Users feel that **improvement is needed** in Signal AI, particularly with bugs and access to content behind paywalls. (7 reviews)
- Incomplete Media Coverage (7 reviews)
- Unclear Instructions (7 reviews)

## Signal AI Reviews
  ### 1. Exceptional Sentiment Analysis, Needs Longer Historical Data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Warren M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 04, 2026

**What do you like best about Signal AI?**

I find Signal AI's ability to identify and collate news about our institution into manageable search lists very useful. It allows us to monitor potential reputational issues and identify them early. One of the standout features for me is its capacity to determine article sentiment, distinguishing between positive, negative, and neutral coverage, which is exceptionally hard to achieve with most tools. I also like that I can create a large number of search dashboards that operate simultaneously, which helps us capture a wide range of media coverage. The pricing is more competitive compared to Cision, and I appreciate that there are no hidden fees. Setting up dashboards and searches is easier to manage, and the support we received during the setup process was very good. Signal AI provided more flexibility and control over how we set things up.

**What do you dislike about Signal AI?**

It would be helpful to have access to search coverage over a longer timespan. The licenses covering Signal AI searches only allow them to share the content of media coverage during the last 90 days. This makes it harder to retrospectively explore the history of a news story or an issue that has become increasingly important to the organization. Creating a database that allows users to explore older coverage in more detail would be very useful, though I recognize there are a number of barriers/challenges that would need to be overcome in order to do this. It would also be helpful to search for specific stories in a more granular way - I don't find it easy to identify articles written by particular journalists for specific outlets. The ability to do this would be valuable. A bit tricky, to be honest. We did go through the process three times (I think) before we were entirely satisfied with the dashboards we had set up. However, the support we received during this process was very good.

**What problems is Signal AI solving and how is that benefiting you?**

I use Signal AI for monitoring media coverage and horizon scanning. It helps manage our news lists, track potential reputational issues, and identify sentiment effectively, which is hard with most tools.

  ### 2. Effortless Monitoring, Exceptional Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** SooHyung G. | Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 28, 2024

**What do you like best about Signal AI?**

I like that Signal AI is easy to use and has a vast amount of source material. The new features are well thought out and our group enjoys the ability to participate in beta testing. Their customer service is excellent and they have been eager to work on initiatives with us. I also appreciate that Ask AIQ provides a tool that only uses trusted and valid websites, which is extremely beneficial. Set up was very easy and the convenience of not manually checking websites has been a game changer for our teams.

**What do you dislike about Signal AI?**

Nothing specific - this has been a wonderful tool for our teams.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI automates our monitoring of immigration updates and news alerts, eliminating the need for manual checks. Ask AIQ ensures reliable information by using trusted sources, unlike tools that might pull from less reliable forums. It's easy to use with excellent customer service.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you're enjoying using our platform to help streamline your workflows and staying up to date on global legal and procedural changes! We also greatly appreciate your feedback regarding source naming. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 

  ### 3. Comprehensive & User-Friendly Media Analysis Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alex D. | Associate Director, Communications, North America, Enterprise (> 1000 emp.)

**Reviewed Date:** February 25, 2026

**What do you like best about Signal AI?**

I find Signal AI to be very user-friendly. It's easy to put together searches and see the results. I like the insights section because it lays out the data in very visual, clear ways to break it down. When I put together takeaway reports for key announcements, I really like to use those charts because they show the breakdown of certain statistics and data points that Signal AI pulls. And without knowing too much about the platform, it's easy to go in and pull a report or have a colleague do so without having to undergo comprehensive training. I also recall the initial setup being really easy. We had a customer service representative from Signal AI who walked us through how to use the platform. We did general training and created a custom dashboard for our team, and I remember it feeling very seamless.

**What do you dislike about Signal AI?**

I think sometimes the sentiment analysis and the tonality of an article can be a bit misconstrued. It's gotten stronger over time but sometimes it's not always the most accurate.

**What problems is Signal AI solving and how is that benefiting you?**

I use Signal AI for media tracking, PR analysis, and detailed coverage reports, allowing us to measure our share of voice and sentiment. It provides a comprehensive analysis of the media landscape, making it easier to understand our communication impacts.

  ### 4. Clear and Intuitive Media Monitoring with Signal AI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jack M. | Senior Media Relations Manager &amp; European PR Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** April 09, 2026

**What do you like best about Signal AI?**

I use Signal AI for media monitoring and find its comprehensive media coverage very beneficial. I particularly like the clear and easy-to-use interface, which has been very intuitive for me. Having used it for a long time, I understand it well. The chat function is also very useful.

**What do you dislike about Signal AI?**

The coverage is not everything, though I understand that is an issue for all media monitoring platforms. Sometimes doing more detailed searches can be a bit confusing. I find the NLA thing a bit confusing but again that is an issue for all media monitoring platforms.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI provides comprehensive media coverage in an intuitive way and has a very clear interface that's easy to use, with a useful chat function where people respond quickly.

  ### 5. Comprehensive Media Coverage with Technical Setup Hurdles

**Rating:** 4.0/5.0 stars

**Reviewed by:** Hugh G.

**Reviewed Date:** February 12, 2026

**What do you like best about Signal AI?**

I like the media capture capability of Signal AI, especially being able to set time boundaries around when the media capture happens. Tagging things, particularly tagging individual brands and finding individual brand mentions, is the most useful stuff for me. These features help narrow the focus for me, allowing me to concentrate on the things I'm interested in without having to sift through irrelevant content.

**What do you dislike about Signal AI?**

Sometimes it is a little bit technical to set things up. There are probably some features that would be useful for me, but I either don't know about them or don't know how to use them because it's slightly too technical. It feels like a crossover between an IT tool and a media tool rather than a pure media communications-focused tool.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI provides excellent media capture across outlets, consolidating it in one place and allowing easy tagging. It helps organize themes over time and discover patterns, benefiting comms and insight teams.

  ### 6. Comprehensive Monitoring Yet Needs Search Clarity

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Signal AI?**

I use Signal AI to monitor mentions of my clients in the news, and I really appreciate its easy interface. I can just drop in a search and immediately see all the results, which makes the site user-friendly and easy to navigate. The various options for toggling filters are also great, as they encourage me to think in greater detail about my own questions and better determine how to tackle them for our clients. I mostly use the search within a workspace and the digest bulletins, which I find valuable. The setup was pretty straightforward.

**What do you dislike about Signal AI?**

In some cases, it's unclear whether Signal AI is showing me all of the search results at once. I also think that generating the date ranges could be simplified quite a bit as I usually have to manually flip back to another year if doing a deeper, more dated search.

**What problems is Signal AI solving and how is that benefiting you?**

I use Signal AI to monitor news mentions of my clients, which helps me understand the coverage landscape and boosts my confidence. The easy interface and search capabilities make it straightforward to use and navigate.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you think Signal AI is easy to use and find the value in using AI in your workflows. We also greatly appreciate your feedback regarding our UX. The login troubles you’re having doesn’t sound like the login experience we’d expect, so we would love for you to get in touch with support@signal-ai.com so we can work with you to improve this. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 

  ### 7. Streamlined Media Monitoring, Needs More Coverage

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tristyn S.

**Reviewed Date:** January 12, 2026

**What do you like best about Signal AI?**

I like how Signal AI allows my team to cross-analyze topics with companies and people, and apply filters for geography and timeframes. This is particularly useful for the random requests we get for media scanning and analysis. The tool usually produces the results we're looking for. It's a huge time saver as it gives us a tool to scan media instead of doing it manually. I also appreciate that it creates clean, simple graphics to display results. In the legal industry, where there's a need to monitor peers for work wins, reputation, and AI strategy, Signal AI lets us conduct apples-to-apples analysis of these aspects by examining media coverage.

**What do you dislike about Signal AI?**

Signal AI isn't the most intuitive; I usually have to reach out directly to a Signal AI rep to help me get a search set up. It would also be very helpful if the tool could reach more publications. I'd say it catches about 60-70% of the publications we're interested in.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI saves huge time by scanning media automatically and provides clean graphics. We cross-analyze topics, companies, and apply filters. It's great for monitoring competitors and understanding market positioning in the legal field.

  ### 8. Powerful Media Monitoring, Needs More Refined Searches

**Rating:** 4.0/5.0 stars

**Reviewed by:** Monica R.

**Reviewed Date:** January 06, 2026

**What do you like best about Signal AI?**

I use Signal AI for media monitoring, media analysis, and breaking news updates. The quick searches are a super quick way to see new coverage of my clients at a glance, and the ability to select articles mentioning a keyword in the headline or first paragraph is incredibly helpful in determining relevance. I also appreciate features like sorting by companies mentioned, geographies, or topic groupings. Additionally, using RSS to feed Signal searches into Slack works well.

**What do you dislike about Signal AI?**

Would be amazing if I could build more accurate searches to allow me to refine things even more. Currently, I have to set up several different searches and then have a 'master' search reference these different sub-searches. Boolean search would help enormously here.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI helps me monitor media and analyze industry coverage, finding client mentions globally. I set detailed searches to learn about industries or topics. The quick searches and relevance sorting help identify significant content quickly, aiding in media landscape research and assessing share of voice.

  ### 9. Signal AI makes everything easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aditi V. | Specialist - Global Public Relations and Media Analytics, Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2025

**What do you like best about Signal AI?**

Its ability to let me customize tags to match our company's specific needs is extremely helpful. The platform is easy to use, packed with features, and offers a high level of flexibility and customization

**What do you dislike about Signal AI?**

Certain articles get missed due to paywall issues.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI helps me solve media monitoring challenges by automatically tracking relevant news, mentions, and trends across a wide range of sources. Its powerful AI filters out the noise, surfaces only the most relevant insights, and allows for real-time alerts and customizable tags tailored to our business needs. This makes it easier to stay informed, respond quickly, and make better decisions based on timely, accurate media intelligence.

**Official Response from Signal AI  Marketing:**

> We're glad to hear that you find Signal AI easy to use and that it meets your company's specific needs with customizable tags. We appreciate your feedback, and are continuously working to enhance our premium content access to provide reliable insights to our clients.

  ### 10. Easy-to-Use Dashboard, But Misses Some Press Coverage

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.)

**Reviewed Date:** January 21, 2026

**What do you like best about Signal AI?**

The dashboard is easy to use and provides a clear, at-a-glance overview of press coverage.

Customer support is consistently helpful, with questions answered by the team in a timely manner.

Press coverage is delivered very quickly through the dashboard, which makes it easy to stay up to date.

Individual users can personalise their dashboard, including notification frequency and other preferences.

**What do you dislike about Signal AI?**

It doesn’t pick up all the publications where we receive coverage, especially those with a paywall - so we can’t ever get a truly accurate picture of our overall press coverage.

It's not that easy to do deeper, more in-depth analysis of the press coverage we achieve, which makes it harder to dig into the results beyond the basics.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI provides a clear overview of our global press coverage, which is essential in our reporting.

  ### 11. Clunky Performance and Missed Updates Undermine Useful Live Feed

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Signal AI?**

Signal offers an impressive live feed coverage feature, providing me with regular notifications whenever new stories about my company appear. I find the platform quite intuitive, and it generally does a good job of capturing relevant coverage.

**What do you dislike about Signal AI?**

The software can sometimes be slow and feel clunky to use. Additionally, it often misses updates from major media outlets like the BBC when journalists revise their stories. It can also clog up with syndicated versions of stories in far flung countries, rather than providing easy access to the original story (e.g. one posted on Reuters that then goes far and wide, finding that original Reuters story can be tricky.)

**What problems is Signal AI solving and how is that benefiting you?**

This tool allows us to report on media coverage and sentiment to our executive team. It also enables us to monitor competitors' coverage, which helps us with benchmarking.

  ### 12. Signal is so much more than a media monitoring platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pamela W. | Board Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about Signal AI?**

I stand by my original response. It’s a brilliant system, and the reputation management but gives really strong reporting functions 

**What do you dislike about Signal AI?**

I do wonder if there could be more hands-on training to make sure we make the most of the tools

**What problems is Signal AI solving and how is that benefiting you?**

The main issue is around understanding the education landscape, getting a clearer sense of what people are thinking and feeling on different topics, and how much my organisation can influence those conversations

**Official Response from Margo Connolly:**

> Hi Pamela, Thank you so much for taking the time to write this review! We're so glad you're finding the platform useful for both media monitoring and full-picture reputation management. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 13. Signal AI: Efficient Media Coverage Tracker with Great Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** January 30, 2026

**What do you like best about Signal AI?**

Whenever I need to get in contact with someone at Signal AI, it's extremely responsive. I've had a lot of calls to help fine-tune our dashboards to ensure we're reflecting the appropriate KPI. And overall, the customer service is great. Additionally, I appreciate how we can add custom content to get a comprehensive view of all our coverage. This feature is especially valuable because we work with a lot of publications that are heavily paywalled. Being able to add that content ensures our coverage numbers are accurate at the end of the year.

**What do you dislike about Signal AI?**

I'm facing the growing pains of using Signal AI and merging it into our daily workflow. I still have to review a lot of the content that's pulled into our folders, and we need to spend more time fine-tuning our searches.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI helps me cut down the time it takes to review content and highlights specific areas our business wants to focus on.

  ### 14. Quick Media Monitoring with Minor Gaps

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cagri A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2026

**What do you like best about Signal AI?**

I like that Signal AI allows me to find news quickly by scanning the news I need the most. The ease of the initial setup is also a positive aspect of the service.

**What do you dislike about Signal AI?**

That a few stories end up slipping or not included

**What problems is Signal AI solving and how is that benefiting you?**

I use Signal AI for media monitoring to quickly find news I need from a wide range of sources.

  ### 15. Great tool, excellent customer support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Signal AI?**

Signal has changed how I report - it provides clear, intuitive, easy-to-populate charts that deliver the insights that our clients find valuable. It is easy to customise, and while some elements can be tricky, the excellent customer support team is always willing to go the extra mile to fix any issues and offer thorough training.

**What do you dislike about Signal AI?**

Some elements can be challenging to navigate without a training session from the Signal team. Also, some 'organisation' profiles have not been 'learned' yet, so we need to complete searches via keywords or other means.

**What problems is Signal AI solving and how is that benefiting you?**

Signal makes it easy to measure the competitive share of voice for clients and identify trending topics. This helps to plan PR programmes and measure them more effectively.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s insights and analytics facilities useful. We also greatly appreciate your feedback regarding AI-trained topics and entities. If you have a topic or entity that you would like to have trained on the Signal AI platform, you can request it through our help centre: https://f.nativeforms.com/ATSp0QslUPmZSOr12ZyAnd31Db. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.


  ### 16. Useful Media Monitoring Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2022

**What do you like best about Signal AI?**

I really like that Signal AI provides the ability to run comprehensive searches on all of the media coverage out there (online or on LexisNexis) on a given topic, company or competitor. I also really enjoy the dashboards feature. It really helps visualize what the most popular topics of interests are and where a company may stack up against it's competitors in regards to how it is being referred to in the media. I also appreciate the recent addition of being able to customize the colors on the dashboards.

**What do you dislike about Signal AI?**

Sometimes it can be difficult to run searches. There is a helpdesk that is always available to help, but I wish it was a little more intuitive to get searches set up. I'm still trying to figure out how to search for one main keyword and two related keywords, but not necessarily both of the related keywords. It seems to be a "one of these" keywords or "all of these" keywords kind of approach. For the charts in the insights and dashboards, it would also be nice to be able to have the numbers of articles visible on the bars, rather than having to hover of it to see how many articles are represented.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI is helping us understand the media landscape better. It helps us keep track of coverage based on our earned media efforts for our clients. And it also helps us keep track of what's going on with competitors in the media. This tool has made a huge difference in our competitive analyses and also in our earned media reporting efforts. It makes us smarter and allows us to provide valuable insights to our clients.

**Official Response from Margo Connolly:**

> Thank you so much for taking the time to write this review. We're glad you're finding our AI-powered Dashboards insightful — stay tuned for some more exciting improvements in this space! We also greatly appreciate your feedback regarding search functionality and visualizations. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or success@signal-ai.com and we look forward to reaching out to you soon with more exciting platform updates. 


  ### 17. Great for Finding Hard-to-Locate Media Articles and Sorting Coverage Stats

**Rating:** 4.0/5.0 stars

**Reviewed by:** Caitlin E. | Senior Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 26, 2026

**What do you like best about Signal AI?**

It is helpful in picking up media articles that may be difficult to find on search engines eg. Google. Good for sorting coverage stats too.

**What do you dislike about Signal AI?**

Sometimes it doesn't pick up absolutely everything - particularly articles that are behind paywalls.

**What problems is Signal AI solving and how is that benefiting you?**

Media monitoring - helps to get emails so we are not manually checking.

  ### 18. Excellent Media Monitoring That Keeps Us on Top of Coverage

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Civil Engineering | Enterprise (> 1000 emp.)

**Reviewed Date:** January 28, 2026

**What do you like best about Signal AI?**

Very good media monitoring that allows me to stay on top of what is being said and written about us.

**What do you dislike about Signal AI?**

It sometimes misses coverage and so i have to be wary of anything appearing that hasn't been picked up

**What problems is Signal AI solving and how is that benefiting you?**

We use it for a global media monitoring, which is hugely important as our business spans multiple markets. It allows us to dive into the data and understand how our messaging is landing

  ### 19. Revolutionized Newsletter Creation with Easy Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Batuul B.

**Reviewed Date:** January 20, 2026

**What do you like best about Signal AI?**

I find Signal AI really helpful as it combines relevant news on the platform, making it easy to find articles. I like the signal and NLA links that help access paywalled articles. The initial setup was easy, which was a big plus for me.

**What do you dislike about Signal AI?**

NA

**What problems is Signal AI solving and how is that benefiting you?**

I find Signal AI combines relevant news, making it easy to find articles, and I like that it helps access paywalled articles with Signal and NLA links.

  ### 20. Effortless Organization and Sorting Make Coverage Management a Breeze

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Signal AI?**

I like that the coverage is organized in an easy way to sort through and how i can mark any nonrelveant sources or coverage.

**What do you dislike about Signal AI?**

I wish it would be better at tracking print coverage as I notice it often misses alot of print coverage.

**What problems is Signal AI solving and how is that benefiting you?**

It solves the tedious working of manually pulling coverage, thus saving me time to work on larger PR projects.

  ### 21. A Great Company Spreading a Positive Idea Worldwide

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maks K. | Frontend Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2026

**What do you like best about Signal AI?**

I like an idea that they spread around the world

**What do you dislike about Signal AI?**

Nothing. They are great company and good people

**What problems is Signal AI solving and how is that benefiting you?**

Help to know better information about online opinion

  ### 22. Fast Setup, Superb Customer Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Antonia C.

**Reviewed Date:** January 09, 2026

**What do you like best about Signal AI?**

I find Signal AI easy to use. I also appreciate the great customer service. The support is fast and friendly, and the platform is not overly complicated. The initial setup was very easy.

**What do you dislike about Signal AI?**

Nothing

**What problems is Signal AI solving and how is that benefiting you?**

I use Signal AI to check key global press coverage for leadership. It's easy to use, with fast, friendly support, which makes it valuable.

  ### 23. very useful monitoring tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Signal AI?**

being able to generate reports, searching personalized intervals.

**What do you dislike about Signal AI?**

the initial setup is difficult - the dashboards.

**Recommendations to others considering Signal AI:**

Signal AI is very useful for tracking changes in coverage over time, quantitative analysis.

**What problems is Signal AI solving and how is that benefiting you?**

media monitoring, trend monitoring, share of voice

  ### 24. Fast Search Setup, But Risk Platform Needs Clarity

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2025

**What do you like best about Signal AI?**

I really love how easy it is to set up alerts and searches

**What do you dislike about Signal AI?**

The confusion around how to use the risk platform. Its hard to digest

**What problems is Signal AI solving and how is that benefiting you?**

It is helping my team stay on top of current issues in our industry

  ### 25. Unlock a World of Information: A Seamless Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 24, 2025

**What do you like best about Signal AI?**

Having extensively utilized the Signal AI platform, I can affirm its position as a critical asset for professionals and teams requiring in-depth and broad topic coverage. The platform's extensive breadth of sources is truly remarkable, integrating content from a diverse array of origins. This comprehensive aggregation significantly streamlines the research process, providing users with a holistic understanding without the need to consult numerous disparate sources individually. A standout feature is its adaptability to nuanced search requirements, offering sophisticated functionalities that precisely cater to unique needs, ensuring the delivery of highly relevant results. Furthermore, from a user experience perspective, the platform is exceptionally intuitive and easy to navigate, with a clean and logical interface that facilitates immediate productivity.

Beyond its robust search capabilities and user-friendly design, the operational speed of the platform is impressive, rendering search results almost instantaneously, which is invaluable in time-sensitive scenarios. Crucially, the platform's design inherently supports collaborative environments; our team has seamlessly integrated it into our daily workflows, with a minimal learning barrier that allowed for rapid adoption and widespread proficiency.
The customer support team is consistently fast and helpful, providing excellent assistance whenever needed.

**What do you dislike about Signal AI?**

I cannot think of any downsides at the moment.

**What problems is Signal AI solving and how is that benefiting you?**

It helps me in a few aspects: 
Time Savings: By integrating content from an "extensive breadth of sources", Signal AI significantly streamlines the research process.

Comprehensive Coverage: The platform's ability to pull from a diverse array of origins solves the problem of missing crucial information or getting a one-sided view, providing you with a complete and well-rounded perspective.

Efficiency and Productivity: The operational speed and adaptability to nuanced search requirements mean you get highly relevant results quickly. This efficiency, coupled with its ease of use and team-friendly design, boosts overall productivity, as your team can seamlessly integrate it into workflows with a minimal learning barrier.

**Official Response from Signal AI  Marketing:**

> Thank you for your detailed feedback on Signal AI! We're thrilled to hear that you find the platform's extensive breadth of sources and adaptability to be valuable for your research needs. We're also glad to hear that you appreciate the intuitive user interface and operational speed. Our team is committed to providing excellent customer support, and we're delighted to hear that you've had a positive experience with us. Thank you for choosing Signal AI!

  ### 26. Personalized Monitoring, But would like more Forward-Thinking Features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about Signal AI?**

Constant monitoring and a platform that is tailored to me and my interests

**What do you dislike about Signal AI?**

Not as forward-looking as I would like. However, I know they are rolling out new tools to address this.

**What problems is Signal AI solving and how is that benefiting you?**

It provides real-time monitoring, so I am not surprised by anything.  Daily feeds keep me current.

  ### 27. Impressive AI Integration That Elevates Productivity

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** November 06, 2025

**What do you like best about Signal AI?**

I like the robust AI integration. It's very strong and helps me resolve problems that I'm dealing with,

**What do you dislike about Signal AI?**

I think it can be a bit cluttering with how many sidebars there are.

**What problems is Signal AI solving and how is that benefiting you?**

It helps media monitoring to improve business efficiency and media analysis

  ### 28. Close Partnership for Brand Monitoring and Daily Newsletters with Signal

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2025

**What do you like best about Signal AI?**

The platform for brand monitoring had a number of capabilities that we were able to take advantage of. We tracked a number of key terms across numerous markets with ease.

**What do you dislike about Signal AI?**

The customer service could have been better. To my knowledge, our reps were not reaching out regularly to make sure the partnership was still meeting our needs and what we could do to refine the monitoring services as well as updating our search terms over the course of a number of years.

**What problems is Signal AI solving and how is that benefiting you?**

Signal helped us monitor the mention of our brand across numerous media platforms and in several markets at a scale that was larger than what we could do manually.

**Official Response from Signal AI  Marketing:**

> We're glad to hear that you found Signal AI's platform for brand monitoring to be beneficial for tracking key terms across numerous markets. We apologize for any shortcomings in our customer service. We appreciate your feedback and will work to improve our communication and support for our partners.

  ### 29. Very useful training session

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Enterprise (> 1000 emp.)

**Reviewed Date:** January 18, 2024

**What do you like best about Signal AI?**

There are a variety of ways to access and consume data about any company you're interested in. The customer support is also very helpful and it is easy to use.

**What do you dislike about Signal AI?**

You might not always be able to view all articles, especially print articles

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI does the bulk of the work when it comes to media monitoring and reporting by sourcing and sorting relevant articles

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered analysis capabilities useful! We also greatly appreciate your feedback regarding the content licensing and access. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 

  ### 30. Intelligent company with an incredible product that is constantly thinking about how to improve it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vicente G. | Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** February 17, 2025

**What do you like best about Signal AI?**

What I like most about Signal AI is its product and the way it is already changing the role of communications departments globally, giving more relevance and importance to this area.

**What do you dislike about Signal AI?**

The product is so advanced that it is sometimes difficult to fully understand, but the company has very efficient training teams

**What problems is Signal AI solving and how is that benefiting you?**

To really understand a complex world, through the analysis of topics and stories that have made a difference in various periods of time that allow me to strategically make decisions based on something concrete (numbers and real data).

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform useful for monitoring and analyzing your media mentions! We also greatly appreciate your feedback regarding the range of capabilities. We're always working to improve the platform and this helps us guide our product development. 

  ### 31. Simple, adaptable, accessible

**Rating:** 4.0/5.0 stars

**Reviewed by:** Caitlyn G. | Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** February 14, 2025

**What do you like best about Signal AI?**

I like the help and availability of the customer service when extra support is needed. I also like how easily the data can transfer into CSV.

**What do you dislike about Signal AI?**

There are so many things you can do with signal that at times there can be option fatigue and it seems unlikely to learn all the various functions and capabilities.

**What problems is Signal AI solving and how is that benefiting you?**

It is counting hundreds of mentions in articles that are difficult to track on our own. It also allows us to swifly use that data in other means.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform useful for monitoring and analyzing your media mentions! We also greatly appreciate your feedback regarding the range of capabilities. We're always working to improve the platform and this helps us guide our product development. 


  ### 32. I recommend Signal AI for effortless media monitoring for my reports

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2025

**What do you like best about Signal AI?**

I use the Signal AI web app everyday for my job gathering insights. I can easily get my searches based on what I want to know about, based on my report requests, either by typing in keywords or making use of the trained entities, which will capture even more streamlined content. The latest updates make it even better and ease my job — the new AskAIQ feature complements the web app, where you gather relevant news and insights effortless just by asking questions to the chatbot, saving you time while keeping you informed, since it directly tells what you need to know. Plus, the theme landscape tool helps make sense of large media sets, giving a clear overview of trends, which for me is particularly useful since I have reports that go up to one year timefram. It was very easy to learn and easy to implement methodologies using the platform, and integrate in your team. And whenever we have any problem, we can contact customer support and they'll respond super fast.

**What do you dislike about Signal AI?**

As in all applications existing, there are still ongoing improvements and developments in need, like the integration of social media for example. But from the past 10 months until now there have been a lot of helpful developments and many more will come, just a little patience is needed.

**What problems is Signal AI solving and how is that benefiting you?**

As an insights analyst, I can quickly find exactly what I need to know to help my clients understand how are they perceived in the ever-changing media environment compared to peers. A common question is how a company and its competitors position themselves in the media, as well as the key themes, white spaces, and risks in the conversation. I can answer all these answers using the web app, either by analysing  not only volume trends in conversations, but also sentiment, salience and even tiered media lists to get a complete picture of the landscape. So, I try to leverage everything that the Signal platform allows me to do, to best answer my client's questions and to provide my clients with the best possible insights - which hopefully will help them refine their strategies, spot opportunities, and mitigate risks

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered features helpful for gathering insights - in particular, Theme Landscape and Ask AIQ! We also greatly appreciate your feedback regarding social media content. We have plenty of exciting updates on the way and will keep you informed every step of the journey! As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to support@signal-ai.com. 


  ### 33. More than just media monitoring tool.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Patrick E. | Head of Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 10, 2024

**What do you like best about Signal AI?**

Signal AI doest just tell me where my organisation is but it also tells me what people are thinking about it and whether these conversations and mentions are trending in the right direction. It provides the  perfect  intelligence tool for me to anticipate the curve on the ball and provide the messages and strategieds up stream of the impacts in order to get a head of them. Media and PR work is more and more about providing insight and evidence that can hone successful future strategies and the platform has kepty me on top of secorial developments along with being a real anmd respected contributor to corporate decision making

**What do you dislike about Signal AI?**

I think the platform could help in further improvements to the the user interface

**What problems is Signal AI solving and how is that benefiting you?**

seeing not just where our coverage is but also how it shapes up against our competitors both in terms of mentions but also in terms of wider sectoral challenge.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you're enjoying using the Signal AI platform not only to monitor media coverage but also develop informed strategies! We also greatly appreciate your feedback regarding platform design. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 34. Exceptional service and monitoring capabilities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicholas M. | Director Global Communications, Enterprise (> 1000 emp.)

**Reviewed Date:** January 17, 2025

**What do you like best about Signal AI?**

Signal stands out vs the competition. We had a chance to compare several monitoring companies, and Signal's quality of monitoring, and, importantly, reporting, stood out. Added to that, the customer service is phenomenal.

**What do you dislike about Signal AI?**

Nothing. Everything is superb. Maybe easier changes on the dashboard.

**What problems is Signal AI solving and how is that benefiting you?**

As a heavily regulated business, we don't monitor publicity to see how our brand is mentioned, and to measure SOV. We also need media monitoring to manage and mitigate risk to the business. So, Signal is for us an essential tool.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding Signal’s range of AI-powered features helpful for mitigating risk and enhancing your reputation. We also greatly appreciate your feedback regarding dashboard edits. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 

  ### 35. Great tool for Media Analysis and Monitoring

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aditi V. | Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Signal AI?**

It is a one-stop platform and helps me curate media analyses very quickly. Helps me create new tags. Very customizable. Extremely user-friendly. The report section is very clear.

**What do you dislike about Signal AI?**

Signal AI can improve on availability of articles from Wall Street Journal and The Australian. It can also improve on keeping the historical articles in the system longer than 15 months.

**What problems is Signal AI solving and how is that benefiting you?**

Keeping a record of media coverage over the months and creating media analytics week by week and month by month

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s media monitoring and media analysis capabilities useful. We also greatly appreciate your feedback regarding our content and archive - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help, reach out to success@signal-ai.com.

  ### 36. News review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 13, 2024

**What do you like best about Signal AI?**

The ability to capture articles otherwise not seen has really helped out company.

**What do you dislike about Signal AI?**

Not at the moment. We have been filtering more efficiently and limiting the amount of data which has been helpful.

**What problems is Signal AI solving and how is that benefiting you?**

News updates real time.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you find the Signal AI platform accessible and easy to use! As always, if you have any more feedback or need any help with how to use the platform, reach out to your customer support representative or to success@signal-ai.com. 


  ### 37. Tracking news made easy.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2025

**What do you like best about Signal AI?**

The ability to navigate a global news database, and specifically search for, track and read directly off the website.

**What do you dislike about Signal AI?**

i would say 80% of the news is encaptured by Signal, whilst the other 20% you will have to manually search for in order to obtain.

**What problems is Signal AI solving and how is that benefiting you?**

As previously stated - Signal AI is a one=-stop shop. its built to help you gather the news, read the news, and gather analytics around your orgainsations comms efforts. Furthermore, it helps track both print and online coverage.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding Signal’s features useful for media monitoring and analysis. We also greatly appreciate your feedback regarding content. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 38. The best media content platform I have ever used!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Signal AI?**

It's very fast and user-friendly. It loads different articles immediately. When set, the date range stays when you switch between search folders. It has multiple options for exporting content. The filters on the right often prove useful.

**What do you dislike about Signal AI?**

One downside for me is that when I set a date range in one workspace, it stays the same when I log into another. It makes it easy to overlook when switching between workspaces. I would prefer if I can set different date ranges in each workspace. Another downside is that I cannot use the filters as exclusions - for example, I can filter by a source, but I cannot filter a source out. It would be great if when I click on the source, it would filter by it, and if I click again - it would remove the source from the search list. That would be very useful in some cases.

**What problems is Signal AI solving and how is that benefiting you?**

It makes my life easier.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you think Signal AI is easy to use and the filtering features are useful! We also greatly appreciate your feedback regarding exclusion filtering and date range functionality across workspaces - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 39. Signal AI review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joe T. | Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 13, 2024

**What do you like best about Signal AI?**

The most useful aspect of Signal AI for my work is the ability to download broadcast clippings alongside the relevant transcript.

**What do you dislike about Signal AI?**

My work focuses on healthcare news, and Signal AI is inconsistent in its ability to capture news stories published on the websites of NHS Trusts.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI helps us understand the level of conversation around a topic, and identify potential issues as soon as they arise.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you're enjoying using the Signal AI platform to both capture news stories and proactively spot potential crises! If you have any feedback or if you need any help with how to use the platform, as always reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 40. Amazing support team

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Signal AI?**

Captures a majority of the outlets we need to track, team works very hard to train topics and refine our searches despite them being tricky at times. Support answerrs super quickly and always does their best to resolve any issues.

**What do you dislike about Signal AI?**

Some sources are missing but the support team works to submit requests for them. Also, the system for tracking updated articles is a bit confusing.

**What problems is Signal AI solving and how is that benefiting you?**

The high coverage volume for our events is impossible to track manually, and Signal helps us to capture a large majority of that coverage + sort it in a way that gives us insights within its dashboard.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the assistance from our support team superb! We also greatly appreciate your feedback on sources and tracking updated articles. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 41. Great, detailed tracking and helpful team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael M. | Head of Communications (UK), Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Signal AI?**

The media monitoring is reliable - particularly for difficult to track brand names - and you gain detailed insights on topics and messaging penetration. The ability to track target outlets is especially helpful. 

The customer success team and our CSM - Tommy - are incredibly helpful, as are the customer service agents.

**What do you dislike about Signal AI?**

Signal is priced at the higher end of the market, and for some of the most useful additional features further investment is required.

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI enables us to accurately track and capture our media monitoring, track progress over time of key message penetration and get a better insight into competitor and industry analytics.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you're enjoying using the Signal AI platform not only for highly accurate media monitoring but also to gain deep insights for informed strategies! We also greatly appreciate your feedback regarding our platform packages. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 42. Great service that keeps getting better

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bradley B. | Communications Officer, Enterprise (> 1000 emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about Signal AI?**

The support team have been really helpful in getting us set up with using the platform. It's incredibly intuitive to use and I've found it to be superior to their competitors.

**What do you dislike about Signal AI?**

The reporting function could do with a lot more flexible formatting options - it had a small feature upgrade very recently following our feedback which shows they listen to their customers.

**What problems is Signal AI solving and how is that benefiting you?**

SIgnal AI is presenting us with our media coverage in as close to real time as you would expect - it's incredibly helpful to go into the system and check for updates as news or an event is taking place.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s AI-powered Search facilities easy to use. We also greatly appreciate your feedback regarding reporting capabilities - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com.


  ### 43. Excellent media monitoring service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aileen P. | Communications Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Signal AI?**

Signal is very quick when it comes to pulling broadcast mentions and press coverage. The broadcast clip editor is also extremely helpful - as is the new dashboard feature to view share of voice. 

I also really appreciate the ability to quickly contact customer support with any queries.

**What do you dislike about Signal AI?**

It would be helpful if paid TV and radio ads could be more easily filtered out from the platform as this can artificially inflate coverage figures and share of voice!

**Recommendations to others considering Signal AI:**

N/A

**What problems is Signal AI solving and how is that benefiting you?**

Measurement of PR activities, proving ROI to the business and analysing coverage in key titles. Tracking share of voice of key spokespeople

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you use Signal AI for media monitoring and demonstrating ROI! We also greatly appreciate your feedback regarding TV and radio filtering - we're always iterating and innovating and this helps us guide our product development. As always, if you have any more feedback or questions, please do reach out to success@signal-ai.com.


  ### 44. The best media monitoring software on the market with unforuntate

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Signal AI?**

Signal AI keeps you on the pulse of everything happening to your brand in published media. It has enabled us to track our success and set goals in a totally new way that we couldn't have without it.

The customer success team is very attentive and helpful.

**What do you dislike about Signal AI?**

Signal AI is incredible at media monitoring, but it's not really a replacement for other PR/comms software that you might need. Mainly, it lacks any outreach capabilities. 

Others have outreach capabilities and a lot more functions but their media monitoring capabilities pale in comparison to Signal AI. It's not really a fair comparison.

The platform also doesn't have a very intuitive UI, it takes getting used to.

**What problems is Signal AI solving and how is that benefiting you?**

It allows us to stay on the pulse of live publications 24/7 and enables us to set goals and metrics around total media presence.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you think Signal AI is the best media monitoring software on the market and you’re well supported by our Customer Success team. We also greatly appreciate your feedback regarding our UX and product offering - we're always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 

  ### 45. Easy to use and great customer service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Signal AI?**

The customer service team are always helpful with requests and respond in a quick and timely manner. The platform itself is easy to navigate but takes some time to finese with AI

**What do you dislike about Signal AI?**

It takes time to narrow the searches and at times you can get bombarded with irrelevant alerts

**What problems is Signal AI solving and how is that benefiting you?**

It's helping us learn how media is talking about our organisation, how we are faring against our competitors, and identifying the white space for us to own conversations / topics

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered features helpful for monitoring the media and identifying white spaces! We also greatly appreciate your feedback regarding narrowing searches. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 46. Glitchy but does the job

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.)

**Reviewed Date:** October 29, 2024

**What do you like best about Signal AI?**

I like that searches and dashboards are easily organizable in folders. I use Signal every day or every other day and I've picked it up in a decent amount of time. It's hard going from traditional boolean queries to using Signal tags but I do like how it's not overcomplicated.

**What do you dislike about Signal AI?**

I think sometimes Signal is glitchy and slow. It's hard to move searches into other folders and annoying that when you click a link to a search, it doesn't automatically highlight which search it is on the left. You have to scroll down and find it which takes a lot of time.

**What problems is Signal AI solving and how is that benefiting you?**

It's nice that metrics can be easily displayed in charts and graphs. It helps me in the way that I can easily export searches to see how much coverage something is getting and from which outlets.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you think our AI trained entities and topics are simpler than traditional boolean. We also greatly appreciate your feedback regarding finding searches - we’re always iterating and innovating and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com. 

  ### 47. Signal: high volume of results, but not always accurate in number totals.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Signal AI?**

The best thing is the substance/topic/company feature that allows specific mention numbers and sentiments. I also enjoy how many publications you crawl. Plus the ability to create reading lists.

**What do you dislike about Signal AI?**

Publications are not always easy to find to add to reading lists. There are also frequently duplicates in article lists, often from Newsedge crawling.

**What problems is Signal AI solving and how is that benefiting you?**

Pulling as close to accurate numbers of coverage as possible for narrative landscaping and competitive analysis.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered features helpful for competitive analysis and narrative landscaping! We also greatly appreciate your feedback regarding article duplicates and dashboard totals. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 48. Excellent media monitoring

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Signal AI?**

Signal AI has some of the most customizable search solutions and excellent tools for filtering irrelevant results out.

**What do you dislike about Signal AI?**

Sometimes the service misses media mentions behind paywalls or when the company is mentioned in the bio or author line of an article.

**What problems is Signal AI solving and how is that benefiting you?**

We use Signal AI on behalf of clients to monitor media mentions, competitor movement and to produce share of voice reporting.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad you're finding the platform’s range of AI-powered search capabilities useful! We also greatly appreciate your feedback regarding mention detection limtations. We're always working to improve the platform and this helps us guide our product development. As always, if you need any help with how to use the platform, reach out to your customer support representative or reach out to success@signal-ai.com. 


  ### 49. Signal AI works pretty well at capturing most media mentions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Signal AI?**

I like most that Signal AI helps my reporting needs and captures most media mentions from alerts that I set up, and I also like that you can filter the coverage by date.

**What do you dislike about Signal AI?**

The least helpful thing about Signal AI is that it has a difficult time getting through heavy paywalls, and thus can sometimes miss coverage

**What problems is Signal AI solving and how is that benefiting you?**

Signal AI is solving having to manually search for results, and having a million tabs open to search for competitors or alerts.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you enjoy using Signal AI’s reporting and alerting functionality! We also greatly appreciate your feedback regarding paywalled content - we're continually expanding our content partnerships and this helps us guide our product development. As always, if you need any help with how to use the platform or have any more feedback, reach out to your customer support representative or reach out to success@signal-ai.com. 

  ### 50. A solid tool for your PR team's basic needs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about Signal AI?**

Signal offers a variety of features that quite easily help PR teams to track clippings over various markets. Its biggest strengths are the reporting and the different search profiles. The customer support is exceptionally good.

**What do you dislike about Signal AI?**

The design isn't exactly up-to-date, meaning it looks a bit old. The UX sometimes isn't as intuitive as it should be.

**What problems is Signal AI solving and how is that benefiting you?**

Signal allows PR teams to get a good overview of what's going on in different markets / segments. The additional information regarding reach, sentiment etc. makes it easier for PR managers to make decisions quickly.

**Official Response from Freya Lomax:**

> Thank you for taking the time to write a review. We're glad to hear you're enjoying using our platform for reporting and finding the support to be exceptional! We also greatly appreciate your feedback regarding platform design and UX. As always, if you need any help or have any questions, reach out to your customer support representative or reach out to success@signal-ai.com. 



## Signal AI Discussions
  - [What is Signal AI used for?](https://www.g2.com/discussions/what-is-signal-ai-used-for)

- [View Signal AI pricing details and edition comparison](https://www.g2.com/products/signal-ai/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-26+17%3A42%3A13+-0500&secure%5Bsession_id%5D=8f7e392a-960f-4fbf-86e5-71df6d296765&secure%5Btoken%5D=b777fa3b404e757cfca9b9a7408290fea002cec6e68bd163e61e238049f8bec5&format=llm_user)

## Signal AI Features
**Platform Basics**
- Centralized Platform
- Web Tracking

**Media Channels**
- Broadcast Media
- Print Media
- Online Media

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis

**Brand Signals**
- Comparison
- AI
- Brand Health

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Data Sources - Risk Intelligence **
- Dark Web Monitoring,
- Industry-Specific Data
- Data Timeliness
- Government and Public Records
- Media Monitoring

**Agentic AI - Competitive Intelligence**
- Autonomous Task Execution

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform Data**
- Product Details
- Customer Feedback & Reviews
- Channel Acquisition

**Geographic Coverage**
- Local Media
- National Media
- International Media

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Brand Analytics**
- Trend Analysis
- Tracking

**Analysis & Reporting - Risk Intelligence**
- Benchmarking
- Risk Scoring
- Artificial Intelligence
- Dashboard
- Integrations

**Platform Content **
- Battlecards

**Reporting**
- Keyword Targeting
- Custom Feeds and Alerts
- Custom Reports
- Dashboards

**Agentic AI - Media Monitoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Platform Reporting**
- Customizable Dashboard
- Benchmark Reporting

**Generative AI**
- AI Text Generation
- AI Text Summarization

## Top Signal AI Alternatives
  - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,613 reviews)
  - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews)
  - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (707 reviews)

