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Compare SAP Engagement Cloud (formerly SAP Emarsys) and Voyado 
Featured Products
At a Glance
Market Segments
Mid-Market (54.5% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
$
No pricing available
SAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(551)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansVoyado
Star Rating
(76)4.5 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about VoyadoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Emarsys excels in personalization capabilities, with users appreciating its ability to unify customer data and engage across multiple channels, leading to more relevant campaigns. This feature is particularly beneficial for businesses looking to enhance their marketing strategies.
- Users say that Voyado stands out for its ease of use, with many praising its intuitive interface that simplifies the setup of emails and automations. This user-friendly design allows teams to communicate effectively with customers without a steep learning curve.
- According to verified reviews, SAP Emarsys has a strong focus on automation, with features that support flexible journeys and rich segmentation. Users highlight the effectiveness of its automation programs, making it a solid choice for businesses aiming to streamline their marketing efforts.
- Reviewers mention that Voyado's customer support is highly responsive, with minimal downtime reported compared to other services. This reliability is crucial for maintaining smooth operations, especially for businesses that rely heavily on consistent communication with their customers.
- G2 reviewers indicate that while SAP Emarsys has a robust set of features, some users experience challenges with setup and configuration. This can lead to a longer onboarding process for teams that may not have extensive technical expertise.
- Users highlight that Voyado's API performance is commendable, contributing to its overall effectiveness in integrating with other systems. This aspect is particularly valued by businesses that require seamless connectivity between their marketing tools and existing platforms.
Pricing
Entry-Level Pricing
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Voyado
No pricing availableFree Trial
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableVoyado
No trial information availableRatings
Meets Requirements
8.3
402
8.4
60
Ease of Use
8.2
407
8.9
63
Ease of Setup
7.1
214
8.2
39
Ease of Admin
8.2
172
9.2
17
Quality of Support
8.4
397
9.0
62
Has the product been a good partner in doing business?
8.5
173
9.3
18
Product Direction (% positive)
8.9
375
8.6
60
Features by Category
Email Marketing
8.7
263
|
Verified
8.8
35
8.7
247
|
Verified
9.4
35
8.5
258
|
Verified
9.3
35
8.3
232
|
Verified
8.9
34
Online Marketing
7.0
158
|
Verified
7.4
31
8.0
191
|
Verified
8.0
34
8.1
218
|
Verified
8.5
35
8.0
215
|
Verified
8.4
35
7.8
158
7.5
33
Lead Management
7.9
174
|
Verified
7.9
30
7.8
192
|
Verified
8.6
31
8.5
240
|
Verified
9.0
35
7.8
161
|
Verified
7.4
30
8.0
158
|
Verified
7.9
30
8.2
183
|
Verified
8.1
30
7.8
146
|
Verified
7.6
28
8.2
144
|
Verified
8.0
28
Campaign Management
8.2
181
|
Verified
7.8
28
7.8
122
7.5
26
7.6
113
|
Verified
7.5
27
7.0
84
6.2
27
Social
7.3
93
5.6
25
7.5
103
|
Verified
6.1
25
7.4
101
|
Verified
6.2
27
7.4
93
|
Verified
5.7
25
7.5
104
|
Verified
6.6
26
Reporting & Analytics
8.0
236
|
Verified
7.7
31
7.8
176
|
Verified
7.0
29
7.6
165
|
Verified
6.9
27
7.4
173
|
Verified
7.3
27
7.4
109
5.9
23
Platform
7.5
153
|
Verified
8.2
28
8.1
135
|
Verified
8.3
26
8.5
152
|
Verified
8.8
27
7.9
106
|
Verified
8.3
25
6.8
107
|
Verified
8.7
27
8.5
137
|
Verified
9.3
29
7.6
103
|
Verified
7.7
26
Agentic AI - Marketing Automation
6.5
29
6.8
10
6.1
28
6.7
10
6.4
30
7.0
9
6.4
29
6.0
10
6.6
29
6.7
10
6.7
29
6.7
10
Integration
7.8
158
|
Verified
8.6
28
7.6
151
|
Verified
7.9
27
7.4
117
|
Verified
7.9
27
Metrics
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Not enough data
Reporting
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Not enough data
Other
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Not enough data
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Not enough data
Administration
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Not enough data
Integrations
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Not enough data
Platform
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Not enough data
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
6.2
11
8.8
101
|
Verified
7.9
11
8.2
79
|
Verified
6.5
11
Templates
8.0
96
|
Verified
6.7
9
8.6
98
|
Verified
6.5
10
8.5
95
|
Verified
7.2
10
Personalization
8.6
104
|
Verified
7.8
12
8.4
93
|
Verified
7.6
11
8.5
96
|
Verified
7.9
12
8.4
69
|
Verified
6.4
12
8.7
86
|
Verified
7.7
10
8.6
100
|
Verified
8.1
9
8.5
96
|
Verified
8.2
11
8.7
92
|
Verified
7.7
10
Multichannel
8.3
86
|
Verified
6.3
8
8.9
117
|
Verified
9.3
9
8.4
89
|
Verified
8.5
9
Administration
8.7
105
|
Verified
8.5
9
8.5
111
|
Verified
8.3
9
8.5
102
|
Verified
8.9
9
8.2
90
|
Verified
7.8
9
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Not enough data
Analytics
7.6
24
Not enough data
7.3
24
Not enough data
Optimization
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Not enough data
Agentic AI - Push Notification
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Segmentation
8.8
20
Not enough data
8.9
19
Not enough data
Targeting
8.7
18
Not enough data
8.3
17
Not enough data
Triggered Content
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Personalized Content
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Not enough data
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Text Messaging
8.3
23
9.0
10
7.4
18
5.2
8
8.5
24
8.9
9
7.7
17
6.2
7
8.0
20
5.0
8
7.1
18
4.4
9
8.3
23
8.5
10
7.9
19
8.7
9
SMS Platform
7.8
23
6.9
9
8.6
23
8.1
8
7.4
17
6.4
7
6.9
15
5.7
7
7.1
16
6.2
7
8.2
19
7.5
8
Agentic AI - SMS Marketing
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Not enough data
Data Sourcing
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
6.7
14
Not enough data
8.0
14
Intelligence
Not enough data
7.9
13
Not enough data
6.4
12
Not enough data
6.4
12
Merchandising
Not enough data
6.8
10
Not enough data
6.8
10
Not enough data
5.7
10
Not enough data
3.7
9
Not enough data
3.7
9
Analytics
Not enough data
5.6
9
Not enough data
6.1
9
Administration
Not enough data
6.1
9
Not enough data
5.4
9
Platform Basics
8.6
50
Not enough data
8.6
48
Not enough data
Platform Data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Not enough data
Agentic AI - Customer Journey Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
Loyalty Experience
8.4
15
8.8
18
8.6
15
8.8
17
8.4
17
9.2
17
8.5
22
9.1
17
7.4
12
7.1
16
7.8
13
8.1
16
Loyalty Platform
8.7
15
8.6
18
8.7
18
9.3
18
8.3
15
8.1
17
8.5
16
8.2
16
8.8
18
8.6
17
Agentic AI - Loyalty Management
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Not enough data
Computing
Not enough data
6.7
15
Not enough data
6.1
15
Not enough data
8.3
15
Experimental Design
Not enough data
7.3
15
Not enough data
7.0
14
Not enough data
6.9
15
Analytics
Not enough data
7.6
16
Not enough data
5.0
16
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Not enough data
Campaigns
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Not enough data
Engagement
8.1
52
Not enough data
Platform
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Not enough data
Agentic AI - Mobile Marketing
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Not enough data
Marketing Operations
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Not enough data
Agentic AI - Marketing Analytics
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Not enough data
Categories
Categories
Shared Categories
SAP Engagement Cloud (formerly SAP Emarsys) and Voyado are categorized as Marketing Automation, SMS Marketing, Personalization Engines, E-Commerce Personalization, and Loyalty Management
Unique Categories
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Voyado is categorized as Customer Data Platform (CDP), A/B Testing, E-Merchandising, and Personalization
Reviews
Reviewers' Company Size
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Voyado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Retail
23.5%
Apparel & Fashion
20.6%
Marketing and Advertising
7.4%
Consumer Goods
7.4%
Information Technology and Services
5.9%
Other
35.3%
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Can I use this for entermain
1 Comment
CB
Try this product ,:- https://jvz1.com/c/2817839/393694/Read more
Voyado has no more discussions with answers
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