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Smile.io Reviews & Product Details

Smile.io Overview

What is Smile.io?

Smile.io is the world’s largest loyalty platform for commerce brands, providing easy-to-use rewards programs that help growing brands transform one-time shoppers into repeat, loyal customers. Smile.io is also now Built for Shopify. Built for Shopify is the highest quality certification that Shopify offers for apps, and we’ve invested in making sure that Smile.io exceeds all of the requirements. We are also the only Built for Shopify loyalty app to also meet the Shopify Plus Certified App requirements. Over 100,000 commerce brands use Smile.io to power loyalty, referrals, and VIP rewards programs that help increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty. Smile.io is quick to launch and effortless to manage. Launch confidently in minutes with a rewards program that is set up with best practices used by top-performing programs on Smile.io. Launch a beautiful and customizable rewards program in just a few clicks, no coding required. Smile.io allows you to reward customers for a variety of actions, including making purchases, social media sharing, product reviews, and anything else you can think of with access to Smile.io’s API. Managing your loyalty program is simple with powerful reporting tools in your dashboard. Smile Plus unlocks additional features designed for high-volume brands looking for a loyalty program that drives results. With embedded loyalty content, points redemption at checkout, loyalty landing page builders, powerful analytics dashboards, and integrations with best-in-class ecommerce apps, Smile Plus is enterprise loyalty made easy. Smile.io is a top retention solution, trusted by thousands of the best brands on Shopify, like Polaroid, Liquid Death, Blume, Hush Puppies, Monos, and so many more. Smile.io is available on these app stores: Shopify, Shopify Plus, Shopify POS, BigCommerce, and Wix.

Smile.io Details
Product Website
Languages Supported
German, English, French, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Create a loyalty and rewards points program

How do you position yourself against your competitors?

Smile.io is the worlds largest loyalty platform for commerce brands. We are 100% focused on the tools you need to grow repeat sales and build a loyalty program that customers will use. Unlike Smile.io loyalty alternatives that focus on too many functions, Smile.io is a best-in-class solution at loyalty programs and delivers solutions. Smile.io is dedicated to solely loyalty and retention.

You don’t want generalists in charge of your ROI. A best-in-class loyalty solution offers fast updates, responds to ecommerce trends, and offers each brand the best features that work within each industry.

Smile.io allows commerce brands to seamlessly embed loyalty throughout their websites with SEO-friendly loyalty landing pages, Smile.io App Blocks to display points information on product pages, and redemption at checkout built with Shopify’s checkout extensibility.


Seller Details
Seller
Smile.io
Company Website
Year Founded
2012
HQ Location
Kitchener, Canada
Twitter
@smilerewards
4,591 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
Description

Smile.io is a loyalty program platform that helps businesses create and manage customer rewards programs. By offering features like points-based systems, referral rewards, and VIP tiers, Smile.io enables brands to enhance customer engagement, increase retention, and drive sales. The platform integrates seamlessly with popular e-commerce platforms and provides customizable solutions tailored to various business needs. For more information, visit their website at https://smile.io.


Sarah F.
SF
Overview Provided by:

Recent Smile.io Reviews

LM
Laura M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Loyalty and more"
The integrations for smile.io with the main ecommerce platforms and email managment platforms is one of the best. Its super esy to set up and let y...
Zeni R.
ZR
Zeni R.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent product all the way around"
Ease of implementation, highly customizable, quick response to support requests, seamless integration, very user-friendly
Nicole B.
NB
Nicole B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great and Simple to Use"
Customer service is great and I always get help/ an answer quickly.
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Smile.io Media

Smile.io Demo - Everything to Build Customer Loyalty
Expand the reach of your loyalty program by rewarding ALL customers, and give them a reason to come back
Smile.io Demo - Drive Customer Engagement
Reward your customers for creating an account, shopping, sharing on social media, and more
Smile.io Demo - Advanced Branding
Stylize the rewards panel to look on brand with your store in a matter of minutes.
Smile.io Demo - Measure Success
Use program data to test and iterate on new ideas and make informed decisions in real time
Smile.io Demo - Embed Loyalty
Embed your loyalty program where your customers are, such as on the product page or at checkout.
Smile.io Demo - Designed for Shopify POS
Build customer loyalty online and in-store with your POS system
Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.
Play Smile.io Video
Smile was featured in the latest Shopify Editions. Embed Smile with the best checkout extensibility available.

Official Downloads

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Video Reviews

162 Smile.io Reviews

4.6 out of 5
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162 Smile.io Reviews
4.6 out of 5
162 Smile.io Reviews
4.6 out of 5

Smile.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Smile.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
CM
Owner/Operator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

Smile.io is one of the first apps I integrated into my website hosted by BigCommerce and I've loved using it the last few years. The ease of integration made it one of the first apps I used when I built my website. It helps with customer engagement and retention since they are able to sign up, earn, and use their accumulated points so easily. My products are on the high end of cost and not a product that is used often meaning customers may not purchase from me more often than once a year even! But with Smile.io, I have noticed a lot of return customers which is very important to me in my business and industry! They also have excellent customer service when needed and I plan to use Smile.io for many years to come! Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

There aren't many any downfalls I have encountered while using Smile.io for the last 2 years! I hope that continues to be my experience! Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

My products are on the high end of cost and not a product that is used often meaning customers may not purchase from me more often than once a year even! But with Smile.io, I have noticed a lot of return customers which is very important to me. Having the loyalty program in place helps me with return customer business. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Corinne,

Thank you so much for this wonderful review, we hope you are with us for many years to come also! Knowing we are helping you achieve great retention and repeat purchases is great to hear as that is what we set out to help merchants like yourself achieve. I'm glad you have had excellent experiences with the team, if you do need anything please drop us a line at help@smile.io anytime.

UN
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

Smile.io is incredibly intuitive and easy to set up, even for someone without technical expertise. The ability to customize the rewards program to align with our brand is fantastic, and the variety of reward options—points, referrals, and VIP tiers—makes it versatile. The platform integrates seamlessly with our e-commerce store, and customers genuinely enjoy using it, which has boosted loyalty and repeat purchases. The analytics and reporting tools are also a huge plus, helping us track the program’s success effortlessly. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

While Smile.io is excellent overall, the pricing structure can feel a bit steep for smaller businesses, especially if you want access to more advanced features. Additionally, more customization options for email templates or the rewards widget would make the platform even better. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Smile.io has helped us address the challenge of retaining customers and building long-term loyalty. Before using the platform, we struggled to encourage repeat purchases and keep customers engaged after their first transaction. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Ully!

Thank you so much for taking the time to leave this review. Great to hear you've found Smile intuitive and easy to set up and we've helped you boosy loyalty and repeat purchases, this is exactly what we aim to help deliver to our merchants. We are committed to working with brands to help them grow, so our plans are designed to scale with businesses to maximize ROI. But we do understand that what works for most doesn't necessarily work for all, so if there is something about our plans that isn’t working for you, I'd love to understand more about your business to work out a solution. Please drop a note to our team at help@smile.io and ask for me personally. I'd be happy to work through a solution with you.

Open Discussions in Smile.io
Oona C.
OC
Owner and Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

The program is easy to set up and I like the way the app sits on our POS and lights up when the customer has a reward to redeem. I also like the way that customers can discover ways to increase their points value online. I have this app set up so that our customers can subit their birthday on the app and then they receive a birthday points reward on their actual birthday! Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

As with all paid apps, all of the benefits probably come with a more expensive version. Also, I feel like there may be more that I could be doing with Smile, but I don't have time.

Feature suggestion: Adding customer identification numbers so people can provide their number at the cash instead of having to give us their full name. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Keeping track of purchases for rewards-customer loyalty. No physical cards required. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Oona,

Thank you for taking the time to leave this review and that you have found Smile easy to set up and your customers can interact with the program in-store and online. Please feel free to reach out to me at help@smile.io and one of the team can review your program and offer some advice.

Jason C.
JC
Global Vice President, Digital Commerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

The value of any app is only as good as it's support. The smile team is not only an expert in the software, but also in loyalty strategies and best practices. They can help you avoid pitfalls and ensure you are going to meet your business goals. Loyalty programs can be very complex, and it takes a few months of data to see how a strategy plays out...the Smile team can save months of testing and learning through their education on best practices and implementation. Super easy to implement and use. I look at performance weekly and make changes to marketing based on the data I'm seeing. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I have not had a negative experience with the software or support. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Increasing return customers and customer lifetime value in a very competitive industry Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Jason,

I'm thrilled to hear that the Smile team has been your go-to experts in all things loyalty and we've helped to increase returning customers and customer lifetime value. Our team is dedicated to providing a flawless experience and excellent support, and we're glad to hear that this is your experience with Smile.

KB
Artist/Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

The customer service at Smile.io has been great - when I've messed something up, or something has gone awry, I just email them and they respond fairly quickly and confidently fix the problem. I depend upon this app every day, and it is easy to go into the back end and see new customers, and to adjust their loyalty points based on orders they may have made outside my shop. I also like giving people points just for fun! Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

When I run my speed test, it sometimes says that smile.io is slowing down my site, but I have been assured that it doesn't. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

I believe in rewarding my customers, and I myself look for points and loyalty benefits whenever I am buying something online. So, I like that they allow my customers to earn points and spend them easily. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Katie!

Thank you so much for this review. It's wonderful to hear your experiences with our team have always been great. We look forward to helping you on your journey and if you do need anything please do not hesitate to drop a note to our team at help@smile.io we're always happy to help.

LM
Digital Marketing Consultant (Freelancer)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

The integrations for smile.io with the main ecommerce platforms and email managment platforms is one of the best. Its super esy to set up and let your customers start being rewarded for interacting with your business. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The cost jump between plan levels is really big and there is minimal differnece unless your on a shopify plus plan. This is the only disapointing elements of smile.io Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

smile.io has allowed my clients to offer rewards for shopping and interacting with thier brand. While they are still building out their cutsomer advocacy arm of the app, they do see some really good engagement in the program with repeat buyers being much higher than the in the non member group. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Laura,

Thank you for taking the time to leave us a review. Glad to hear you've found Smile easy to integrate and set up. We are committed to working with brands to help them grow, so our plans are designed to scale with businesses to maximize ROI. But we do understand that what works for most doesn't necessarily work for all, so if there is something about our plans that isn’t working for you, I'd love to understand more about your business to work out a solution. Please drop a note to our team at help@smile.io and ask for me personally. I'd be happy to work through a solution with you.

MB
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

The seamless integration with Shopify. It's one less thing that I have to remember to do or keep tabs on since it is self sufficient. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I do wish the leap between package levels wasn't as big as it is. I personally don't use all the bells and whistles to justify jumping to the next level ... but would still like to have the basic operational tasks like manually removing or adding points even though I've hit a certain customer threshold. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

It's allowing us to stay within a suite of technology by having something that is Shopify integrated. We tried other programs like FiveStar which was such a task since nothing integrated and took a lot of manual work. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Megan,

Thank you for taking the time to leave this review, we do appreciate it. I'm pleased to hear you found installing Smile was seamless and it just works. Thanks for the pricing feedback, we are committed to working with brands to help them grow, so our plans are designed to scale with businesses to maximize ROI. If you do need help with any thing please drop us a line at help@smile.io and the team will be happy to help.

Rochelle S.
RS
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

Great app and our customers enjoy how easy it is to collect and redeem their rewards. It's fun to customize the features to our brand. It was easy to integrate the app with our Shopify site. Our customers happily use this feature on a regular basis. It's a nice way to reward our loyal customers. I appreciate the excellent customer support as well. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

None. It's been a Great experience all around. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Smile helps with customer retention and loyalty. Customers are happy to receive points with every purchase that can be used as discounts on future orders. It also allows our customer service team to provide extra points for customers who reach out with any issues (ex. postal delays). Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Rochelle,

Thank you so much for leaving this wonderful review! So happy to hear you've found it easy to set up Smile and the teams support has been excellent. Love the way you use points to help manage different customer scenarios and that Smile is helping with customer retention and loyalty. If you need anything please do not hesitate to reach out to help@smile.io

RC
Ecommerce Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Smile.io?

Our customers appreciate receiving rewards for their brand loyalty. We also had very prositive feed back on our birthday rewards which are made possible through Smile. We've been able to grow a large repeat customer base due in no small part to the loyalty program. Their customer support has been great the 2 or 3 times we had to contact them. Also, the initial setup was a breeze. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I don't like that you have to upgrade your account level to gain access to better reporting. As a long time customer, we've been lucky to have been grandfathered into one of the older plans. Having to pay extra charges to receive a better look at how the app is working for us a little disappointing. This should be intrinsic to every level of subscription. The same is true for the promotions option. We've used Smile for years now (since around 2019-2020) and it would be nice to see a company such as theirs reward the people who stuck with them through their growth years. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Smile helps us retain customers and grow our repeat customer base. This brand loyalty leads to further sales. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io

Hi Reuben!

Thank you so much for taking the time to leave this review. How wonderful that you've been able to grow a lareg repeat customer base, this is exactly what we aim to help deliver to our merchants. I'm pleased to hear you've had great experiences with the team. We are committed to working with brands to help them grow, so our plans are designed to scale with businesses to maximize ROI. But we do understand that what works for most doesn't necessarily work for all, so if there is something about our plans that isn’t working for you, I'd love to understand more about your business to work out a solution. Please drop a note to our team at help@smile.io and ask for me personally. I'd be happy to work through a solution with you.

Cash H.
CH
Growth Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Smile.io?

Smile is a fantastic entry level loyalty program platform which is incredibly easy to set up and get started with in no time at all. Their support team is always quick to respond to queries with genuinely helpful answers. Good integration with our email platform as well. Overall the value for money feels great. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

In future we'd love to be able to move away from the widget style format which seems to be the only way for customers to engage with the program at present. E.g. instead having a dedicated page URL with the same interactions available as the widget. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

We wanted to build a loyalty program to improve our customer retention and lifetime value. By using Smile, we have been able to better incentivise customers to return and make repeat purchases with us (e.g. by offering points rewards), and further engage with our brand in other ways, such as leaving reviews of our products. Overall we can see a stark improvement in lifetime value for our program members vs. regular customers. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io
(Original )

Hi Cash,

Thank you for taking the time to leave this review. It's great to hear you've had a good experience with our team and you were up and running in no time with our product! Our aim has always been to help businesses generate repeat purchases and improve customer lifetime value so to hear you say this is your experience with Smile is wonderful. Thank you for the feedback and we are always looking at ways to improve based on feedback from merchants like yourself. If you need anything please do not hesitate to reach out to them team at help@smile.io