Compare OneSignal and Salesforce Marketing Cloud 
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Free
Starting at $1,250.00 Per Month
OneSignal
Star Rating
(1,155)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud
Star Rating
(4,442)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in delivering a comprehensive view of customer interactions, which is crucial for creating personalized, multi-channel marketing campaigns. Users appreciate its advanced automation features, particularly the Journey Builder, which allows for sophisticated, multi-step customer journeys across various channels.
- Users say OneSignal stands out for its ease of setup and configuration, especially for developers. Many find the SDK integration straightforward, making it a preferred choice for instant communication with app users across both Android and web platforms. This simplicity is a significant advantage for those starting new software projects.
- Reviewers mention that Salesforce Marketing Cloud has a robust set of features for email marketing, including strong capabilities for building and personalizing emails. Users highlight its ability to manage email deliverability effectively, which is essential for maintaining engagement rates.
- According to verified reviews, OneSignal shines in the push notification space, receiving high praise for its user-friendly interface and effective notification management. Users appreciate the platform's ability to send targeted notifications quickly, enhancing user engagement without the complexity often associated with similar tools.
- G2 reviewers note that while Salesforce Marketing Cloud is powerful, it may present a steeper learning curve for new users compared to OneSignal. Users have pointed out that the extensive features can be overwhelming initially, which may require more time for onboarding and training.
- Users highlight that OneSignal's free entry-level pricing makes it an attractive option for small businesses looking to implement marketing automation without a significant upfront investment. This accessibility is a key factor for many users who are just starting to explore mobile marketing solutions.
Pricing
Entry-Level Pricing
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
OneSignal
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
9.0
645
8.2
3,279
Ease of Use
9.3
977
7.6
3,456
Ease of Setup
8.9
550
7.3
1,944
Ease of Admin
9.0
377
7.8
1,715
Quality of Support
9.0
596
7.7
3,093
Has the product been a good partner in doing business?
9.1
353
8.0
1,680
Product Direction (% positive)
9.0
625
7.5
3,172
Features by Category
Email Marketing
8.6
99
7.9
1174
8.9
97
8.4
1171
8.9
96
8.1
1150
8.6
91
8.2
1069
Online Marketing
Feature Not Available
7.4
1064
8.7
96
7.4
890
8.6
99
7.5
842
9.1
96
7.2
918
Feature Not Available
7.3
854
Lead Management
Feature Not Available
8.0
1033
8.5
91
7.6
995
9.2
97
8.0
1044
Feature Not Available
7.9
1025
8.7
92
8.1
1025
8.5
93
7.8
965
8.7
96
7.9
923
8.4
86
8.3
1034
Campaign Management
Feature Not Available
7.6
875
Feature Not Available
7.6
771
Feature Not Available
7.1
669
Feature Not Available
6.7
201
Social
Feature Not Available
6.3
376
8.4
89
6.6
566
Feature Not Available
6.9
216
Feature Not Available
7.0
203
Feature Not Available
6.9
177
Reporting & Analytics
8.7
102
7.4
1068
8.6
89
6.9
892
8.1
88
6.5
770
8.1
86
6.5
716
Feature Not Available
6.5
703
Platform
8.6
98
7.0
632
8.5
92
7.8
190
8.3
101
8.0
678
8.2
62
7.4
168
8.2
64
7.4
129
8.9
101
8.0
670
8.0
86
7.8
139
Agentic AI - Marketing Automation
7.3
5
7.2
9
8.0
5
6.5
9
8.3
5
7.2
10
8.0
5
6.9
9
7.3
5
5.8
8
8.0
5
7.1
8
Integration
8.2
92
8.0
668
8.6
100
7.7
534
8.1
90
7.4
496
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
465
9.3
29
9.1
455
9.2
28
8.6
411
9.1
29
8.8
461
9.2
28
8.8
449
9.2
30
Analytics
8.5
445
9.2
28
8.4
439
9.3
27
Optimization
8.4
387
9.0
27
8.6
424
9.5
28
8.8
432
9.4
27
8.7
425
8.9
28
Agentic AI - Push Notification
7.0
14
8.6
6
7.1
14
9.3
5
6.9
14
9.0
5
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
35
9.1
30
Feature Not Available
8.8
28
9.1
35
8.8
27
Feature Not Available
8.6
28
8.2
33
8.9
28
8.5
34
8.6
29
8.9
36
9.1
30
9.1
32
8.9
29
SMS Platform
8.9
34
9.0
27
8.8
34
9.2
28
Feature Not Available
8.4
29
Feature Not Available
7.8
29
8.5
31
8.4
26
9.1
35
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Messaging Channels
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Not enough data
Administration
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
Not enough data
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
97
8.7
46
8.7
170
|
Verified
9.1
46
8.2
142
8.3
39
8.3
151
9.1
37
Campaigns
8.7
147
|
Verified
8.7
44
9.5
194
|
Verified
9.0
43
8.1
80
8.8
44
Feature Not Available
8.8
42
8.4
138
9.4
37
8.8
181
9.1
37
Engagement
8.2
135
8.4
42
Platform
8.9
148
8.9
42
9.0
156
|
Verified
8.8
43
8.7
141
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
OneSignal and Salesforce Marketing Cloud are categorized as Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
OneSignal is categorized as Proactive Notification and RCS Business Messaging
Salesforce Marketing Cloud is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.2%
Information Technology and Services
10.4%
Financial Services
6.2%
Health, Wellness and Fitness
4.6%
Computer Games
4.1%
Other
61.6%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
Is One signal a good push notifications service
3 Comments
NP
Yes it isRead more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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