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Compare Omnisend and Yotpo 
Featured Products
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (74.8% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Forever
Omnisend
Star Rating
(1,162)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansYotpo
Star Rating
(261)4.3 out of 5
Market Segments
Small-Business (74.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in email marketing features, particularly in "Automated Email Responses" with a score of 9.1, while Yotpo's email capabilities are less robust, leading to a lower overall satisfaction in this area.
- Reviewers mention that Omnisend's "Ease of Use" is rated at 9.1, making it a preferred choice for small businesses, whereas Yotpo's score of 8.5 indicates a steeper learning curve for new users.
- G2 users highlight that Omnisend offers superior "Email Segmentation" capabilities with a score of 8.8, allowing for more targeted marketing campaigns compared to Yotpo's lower performance in this feature.
- Users on G2 appreciate Omnisend's "Quality of Support," rated at 9.0, which is higher than Yotpo's 8.8, suggesting that Omnisend provides more effective customer service and assistance.
- Reviewers say that Omnisend's "Performance and Reliability" is rated at 9.0, indicating a strong and dependable platform, while Yotpo's performance rating is slightly lower, which may affect user confidence in critical marketing campaigns.
- Users report that Yotpo shines in "Customer Feedback" features with a score of 9.1, making it a better choice for businesses focused on gathering and analyzing customer reviews compared to Omnisend's offerings in this area.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Yotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
Omnisend
Free Trial is available
Yotpo
Free Trial is available
Ratings
Meets Requirements
8.9
915
8.7
209
Ease of Use
9.1
919
8.5
211
Ease of Setup
9.0
543
8.1
143
Ease of Admin
9.2
427
8.2
129
Quality of Support
9.1
836
8.8
201
Has the product been a good partner in doing business?
9.2
414
8.5
126
Product Direction (% positive)
9.1
892
8.1
195
Features by Category
Email Marketing
9.0
696
|
Verified
Not enough data
9.2
669
|
Verified
Not enough data
8.9
663
|
Verified
Not enough data
9.1
624
Not enough data
Online Marketing
8.5
569
|
Verified
Not enough data
8.6
555
|
Verified
Not enough data
8.6
475
|
Verified
Not enough data
8.8
608
|
Verified
Not enough data
8.5
460
Not enough data
Lead Management
8.6
483
|
Verified
Not enough data
8.6
494
|
Verified
Not enough data
8.7
570
|
Verified
Not enough data
8.3
337
Not enough data
8.6
457
|
Verified
Not enough data
8.7
517
|
Verified
Not enough data
8.6
470
|
Verified
Not enough data
8.3
351
|
Verified
Not enough data
Campaign Management
8.7
477
|
Verified
Not enough data
8.2
352
Not enough data
8.2
376
|
Verified
Not enough data
8.2
358
Not enough data
Social
7.9
354
Not enough data
8.2
423
|
Verified
Not enough data
8.2
400
|
Verified
Not enough data
8.1
382
|
Verified
Not enough data
8.0
370
|
Verified
Not enough data
Reporting & Analytics
8.9
622
|
Verified
Not enough data
8.6
546
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
Not enough data
7.8
273
Not enough data
Platform
8.6
418
|
Verified
Not enough data
8.9
401
|
Verified
Not enough data
8.9
291
|
Verified
Not enough data
8.5
330
|
Verified
Not enough data
8.1
297
|
Verified
Not enough data
9.1
404
|
Verified
Not enough data
8.7
316
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Not enough data
Integration
8.7
389
|
Verified
Not enough data
8.6
366
|
Verified
Not enough data
8.4
334
|
Verified
Not enough data
Administration
8.4
96
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Not enough data
Integrations
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Not enough data
Platform
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
8.9
82
Not enough data
Campaigns
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Not enough data
Analytics
9.4
99
Not enough data
9.3
99
Not enough data
Optimization
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Not enough data
Agentic AI - Push Notification
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Not enough data
Templates
8.4
408
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Not enough data
Edit
8.4
385
|
Verified
Not enough data
8.7
396
|
Verified
Not enough data
8.3
317
|
Verified
Not enough data
Logistics
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
361
|
Verified
Not enough data
8.5
211
Not enough data
Generative AI
7.7
107
Not enough data
7.6
106
Not enough data
Agentic AI - Email Template Builder
6.9
72
Not enough data
7.0
71
Not enough data
Text Messaging
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
Not enough data
SMS Platform
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.6
34
Not enough data
7.8
33
Not enough data
Design and Customization
8.3
55
Not enough data
8.3
54
Not enough data
8.7
54
Not enough data
8.8
53
Not enough data
Campaigns
8.6
52
Not enough data
8.4
53
Not enough data
8.3
53
Not enough data
8.5
52
Not enough data
Integrations
8.0
53
Not enough data
7.5
53
Not enough data
9.0
54
Not enough data
7.5
54
Not enough data
Generative AI
7.5
52
Not enough data
Agentic AI - Vulnerability Scanner
7.3
51
Not enough data
7.2
50
Not enough data
Page Customization
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Not enough data
Page Optimization
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
Integrations
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Not enough data
Generative AI
8.0
23
Not enough data
Agentic AI - Landing Page Builders
8.0
23
Not enough data
Collection
Not enough data
7.8
44
|
Verified
Not enough data
8.1
59
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.9
53
|
Verified
Not enough data
8.0
48
|
Verified
Agentic AI - Review Management
Not enough data
6.7
6
Not enough data
6.1
6
Moderation
Not enough data
8.2
61
|
Verified
Not enough data
7.9
55
|
Verified
Not enough data
7.7
43
|
Verified
Use Cases
Not enough data
8.5
62
|
Verified
Not enough data
7.7
43
|
Verified
Not enough data
8.2
53
|
Verified
Administration
Not enough data
7.5
51
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
51
|
Verified
Not enough data
7.5
34
|
Verified
Display Options
Not enough data
7.5
40
|
Verified
Not enough data
7.8
56
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.5
50
|
Verified
Generative AI
Not enough data
6.2
13
Loyalty Experience
Not enough data
8.2
38
Not enough data
8.2
38
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Not enough data
Consumer Intelligence
Not enough data
9.1
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
38
|
Verified
Reporting
Not enough data
8.1
18
Not enough data
8.0
36
|
Verified
Not enough data
8.5
52
|
Verified
Media Monitoring
Not enough data
7.1
15
Not enough data
7.9
34
|
Verified
Not enough data
8.2
28
In-House Management
Not enough data
Feature Not Available
Not enough data
7.7
15
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Omnisend and Yotpo share no categories
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Marketing Automation, Transactional Email, Landing Page Builders, and Pop-Up Builder
Yotpo is categorized as Customer Advocacy, User-Generated Content, Loyalty Management, Online Reputation Management, and Review Management
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
7.9%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.7%
Other
41.5%
Retail
20.7%
Apparel & Fashion
12.2%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Food & Beverages
4.9%
Other
43.1%
Alternatives
Discussions
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
What is Yotpo used for?
1 Comment
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Yotpo has no more discussions with answers
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